NASDAQ: VRA
Vera Bradley Inc Stock

$3.79+0.33 (+9.54%)
Updated Jun 12, 2026
VRA Price
$3.79
Fair Value Price
-$0.68
Market Cap
$107.78M
52 Week Low
$1.39
52 Week High
$4.39
P/E
-5.49x
P/B
0.85x
P/S
0.42x
PEG
N/A
Dividend Yield
N/A
Revenue
$273.70M
Earnings
-$19.21M
Gross Margin
47.9%
Operating Margin
-6.82%
Profit Margin
-7%
Debt to Equity
0.73
Operating Cash Flow
$3M
Beta
1.3
Next Earnings
N/A
Ex-Dividend
N/A
Next Dividend
N/A

VRA Overview

Vera Bradley, Inc., including its affiliated companies, specializes in the design, manufacturing, and sale of a diverse range of women's products, such as handbags, travel gear, various fashion and home accessories, and gifts. The company's operations are structured into three main divisions: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. Under the Vera Bradley brand, the product catalog is extensive, featuring numerous bag types like totes, crossbody bags, satchels, clutches, backpacks, baby bags, and lunch bags. The accessories line includes wallets, wristlets, eyeglass cases, scarves, and technology-related items. For travel, they provide rolling luggage, cosmetic organizers, various packing accessories, and larger duffel or weekend bags. Their home collection encompasses throw blankets, beach towels, comforters, and drinkware like mugs and tumblers. Additionally, they offer apparel and footwear such as sleepwear, different shoe styles, cotton face masks, outerwear, socks, and scarves. The company also handles stationery, merchandising, freight services, licensing, and gift card breakage services. Through its Pura Vida segment, Vera Bradley offers an assortment of jewelry, including bracelets, rings, and necklaces. Vera Bradley branded merchandise is distributed directly to consumers via its 70 full-line stores and 75 factory outlet stores across the United States (as of January 29, 2022). Sales also occur through its official website, verabradley.com, an associated online outlet site, and an annual outlet event in Fort Wayne, Indiana. Indirectly, these products are available at approximately 1,800 specialty retail locations, department stores, national accounts, third-party e-commerce platforms, inventory liquidators, and through licensing agreements. Pura Vida branded goods are sold via wholesale partnerships and dedicated online portals, including puravidabracelets.com, puravidabracelets.eu, and puravidabracelets.ca. Vera Bradley, Inc. was established in 1982 and maintains its corporate headquarters in Roanoke, Indiana.

Zen Rating

Our proven quant model uses 115 proprietary factors, including AI, to determine VRA's potential to beat the market

CHold
  • Stocks with a Zen Rating of Hold (C) had an average return of +7.53% per year. Learn More

Zen Rating Component Grades

C
Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.

Industry: Shoe

Industry Rating
A
VRA
Ranked
#6 of 12

Top Ranked Stocks in Industry

Name / TickerPriceZen Rating
$6.88B
$124.71B
$37.00B
View Top Shoe Stocks

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VRA News

Overview

Due Diligence Score

Industry Average (39)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how VRA scored across 33 valuation, financial, forecast, performance, and dividend due diligence checks.

Due Diligence Checks

VRA ($3.79) is overvalued by 655.76% relative to our estimate of its Fair Value price of -$0.68 based on Discounted Cash Flow (DCF) modelling
Below Fair Value Valuation
VRA ($3.79) is not significantly undervalued (655.76%) relative to our estimate of its Fair Value price of -$0.68 based on Discounted Cash Flow (DCF) modelling, when including a healthy margin of safety
Significantly Below Fair Value Valuation
VRA is unprofitable, so we... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation
There are 30 more VRA due diligence checks available for Premium users.

Valuation

VRA fair value

Fair Value of VRA stock based on Discounted Cash Flow (DCF)

Price
$3.79
Fair Value
-$0.68
Undervalued by
655.76%
VRA ($3.79) is overvalued by... subscribe to Premium to read more.
Below Fair Value Valuation
VRA ($3.79) is not significantly... subscribe to Premium to read more.
Significantly Below Fair Value Valuation
VRA is unprofitable, so we... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation

VRA price to earnings (PE)

For valuing profitable companies with steady earnings

Company
-5.49x
Industry
22.09x
Market
14.15x

VRA price to book (PB)

For valuing companies that are loss-making or have lots of physical asset

Company
0.85x
Industry
4.4x
VRA is good value based... subscribe to Premium to read more.
P/B vs Industry Valuation

VRA's financial health

Profit margin

Revenue
$55.7M
Net Income
-$4.8M
Profit Margin
-8.7%
VRA's Earnings (EBIT) of -$18.67M... subscribe to Premium to read more.
Interest Coverage Financials
VRA's profit margin has increased... subscribe to Premium to read more.
Profit Margin Growth Financials

Assets to liabilities

Assets
$219.2M
Liabilities
$92.2M
Debt to equity
0.73
VRA's short-term assets ($111.47M) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
VRA's short-term assets ($111.47M) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
VRA's debt has increased relative... subscribe to Premium to read more.
Shrinking Debt Financials
VRA's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials

Cash flow

Operating
-$5.3M
Investing
-$333.0k
Financing
-$412.0k
VRA's operating cash flow ($2.68M)... subscribe to Premium to read more.
Debt Coverage Financials

VRA vs Shoe Stocks

TickerZen RatingMarket Cap1d %P/EP/B
VRAC$107.78M+9.54%-5.49x0.85x
FMFC$7.14M-5.34%-19.50x0.89x
RCKYC$302.41M+1.10%16.17x1.20x
FWDID$319.63M+0.94%-0.14x0.58x
DBIB$349.35M+4.88%34.40x1.24x

Vera Bradley Stock FAQ

What is Vera Bradley's quote symbol?

(NASDAQ: VRA) Vera Bradley trades on the NASDAQ under the ticker symbol VRA. Vera Bradley stock quotes can also be displayed as NASDAQ: VRA.

If you're new to stock investing, here's how to buy Vera Bradley stock.

What is the 52 week high and low for Vera Bradley (NASDAQ: VRA)?

(NASDAQ: VRA) Vera Bradley's 52-week high was $4.39, and its 52-week low was $1.39. It is currently -13.63% from its 52-week high and 172.66% from its 52-week low.

How much is Vera Bradley stock worth today?

(NASDAQ: VRA) Vera Bradley currently has 28,438,252 outstanding shares. With Vera Bradley stock trading at $3.79 per share, the total value of Vera Bradley stock (market capitalization) is $107.78M.

Vera Bradley stock was originally listed at a price of $24.85 in Oct 21, 2010. If you had invested in Vera Bradley stock at $24.85, your return over the last 15 years would have been -84.75%, for an annualized return of -11.78% (not including any dividends or dividend reinvestments).

How much is Vera Bradley's stock price per share?

(NASDAQ: VRA) Vera Bradley stock price per share is $3.79 today (as of Jun 12, 2026).

What is Vera Bradley's Market Cap?

(NASDAQ: VRA) Vera Bradley's market cap is $107.78M, as of Jun 14, 2026.

Market cap (market capitalization) is the total market value of a publicly traded company's outstanding shares.

Vera Bradley's market cap is calculated by multiplying VRA's current stock price of $3.79 by VRA's total outstanding shares of 28,438,252.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.