NASDAQ: RCKY
Rocky Brands Inc Stock

$21.39+7.44 (+53.33%)
Updated Apr 30, 2025
RCKY Price
$21.39
Fair Value Price
$36.66
Market Cap
$159.62M
52 Week Low
$11.93
52 Week High
$40.14
P/E
13.98x
P/B
0.69x
P/S
0.37x
PEG
N/A
Dividend Yield
2.9%
Revenue
$453.77M
Earnings
$11.39M
Gross Margin
39.4%
Operating Margin
6.85%
Profit Margin
2.5%
Debt to Equity
0.97
Operating Cash Flow
$53M
Beta
1.33
Next Earnings
N/A
Ex-Dividend
N/A
Next Dividend
N/A

RCKY Overview

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, NEOS, Ranger, and licensed Michelin brand names in the United States, Canada, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products in approximately 10,000 retail locations through a range of distribution channels comprising sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, and specialty and online retailers. The Retail segment sells its products directly to consumers through its e-commerce websites, including rockyboots.com, georgiaboot.com, durangoboot.com, lehighoutfitters.com, lehighsafetyshoes.com, slipgrips.com,muckbootcompany.com,xtratuf.com, and Rocky outlet store in Nelsonville, Ohio, and retail stores. The Contract Manufacturing segment include private label sales and any sales to customers which are contracted to manufacture a specific footwear product for a customer and include sales to the U.S. Military. It serves industrial and construction workers, as well as workers in the hospitality industry, such as restaurants or hotels; farmers and ranchers; consumers enamored with western influenced fashion; commercial military personnel; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio.

Zen Rating

Our proven quant model uses 115 proprietary factors, including AI, to determine RCKY's potential to beat the market

BBuy
  • Stocks with a Zen Rating of Buy (B) had an average return of +19.88% per year. Learn More

Zen Rating Component Grades

A
Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.

Industry: Shoe

Industry Rating
C
RCKY
Ranked
#2 of 13

Top Ranked Stocks in Industry

Name / TickerPriceZen Rating
$29.90B
$13.05B
$96.42C
View Top Shoe Stocks

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RCKY News

Overview

Due Diligence Score

Industry Average (40)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how RCKY scored across 38 valuation, financial, forecast, performance, and dividend due diligence checks.

Due Diligence Checks

RCKY ($21.39) is undervalued by 41.66% relative to our estimate of its Fair Value price of $36.66 based on Discounted Cash Flow (DCF) modelling, but does not have a significant margin of safety
Below Fair Value Valuation
RCKY ($21.39) is significantly undervalued by 41.66% relative to our estimate of its Fair Value price of $36.66 based on Discounted Cash Flow (DCF) modelling, which includes a healthy margin of safety
Significantly Below Fair Value Valuation
RCKY was unprofitable, so we... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation
There are 35 more RCKY due diligence checks available for Premium users.

Valuation

RCKY fair value

Fair Value of RCKY stock based on Discounted Cash Flow (DCF)

Price
$21.39
Fair Value
$36.66
Undervalued by
41.66%
RCKY ($21.39) is undervalued by... subscribe to Premium to read more.
Below Fair Value Valuation
RCKY ($21.39) is significantly undervalued... subscribe to Premium to read more.
Significantly Below Fair Value Valuation
RCKY was unprofitable, so we... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation

RCKY price to earnings (PE)

For valuing profitable companies with steady earnings

Company
13.98x
Industry
23.48x
Market
29.18x
RCKY is good value based... subscribe to Premium to read more.
P/E vs Industry Valuation
RCKY is good value based... subscribe to Premium to read more.
P/E vs Market Valuation

RCKY price to book (PB)

For valuing companies that are loss-making or have lots of physical asset

Company
0.69x
Industry
4.82x
RCKY is good value based... subscribe to Premium to read more.
P/B vs Industry Valuation

RCKY's financial health

Profit margin

Revenue
$128.1M
Net Income
$4.8M
Profit Margin
3.7%
RCKY's Earnings (EBIT) of $31.07M... subscribe to Premium to read more.
Interest Coverage Financials
RCKY's profit margin has increased... subscribe to Premium to read more.
Profit Margin Growth Financials

Assets to liabilities

Assets
$457.3M
Liabilities
$225.1M
Debt to equity
0.97
RCKY's short-term assets ($246.44M) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
RCKY's short-term assets ($246.44M) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
RCKY's debt has increased relative... subscribe to Premium to read more.
Shrinking Debt Financials
RCKY's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials

Cash flow

Operating
$24.4M
Investing
-$1.5M
Financing
-$22.9M
RCKY's operating cash flow ($52.76M)... subscribe to Premium to read more.
Debt Coverage Financials

RCKY vs Shoe Stocks

TickerZen RatingMarket Cap1d %P/EP/B
RCKYB$159.62M+53.33%13.98x0.69x
DBID$133.85M-2.45%-13.95x0.48x
VRAD$54.02M0.00%-0.91x0.30x
WEYSB$288.34M+3.32%9.31x1.17x
FORD$7.43M+9.88%-3.25x3.26x

Rocky Brands Stock FAQ

What is Rocky Brands's quote symbol?

(NASDAQ: RCKY) Rocky Brands trades on the NASDAQ under the ticker symbol RCKY. Rocky Brands stock quotes can also be displayed as NASDAQ: RCKY.

If you're new to stock investing, here's how to buy Rocky Brands stock.

What is the 52 week high and low for Rocky Brands (NASDAQ: RCKY)?

(NASDAQ: RCKY) Rocky Brands's 52-week high was $40.14, and its 52-week low was $11.93. It is currently -46.71% from its 52-week high and 79.3% from its 52-week low.

How much is Rocky Brands stock worth today?

(NASDAQ: RCKY) Rocky Brands currently has 7,462,452 outstanding shares. With Rocky Brands stock trading at $21.39 per share, the total value of Rocky Brands stock (market capitalization) is $159.62M.

Rocky Brands stock was originally listed at a price of $15.25 in Dec 31, 1997. If you had invested in Rocky Brands stock at $15.25, your return over the last 27 years would have been 40.26%, for an annualized return of 1.26% (not including any dividends or dividend reinvestments).

How much is Rocky Brands's stock price per share?

(NASDAQ: RCKY) Rocky Brands stock price per share is $21.39 today (as of Apr 30, 2025).

What is Rocky Brands's Market Cap?

(NASDAQ: RCKY) Rocky Brands's market cap is $159.62M, as of May 2, 2025.

Market cap (market capitalization) is the total market value of a publicly traded company's outstanding shares.

Rocky Brands's market cap is calculated by multiplying RCKY's current stock price of $21.39 by RCKY's total outstanding shares of 7,462,452.
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