How to Buy Rocky Brands Stock

Rocky Brands Inc

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, NEOS, Ranger, and licensed Michelin brand names in the United States, Canada, and internationally.

Rocky Brands stock last closed at $19.35, up 1.9% from the previous day, and has decreased 48.1% in one year. It has underperformed other stocks in the Footwear & Accessories industry by 0.76 percentage points. Rocky Brands stock is currently +7.5% from its 52-week low of $18.00, and -49.67% from its 52-week high of $38.45.

There are currently 7.35M RCKY shares outstanding. The market cap of RCKY is $142.30M. In the last 24 hours, 109,812 RCKY shares were traded.

How to Buy Rocky Brands Stock

Not sure how to invest in Rocky Brands stock? Here's how.
  1. Decide where to buy Rocky Brands stock: You need to choose a stock brokerage, but don't worry - we've sifted through dozens of online brokerages and apps to help you choose where to buy Rocky Brands stock.
  2. Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
  3. Fund your brokerage account: Pick your method of payment and add your info.
  4. Evaluate Rocky Brands stock: The Rocky Brands ticker symbol is RCKY. Is Rocky Brands stock a good investment? Should you buy shares of RCKY? How do RCKY's underlying business fundamentals look? Do top analysts think Rocky Brands is a good buy? Why has RCKY's stock price moved recently? (Hint: Our stock market research tools can help you understand if RCKY is a good stock to buy).
  5. Make your RCKY purchase: Decide if you will purchase RCKY shares at the current market price or use a limit order to purchase RCKY shares at a specific price.
  6. Keep an eye on your RCKY investment: Create a watchlist to watch your position in Rocky Brands shares.

Step 1: Decide where to buy Rocky Brands stock

You will need a brokerage account to access the NASDAQ market and buy RCKY shares.

A brokerage account enables you to buy and sell a variety of investments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for your brokerage account

Now that you've picked the best brokerage, you'll need to fill out some personal information so you can buy RCKY today.

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  1. Click here to get started.
  2. Input your personal details to open your new brokerage account.
  1. Send your details by clicking the "Create Account" button.
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Step 3: Fund your brokerage account

Now that you have opened your account on the best stock investing app, your next step is to transfer the money for your investment:

Watch the tutorial below if you need help transferring money into your new brokerage account.

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Step 4: Evaluate Rocky Brands stock

Once you have selected the best place to buy Rocky Brands stock, it's important to analyze their stock before you buy, so you actually wrap your head around the risk as well as the opportunity.

Rocky Brands stock quick numbers

RCKY Price
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Next Earnings
Jul 31, 2023
Next Dividend
Jun 15, 2023

RCKY Fundamentals

WallStreetZen was designed to help everyday investors perform better fundamental analysis quickly.

You can view all of the due diligence checks on RCKY's stock page.

Is RCKY stock overvalued?

Investors use a variety of different financial metrics, analyses, models, and charts to gauge RCKY's fair value.

Using relative valuations methods:

  • RCKY may be undervalued based on its P/E ratio of 11.06x, relative to Footwear & Accessories industry P/E ratio of 28.34x
  • RCKY may be undervalued based on its P/B ratio of 0.66x, relative to Footwear & Accessories industry P/B ratio of 7.54x
  • RCKY may be overvalued based on its PEG ratio of 5.57x

You can do more valuation research on RCKY's stock here.

A look at RCKY Cashflows and Balance Sheet

Positive Health Checks:

  • There are more short-term assets than short-term liabilities on the RCKY balance sheet.
  • There are more short-term assets than long-term liabilities on the RCKY balance sheet.

Negative Health Checks:

  • RCKY profit margin has gone down from 3.9% to 2.3% in the past year.
  • RCKY's operating cash flow of $26.13M allows it to safely service it's debt of $227.30M.
  • RCKY earnings of $35.00M is not sufficient to cover its interest payments.
  • RCKY has a relatively high debt to equity ratio of 1.52.
  • Total RCKY debt is higher than 5 years ago, relative to shareholder equity.

Is RCKY stock a Buy, Hold, or Sell, according to Wall Street analysts?

Out of 1 Wall Street analysts who research RCKY, the consensus analyst rating on Rocky Brands is a Hold

It's important to keep in mind that analyst ratings are not stock recommendations, nor are they investment advice.

Most Recent RCKY Analyst Forecasts

Jeff Kessler, a top 3% analyst from B. Riley Securities maintains RCKY with a hold rating and lowers their RCKY price target from $28.00 to $25.00, on May 3, 2023.

You can dig deeper into what analysts are saying on the Rocky Brands stock forecast page.

RCKY Technicals

MACD Signal
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RCKY Performance Numbers

Last year, RCKY earnings were $12.73M. During the past 5 year, RCKY's earnings have grown by 2.72% per year. This was slower than the Footwear & Accessories industry average of 31.27%.

Last year, RCKY revenue was $558.90M. During the last 5 year, RCKY's revenue has gone up by 17.32% per year. This was faster than the Footwear & Accessories industry average of 8.67%.

Dive into RCKY's earnings and revenue performance here.

Latest Insiders Trades at RCKY

In the past year, insiders at RCKY have bought more shares than they have sold.

Dwight Eric Smith, Director of RCKY, was the latest RCKY insider to buy. They bought $7,852.00 worth of RCKY stock on May 16, 2023.

Get more info about who owns RCKY stock here.

Can I get consistent income from RCKY stock?

Rocky Brands pays a dividend of 3.2%, compared to the Footwear & Accessories industry's average dividend yield of 3%. If you owned $1,000 worth of RCKY stock, you would have been paid $32.04 last year.

Rocky Brands dividend payments have consistently grown over the past decade and have remained stable.

Get more data about Rocky Brands dividend yield and history here.

Get opinions from other investors

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Step 5: Make your RCKY purchase

You have two primary options:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are mostly fine.
  • Limit order: A limit order lets you buy or sell a security at a specific price (or better).
    If you want to be certain you're buying or selling at an exact dollar amount, use a limit order.

Press the Open button and your broker will place the order.

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Step 6: Keep an eye on your RCKY investment

Now that you own some shares in RCKY, you'll want to stay up-to-date on your stock purchase.

Add RCKY to a watchlist to see the latest developments about your RCKY stock.


How to Buy Stock in Rocky Brands

To reiterate, here are the 6 steps you need to take to buy Rocky Brands stock right now:

  1. Decide where to buy Rocky Brands stock
  2. Sign up for your brokerage account
  3. Fund your brokerage account
  4. Evaluate Rocky Brands stock
  5. Make your RCKY purchase
  6. Keep an eye on your RCKY investment

If you need a brokerage account, eToro is our favorite venue.

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If you want to track your new investment in Rocky Brands, get started below.

$19.35+0.36 (+1.9%)
Updated Jun 2, 2023
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$19.35+0.36 (+1.9%)
Updated Jun 2, 2023
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How much does it cost to buy one Rocky Brands share?

As of Jun 2, 2023, it costs $19.35 to buy one share of Rocky Brands stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $9, you can buy 0.465 shares of RCKY.

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Is now a good time to buy Rocky Brands stock?

According to 1 Wall Street analysts who monitor Rocky Brands, their consensus recommendation is to hold Rocky Brands stock.

What is the best way to buy Rocky Brands stock?

One way to place an order for Rocky Brands stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.