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How to Buy Rocky Brands Stock

Rocky Brands Inc

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, NEOS, Ranger, and licensed Michelin brand names in the United States, Canada, and internationally.

Rocky Brands stock last closed at $27.13, up 8.13% from the previous day, and has increased 17.24% in one year. It has underperformed other stocks in the Footwear & Accessories industry by 0.43 percentage points. Rocky Brands stock is currently +130.4% from its 52-week low of $11.78, and -16.21% from its 52-week high of $32.38.

There are currently 7.42M RCKY shares outstanding. The market cap of RCKY is $201.24M. In the last 24 hours, 61,261 RCKY shares were traded.

How to Buy Rocky Brands Stock

Not sure how to invest in Rocky Brands stock? Here's how.
  1. Decide where to buy Rocky Brands stock: You need to choose a stock brokerage, but don't worry - we've sifted through dozens of online brokerages and apps to help you choose where to buy Rocky Brands stock.
  2. Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
  3. Fund your brokerage account: Pick your method of payment and add your info.
  4. Evaluate Rocky Brands stock: The Rocky Brands ticker symbol is RCKY. Is Rocky Brands stock a good investment? Should you buy shares of RCKY? How do RCKY's underlying business fundamentals look? Do top analysts think Rocky Brands is a good buy? Why has RCKY's stock price moved recently? (Hint: Our stock market research tools can help you understand if RCKY is a good stock to buy).
  5. Make your RCKY purchase: Decide if you will purchase RCKY shares at the current market price or use a limit order to purchase RCKY shares at a specific price.
  6. Keep an eye on your RCKY investment: Create a watchlist to watch your position in Rocky Brands shares.

Step 1: Decide where to buy Rocky Brands stock

You will need a brokerage account to access the NASDAQ market and buy RCKY shares.

A brokerage account enables you to buy and sell a variety of investments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for your brokerage account

Now that you've picked the best brokerage, you'll need to fill out some personal information so you can buy RCKY today.

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  2. Input your personal details to open your new brokerage account.
  1. Send your details by clicking the "Create Account" button.
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Step 3: Fund your brokerage account

Now that you have opened your account on the best stock investing app, your next step is to transfer the money for your investment:

Watch the tutorial below if you need help transferring money into your new brokerage account.

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Step 4: Evaluate Rocky Brands stock

Once you have selected the best place to buy Rocky Brands stock, it's important to analyze their stock before you buy, so you actually wrap your head around the risk as well as the opportunity.

Rocky Brands stock quick numbers

RCKY Price
$27.13
1w %
2.11%
1y %
17.24%
5y %
9.97%
P/E
19.11x
P/B
0.9x
P/S
0.43x
PEG
N/A
Revenue
$461.83M
Earnings
$10.43M
Fore. Rev. Growth
-2.21%
Fore. Earn. Growth
N/A
Market Cap
$201.24M
Next Earnings
Apr 30, 2024
Next Dividend
N/A

RCKY Fundamentals

WallStreetZen was designed to help everyday investors perform better fundamental analysis quickly.

You can view all of the due diligence checks on RCKY's stock page.

Is RCKY stock overvalued?

Investors use a variety of different financial metrics, analyses, models, and charts to gauge RCKY's fair value.

Using relative valuations methods:

  • RCKY may be undervalued based on its P/E ratio of 19.11x, relative to Footwear & Accessories industry P/E ratio of 30.4x
  • RCKY may be undervalued based on its P/B ratio of 0.9x, relative to Footwear & Accessories industry P/B ratio of 7.55x

You can do more valuation research on RCKY's stock here.

How do RCKY Financials look?

Positive Health Checks:

  • There are more short-term assets than short-term liabilities on the RCKY balance sheet.
  • There are more short-term assets than long-term liabilities on the RCKY balance sheet.
  • RCKY's operating cash flow of $73.58M allows it to safely service it's debt of $178.59M.

Negative Health Checks:

  • RCKY profit margin has gone down from 3.3% to 2.3% in the past year.
  • RCKY earnings of $35.37M is not sufficient to cover its interest payments.
  • RCKY has a relatively high debt to equity ratio of 1.14.
  • Total RCKY debt is higher than 5 years ago, relative to shareholder equity.

Is Rocky Brands stock a Buy, Hold, or Sell, according to Wall Street analysts?

Out of 1 Equities analysts who track RCKY, the consensus analyst rating on RCKY is a Hold

It's important to keep in mind that analyst ratings are not recommendations, nor are they investment advice.

You can dig deeper into what analysts are saying on the Rocky Brands stock forecast page.

RCKY Technicals

SMA10
25.86
SMA20
25.89
SMA50
27.41
SMA100
27.32
SMA200
22.57
MACD
-0.41
MACD Signal
-0.56
MACD Histogram
0.14
RSI
52.66
Stochastic %K
61.86
Stochastic %D
60.98
StochRSI %K
72.45
StochRSI %D
72.66

How is RCKY performing as a company?

Last year, RCKY earnings were $10.43M. During the past five year, RCKY's earnings have increased by -6.24% per year. This was slower than the Footwear & Accessories industry average of 23.16%.

Last year, RCKY revenue was $461.83M. In the past 5 year, RCKY's revenue has increased by 12.82% per year. This was faster than the Footwear & Accessories industry average of 11.36%.

You can research RCKY's earnings and revenue performance here.

What are RCKY executives and large shareholders up to?

In the last year, insiders at RCKY have bought more shares than they have sold.

Mike Brooks, Director of RCKY, was the latest RCKY insider to sell. They sold $117,080.00 worth of RCKY stock on Dec 13, 2023.

Research more about who owns RCKY shares here.

Can I rely on RCKY as an income stream?

Rocky Brands pays a dividend of 2.29%, compared to the Footwear & Accessories industry's average dividend yield of 2.61%. If you owned $1,000 of RCKY stock, you would have been paid $22.85 in the past year.

Rocky Brands dividend payments have consistently grown over the past decade and have remained stable.

Dig into more analysis about Rocky Brands dividend yield and history here.

RCKY Social Trading Data

One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.

Click below to find out what other community members have to say.

Step 5: Make your RCKY purchase

You have two primary options:

  • Market order: A market order is an order to buy or sell a stock at the best price on the market.
    Market orders are usually the easiest way to buy.
  • Limit order: A limit order lets you buy or sell a security at a specific price (or better).
    If you want to make sure you're buying or selling at a specific dollar amount limit, place a limit order.

Click the Open Trade button and your broker will place the order.

If you require additional help with buying stocks on eToro, click the helpful video below:

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Step 6: Keep an eye on your RCKY investment

Now that you own some RCKY shares, you'll want to stay up-to-date on your new investment.

Create a watchlist to get alerted to the latest events about your RCKY stock.

RCKY Feed

How to Buy Stock in Rocky Brands

To reiterate, here are the 6 steps to buy stock in Rocky Brands:

  1. Decide where to buy Rocky Brands stock
  2. Sign up for your brokerage account
  3. Fund your brokerage account
  4. Evaluate Rocky Brands stock
  5. Make your RCKY purchase
  6. Keep an eye on your RCKY investment

If you are looking for a brokerage account, eToro is our favorite option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to watch your investment in Rocky Brands, create a watchlist on WallStreetZen today.

NASDAQ: RCKY
$27.13+2.04 (+8.13%)
Updated Mar 28, 2024
Open eToro Account
NASDAQ: RCKY
$27.13+2.04 (+8.13%)
Updated Mar 28, 2024
Open eToro Account

FAQ

How much does it cost to buy one Rocky Brands share?

As of Mar 28, 2024, it costs $27.13 to buy one share of Rocky Brands stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.369 shares of RCKY.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Rocky Brands stock?

According to 1 Wall Street analysts who monitor Rocky Brands, their consensus recommendation is to hold Rocky Brands stock.

What is the best way to buy Rocky Brands stock?

One way to place an order for Rocky Brands stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.