How to Buy Upbound Group Stock

Upbound Group Inc

Upbound Group, Inc. , an omni-channel platform company, leases household durable goods to customers on a lease-to-own basis in the United States, Puerto Rico, and Mexico.

Upbound Group stock last closed at $23.70, up 19.1% from the previous day, and has decreased 25.05% in one year. It has underperformed other stocks in the Software - Application industry by 0.21 percentage points. Upbound Group stock is currently +20.4% from its 52-week low of $19.69, and -38.79% from its 52-week high of $38.72.

There are currently 57.42M UPBD shares outstanding. The market capitalization of UPBD is $1.36B. In the past 24 hours, 1.61M UPBD shares were traded.

How to Buy Upbound Group Stock

Wondering how to invest in Upbound Group stock? Here's how.

  1. Figure out where to buy Upbound Group stock: You need to choose an online brokerage, but don't worry - we've tested dozens of stock brokerages and apps to help you choose where to buy Upbound Group stock.
  2. Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
  3. Deposit money your brokerage account: Pick your payment method and add your information.
  4. Evaluate Upbound Group stock: The Upbound Group ticker symbol is UPBD. Is Upbound Group stock a good investment? Should you buy shares of UPBD? How do UPBD's underlying business fundamentals look? Do top analysts think Upbound Group is a good buy? Why has UPBD's stock price moved recently? (Hint: Our stock market research tools can help you understand if UPBD is a good stock to buy).
  5. Execute your UPBD buy order: Decide if you will purchase UPBD shares at the current market price or use a limit order to buy UPBD shares at a given price.
  6. Get the latest scoop on your UPBD position: Create a watchlist to watch your position in Upbound Group shares.

Step 1: Figure out where to buy Upbound Group stock

You will need a brokerage account in order to access the NASDAQ market and buy UPBD stock.

A brokerage account allows you to buy and sell a number of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

Our recommended brokerage: eToro

Based on our experience, eToro is the best online stock brokerage. eToro gives you:

  • You can invest in stocks with zero commissions: Invest without paying trading commissions.
  • Buy fractional shares: Even if you don't have the money to buy a full share, you can still purchase the stock.
  • Access to world markets: From Technology to Utilities, New York to London (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's top stock exchanges.
  • Social investing: eToro boasts a community with more than 20 million users around the world. Talk to, learn from, and copy the unique crypto portfolios of top investors.
  • Security: eToro is a regulated and licensed fintech leader.
  • Buy other assets: Such as ETFs and cryptocurrencies.

Get $10 towards your purchase of stock by opening an account with eToro today. This offer is only for US users.

Open eToro Account
eToro securities trading is offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. https://www.wallstreetzen.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD.

Step 2: Sign up for your brokerage account

Now that you've chosen the best brokerage, you'll need to fill out some personal information so you are able to buy UPBD stock today.

How to Start a New Investment Account on eToro

  1. Click here to get started.
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
  2. Enter your personal details to open your new trading account.
  1. Send your information by hitting the "Create Account" button.
  2. Get started with eToro today
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 3: Deposit money your brokerage account

Now that you've filled out your info on the best stock market app for beginners, you can securely and quickly fund your account:

Check out the tutorial below to see the process of depositing funds into your investment account.

Get started with eToro today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 4: Evaluate Upbound Group stock

Once you have figured out the best place to buy Upbound Group stock, it's crucial to evaluate their stock before you buy, so you can comprehend the risk and opportunity.

Upbound Group shares at a glance

UPBD Price
$23.70
1w %
14.38%
1y %
-25.05%
5y %
24.47%
P/E
10.49x
P/B
2.16x
P/S
0.31x
PEG
0.3x
Revenue
$4.32B
Earnings
$123.48M
Fore. Rev. Growth
6.8%
Fore. Earn. Growth
34.57%
Market Cap
$1.36B
Next Earnings
N/A
Next Dividend
N/A

Fundamentals of UPBD

WallStreetZen was created to help part-time investors perform better fundamental analysis in minutes instead of hours.

You can view all of the due diligence checks on UPBD's stock page.

How is UPBD stock valued?

Analysts use many financial metrics, analyses, models, and charts to gauge UPBD's true value.

Using relative valuations metrics:

  • UPBD may be undervalued based on its P/E ratio of 10.49x, relative to Software - Application industry P/E ratio of 128.98x
  • UPBD could be undervalued based on its P/B ratio of 2.16x, relative to Software - Application industry P/B ratio of 7.03x
  • UPBD may be undervalued based on its PEG ratio of 0.3x

You can access more valuation research on UPBD's stock here.

How do UPBD Financials look?

Signs that UPBD is financially healthy:

  • UPBD profit margin has gone up from -0.1% to 2.9% in the past year.

Signs that UPBD is not financially healthy:

  • Total UPBD debt is higher than 5 years ago, relative to shareholder equity.
  • UPBD has a relatively high debt to equity ratio of 3.21.
  • UPBD's operating cash flow of $104.72M allows it to safely service it's debt of $1.58B.
  • UPBD earnings of $288.13M is not sufficient to cover its interest payments.

Is UPBD stock a Buy, Hold, or Sell, according to analysts?

Out of 2 sell side analysts who monitor UPBD, the consensus analyst rating on UPBD is a Buy

Please note that analyst forecasts are not recommendations, nor are they financial advice.

You can dig deeper into what analysts are saying on the Upbound Group stock forecast page.

UPBD Momentum

SMA10
20.75
SMA20
21.04
SMA50
23.5
SMA100
26.83
SMA200
29.29
MACD
-0.72
MACD Signal
-1.06
MACD Histogram
0.34
RSI
59.83
Stochastic %K
44.13
Stochastic %D
30.91
StochRSI %K
71.67
StochRSI %D
75.14

Is UPBD Making Money?

Last year, UPBD earnings were $123.48M. In the last 5 year, UPBD's earnings have grown by -6.66% per year. This was slower than the Software - Application industry average of 75.09%.

Last year, UPBD revenue was $4.32B. Over the last five year, UPBD's revenue has increased by 10.11% per year. This was slower than the Software - Application industry average of 22.55%.

Dig into UPBD's earnings and revenue performance here.

Latest Insiders Trades at UPBD

Over the past year, insiders at UPBD have bought more shares than they have sold.

Jeffrey J. Brown, Director of UPBD, was the latest UPBD insider to buy. They bought $33,693.66 worth of UPBD shares on Apr 22, 2025.

Dig into more about who owns UPBD stock here.

Does UPBD provide a stable income stream?

Upbound Group pays a dividend of 4.77%, compared to the Software - Application industry's average dividend yield of 2.36%. If you owned $1,000 of UPBD stock, you would have been paid $47.68 in the past 12 months.

Upbound Group dividend payments have consistently grown over the past decade but have not remained stable.

Dig into more analysis about Upbound Group dividend yield and history here.

UPBD Social Trading Data

One of the major reasons eToro is our highest-rated brokerage is because of its social trading community.

Click below to see what other community members have to say.

Step 5: Execute your UPBD buy order

You have two main types of orders:

  • Market order: A market order is an order to buy or sell a stock at the best available price.
    Market orders are mostly fine for most investors.
  • Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
    If you want to be sure you're buying or selling at an exact dollar amount limit, use a limit order.

Press the Open button and your broker will place your order.

If you want more help buying stocks on eToro, click the helpful video below:

Open eToro Account

Step 6: Get the latest scoop on your UPBD position

Now that you own some shares in UPBD, you'll want to stay up-to-date on your investment.

Start a watchlist to see the latest developments about your UPBD stock.

UPBD Feed

How to Buy Stock in Upbound Group

To reiterate, here are the 6 steps to buy stock in Upbound Group:

  1. Figure out where to buy Upbound Group stock
  2. Sign up for your brokerage account
  3. Deposit money your brokerage account
  4. Evaluate Upbound Group stock
  5. Execute your UPBD buy order
  6. Get the latest scoop on your UPBD position

If you are looking for a place to buy stocks, eToro is our recommended option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to watch your new investment in Upbound Group, click below.

NASDAQ: UPBD
$23.70+3.80 (+19.1%)
Updated May 1, 2025
Open eToro Account
Your capital is at risk.
NASDAQ: UPBD
$23.70+3.80 (+19.1%)
Updated May 1, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Upbound Group share?

As of May 1, 2025, it costs $23.70 to buy one share of Upbound Group stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.422 shares of UPBD.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Upbound Group stock?

According to 2 Wall Street analysts who monitor Upbound Group, their consensus recommendation is to buy Upbound Group stock.

What is the best way to buy Upbound Group stock?

One way to place an order for Upbound Group stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.