How to Buy Upbound Group Stock
Upbound Group Inc
Upbound Group, Inc. , an omni-channel platform company, leases household durable goods to customers on a lease-to-own basis in the United States, Puerto Rico, and Mexico.
Upbound Group stock last closed at $25.37, down 2.72% from the previous day, and has decreased 23.47% in one year. It has underperformed other stocks in the Software - Application industry by 0.31 percentage points. Upbound Group stock is currently +28.88% from its 52-week low of $19.69, and -34.48% from its 52-week high of $38.72.
There are currently 57.83M UPBD shares outstanding. The market capitalization of UPBD is $1.47B. In the past 24 hours, 412,696 UPBD shares were traded.
How to Buy Upbound Group Stock
Wondering how to invest in Upbound Group stock? Here's how.
- Figure out where to buy Upbound Group stock: You need to choose an online brokerage, but don't worry - we've tested dozens of stock brokerages and apps to help you choose where to buy Upbound Group stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Deposit money your brokerage account: Pick your payment method and add your information.
- Evaluate Upbound Group stock: The Upbound Group ticker symbol is UPBD. Is Upbound Group stock a good investment? Should you buy shares of UPBD? How do UPBD's underlying business fundamentals look? Do top analysts think Upbound Group is a good buy? Why has UPBD's stock price moved recently? (Hint: Our stock market research tools can help you understand if UPBD is a good stock to buy).
- Execute your UPBD buy order: Decide if you will purchase UPBD shares at the current market price or use a limit order to buy UPBD shares at a given price.
- Get the latest scoop on your UPBD position: Create a watchlist to watch your position in Upbound Group shares.
Step 1: Figure out where to buy Upbound Group stock
You will need a brokerage account in order to access the NASDAQ market and buy UPBD stock.
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've chosen the best brokerage, you'll need to fill out some personal information so you are able to buy UPBD stock today.
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Step 3: Deposit money your brokerage account
Now that you've filled out your info on the best stock market app for beginners, you can securely and quickly fund your account:
Check out the tutorial below to see the process of depositing funds into your investment account.
Step 4: Evaluate Upbound Group stock
Once you have figured out the best place to buy Upbound Group stock, it's crucial to evaluate their stock before you buy, so you can comprehend the risk and opportunity.
Upbound Group shares at a glance
Fundamentals of UPBD
WallStreetZen was created to help part-time investors perform better fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on UPBD's stock page.
How is UPBD stock valued?
Analysts use many financial metrics, analyses, models, and charts to gauge UPBD's true value.
Using relative valuations metrics:
- UPBD may be undervalued based on its P/E ratio of 11.58x, relative to Software - Application industry P/E ratio of 29.17x
- UPBD could be undervalued based on its P/B ratio of 2.16x, relative to Software - Application industry P/B ratio of 7.36x
- UPBD may be undervalued based on its PEG ratio of 0.31x
You can access more valuation research on UPBD's stock here.
How do UPBD Financials look?
Signs that UPBD is financially healthy:
- UPBD profit margin has gone up from -0.6% to 2.7% in the past year.
Signs that UPBD is not financially healthy:
- Total UPBD debt is higher than 5 years ago, relative to shareholder equity.
- UPBD has a relatively high debt to equity ratio of 3.48.
- UPBD's operating cash flow of $197.04M allows it to safely service it's debt of $1.81B.
- UPBD earnings of $288.87M is not sufficient to cover its interest payments.
Is UPBD stock a Buy, Hold, or Sell, according to analysts?
Out of 2 sell side analysts who monitor UPBD, the consensus analyst rating on UPBD is a Buy
Please note that analyst forecasts are not recommendations, nor are they financial advice.
You can dig deeper into what analysts are saying on the Upbound Group stock forecast page.
UPBD Momentum
Is UPBD Making Money?
Last year, UPBD earnings were $120.58M. In the last 5 year, UPBD's earnings have grown by -11.08% per year. This was slower than the Software - Application industry average of 100.48%.
Last year, UPBD revenue was $4.40B. Over the last five year, UPBD's revenue has increased by 10.47% per year. This was slower than the Software - Application industry average of 22.84%.
Dig into UPBD's earnings and revenue performance here.
Latest Insiders Trades at UPBD
Over the past year, insiders at UPBD have bought more shares than they have sold.
Jeffrey J. Brown, Director of UPBD, was the latest UPBD insider to buy. They bought $516,087.50 worth of UPBD shares on May 6, 2025.
Dig into more about who owns UPBD stock here.
Does UPBD provide a stable income stream?
Upbound Group pays a dividend of 4.45%, compared to the Software - Application industry's average dividend yield of 2.21%. If you owned $1,000 of UPBD stock, you would have been paid $44.54 in the past 12 months.
Upbound Group dividend payments have consistently grown over the past decade but have not remained stable.
Dig into more analysis about Upbound Group dividend yield and history here.
UPBD Social Trading Data
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Step 5: Execute your UPBD buy order
You have two main types of orders:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are mostly fine for most investors. - Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
If you want to be sure you're buying or selling at an exact dollar amount limit, use a limit order.
Press the Open button and your broker will place your order.
If you want more help buying stocks on eToro, click the helpful video below:
Step 6: Get the latest scoop on your UPBD position
Now that you own some shares in UPBD, you'll want to stay up-to-date on your investment.
Start a watchlist to see the latest developments about your UPBD stock.
UPBD Feed
How to Buy Stock in Upbound Group
To reiterate, here are the 6 steps to buy stock in Upbound Group:
- Figure out where to buy Upbound Group stock
- Sign up for your brokerage account
- Deposit money your brokerage account
- Evaluate Upbound Group stock
- Execute your UPBD buy order
- Get the latest scoop on your UPBD position
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