NASDAQ: UPBD
Upbound Group Inc Stock

$18.72-0.22 (-1.16%)
Updated Jun 15, 2026
UPBD Price
$18.72
Fair Value Price
N/A
Market Cap
$1.09B
52 Week Low
$15.82
52 Week High
$28.03
P/E
12.73x
P/B
1.52x
P/S
0.22x
PEG
0.23x
Dividend Yield
8.33%
Revenue
$4.74B
Earnings
$84.24M
Gross Margin
48.7%
Operating Margin
4.98%
Profit Margin
1.8%
Debt to Equity
3.37
Operating Cash Flow
$338M
Beta
1.29
Next Earnings
Jul 30, 2026
Ex-Dividend
Jun 16, 2026
Next Dividend
Jul 7, 2026

UPBD Overview

Upbound Group, Inc., which rebranded from Rent-A-Center, Inc. in February 2023, operates as a diversified retail and financial technology platform. Its core business involves providing household durable goods to consumers in the United States, Puerto Rico, and Mexico through a lease-to-own model. The company's operations are divided into four main segments: Rent-A-Center Business, Acima, Mexico, and Franchising. Utilizing key brands such as Rent-A-Center and Acima, Upbound Group facilitates transactions for customers across both its physical store locations and various digital channels. Their extensive product catalog available for lease includes a wide range of items such as furniture (including mattresses), vehicle tires, consumer electronics, major home appliances, various tools, fashion accessories like handbags, and technology items including computers, smartphones, and related accessories. In addition to its lease-to-own offerings, the company also sells merchandise via installment payment plans. A crucial service it provides is enabling lease-to-own agreements for individuals who might not qualify for traditional financing from other retailers, often through dedicated kiosks located within those retail partners' establishments. Upbound Group manages retail installment sales outlets under the "Get It Now" and "Home Choice" names. Its lease-to-own and franchised lease-to-own stores operate under banners such as Rent-A-Center, ColorTyme, and RimTyme. The company also maintains its own stores and an e-commerce platform accessible via rentacenter.com. Founded in 1960, Upbound Group, Inc. has its corporate headquarters situated in Plano, Texas.

Zen Rating

Our proven quant model uses 115 proprietary factors, including AI, to determine UPBD's potential to beat the market

BBuy
  • Stocks with a Zen Rating of Buy (B) had an average return of +19.88% per year. Learn More

Zen Rating Component Grades

B
Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.

Industry: App

Industry Rating
B
UPBD
Ranked
#26 of 173

Top Ranked Stocks in Industry

Name / TickerPriceZen Rating
$1.77A
$38.32A
$3.60A
View Top App Stocks

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UPBD News

Overview

Due Diligence Score

Industry Average (30)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how UPBD scored across 38 valuation, financial, forecast, performance, and dividend due diligence checks.

Due Diligence Checks

UPBD ($18.72) is trading below its intrinsic value of $35.31, according to an updated version of Benjamin Graham's Formula from Chapter 11 of "The Intelligent Investor"
Below Benjamin Graham Formula Value Valuation
UPBD is good value based on its earnings relative to its share price (12.73x), compared to the US market average (14.3x)
P/E vs Market Valuation
UPBD is good value based... subscribe to Premium to read more.
P/E vs Industry Valuation
There are 35 more UPBD due diligence checks available for Premium users.

Valuation

UPBD price to earnings (PE)

For valuing profitable companies with steady earnings

Company
12.73x
Industry
54.26x
Market
14.3x
UPBD is good value based... subscribe to Premium to read more.
P/E vs Industry Valuation
UPBD is good value based... subscribe to Premium to read more.
P/E vs Market Valuation

UPBD price to book (PB)

For valuing companies that are loss-making or have lots of physical asset

Company
1.52x
Industry
5.03x
UPBD is good value based... subscribe to Premium to read more.
P/B vs Industry Valuation

UPBD price to earnings growth (PEG)

For valuing profitable companies with growth potential

UPBD is good value based... subscribe to Premium to read more.
PEG Value Valuation

UPBD's financial health

Profit margin

Revenue
$1.2B
Net Income
$35.8M
Profit Margin
2.9%
UPBD's Earnings (EBIT) of $235.91M... subscribe to Premium to read more.
Interest Coverage Financials
UPBD's profit margin has decreased... subscribe to Premium to read more.
Profit Margin Growth Financials

Assets to liabilities

Assets
$3.1B
Liabilities
$2.4B
Debt to equity
3.37
UPBD's debt has increased relative... subscribe to Premium to read more.
Shrinking Debt Financials
UPBD's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials

Cash flow

Operating
$170.7M
Investing
-$34.0M
Financing
-$158.7M
UPBD's operating cash flow ($338.50M)... subscribe to Premium to read more.
Debt Coverage Financials

UPBD vs App Stocks

TickerZen RatingMarket Cap1d %P/EP/B
UPBDB$1.09B-1.16%12.73x1.52x
WYFID$1.16B+21.38%N/A3.28x
APPSB$1.19B+0.72%-29.79x6.17x
VIAC$1.22B-0.79%N/A1.96x
CXMB$1.24B-0.56%48.27x2.55x

Upbound Group Stock FAQ

What is Upbound Group's quote symbol?

(NASDAQ: UPBD) Upbound Group trades on the NASDAQ under the ticker symbol UPBD. Upbound Group stock quotes can also be displayed as NASDAQ: UPBD.

If you're new to stock investing, here's how to buy Upbound Group stock.

What is the 52 week high and low for Upbound Group (NASDAQ: UPBD)?

(NASDAQ: UPBD) Upbound Group's 52-week high was $28.03, and its 52-week low was $15.82. It is currently -33.2% from its 52-week high and 18.33% from its 52-week low.

How much is Upbound Group stock worth today?

(NASDAQ: UPBD) Upbound Group currently has 58,293,726 outstanding shares. With Upbound Group stock trading at $18.72 per share, the total value of Upbound Group stock (market capitalization) is $1.09B.

Upbound Group stock was originally listed at a price of $8.20 in Dec 31, 1997. If you had invested in Upbound Group stock at $8.20, your return over the last 28 years would have been 128.29%, for an annualized return of 2.99% (not including any dividends or dividend reinvestments).

How much is Upbound Group's stock price per share?

(NASDAQ: UPBD) Upbound Group stock price per share is $18.72 today (as of Jun 15, 2026).

What is Upbound Group's Market Cap?

(NASDAQ: UPBD) Upbound Group's market cap is $1.09B, as of Jun 16, 2026.

Market cap (market capitalization) is the total market value of a publicly traded company's outstanding shares.

Upbound Group's market cap is calculated by multiplying UPBD's current stock price of $18.72 by UPBD's total outstanding shares of 58,293,726.
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