How to Buy Ulta Beauty Stock
Ulta Beauty Inc
Ulta Beauty, Inc. functions as a prominent beauty product retailer throughout the United States.
Ulta Beauty stock last closed at $549.13, up 0.72% from the previous day, and has decreased 0.83% in one year. It has overperformed other stocks in the Specialty Retail industry by 0.8 percentage points. Ulta Beauty stock is currently +23.79% from its 52-week low of $443.60, and -23.2% from its 52-week high of $714.97.
There are currently 42.76M shares of ULTA outstanding. The market cap of ULTA is $23.48B. In the last 24 hours, 416,000 ULTA shares were traded.
How to Buy Ulta Beauty Stock
Not sure how to invest in Ulta Beauty stock? Here's how.
- Choose where to buy Ulta Beauty stock: You need to choose an online brokerage, but don't worry - we've analyzed dozens of online stock brokerages and apps to help you choose where to buy Ulta Beauty stock.
- Open your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Fund your brokerage account: Pick your method of payment and add your details.
- Analyze Ulta Beauty stock: The Ulta Beauty ticker symbol is ULTA. Is Ulta Beauty stock a good investment? Should you buy shares of ULTA? How do ULTA's underlying business fundamentals look? Do top analysts think Ulta Beauty is a good buy? Why has ULTA's stock price moved recently? (Hint: Our stock market research website can help you decide if ULTA is a good stock to buy).
- Execute your ULTA trade: Decide if you will purchase ULTA shares at the current market price or use a limit order to buy ULTA stock at a particular price.
- Get updates on your ULTA position: Create a watchlist to monitor your new investment in Ulta Beauty stock.
Step 1: Choose where to buy Ulta Beauty stock
You need an online brokerage account in order to access the NASDAQ market and buy ULTA shares.
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Open eToro AccountStep 2: Open your brokerage account
Now that you've chosen your brokerage, it's time to fill out some personal information so you can buy ULTA today.
How to Create a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal details to start a new brokerage account.
- Submit your information by hitting the "Create Account" button. Get started with eToro today
Step 3: Fund your brokerage account
Now that you have finished signing up on stock apps to use, you need to deposit funds:
Check out the video below if you need help depositing money into your new investment account.
Step 4: Analyze Ulta Beauty stock
Once you have identified the best place to buy Ulta Beauty stock, it's crucial to evaluate their stock before you invest, so you can understand the risk as well as the upside.
Ulta Beauty shares at a glance
ULTA Due Diligence Score
WallStreetZen was designed to help part-time investors do more accurate fundamental analysis in less time.
You can view all of the due diligence checks on ULTA's stock page.
Is ULTA stock undervalued or overvalued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge ULTA's intrinsic value.
Using relative valuations metrics:
- ULTA could be undervalued based on its P/E ratio of 19.95x, relative to Specialty Retail industry P/E ratio of 48.55x
- ULTA may be overvalued based on its P/B ratio of 8.88x, relative to Specialty Retail industry P/B ratio of 7.89x
- ULTA could be overvalued based on its PEG ratio of 3.45x
You can do more valuation analysis on ULTA's stock here.
ULTA Financial Summary
Signs that ULTA is financially healthy:
- ULTA's operating cash flow of $1.57B allows it to safely service it's debt of $2.52B.
- Total ULTA debt is lower than 5 years ago, relative to shareholder equity.
- ULTA earnings of $1.61B is not enough to cover its interest payments.
- There are more short-term assets than long-term liabilities on the ULTA balance sheet.
- There are more short-term assets than short-term liabilities on the ULTA balance sheet.
Signs that ULTA is not financially healthy:
- ULTA profit margin has gone down from 10.3% to 9.3% in the past year.
- ULTA has a relatively high debt to equity ratio of 1.63.
Is it a good time to buy Ulta Beauty stock, according to Wall Street analysts?
Out of 18 Equities analysts who give recommendations on ULTA, the consensus analyst rating on ULTA is a Strong Buy
It's important to keep in mind that analyst forecasts are not stock recommendations, nor are they financial advice.
Most Recent ULTA Analyst Forecasts
Adrienne Yih, a top 5% analyst from Barclays maintains ULTA with a strong buy rating and lowers their ULTA price target from $647.00 to $645.00, on Aug 28, 2026.
Kate McShane, a top 11% analyst from Goldman Sachs maintains ULTA with a strong buy rating and raises their ULTA price target from $648.00 to $667.00, on Aug 28, 2026.
Goldman Sachs's Kate McShane raised their price target on Ulta Beauty (NASDAQ: ULTA) by 2.9% from $648 to $667 on 2026/08/28. The analyst maintained their Strong Buy rating on the stock.
Ulta Beauty reported its Q2 2026 earnings.
Raising their price target, McShane noted the quarter's strong beat and management's FY 2026 guidance raise, supported by 3.8% same-store sales growth and continued prestige beauty market share gains.
Looking ahead, the analyst argued that Ulta Beauty is well positioned to gain market share and that management's guidance could prove conservative, dismissing concerns regarding higher promotions and slower expected 2H growth.
Earnings Report
For Q2 2026, Ulta Beauty reported:
- EPS of $6.55, which beat the Zacks Consensus Estimate of $6.21 and Q2 2025's $5.78.
- Revenue of $3.03B, which beat the Zacks Consensus Estimate of $2.973B and was up 8.9% Y/Y.
For FY 2026, management guided:
- EPS of $28.70 to $29.00, up from the prior $28.36 to $28.80.
- 6.7% to 7.2% Y/Y revenue growth, up from the prior 6% to 7%.
President & CEO Kecia Steelman commented: “Our team delivered another impressive quarter of strong sales, profit, and earnings growth, demonstrating that we are executing with discipline and translating our Ulta Beauty Unleashed strategy into tangible benefits for our guests.
“We continue to strengthen our position as the ultimate beauty discovery destination, leveraging our unique understanding of our guests to drive excitement and growth through compelling innovation, value, experiences, and convenience.
“With our strong first-half performance, we have raised our financial guidance for the year, reflecting our confidence in our strategic priorities and our ability to drive profitable growth and long-term value for all stakeholders in a dynamic environment."
Lorraine Hutchinson, a bottom 6% analyst from Bank of America maintains ULTA with a strong buy rating and lowers their ULTA price target from $685.00 to $650.00, on Aug 28, 2026.
Krisztina Katai, a top 20% analyst from Deutsche Bank maintains ULTA with a strong buy rating and raises their ULTA price target from $692.00 to $695.00, on Aug 25, 2026.
Oliver Chen, a bottom 3% analyst from TD Cowen maintains ULTA with a strong buy rating and lowers their ULTA price target from $700.00 to $600.00, on Jun 9, 2026.
You can dive deeper into what analysts are forecasting on the Ulta Beauty stock forecast page.
ULTA Momentum
ULTA Growth Metrics
Last year, ULTA earnings were $1.21B. During the last five year, ULTA's earnings have gone up by 16.03% per year. This was slower than the Specialty Retail industry average of 16.47%.
Last year, ULTA revenue was $12.96B. During the past 5 year, ULTA's revenue has grown by 11.09% per year. This was faster than the Specialty Retail industry average of 6.52%.
Learn more about ULTA's earnings and revenue performance here.
Are ULTA insiders buying or selling the stock?
In the last year, insiders at ULTA have sold more shares than they have bought.
Kecia Steelman, CEO;Pres of ULTA, was the latest ULTA insider to sell. They sold $1,091,766.00 worth of ULTA stock on Sep 17, 2026.
Learn more about who owns ULTA stock here.
Can I rely on ULTA as an income stream?
No, Ulta Beauty doesn't provide an income stream by paying out dividends.
What do other investors have to say about ULTA?
One of the reasons eToro is our favorite brokerage is because of its social trading community.
Click below to find out what other traders have to say.
Step 5: Execute your ULTA trade
There are two main order types:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are generally fine for most investors. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at a particular price, place a limit order.
Hit the Open Trade button and eToro will place the order.
If you need additional info about buying stocks on eToro, click the how to video below:
Step 6: Get updates on your ULTA position
Now that you own some ULTA shares, you'll want to keep up with your shares.
Start a watchlist to monitor your ULTA stock.
ULTA Feed
How to Buy Stock in Ulta Beauty
To reiterate, here are the 6 steps to buy stock in Ulta Beauty:
- Choose where to buy Ulta Beauty stock
- Open your brokerage account
- Fund your brokerage account
- Analyze Ulta Beauty stock
- Execute your ULTA trade
- Get updates on your ULTA position
If you need a online brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you want to get the latest scoop on your new investment in Ulta Beauty, get started below.
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