NASDAQ: ULTA
Ulta Beauty Inc Stock

$459.33-5.73 (-1.23%)
Updated Jun 23, 2026
ULTA Price
$459.33
Fair Value Price
$528.20
Market Cap
$19.75B
52 Week Low
$448.57
52 Week High
$714.97
P/E
17.16x
P/B
7.65x
P/S
1.83x
PEG
2.62x
Dividend Yield
N/A
Revenue
$12.71B
Earnings
$1.19B
Gross Margin
39.3%
Operating Margin
12.41%
Profit Margin
9.4%
Debt to Equity
1.67
Operating Cash Flow
$2B
Beta
0.91
Next Earnings
N/A
Ex-Dividend
N/A
Next Dividend
N/A

ULTA Overview

Ulta Beauty, Inc. functions as a prominent beauty product retailer throughout the United States. Its physical locations feature a broad assortment of goods, including cosmetics, perfumes, skincare, haircare items, bath and body essentials, and professional salon styling instruments. Additionally, they provide a comprehensive suite of salon services, encompassing hair, skin, makeup, brow, and nail treatments. The company further offers its proprietary label products, such as the Ulta Beauty Collection for cosmetics, skincare, and bath items, alongside other Ulta Beauty branded merchandise and gift options. As of March 10, 2022, Ulta Beauty operated 1,308 retail stores across all 50 U.S. states. Its products are also available for purchase via its website, ulta.com, and through its mobile applications. Incorporated in 1990, the enterprise was initially known as Ulta Salon, Cosmetics & Fragrance, Inc., before officially changing its name to Ulta Beauty, Inc. in January 2017. Its corporate base is located in Bolingbrook, Illinois.

Zen Rating

Our proven quant model uses 115 proprietary factors, including AI, to determine ULTA's potential to beat the market

CHold
  • Stocks with a Zen Rating of Hold (C) had an average return of +7.53% per year. Learn More

Zen Rating Component Grades

C
Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.

Industry: Retail

Industry Rating
C
ULTA
Ranked
#22 of 37

Top Ranked Stocks in Industry

View Top Retail Stocks

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ULTA News

Overview

Due Diligence Score

Industry Average (29)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how ULTA scored across 33 valuation, financial, forecast, performance, and dividend due diligence checks.

Due Diligence Checks

ULTA ($459.33) is undervalued by 13.04% relative to our estimate of its Fair Value price of $528.20 based on Discounted Cash Flow (DCF) modelling, but does not have a significant margin of safety
Below Fair Value Valuation
ULTA ($459.33) is not significantly undervalued (13.04%) relative to our estimate of its Fair Value price of $528.20 based on Discounted Cash Flow (DCF) modelling, when including a healthy margin of safety
Significantly Below Fair Value Valuation
ULTA ($459.33) is trading above... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation
There are 30 more ULTA due diligence checks available for Premium users.

Valuation

ULTA fair value

Fair Value of ULTA stock based on Discounted Cash Flow (DCF)

Price
$459.33
Fair Value
$528.20
Undervalued by
13.04%
ULTA ($459.33) is undervalued by... subscribe to Premium to read more.
Below Fair Value Valuation
ULTA ($459.33) is not significantly... subscribe to Premium to read more.
Significantly Below Fair Value Valuation
ULTA ($459.33) is trading above... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation

ULTA price to earnings (PE)

For valuing profitable companies with steady earnings

Company
17.16x
Industry
33.6x
Market
7.68x
ULTA is good value based... subscribe to Premium to read more.
P/E vs Industry Valuation
ULTA is poor value based... subscribe to Premium to read more.
P/E vs Market Valuation

ULTA price to book (PB)

For valuing companies that are loss-making or have lots of physical asset

Company
7.65x
Industry
8.06x
ULTA is good value based... subscribe to Premium to read more.
P/B vs Industry Valuation

ULTA price to earnings growth (PEG)

For valuing profitable companies with growth potential

ULTA is poor value relative... subscribe to Premium to read more.
PEG Value Valuation

ULTA's financial health

Profit margin

Revenue
$3.2B
Net Income
$340.5M
Profit Margin
10.8%
ULTA's Earnings (EBIT) of $1.58B... subscribe to Premium to read more.
Interest Coverage Financials
ULTA's profit margin has decreased... subscribe to Premium to read more.
Profit Margin Growth Financials

Assets to liabilities

Assets
$6.9B
Liabilities
$4.3B
Debt to equity
1.67
ULTA's short-term assets ($3.02B) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
ULTA's short-term assets ($3.02B) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
ULTA's debt relative to shareholder... subscribe to Premium to read more.
Shrinking Debt Financials
ULTA's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials

Cash flow

Operating
$261.9M
Investing
-$48.2M
Financing
-$471.4M
ULTA's operating cash flow ($1.54B)... subscribe to Premium to read more.
Debt Coverage Financials

ULTA vs Retail Stocks

TickerZen RatingMarket Cap1d %P/EP/B
ULTAC$19.75B-1.23%17.16x7.65x
DKSC$21.19B-0.76%22.23x3.78x
BBYB$15.84B-1.13%13.87x5.14x
TSCOC$15.57B-0.44%14.55x6.19x
GPCC$14.65B+1.29%241.98x3.27x

Ulta Beauty Stock FAQ

What is Ulta Beauty's quote symbol?

(NASDAQ: ULTA) Ulta Beauty trades on the NASDAQ under the ticker symbol ULTA. Ulta Beauty stock quotes can also be displayed as NASDAQ: ULTA.

If you're new to stock investing, here's how to buy Ulta Beauty stock.

What is the 52 week high and low for Ulta Beauty (NASDAQ: ULTA)?

(NASDAQ: ULTA) Ulta Beauty's 52-week high was $714.97, and its 52-week low was $448.57. It is currently -35.76% from its 52-week high and 2.4% from its 52-week low.

How much is Ulta Beauty stock worth today?

(NASDAQ: ULTA) Ulta Beauty currently has 42,989,311 outstanding shares. With Ulta Beauty stock trading at $459.33 per share, the total value of Ulta Beauty stock (market capitalization) is $19.75B.

Ulta Beauty stock was originally listed at a price of $29.82 in Oct 25, 2007. If you had invested in Ulta Beauty stock at $29.82, your return over the last 18 years would have been 1,440.34%, for an annualized return of 16.41% (not including any dividends or dividend reinvestments).

How much is Ulta Beauty's stock price per share?

(NASDAQ: ULTA) Ulta Beauty stock price per share is $459.33 today (as of Jun 23, 2026).

What is Ulta Beauty's Market Cap?

(NASDAQ: ULTA) Ulta Beauty's market cap is $19.75B, as of Jun 24, 2026.

Market cap (market capitalization) is the total market value of a publicly traded company's outstanding shares.

Ulta Beauty's market cap is calculated by multiplying ULTA's current stock price of $459.33 by ULTA's total outstanding shares of 42,989,311.
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