How to Buy Sturm Ruger & Co Stock
Sturm Ruger & Co Inc
Sturm Ruger & Co is a defense company located in Connecticut, United States, which is part of the Industrials sector, and is traded under the ticker RGR on the NYSE exchange.
Sturm Ruger & Co stock last closed at $38.42, down 1.81% from the previous day, and has increased 14.93% in one year. It has underperformed other stocks in the Aerospace & Defense industry by 0.01 percentage points. Sturm Ruger & Co stock is currently +35.62% from its 52-week low of $28.33, and -20.26% from its 52-week high of $48.18.
As of Aug 5, 2026, there are 15.98M RGR shares outstanding. The market value of RGR is $613.88M. In the last 24 hours, 167,000 RGR shares were traded.
How to Buy Sturm Ruger & Co Stock
Wondering how to invest in Sturm Ruger & Co stock? Here's how.
- Decide where to buy Sturm Ruger & Co stock: You need to choose an online brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you choose where to buy Sturm Ruger & Co stock.
- Open your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit money your investment account: Select your method of payment and add your details.
- Research Sturm Ruger & Co stock: The Sturm Ruger & Co ticker symbol is RGR. Is Sturm Ruger & Co stock a good investment? Should you buy shares of RGR? How do RGR's underlying business fundamentals look? Do top analysts think Sturm Ruger & Co is a good buy? Why has RGR's stock price moved recently? (Hint: Our stock market analysis website can help you figure out if RGR is a good stock to buy).
- Place your RGR buy order: Decide if you will purchase RGR shares at the current market price or use a limit order to buy RGR shares at a particular price.
- Watch your RGR investment: Create a watchlist to important updates regarding your position in Sturm Ruger & Co shares.
Step 1: Decide where to buy Sturm Ruger & Co stock
You need an online brokerage account in order to access the NYSE market and buy RGR shares.
Our preferred brokerage: eToro
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Open eToro AccountStep 2: Open your brokerage account
Now that you've picked the best brokerage, it's time to fill out some personal information so you can buy RGR stock today.
How to Open a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal info to create a new brokerage account.
- Send your application by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you have filled out your info on the best investment app, your next step is to transfer the money for your investment:
Check out this video walkthrough for more details depositing funds into your new brokerage account.
Step 4: Research Sturm Ruger & Co stock
After you have identified the best place to buy Sturm Ruger & Co stock, it's crucial to analyze their stock before you buy, so you truly understand the risk as well as the opportunity.
Sturm Ruger & Co Metrics
Sturm Ruger & Co Fundamentals
WallStreetZen was built to help everyday investors do more accurate fundamental analysis in less time.
You can see all of the due diligence checks on RGR's stock page.
Is RGR stock properly valued?
You can use many financial metrics, analyses, models, and charts to gauge RGR's intrinsic value.
Using relative valuations methods:
- RGR could be overvalued based on its P/E ratio of 50.55x, relative to Aerospace & Defense industry P/E ratio of 24.15x
- RGR could be undervalued based on its P/B ratio of 2.12x, relative to Aerospace & Defense industry P/B ratio of 9.1x
- RGR may be undervalued based on its PEG ratio of 0.43x
You can access additional valuation research on RGR's stock here.
A look at RGR Cashflows and Balance Sheet
Passed Health Checks:
- RGR profit margin has gone up from 1.1% to 2.1% in the past year.
- There are more short-term assets than short-term liabilities on the RGR balance sheet.
- RGR earnings of $11.41M is not enough to cover its interest payments.
- There are more short-term assets than long-term liabilities on the RGR balance sheet.
- RGR has a low debt to equity ratio of 0.26.
- RGR's operating cash flow of $64.51M allows it to safely service it's debt of $1.01M.
Failed Health Checks:
- Total RGR debt is higher than 5 years ago, relative to shareholder equity.
Is RGR stock a Buy, Hold, or Sell, according to analysts?
Out of 1 Wall Street analysts who give forecasts on RGR, the consensus analyst rating on RGR is a Strong Buy
Please note that analyst ratings are not recommendations, nor are they investment advice.
You can dive deeper into what analysts are projecting on the Sturm Ruger & Co stock forecast page.
RGR Technical Indicators
Is RGR Making Money?
Last year, RGR earnings were $12.18M. Over the past 5 year, RGR's earnings have increased by -37.44% per year. This was slower than the Aerospace & Defense industry average of 8.01%.
Last year, RGR revenue was $577.24M. Over the last 5 year, RGR's revenue has grown by -3.77% per year. This was slower than the Aerospace & Defense industry average of 4.61%.
You can research RGR's earnings and revenue performance here.
Are RGR insiders buying or selling the stock?
In the last 12 months, executives and large shareholders at RGR have sold more shares than they have bought.
Todd William Seyfert, President CEO of RGR, was the latest RGR insider to buy. They bought $58,725.00 worth of RGR stock on May 20, 2026.
Dig into more about who owns RGR stock here.
Does RGR provide a stable income stream?
Sturm Ruger & Co pays a dividend of 1.02%, compared to the Aerospace & Defense industry's average dividend yield of 0.94%. If you owned $1,000 worth of RGR stock, you would have received $10.15 in the past 12 months.
Sturm Ruger & Co dividend payments have not consistently grown over the past decade and have not remained stable.
Dig into more data about Sturm Ruger & Co dividend yield and history here.
Get opinions from other traders
One of the biggest reasons eToro is our favorite brokerage is because of its social trading community.
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Step 5: Place your RGR buy order
There are two main order types:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are generally the best for newer investors. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at a particular dollar amount limit, use a limit order.
Hit the Open Trade button and eToro will place your order.
If you require additional help with investing in stocks on eToro, watch the how to video below:
Step 6: Watch your RGR investment
Now that you own some RGR stock, you'll want to stay up-to-date on your new investment.
Put RGR on a watchlist to monitor your RGR stock.
RGR Feed
How to Buy Stock in Sturm Ruger & Co
To reiterate, here are the 6 steps to buy stock in Sturm Ruger & Co:
- Decide where to buy Sturm Ruger & Co stock
- Open your brokerage account
- Deposit money your investment account
- Research Sturm Ruger & Co stock
- Place your RGR buy order
- Watch your RGR investment
If you are looking for a online brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to track your investment in Sturm Ruger & Co, get started below.
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