How to Buy Sturm Ruger & Co Stock
Sturm Ruger & Co Inc
Sturm Ruger & Co is a defense company located in Connecticut, United States, which is part of the Industrials sector, and is traded under the ticker RGR on the NYSE exchange.
Sturm Ruger & Co stock last closed at $38.98, down 1.19% from the previous day, and has decreased 1.49% in one year. It has underperformed other stocks in the Aerospace & Defense industry by 0.39 percentage points. Sturm Ruger & Co stock is currently +37.59% from its 52-week low of $28.33, and -19.1% from its 52-week high of $48.18.
As of Mar 20, 2026, there are 15.94M RGR shares outstanding. The market value of RGR is $621.51M. In the last 24 hours, 347,000 RGR shares were traded.
How to Buy Sturm Ruger & Co Stock
Wondering how to invest in Sturm Ruger & Co stock? Here's how.
- Decide where to buy Sturm Ruger & Co stock: You need to choose an online brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you choose where to buy Sturm Ruger & Co stock.
- Open your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit money your investment account: Select your method of payment and add your details.
- Research Sturm Ruger & Co stock: The Sturm Ruger & Co ticker symbol is RGR. Is Sturm Ruger & Co stock a good investment? Should you buy shares of RGR? How do RGR's underlying business fundamentals look? Do top analysts think Sturm Ruger & Co is a good buy? Why has RGR's stock price moved recently? (Hint: Our stock market analysis website can help you figure out if RGR is a good stock to buy).
- Place your RGR buy order: Decide if you will purchase RGR shares at the current market price or use a limit order to buy RGR shares at a particular price.
- Watch your RGR investment: Create a watchlist to important updates regarding your position in Sturm Ruger & Co shares.
Step 1: Decide where to buy Sturm Ruger & Co stock
You need an online brokerage account in order to access the NYSE market and buy RGR shares.
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Open eToro AccountStep 2: Open your brokerage account
Now that you've picked the best brokerage, it's time to fill out some personal information so you can buy RGR stock today.
How to Open a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal info to create a new brokerage account.
- Send your application by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you have filled out your info on the best investment app, your next step is to transfer the money for your investment:
Check out this video walkthrough for more details depositing funds into your new brokerage account.
Step 4: Research Sturm Ruger & Co stock
After you have identified the best place to buy Sturm Ruger & Co stock, it's crucial to analyze their stock before you buy, so you truly understand the risk as well as the opportunity.
Sturm Ruger & Co Metrics
Sturm Ruger & Co Fundamentals
WallStreetZen was built to help everyday investors do more accurate fundamental analysis in less time.
You can see all of the due diligence checks on RGR's stock page.
Is RGR stock properly valued?
You can use many financial metrics, analyses, models, and charts to gauge RGR's intrinsic value.
Using relative valuations methods:
- RGR could be undervalued based on its P/B ratio of 2.19x, relative to Aerospace & Defense industry P/B ratio of 7.4x
You can access more valuation analysis on RGR's stock here.
RGR Financials at a glance
Passed Health Checks:
- There are more short-term assets than long-term liabilities on the RGR balance sheet.
- Total RGR debt is lower than 5 years ago, relative to shareholder equity.
- RGR's operating cash flow of $54.31M allows it to safely service it's debt of $1.16M.
- There are more short-term assets than short-term liabilities on the RGR balance sheet.
- RGR has a low debt to equity ratio of 0.21.
Failed Health Checks:
- RGR profit margin has gone down from 5.7% to -0.8% in the past year.
- RGR earnings of -$7.07M is not enough to cover its interest payments.
Do analysts think it's a good time to buy RGR stock
Out of 1 Wall Street analysts who give recommendations on RGR, the consensus analyst rating on RGR is a Strong Buy
It's important to note that analyst forecasts are not stock recommendations, nor are they financial advice.
You can dive deeper into what analysts are forecasting on the Sturm Ruger & Co stock forecast page.
RGR Momentum
How are RGR Revenues/Earnings doing?
Last year, RGR revenue was $546.06M. In the past five year, RGR's revenue has grown by -0.82% per year. This was slower than the Aerospace & Defense industry average of 8.07%.
Dig into RGR's earnings and revenue performance here.
Latest Insiders Trades at RGR
In the past year, insiders at RGR have sold more shares than they have bought.
Sarah F. Colbert, VP Gen Counsel Corp Secy of RGR, was the latest RGR insider to sell. They sold $6,123.15 worth of RGR stock on Mar 6, 2026.
Get more info about who owns RGR shares here.
Does RGR provide a stable income stream?
Sturm Ruger & Co pays a dividend of 1.18%, compared to the Aerospace & Defense industry's average dividend yield of 0.93%. If you owned $1,000 of RGR stock, you would have been paid $11.80 in the past year.
Sturm Ruger & Co dividend payments have not consistently grown over the past decade and have not remained stable.
Dig into more analysis about Sturm Ruger & Co dividend yield and history here.
Get opinions from other investors
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
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Step 5: Place your RGR buy order
There are two primary order types:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are usually fine for most investors. - Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at a given dollar amount, place a limit order.
Press the Open Trade button and your broker will place the order.
If you require additional help investing in stocks on eToro, watch the how to video below:
Step 6: Watch your RGR investment
Now that you own some RGR shares, you'll want to keep up with your investment.
Start a watchlist to track your RGR stock.
RGR Feed
How to Buy Stock in Sturm Ruger & Co
To summarize, here are the 6 steps for buying Sturm Ruger & Co stock:
- Decide where to buy Sturm Ruger & Co stock
- Open your brokerage account
- Deposit money your investment account
- Research Sturm Ruger & Co stock
- Place your RGR buy order
- Watch your RGR investment
If you need a online brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you want to get updates on your new investment in Sturm Ruger & Co, create a watchlist on WallStreetZen today.
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