NYSE: RGRSturm Ruger & Co Inc Stock
$37.23-0.40 (-1.06%)
Updated Sep 15, 2026
RGR Price
$37.23
Fair Value Price
N/A
Market Cap
$594.87M
52 Week Low
$28.33
52 Week High
$48.18
P/E
48.99x
P/B
2.05x
P/S
1.06x
PEG
0.54x
Dividend Yield
1.18%
Revenue
$577.24M
Earnings
$12.18M
Gross Margin
18.7%
Operating Margin
1.98%
Profit Margin
2.1%
Debt to Equity
0.26
Operating Cash Flow
$65M
Beta
0.51
Next Earnings
Nov 4, 2026
Ex-Dividend
N/A
Next Dividend
N/A
RGR Overview
Sturm, Ruger & Company, Inc. manufactures firearms under the Ruger name in the U.S. The company's firearms are sold through independent wholesale distributors to the commercial sporting market. Sturm, Ruger & Company was founded in 1949 and is headquartered in Southport, CT.
Zen Rating
Our proven quant model uses 115 proprietary factors, including AI, to determine RGR's potential to beat the market
AStrong Buy
- Stocks with a Zen Rating of Strong Buy (A) had an average return of +28.50% per year. Learn More
Zen Rating Component Grades
B
Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.
Industry: Defense
Industry Rating
D
RGR
Ranked#3 of 85
Ranked#3 of 85
Top Ranked Stocks in Industry
| Name / Ticker | Price | Zen Rating |
|---|---|---|
| $66.64 | A | |
| $13.10 | A | |
| $74.08 | A |
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RGR News
Overview
Due Diligence Score
–
Industry Average (34)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how RGR scored across 38 valuation, financial, forecast, performance, and dividend due diligence checks.
Due Diligence Checks
RGR ($37.23) is trading above its intrinsic value of $24.43, according to an updated version of Benjamin Graham's Formula from Chapter 11 of "The Intelligent Investor"
Below Benjamin Graham Formula Value Valuation
RGR is poor value based on its earnings relative to its share price (48.99x), compared to the US market average (44.17x)
P/E vs Market Valuation
RGR is poor value based... subscribe to Premium to read more.
P/E vs Industry Valuation
There are 35 more RGR due diligence checks available for Premium users.
Valuation
RGR price to earnings (PE)
For valuing profitable companies with steady earnings
Company
48.99x
Industry
15.02x
Market
44.17x
RGR is poor value based... subscribe to Premium to read more.
P/E vs Industry Valuation
RGR is poor value based... subscribe to Premium to read more.
P/E vs Market Valuation
RGR price to book (PB)
For valuing companies that are loss-making or have lots of physical asset
Company
2.05x
Industry
9.64x
RGR is good value based... subscribe to Premium to read more.
P/B vs Industry Valuation
RGR price to earnings growth (PEG)
For valuing profitable companies with growth potential
RGR is good value based... subscribe to Premium to read more.
PEG Value Valuation
RGR's financial health
Profit margin
Revenue
$158.1M
Net Income
$7.0M
Profit Margin
4.4%
RGR's Earnings (EBIT) of $11.41M... subscribe to Premium to read more.
Interest Coverage Financials
RGR's profit margin has increased... subscribe to Premium to read more.
Profit Margin Growth Financials
Assets to liabilities
Assets
$364.3M
Liabilities
$74.5M
Debt to equity
0.26
RGR's short-term assets ($238.97M) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
RGR's short-term assets ($238.97M) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
RGR's debt has increased relative... subscribe to Premium to read more.
Shrinking Debt Financials
RGR's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials
Cash flow
Operating
$17.3M
Investing
-$8.7M
Financing
-$1.8M
RGR's operating cash flow ($64.51M)... subscribe to Premium to read more.
Debt Coverage Financials
RGR vs Defense Stocks
Sturm Ruger & Co Stock FAQ
Company
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