How to Buy Simply Good Foods Co Stock

Simply Good Foods Co

The Simply Good Foods Company operates as a consumer packaged food and beverage company in North America and internationally. The company develops, markets, and sells snacks and meal replacements.

Simply Good Foods Co stock last closed at $36.11, up 0.87% from the previous day, and has decreased 0.93% in one year. It has overperformed other stocks in the Packaged Foods industry by 0.09 percentage points. Simply Good Foods Co stock is currently +15.55% from its 52-week low of $31.25, and -10.89% from its 52-week high of $40.53.

As of Apr 30, 2025, there are 101.02M shares of SMPL outstanding. The market capitalization of SMPL is $3.65B. In the last 24 hours, 1.15M SMPL shares were traded.

How to Buy Simply Good Foods Co Stock

Wondering how to invest in Simply Good Foods Co stock? Here's how.

  1. Figure out where to buy Simply Good Foods Co stock: You need to pick an online brokerage, but don't worry - we've tried dozens of online brokerages and apps to help you decide where to buy Simply Good Foods Co stock.
  2. Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
  3. Fund your brokerage account: Select your method of payment and add your details.
  4. Evaluate Simply Good Foods Co stock: The Simply Good Foods Co ticker symbol is SMPL. Is Simply Good Foods Co stock a good investment? Should you buy shares of SMPL? How do SMPL's underlying business fundamentals look? Do top analysts think Simply Good Foods Co is a good buy? Why has SMPL's stock price moved recently? (Hint: Our stock research website can help you understand if SMPL is a good stock to buy).
  5. Execute your SMPL purchase: Decide if you will purchase SMPL shares at the current market price or use a limit order to purchase SMPL shares at a particular price.
  6. Get key alerts regarding your SMPL position: Create a watchlist to keep tabs on your new investment in Simply Good Foods Co shares.

Step 1: Figure out where to buy Simply Good Foods Co stock

You will need an online brokerage account in order to access the NASDAQ market and buy SMPL shares.

A brokerage account allows you to buy and sell a number of financial instruments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Create a brokerage account

Now that you've selected the best brokerage, you need to fill out some personal info so you are able to buy SMPL stock today.

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Step 3: Fund your brokerage account

Now that you've created your account on stock apps to use, your next step is to transfer the money for your investment:

Watch the video below to see the process of depositing money into your new brokerage account.

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Step 4: Evaluate Simply Good Foods Co stock

Once you have decided on the best place to buy Simply Good Foods Co stock, it's crucial to evaluate their stock prior to investing, so you actually wrap your head around the risk as well as the opportunity.

Overview of key SMPL info

SMPL Price
$36.11
1w %
-0.22%
1y %
-0.93%
5y %
91.56%
P/E
25.08x
P/B
2.01x
P/S
2.59x
PEG
1.77x
Revenue
$1.41B
Earnings
$145.49M
Fore. Rev. Growth
4.9%
Fore. Earn. Growth
14.18%
Market Cap
$3.65B
Next Earnings
Jun 25, 2025
Next Dividend
N/A

Simply Good Foods Co Fundamentals

WallStreetZen was built to help part-time investors perform more in-depth fundamental analysis.

You can view all of the due diligence checks on SMPL's stock page.

What is the fair value of SMPL stock?

You can use many financial metrics, analyses, models, and charts to gauge SMPL's intrinsic value.

Using relative valuations ratios:

  • SMPL could be overvalued based on its P/E ratio of 25.08x, relative to Packaged Foods industry P/E ratio of 15.75x
  • SMPL may be overvalued based on its P/B ratio of 2.01x, relative to Packaged Foods industry P/B ratio of 1.93x
  • SMPL could be overvalued based on its PEG ratio of 1.77x

You can access additional valuation research on SMPL's stock here.

Is SMPL a healthy company?

Signs that SMPL is financially healthy:

  • SMPL has a low debt to equity ratio of 0.34.
  • SMPL earnings of $220.81M is not sufficient to cover its interest payments.
  • Total SMPL debt is lower than 5 years ago, relative to shareholder equity.
  • SMPL's operating cash flow of $184.98M allows it to safely service it's debt of $298.54M.
  • There are more short-term assets than short-term liabilities on the SMPL balance sheet.

Signs that SMPL is not financially healthy:

  • SMPL profit margin has gone down from 11.1% to 10.3% in the past year.
  • There are more long-term liabilities than short-term assets on the SMPL balance sheet.

Do analysts think it's a good time to buy Simply Good Foods Co stock

Out of 5 Equities analysts who give forecasts on SMPL, the consensus analyst rating on SMPL is a Buy

It's important to note that analyst forecasts are not recommendations, nor are they financial advice.

You can dive deeper into what analysts are forecasting on the Simply Good Foods Co stock forecast page.

SMPL Momentum

SMA10
36.05
SMA20
35.82
SMA50
35.56
SMA100
36.66
SMA200
35.55
MACD
0.18
MACD Signal
0.24
MACD Histogram
-0.06
RSI
52.94
Stochastic %K
44.23
Stochastic %D
47.38
StochRSI %K
29.2
StochRSI %D
32.56

Is SMPL Growing Revenue?

Last year, SMPL earnings were $145.49M. During the last four year, SMPL's earnings have gone up by 53.41% per year. This was faster than the Packaged Foods industry average of 6.19%.

Last year, SMPL revenue was $1.41B. Over the last five year, SMPL's revenue has increased by 16.48% per year. This was faster than the Packaged Foods industry average of 5.04%.

You can analyze SMPL's earnings and revenue performance here.

Latest Insiders Trades at SMPL

Over the past year, insiders at SMPL have sold more shares than they have bought.

Stuart E. Heflin Jr., SVP General Manager Quest of SMPL, was the latest SMPL insider to sell. They sold $186,260.00 worth of SMPL stock on Apr 11, 2025.

Learn more about who owns SMPL stock here.

Can I rely on SMPL as an income stream?

No, Simply Good Foods Co doesn't provide an income stream by paying out dividends.

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Step 5: Execute your SMPL purchase

There are two primary types of orders:

  • Market order: A market order is an order to buy or sell a stock at the best available price.
    Market orders are generally fine for most investors.
  • Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
    If you want to ensure you're buying or selling at a specific dollar amount, use a limit order.

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Step 6: Get key alerts regarding your SMPL position

Now that you own some SMPL stock, you'll want to keep up with your investment.

Create a watchlist to get notified of the latest news about your SMPL stock.

SMPL Feed

How to Buy Stock in Simply Good Foods Co

To reiterate, here are the 6 steps for buying Simply Good Foods Co stock:

  1. Figure out where to buy Simply Good Foods Co stock
  2. Create a brokerage account
  3. Fund your brokerage account
  4. Evaluate Simply Good Foods Co stock
  5. Execute your SMPL purchase
  6. Get key alerts regarding your SMPL position

If you require a online brokerage, eToro is our recommended option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to keep tabs on your investment in Simply Good Foods Co, add SMPL to your watchlist by clicking the button below.

NASDAQ: SMPL
$36.11+0.31 (+0.87%)
Updated Apr 30, 2025
Open eToro Account
Your capital is at risk.
NASDAQ: SMPL
$36.11+0.31 (+0.87%)
Updated Apr 30, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Simply Good Foods Co share?

As of Apr 30, 2025, it costs $36.11 to buy one share of Simply Good Foods Co stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.277 shares of SMPL.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Simply Good Foods Co stock?

According to 5 Wall Street analysts who monitor Simply Good Foods Co, their consensus recommendation is to buy Simply Good Foods Co stock.

What is the best way to buy Simply Good Foods Co stock?

One way to place an order for Simply Good Foods Co stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.