How to Buy Simply Good Foods Co Stock
Simply Good Foods Co
The Simply Good Foods Company operates as a consumer packaged food and beverage company in North America and internationally. The company develops, markets, and sells snacks and meal replacements.
Simply Good Foods Co stock last closed at $34.05, up 3.53% from the previous day, and has decreased 6.92% in one year. It has overperformed other stocks in the Packaged Foods industry by 0.06 percentage points. Simply Good Foods Co stock is currently +11.77% from its 52-week low of $30.47, and -15.98% from its 52-week high of $40.53.
As of Jul 14, 2025, there are 100.54M shares of SMPL outstanding. The market capitalization of SMPL is $3.42B. In the last 24 hours, 1.87M SMPL shares were traded.
How to Buy Simply Good Foods Co Stock
Wondering how to invest in Simply Good Foods Co stock? Here's how.
- Figure out where to buy Simply Good Foods Co stock: You need to pick an online brokerage, but don't worry - we've tried dozens of online brokerages and apps to help you decide where to buy Simply Good Foods Co stock.
- Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
- Fund your brokerage account: Select your method of payment and add your details.
- Evaluate Simply Good Foods Co stock: The Simply Good Foods Co ticker symbol is SMPL. Is Simply Good Foods Co stock a good investment? Should you buy shares of SMPL? How do SMPL's underlying business fundamentals look? Do top analysts think Simply Good Foods Co is a good buy? Why has SMPL's stock price moved recently? (Hint: Our stock research website can help you understand if SMPL is a good stock to buy).
- Execute your SMPL purchase: Decide if you will purchase SMPL shares at the current market price or use a limit order to purchase SMPL shares at a particular price.
- Get key alerts regarding your SMPL position: Create a watchlist to keep tabs on your new investment in Simply Good Foods Co shares.
Step 1: Figure out where to buy Simply Good Foods Co stock
You will need an online brokerage account in order to access the NASDAQ market and buy SMPL shares.
Our favorite brokerage: eToro
Based on our experience, eToro is the best place to buy stocks. Here's why:
- You can invest in stocks with zero commissions: Invest without commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
- Access to global markets: From Tech to Industrials, New York to Hong Kong (for US users, only US stocks are available) — you can fill your portfolio with stocks from the world's leading stock exchanges.
- Social investing: eToro boasts a community with more than 20 million users worldwide. Talk to, learn from, and copy the unique crypto portfolios of top investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other assets: Such as ETFs and cryptocurrencies.
Get $10 towards your purchase of shares by opening an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create a brokerage account
Now that you've selected the best brokerage, you need to fill out some personal info so you are able to buy SMPL stock today.
How to Start a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal details to create a new brokerage account.
- Send your details by pressing the "Create Account" button. Get started with eToro today
Step 3: Fund your brokerage account
Now that you've created your account on stock apps to use, your next step is to transfer the money for your investment:
Watch the video below to see the process of depositing money into your new brokerage account.
Step 4: Evaluate Simply Good Foods Co stock
Once you have decided on the best place to buy Simply Good Foods Co stock, it's crucial to evaluate their stock prior to investing, so you actually wrap your head around the risk as well as the opportunity.
Overview of key SMPL info
Simply Good Foods Co Fundamentals
WallStreetZen was built to help part-time investors perform more in-depth fundamental analysis.
You can view all of the due diligence checks on SMPL's stock page.
What is the fair value of SMPL stock?
You can use many financial metrics, analyses, models, and charts to gauge SMPL's intrinsic value.
Using relative valuations ratios:
- SMPL could be overvalued based on its P/E ratio of 23.65x, relative to Packaged Foods industry P/E ratio of 18.93x
- SMPL may be overvalued based on its P/B ratio of 1.86x, relative to Packaged Foods industry P/B ratio of 1.74x
- SMPL could be overvalued based on its PEG ratio of 1.73x
You can access additional valuation research on SMPL's stock here.
Is SMPL a healthy company?
Signs that SMPL is financially healthy:
- SMPL has a low debt to equity ratio of 0.32.
- SMPL earnings of $220.70M is not sufficient to cover its interest payments.
- Total SMPL debt is lower than 5 years ago, relative to shareholder equity.
- SMPL's operating cash flow of $182.04M allows it to safely service it's debt of $248.92M.
- There are more short-term assets than short-term liabilities on the SMPL balance sheet.
Signs that SMPL is not financially healthy:
- SMPL profit margin has gone down from 11.5% to 10% in the past year.
- There are more long-term liabilities than short-term assets on the SMPL balance sheet.
Do analysts think it's a good time to buy Simply Good Foods Co stock
Out of 6 Equities analysts who give forecasts on SMPL, the consensus analyst rating on SMPL is a Buy
It's important to note that analyst forecasts are not recommendations, nor are they financial advice.
Most Recent SMPL Analyst Recommendations
Megan Alexander, a top 15% analyst from Morgan Stanley maintains SMPL with a hold rating and raises their SMPL price target from $36.00 to $37.00, on Apr 10, 2025.
You can dive deeper into what analysts are forecasting on the Simply Good Foods Co stock forecast page.
SMPL Trading Indicators
SMPL Performance Metrics
Last year, SMPL earnings were $145.26M. Over the past five year, SMPL's earnings have gone up by 39.77% per year. This was faster than the Packaged Foods industry average of 5.47%.
Last year, SMPL revenue was $1.46B. During the last five year, SMPL's revenue has grown by 14.71% per year. This was faster than the Packaged Foods industry average of 4.92%.
Learn more about SMPL's earnings and revenue performance here.
Are SMPL executives and large shareholders buying or selling the stock?
Over the past 12 months, insiders at SMPL have sold more shares than they have bought.
Mark A. Olivieri Jr., SVP and GM OWYN of SMPL, was the latest SMPL insider to sell. They sold $81,691.17 worth of SMPL shares on Jul 1, 2025.
Get more info about who owns SMPL stock here.
Does SMPL provide a stable income stream?
No, Simply Good Foods Co doesn't provide an income stream by paying out dividends.
SMPL Social Trading Data
One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other traders have to say.
Step 5: Execute your SMPL purchase
There are two main options:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are usually sufficient. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at an exact dollar amount limit, place a limit order.
Press the Open button and your broker will place your order.
If you require additional help investing in stocks on eToro, watch the helpful video below:
Step 6: Get key alerts regarding your SMPL position
Now that you own some SMPL stock, you'll want to keep up with your new company.
Create a watchlist to track your SMPL stock.
SMPL Feed
How to Buy Stock in Simply Good Foods Co
To summarize, here are the 6 steps to buy Simply Good Foods Co stock:
- Figure out where to buy Simply Good Foods Co stock
- Create a brokerage account
- Fund your brokerage account
- Evaluate Simply Good Foods Co stock
- Execute your SMPL purchase
- Get key alerts regarding your SMPL position
If you require a brokerage account, eToro is our recommended option.
Get Started with eToro TodayIf you would like to get the latest news on your investment in Simply Good Foods Co, create a watchlist today.
Trending Stock Buying Guides
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.