NASDAQ: SMPL
Simply Good Foods Co Stock

$12.84-0.33 (-2.51%)
Updated Jul 8, 2026
SMPL Price
$12.84
Fair Value Price
N/A
Market Cap
$1.16B
52 Week Low
$10.21
52 Week High
$34.19
P/E
-10.88x
P/B
0.78x
P/S
1.11x
PEG
N/A
Dividend Yield
N/A
Revenue
$1.42B
Earnings
-$105.68M
Gross Margin
33.8%
Operating Margin
-8.88%
Profit Margin
-7.5%
Debt to Equity
0.43
Operating Cash Flow
$173M
Beta
0.68
Next Earnings
Jul 9, 2026
Ex-Dividend
N/A
Next Dividend
N/A

SMPL Overview

The Simply Good Foods Company operates as a global purveyor of consumer packaged food and beverage items, with a significant presence across North America and in international markets. Its core business revolves around the creation, promotion, and sale of a diverse portfolio of snacks and meal replacement solutions. The company's extensive product line encompasses protein bars, convenient ready-to-drink shakes, various sweet and savory snack options, cookies, pizzas, protein-enriched chips, culinary recipes, and confectionery. These offerings are available under well-recognized brand identities, including Atkins, Atkins Endulge, and Quest, with the latter also extending to licensed frozen meals. The Simply Good Foods Company ensures broad availability through an extensive distribution network that includes major retailers, grocery chains, pharmacies, wholesale club stores, convenience stores, and gas stations. Furthermore, it actively engages in e-commerce, selling its products directly to consumers through dedicated online platforms such as atkins.com and questnutrition.com, as well as via amazon.com. The enterprise is headquartered in Denver, Colorado.

Zen Rating

Our proven quant model uses 115 proprietary factors, including AI, to determine SMPL's potential to beat the market

CHold
  • Stocks with a Zen Rating of Hold (C) had an average return of +5.11% per year. Learn More

Zen Rating Component Grades

C
Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.

Industry: Food

Industry Rating
C
SMPL
Ranked
#30 of 44

Top Ranked Stocks in Industry

Name / TickerPriceZen Rating
$21.05A
$177.76A
$12.57A
View Top Food Stocks

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SMPL News

Overview

Due Diligence Score

Industry Average (30)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how SMPL scored across 33 valuation, financial, forecast, performance, and dividend due diligence checks.

Due Diligence Checks

SMPL is unprofitable, so we are unable to calculate its intrinsic value according to an updated version of Benjamin Graham's Formula from "The Intelligent Investor"
Below Benjamin Graham Formula Value Valuation
SMPL is good value based on its book value relative to its share price (0.78x), compared to the US Packaged Foods industry average (1.5x)
P/B vs Industry Valuation
SMPL is unprofitable, so we... subscribe to Premium to read more.
PEG Value Valuation
There are 30 more SMPL due diligence checks available for Premium users.

Valuation

SMPL price to earnings (PE)

For valuing profitable companies with steady earnings

Company
-10.88x
Industry
-22.84x
Market
10.17x

SMPL price to book (PB)

For valuing companies that are loss-making or have lots of physical asset

Company
0.78x
Industry
1.5x
SMPL is good value based... subscribe to Premium to read more.
P/B vs Industry Valuation

SMPL's financial health

Profit margin

Revenue
$326.0M
Net Income
-$159.7M
Profit Margin
-49%
SMPL's Earnings (EBIT) of -$125.79M... subscribe to Premium to read more.
Interest Coverage Financials
SMPL's profit margin has decreased... subscribe to Premium to read more.
Profit Margin Growth Financials

Assets to liabilities

Assets
$2.1B
Liabilities
$635.9M
Debt to equity
0.43
SMPL's short-term assets ($439.34M) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
SMPL's long-term liabilities ($549.00M) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
SMPL's debt relative to shareholder... subscribe to Premium to read more.
Shrinking Debt Financials
SMPL's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials

Cash flow

Operating
$8.1M
Investing
-$5.5M
Financing
-$89.4M
SMPL's operating cash flow ($173.38M)... subscribe to Premium to read more.
Debt Coverage Financials

SMPL vs Food Stocks

TickerZen RatingMarket Cap1d %P/EP/B
SMPLC$1.16B-2.51%-10.88x0.78x
UTZC$1.13B-3.55%-78.70x1.60x
SENEAA$1.20B+0.17%10.61x1.59x
HLFA$1.30B-4.34%5.39x-2.95x
JBSSC$1.01B-1.86%15.10x2.61x

Simply Good Foods Co Stock FAQ

What is Simply Good Foods Co's quote symbol?

(NASDAQ: SMPL) Simply Good Foods Co trades on the NASDAQ under the ticker symbol SMPL. Simply Good Foods Co stock quotes can also be displayed as NASDAQ: SMPL.

If you're new to stock investing, here's how to buy Simply Good Foods Co stock.

What is the 52 week high and low for Simply Good Foods Co (NASDAQ: SMPL)?

(NASDAQ: SMPL) Simply Good Foods Co's 52-week high was $34.19, and its 52-week low was $10.21. It is currently -62.45% from its 52-week high and 25.76% from its 52-week low.

How much is Simply Good Foods Co stock worth today?

(NASDAQ: SMPL) Simply Good Foods Co currently has 90,489,024 outstanding shares. With Simply Good Foods Co stock trading at $12.84 per share, the total value of Simply Good Foods Co stock (market capitalization) is $1.16B.

Simply Good Foods Co stock was originally listed at a price of $12.23 in Jul 12, 2017. If you had invested in Simply Good Foods Co stock at $12.23, your return over the last 8 years would have been 4.99%, for an annualized return of 0.61% (not including any dividends or dividend reinvestments).

How much is Simply Good Foods Co's stock price per share?

(NASDAQ: SMPL) Simply Good Foods Co stock price per share is $12.84 today (as of Jul 8, 2026).

What is Simply Good Foods Co's Market Cap?

(NASDAQ: SMPL) Simply Good Foods Co's market cap is $1.16B, as of Jul 9, 2026.

Market cap (market capitalization) is the total market value of a publicly traded company's outstanding shares.

Simply Good Foods Co's market cap is calculated by multiplying SMPL's current stock price of $12.84 by SMPL's total outstanding shares of 90,489,024.
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