How to Buy Servicenow Stock
Servicenow Inc
Servicenow is a app company located in California, United States, which is part of the Technology sector, and is traded under the ticker NOW on the NYSE exchange.
Servicenow stock last closed at $103.07, up 2.93% from the previous day, and has decreased 32.79% in one year. It has underperformed other stocks in the Software - Application industry by 0.03 percentage points. Servicenow stock is currently +26.87% from its 52-week low of $81.24, and -51.26% from its 52-week high of $211.48.
As of Apr 22, 2026, there are 1.05B shares of NOW outstanding. The market cap of NOW is $107.81B. In the last 24 hours, 35.71M NOW shares were traded.
How to Buy Servicenow Stock
Not sure how to invest in Servicenow stock? Here's how.
- Decide where to buy Servicenow stock: You need to pick an online brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you figure out where to buy Servicenow stock.
- Open your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit money your investment account: Pick your payment method and add your information.
- Analyze Servicenow stock: The Servicenow ticker symbol is NOW. Is Servicenow stock a good investment? Should you buy shares of NOW? How do NOW's underlying business fundamentals look? Do top analysts think Servicenow is a good buy? Why has NOW's stock price moved recently? (Hint: Our stock market analysis website can help you decide if NOW is a good stock to buy).
- Make your NOW trade: Decide if you will purchase NOW shares at the current market price or use a limit order to purchase NOW stock at a specific price.
- Get key alerts regarding your NOW position: Create a watchlist to monitor your new investment in Servicenow shares.
Step 1: Decide where to buy Servicenow stock
You will need an online brokerage account to access the NYSE market and buy NOW shares.
Our preferred brokerage: eToro
Based on our experience, eToro is the best stock brokerage. Here's why:
- Invest in stocks with zero commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
- Access to global financial markets: From Technology to Real Estate, New York to Shanghai (for US users, only US stocks are available) — you can fill your portfolio with stocks from the world's top exchanges.
- Social investing: eToro has a community of more than 20 million users globally. Talk to, learn from, and copy the unique crypto portfolios of top investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your purchase of shares by opening an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Open your brokerage account
Now that you've selected the best brokerage, you need to fill out some personal information so you are able to buy NOW today.
How to Set Up a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to open a new brokerage account.
- Send your details by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you've opened your account on a mobile trading app, you need to deposit funds:
Watch the tutorial below if you need help transferring funds into your brokerage account.
Step 4: Analyze Servicenow stock
Once you have figured out the best place to buy Servicenow stock, it's critical to research their stock before you invest, so you actually understand the risk as well as the opportunity.
Servicenow shares quick numbers
NOW Due Diligence Checks
WallStreetZen was designed to help everyday investors perform more in-depth fundamental analysis quickly.
You can view all of the due diligence checks on NOW's stock page.
Is NOW stock undervalued or overvalued?
Investors use many financial metrics, analyses, models, and charts to gauge NOW's true value.
Using relative valuations measures:
- NOW may be overvalued based on its P/E ratio of 60.99x, relative to Software - Application industry P/E ratio of 42.17x
- NOW may be overvalued based on its P/B ratio of 8.32x, relative to Software - Application industry P/B ratio of 0x
- NOW could be overvalued based on its PEG ratio of 1.15x
You can access additional valuation research on NOW's stock here.
A quick look at NOW Financials
Signs that NOW is financially healthy:
- Total NOW debt is lower than 5 years ago, relative to shareholder equity.
- There are more short-term assets than short-term liabilities on the NOW balance sheet.
- NOW earnings of $2.26B is not enough to cover its interest payments.
- There are more short-term assets than long-term liabilities on the NOW balance sheet.
- NOW's operating cash flow of $5.44B allows it to safely service it's debt of $2.40B.
- NOW profit margin has gone up from 13% to 13.2% in the past year.
Signs that NOW is not financially healthy:
- NOW has a relatively high debt to equity ratio of 1.01.
Is it a good time to buy Servicenow stock, according to Wall Street analysts?
Out of 24 sell side analysts who monitor NOW, the consensus analyst rating on NOW is a Strong Buy
Please keep in mind that analyst forecasts are not recommendations, nor are they investment advice.
Latest NOW Analyst Forecasts
Brian Schwartz, a bottom 3% analyst from Oppenheimer maintains NOW with a buy rating and lowers their NOW price target from $175.00 to $130.00, on Apr 15, 2026.
Oppenheimer's Brian Schwartz lowered their price target on Servicenow (NYSE: NOW) by 25.7% from $175 to $130 on 2026/04/15. The analyst maintained their Buy rating on the stock.
ServiceNow will report its Q1 2026 earnings on 2026/04/22.
Cutting their price target in a preview note, Schwartz blamed lower Software group multiples.
Looking ahead, the analyst opined that the print will do nothing to dispel the current AI disruption narrative for ServiceNow.
However, Schwartz added that "a more constructive post-earnings estimate revision trend could support the stock in the context of depressed expectations after a sharp YTD selloff."
Gregg Moskowitz, a top 10% analyst from Mizuho maintains NOW with a buy rating and lowers their NOW price target from $190.00 to $150.00, on Apr 14, 2026.
Matthew Hedberg, a top 4% analyst from RBC Capital maintains NOW with a buy rating and lowers their NOW price target from $150.00 to $121.00, on Apr 13, 2026.
Karl Keirstead, a top 18% analyst from UBS downgrades NOW to a hold rating and lowers their NOW price target from $170.00 to $100.00, on Apr 10, 2026.
Kash Rangan, a top 17% analyst from Goldman Sachs maintains NOW with a strong buy rating and lowers their NOW price target from $216.00 to $188.00, on Apr 7, 2026.
You can dig deeper into what analysts are saying on the Servicenow stock forecast page.
NOW Trading Indicators
NOW Earnings
Last year, NOW earnings were $1.75B. In the past five year, NOW's earnings have increased by 69.16% per year. This was slower than the Software - Application industry average of 83.87%.
Last year, NOW revenue was $13.28B. In the last 5 year, NOW's revenue has gone up by 24.06% per year. This was slower than the Software - Application industry average of 24.1%.
You can analyze NOW's earnings and revenue performance here.
Who is buying/selling NOW?
Over the past 12 months, insiders at NOW have sold more shares than they have bought.
William R. McDermott, Chairman CEO of NOW, was the latest NOW insider to buy. They bought $2,999,528.17 worth of NOW shares on Feb 27, 2026.
Get more info about who owns NOW stock here.
Does NOW provide a stable income stream?
No, Servicenow doesn't provide an income stream by paying out dividends.
What others are saying about NOW
One of the primary reasons eToro is our favorite brokerage is because of its social trading community.
Click below to find out what other traders have to say.
Step 5: Make your NOW trade
You have two primary options:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are generally the easiest way to buy. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at a particular dollar amount limit, use a limit order.
Click the Open button and your broker will place your order.
If you require more help with investing in stocks on eToro, watch the how to video below:
Step 6: Get key alerts regarding your NOW position
Now that you own some NOW stock, you'll want to keep up with your shares.
Add NOW to a watchlist to get notified of the latest news about your NOW stock.
NOW Feed
How to Buy Stock in Servicenow
To reiterate, here are the 6 steps to buy stock in Servicenow:
- Decide where to buy Servicenow stock
- Open your brokerage account
- Deposit money your investment account
- Analyze Servicenow stock
- Make your NOW trade
- Get key alerts regarding your NOW position
If you are looking for a brokerage account, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to get the latest scoop on your investment in Servicenow, get started below.
Related "How To" Guides
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.