How to Buy Servicenow Stock
Servicenow Inc
Servicenow is a app company located in California, United States, which is part of the Technology sector, and is traded under the ticker NOW on the NYSE exchange.
Servicenow stock last closed at $370.10, down 1.84% from the previous day, and has decreased 43.02% in one year. It has overperformed other stocks in the Software - Application industry by 0.06 percentage points. Servicenow stock is currently +0.65% from its 52-week low of $367.71, and -47.7% from its 52-week high of $707.60.
As of Sep 26, 2022, there are 202M shares of NOW outstanding. The market cap of NOW is $74.76B. In the last 24 hours, 2.38M NOW shares were traded.
How to Buy Servicenow Stock
Not sure how to invest in Servicenow stock? Here's how.
- Decide where to buy Servicenow stock: You need to pick an online brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you figure out where to buy Servicenow stock.
- Open your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected. It's the best place to buy NOW stock.
- Deposit money your investment account: Pick your payment method and add your information.
- Analyze Servicenow stock: The Servicenow ticker symbol is NOW. Is Servicenow stock a good investment? Should you buy shares of NOW? How do NOW's underlying business fundamentals look? Do top analysts think Servicenow is a good buy? Why has NOW's stock price moved recently? (Hint: Our stock market analysis website can help you decide if NOW is a good stock to buy).
- Make your NOW trade: Decide if you will purchase NOW shares at the current market price or use a limit order to purchase NOW stock at a specific price.
- Get key alerts regarding your NOW position: Create a watchlist to monitor your new investment in Servicenow shares.
Step 1: Decide where to buy Servicenow stock
You will need an online brokerage account to access the NYSE market and buy NOW shares.
Our preferred brokerage: eToro
Based on our experience, eToro is the best stock brokerage. Here's why:
- Invest in stocks with zero commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
- Access to global financial markets: From Technology to Real Estate, New York to Shanghai — you can fill your portfolio with stocks from the world's top exchanges.
- Social investing: eToro has a community of more than 20 million users globally. Talk to, learn from, and copy the unique portfolios of top investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs, commodities, cryptocurrencies, and currencies (forex).
Get $10 towards your your NOW share purchase by creating an account with eToro today.
Open eToro AccountStep 2: Open your brokerage account
Now that you've picked you need brokerage, chosen to fill out some personal details so you can buy NOW stock today.
How to Set Up a New Account on eToro
- Click here to get started.
- Input your personal data to start your new brokerage account.
- Submit your information by pressing the "Create Account" button.
Step 3: Deposit money your investment account
Watch the walkthrough below if you need help transferring money into your brokerage account.
Step 4: Analyze Servicenow stock
It's important to evaluate stocks before you invest, so you can wrap your head around the risk as well as the upside.
Servicenow quick stats
Servicenow Due Diligence Checks
WallStreetZen was built to help everyday investors do better fundamental analysis in less time.
You can see all of the due diligence checks on NOW's stock page.
What is the fair value of NOW stock?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge NOW's intrinsic value.
Using relative valuations measures:
- NOW may be overvalued based on its P/E ratio of 397.96x, relative to Software - Application industry P/E ratio of 233.43x
- NOW may be overvalued based on its P/B ratio of 17.83x, relative to Software - Application industry P/B ratio of 4.66x
- NOW may be overvalued based on its PEG ratio of 6.47x
You can do more valuation research on NOW's stock here.
NOW Financial Health Overview
Signs that NOW is financially healthy:
- Total NOW debt is lower than 5 years ago, relative to shareholder equity.
- NOW earnings of $240.00M is not enough to cover its interest payments.
- NOW's operating cash flow of $2.46B allows it to safely service it's debt of $2.14B.
- There are more short-term assets than short-term liabilities on the NOW balance sheet.
- There are more short-term assets than long-term liabilities on the NOW balance sheet.
Signs that NOW is not financially healthy:
- NOW has a relatively high debt to equity ratio of 1.65.
- NOW profit margin has gone down from 3.3% to 2.8% in the past year.
Do Wall Street analysts think it's a good time to buy NOW stock
Out of 25 Equities analysts who give recommendations on NOW, the consensus analyst rating on NOW is a Strong Buy
Should I buy or sell NOW stock?
Based on 25 analysts offering ratings for Servicenow Inc.
Most Recent NOW Analyst Forecasts
Jackson Ader, a top 20% analyst from Moffett Nathanson initiates coverage on NOW with a hold rating and announces their NOW price target of $553.00, on Sep 22, 2022.
John Difucci, a top 7% analyst from Guggenheim initiates coverage on NOW with a hold rating and announces their NOW price target of $510.00, on Aug 12, 2022.
Matthew Hedberg, a bottom 1% analyst from RBC Capital maintains NOW with a buy rating and lowers their NOW price target from $610.00 to $550.00, on Jul 28, 2022.
Keith Weiss, a top 14% analyst from Morgan Stanley maintains NOW with a strong buy rating and lowers their NOW price target from $575.00 to $556.00, on Jul 28, 2022.
Joel Fishbein, a top 13% analyst from Truist Securities maintains NOW with a strong buy rating and lowers their NOW price target from $600.00 to $550.00, on Jul 28, 2022.
You can dive deeper into what analysts are projecting on the Servicenow stock forecast page.
NOW Technical Indicators
Is NOW Making Money?
Last year, NOW earnings were $184.00M. Over the past three year, NOW's earnings have grown by 357% per year. This was faster than the Software - Application industry average of 34.09%.
Last year, NOW revenue was $6.60B. Over the past 5 year, NOW's revenue has increased by 32.42% per year. This was slower than the Software - Application industry average of 36.6%.
You can research NOW's earnings and revenue performance here.
What are NOW insiders up to?
Over the last 12 months, executives and large shareholders at NOW have sold more shares than they have bought.
Russell S. Elmer, General Counsel of NOW, was the latest NOW insider to sell. They sold $1,127,184.80 worth of NOW stock on Sep 19, 2022.
Research more about who owns NOW stock here.
Does NOW stock generate passive income?
No, Servicenow doesn't provide an income stream by paying out dividends.
What do other investors have to say about NOW?
One of the reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Make your NOW trade
There are two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are usually fine for most investors. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at a specific dollar amount limit, use a limit order.
Click the Open Trade button and eToro will place the order.
If you need additional info about investing in stocks on eToro, click the how to video below:
Step 6: Get key alerts regarding your NOW position
Now that you own some NOW shares, you'll want to stay up-to-date on your investment.
Start a watchlist to track your NOW stock.
NOW Feed
How to Buy Stock in Servicenow
To summarize, here are the 6 steps to buy stock in Servicenow:
- Decide where to buy Servicenow stock
- Open your brokerage account
- Deposit money your investment account
- Analyze Servicenow stock
- Make your NOW trade
- Get key alerts regarding your NOW position
If you require a brokerage account, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to get the latest news on your investment in Servicenow, get started below.
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