Servicenow is a app company located in California, United States, which is part of the Technology sector, and is traded under the ticker NOW on the NYSE exchange.
Servicenow stock last closed at $959.15, down 0.81% from the previous day, and has increased 30.31% in one year. It has overperformed other stocks in the Software - Application industry by 0.27 percentage points. Servicenow stock is currently +41.33% from its 52-week low of $678.66, and -19.94% from its 52-week high of $1,198.09.
As of Jul 17, 2025, there are 207M shares of NOW outstanding. The market cap of NOW is $198.54B. In the last 24 hours, 1.28M NOW shares were traded.
You will need an online brokerage account to access the NYSE market and buy NOW shares.
Based on our experience, eToro is the best stock brokerage. Here's why:
Get $10 towards your purchase of shares by opening an account with eToro now. This offer is only for US users.
Open eToro AccountNow that you've selected the best brokerage, you need to fill out some personal information so you are able to buy NOW today.
Now that you've opened your account on a mobile trading app, you need to deposit funds:
Watch the tutorial below if you need help transferring funds into your brokerage account.
Once you have figured out the best place to buy Servicenow stock, it's critical to research their stock before you invest, so you actually understand the risk as well as the opportunity.
WallStreetZen was designed to help everyday investors perform more in-depth fundamental analysis quickly.
You can view all of the due diligence checks on NOW's stock page.
Investors use many financial metrics, analyses, models, and charts to gauge NOW's true value.
Using relative valuations measures:
You can access additional valuation research on NOW's stock here.
Out of 28 sell side analysts who monitor NOW, the consensus analyst rating on NOW is a Strong Buy
Please keep in mind that analyst forecasts are not recommendations, nor are they investment advice.
Keith Bachman, a top 2% analyst from BMO Capital maintains NOW with a buy rating and raises their NOW price target from $1,025.00 to $1,150.00, on May 14, 2025.
Tyler Radke, a top 8% analyst from Citigroup maintains NOW with a strong buy rating and raises their NOW price target from $1,128.00 to $1,160.00, on May 7, 2025.
Citigroup's Tyler Radke raised their price target on Servicenow (NYSE: NOW) by 2.8% from $1,128 to $1,160 on 2025/05/07. The analyst maintained their Strong Buy rating on the stock.
Radke attributed their price target hike to ServiceNow's Financial Analyst Day 2025, held on 2025/05/05.
Management maintained its $15B subscription revenue outlook for FY 2026 and shifted its focus to margins for FY 2027, the analyst told readers.
Given the lack of longer-term updates, Radke said they felt "a bit less enthused" than at the company's previous analyst day.
Nonetheless, in light of macroeconomic uncertainty, the analyst said they remain optimistic that management's revised targets are achievable.
For Q1 2025, Servicenow reported:
Management guided:
For Q2 2025:
For FY 2025:
Chairman & CEO Bill McDermott commented: “ServiceNow’s position as the platinum standard for enterprise‑grade AI drove these outstanding Q1 results.
“Our platform is delivering real business transformation to empower CEOs with speed and agility to lead through this fast‑changing environment.
“ServiceNow is meeting the moment, driving immediate value creation for customers and shareholders.”
Brad Reback, a top 7% analyst from Stifel Nicolaus maintains NOW with a strong buy rating and raises their NOW price target from $975.00 to $1,050.00, on May 6, 2025.
Matthew Hedberg, a top 1% analyst from RBC Capital maintains NOW with a buy rating and raises their NOW price target from $1,060.00 to $1,100.00, on May 6, 2025.
Patrick Walravens, a top 17% analyst from JMP Securities reiterates NOW with a buy rating and maintains their NOW price target from $1,300.00 to $1,300.00, on May 6, 2025.
You can dig deeper into what analysts are saying on the Servicenow stock forecast page.
Last year, NOW earnings were $1.54B. In the past five year, NOW's earnings have increased by 15.5% per year. This was slower than the Software - Application industry average of 82.27%.
Last year, NOW revenue was $11.47B. In the last 5 year, NOW's revenue has gone up by 25.28% per year. This was faster than the Software - Application industry average of 22.33%.
You can analyze NOW's earnings and revenue performance here.
Over the past 12 months, insiders at NOW have sold more shares than they have bought.
Jacqueline P. Canney, Chief People AI Enblmt. Off. of NOW, was the latest NOW insider to sell. They sold $341,631.24 worth of NOW shares on Jul 16, 2025.
Get more info about who owns NOW stock here.
No, Servicenow doesn't provide an income stream by paying out dividends.
One of the primary reasons eToro is our favorite brokerage is because of its social trading community.
Click below to find out what other traders have to say.
You have two primary options:
Click the Open button and your broker will place your order.
If you require more help with investing in stocks on eToro, watch the how to video below:
Now that you own some NOW stock, you'll want to keep up with your shares.
Add NOW to a watchlist to get notified of the latest news about your NOW stock.
To reiterate, here are the 6 steps to buy stock in Servicenow:
If you are looking for a brokerage account, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to get the latest scoop on your investment in Servicenow, get started below.