NYSE: NOW
Servicenow Inc Stock Ownership - Who owns Servicenow?

Insider buying vs selling

Have Servicenow Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Jacqueline P. CanneyChief People AI Enblmt. Off.2026-04-248,927$89.60
$799.87kSell
William R. McDermottChairman CEO2026-02-275$105.96
$529.80Buy
William R. McDermottChairman CEO2026-02-2728,677$104.60
$3.00MBuy
Paul FippsPresident Global Customer Ops2026-02-233,696$101.77
$376.14kSell
Paul FippsPresident Global Customer Ops2026-02-189,641$105.93
$1.02MSell
Paul FippsPresident Global Customer Ops2026-02-17120$105.91
$12.71kSell
Paul FippsPresident Global Customer Ops2026-02-17136$105.91
$14.40kSell
Jacqueline P. CanneyChief People AI Enblmt. Off.2026-02-1713,803$105.91
$1.46MSell
Jacqueline P. CanneyChief People AI Enblmt. Off.2026-02-17496$105.91
$52.53kSell
Gina MastantuonoPresident and CFO2026-02-1723,869$105.91
$2.53MSell

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Net Insider Buy/Sell (L12M) Ownership

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NOW Shareholders

What type of owners hold Servicenow Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Vanguard Group Inc9.89%101,963,384$9.30BInstitution
Blackrock Inc9.25%95,325,092$8.69BInstitution
State Street Corp4.65%47,896,597$4.37BInstitution
Jpmorgan Chase Co3.67%37,856,728$3.45BInstitution
Price T Rowe Associates Inc3.14%32,395,663$2.95BInstitution
Geode Capital Management LLC2.28%23,512,428$2.14BInstitution
Morgan Stanley2.20%22,733,483$2.07BInstitution
Fmr LLC1.53%15,813,783$1.44BInstitution
Ubs Am A Distinct Business Unit Of Ubs Asset Management Americas LLC1.36%14,004,910$1.28BInstitution
Norges Bank1.28%13,192,716$1.20BInstitution

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NOW vs App Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
NOW88.00%7.81%Net SellingNet Selling
CDNS85.51%6.24%Net SellingNet Selling
INTU85.86%7.91%Net SellingNet Selling
DDOG79.77%2.57%Net SellingNet Selling
MSTR48.01%0.11%Net BuyingNet Selling

Servicenow Stock Ownership FAQ

Who owns Servicenow?

Servicenow (NYSE: NOW) is owned by 88.00% institutional shareholders, 7.81% Servicenow insiders, and 4.19% retail investors. Scgf Genpar Ltd is the largest individual Servicenow shareholder, owning 12.31M shares representing 1.19% of the company. Scgf Genpar Ltd's Servicenow shares are currently valued at $1.13B.

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