How to Buy Salesforce Stock
Salesforce Inc
Salesforce is a app company located in California, United States, which is part of the Technology sector, and is traded under the ticker CRM on the NYSE exchange.
Salesforce stock last closed at $273.81, up 1.27% from the previous day, and has increased 40.47% in one year. It has overperformed other stocks in the Software - Application industry by 0.18 percentage points. Salesforce stock is currently +43.68% from its 52-week low of $190.57, and -14.09% from its 52-week high of $318.72.
As of Apr 22, 2024, there are 970M CRM shares outstanding. The market capitalization of CRM is $265.60B. In the last 24 hours, 6.69M CRM shares were traded.
How to Buy Salesforce Stock
Not sure how to invest in Salesforce stock? Here's how.
- Figure out where to buy Salesforce stock: You need to choose an online brokerage, but don't worry - we've researched dozens of stock brokerages and apps to help you choose where to buy Salesforce stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Put funds into your investment account: Pick your payment method and add your details.
- Evaluate Salesforce stock: The Salesforce ticker symbol is CRM. Is Salesforce stock a good investment? Should you buy shares of CRM? How do CRM's underlying business fundamentals look? Do top analysts think Salesforce is a good buy? Why has CRM's stock price moved recently? (Hint: Our stock analysis website can help you figure out if CRM is a good stock to buy).
- Execute your CRM trade: Decide if you will purchase CRM shares at the current market price or use a limit order to purchase CRM shares at a given price.
- Get the latest scoop on your investment in CRM: Create a watchlist to important notifications about your investment in Salesforce stock.
Step 1: Figure out where to buy Salesforce stock
You need a brokerage account to access the NYSE market and buy CRM shares.
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've picked the best brokerage, the next step is to fill out some personal details so you can invest in CRM stock today.
How to Set Up a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
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Step 3: Put funds into your investment account
Now that you have opened your account on our top ranked stock app, you need to deposit funds:
Check out this video walkthrough for more details depositing money into your brokerage account.
Step 4: Evaluate Salesforce stock
After you have selected the best place to buy Salesforce stock, it's important to evaluate their stock prior to buying, so you can comprehend the risk as well as the upside.
Salesforce shares quick numbers
CRM Due Diligence Checks
WallStreetZen was created to help part-time investors perform more accurate fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on CRM's stock page.
Is CRM stock undervalued?
You can use many financial metrics, analyses, models, and charts to gauge CRM's true value.
Using relative valuations ratios:
- CRM may be undervalued based on its P/E ratio of 64.43x, relative to Software - Application industry P/E ratio of 100.33x
- CRM may be undervalued based on its P/B ratio of 4.45x, relative to Software - Application industry P/B ratio of 6.39x
You can access additional valuation analysis on CRM's stock here.
Is CRM a healthy company?
Positive Financial Indicators:
- CRM profit margin has gone up from 0.7% to 11.9% in the past year.
- CRM earnings of $4.95B is not sufficient to cover its interest payments.
- There are more short-term assets than short-term liabilities on the CRM balance sheet.
- There are more short-term assets than long-term liabilities on the CRM balance sheet.
- CRM's operating cash flow of $10.23B allows it to safely service it's debt of $12.59B.
- Total CRM debt is lower than 5 years ago, relative to shareholder equity.
Negative Financial Indicators:
- CRM has a relatively high debt to equity ratio of 0.67.
Is CRM stock a Buy, Hold, or Sell, according to analysts?
Out of 24 Equities analysts who track CRM, the consensus analyst rating on CRM is a Strong Buy
It's important to note that analyst ratings are not recommendations, nor are they financial advice.
Most Recent CRM Analyst Forecasts
Rishi Jaluria, a bottom 4% analyst from RBC Capital reiterates CRM with a buy rating and raises their CRM price target from $325.00 to $350.00, on Apr 12, 2024.
Parker Lane, a bottom 4% analyst from Stifel Nicolaus maintains CRM with a strong buy rating and maintains their CRM price target from $350.00 to $350.00, on Apr 3, 2024.
Tyler Radke, a top 13% analyst from Citigroup maintains CRM with a hold rating and raises their CRM price target from $325.00 to $339.00, on Mar 11, 2024.
Citigroup's Tyler Radke raised their price target on Salesforce (NYSE: CRM) by 4.3% from $325 to $339 on 2024/03/11. The analyst maintained their Hold rating on the stock.
Even though Salesforce's "solid" operational upside and profitability in the quarter were offset by weaker revenue, the analyst told investors that Citigroup slightly increased its outer-year revenue forecast after reviewing the company's Q4 and FY 2024 earnings report, released on 2024/02/28.
Earnings Report
Salesforce reported:
For Q4 2024:
- EPS of $2.29, which beat the Zacks Consensus Estimate of $2.26 and, by %, Q4 2023's $1.68.
- Revenue of $9.29B, which beat the Zacks Consensus Estimate of $9.21B and, by 10.9%, Q4 2023's $8.38B.
- Operating margin of 31.4%, up from Q4 2023's 29.2%.
- Operating cash flow of $3.4B, up 22% Y/Y.
For FY 2024:
- EPS of $8.22, up 56.9% from FY 2023's $ 5.24.
- Revenue of $34.9B, up 11.1% from FY 2023's $31.4B.
- Operating margin of 30.5%, up from FY 2023's 22.5%.
- Operating cash flow of $10.23B, up 44% Y/Y.
Management guided:
For Q1 2025:
- EPS of $2.37 to $2.39.
- Revenue of $9.12B to $9.17B (11% Y/Y growth).
For FY 2025:
- EPS of $9.68 to $9.76.
- Revenue of $37.7B to $38B.
- 32.5% operating margin.
- Operating cash flow up 21% to 24% Y/Y.
Chair & CEO Marc Benioff commented: “It's been a phenomenal year of transformation for Salesforce with strong performance across all our key metrics, including record cash flow and margin growth.
"Our total remaining performance obligation ended the fourth quarter at $56.9Bn, an increase of 17% Y/Y.
"We’re also thrilled to initiate our first-ever Salesforce dividend and increase our share buyback plan by $10B.
“With our trusted, unified Einstein 1 Platform, we’re incredibly well positioned to build on our success and capitalize on the massive surge in tech spending expected over the coming years, delivering an unprecedented level of intelligence to our customers as AI transforms every company and industry.”
President & CFO Amy Weaver commented: “We had a strong close to our fiscal year and demonstrated significant progress on the profitable growth strategy we announced last year, delivering full-year GAAP operating margin of 14.4% and Non-GAAP operating margin of 30.5%.
“We have had an extraordinary year of transformation and, looking ahead, we remain committed to driving shareholder value.”
David Hynes, a top 11% analyst from Canaccord Genuity maintains CRM with a strong buy rating and maintains their CRM price target from $350.00 to $350.00, on Mar 7, 2024.
Joseph Bonner, a top 18% analyst from Argus Research maintains CRM with a strong buy rating and raises their CRM price target from $290.00 to $354.00, on Mar 6, 2024.
You can dig deeper into what analysts are saying on the Salesforce stock forecast page.
CRM Trading Indicators
CRM Performance Numbers
Last year, CRM earnings were $4.14B. Over the last five year, CRM's earnings have increased by 23.49% per year. This was slower than the Software - Application industry average of 31.39%.
Last year, CRM revenue was $34.86B. Over the past 5 year, CRM's revenue has increased by 21.28% per year. This was slower than the Software - Application industry average of 27.53%.
Dig into CRM's earnings and revenue performance here.
Are CRM insiders buying or selling the stock?
In the last year, executives and large shareholders at CRM have sold more shares than they have bought.
Marc Benioff, Chair and CEO of CRM, was the latest CRM insider to sell. They sold $974,366.93 worth of CRM shares on Apr 19, 2024.
Learn more about who owns CRM shares here.
Can I get consistent income from CRM stock?
Salesforce pays a dividend of 0.15%, compared to the Software - Application industry's average dividend yield of 2.41%. If you owned $1,000 worth of CRM stock, you would have been paid $1.46 in the past year.
Dig into more analysis about Salesforce dividend yield and history here.
Get opinions from other investors
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Step 5: Execute your CRM trade
There are two main types of orders:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are mostly sufficient. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a particular price, place a limit order.
Press the Open button and your broker will execute your order.
If you require additional info about buying stocks on eToro, watch the how to video below:
Step 6: Get the latest scoop on your investment in CRM
Now that you own some shares in CRM, you'll want to keep up with your new shares.
Start a watchlist to track your CRM stock.
CRM Feed
How to Buy Stock in Salesforce
To reiterate, here are the 6 steps for buying Salesforce stock:
- Figure out where to buy Salesforce stock
- Sign up for your brokerage account
- Put funds into your investment account
- Evaluate Salesforce stock
- Execute your CRM trade
- Get the latest scoop on your investment in CRM
If you are looking for a brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to monitor your new investment in Salesforce, create a watchlist today.
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