How to Buy Salesforce Stock
Salesforce Inc
Salesforce is a app company located in California, United States, which is part of the Technology sector, and is traded under the ticker CRM on the NYSE exchange.
Salesforce stock last closed at $280.99, down 2.64% from the previous day, and has decreased 8.12% in one year. It has overperformed other stocks in the Software - Application industry by 0.05 percentage points. Salesforce stock is currently +32.54% from its 52-week low of $212.00, and -23.85% from its 52-week high of $369.00.
As of Mar 26, 2025, there are 961M CRM shares outstanding. The market capitalization of CRM is $270.03B. In the last 24 hours, 5.05M CRM shares were traded.
How to Buy Salesforce Stock
Not sure how to invest in Salesforce stock? Here's how.
- Figure out where to buy Salesforce stock: You need to choose an online brokerage, but don't worry - we've researched dozens of stock brokerages and apps to help you choose where to buy Salesforce stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Put funds into your investment account: Pick your payment method and add your details.
- Evaluate Salesforce stock: The Salesforce ticker symbol is CRM. Is Salesforce stock a good investment? Should you buy shares of CRM? How do CRM's underlying business fundamentals look? Do top analysts think Salesforce is a good buy? Why has CRM's stock price moved recently? (Hint: Our stock analysis website can help you figure out if CRM is a good stock to buy).
- Execute your CRM trade: Decide if you will purchase CRM shares at the current market price or use a limit order to purchase CRM shares at a given price.
- Get the latest scoop on your investment in CRM: Create a watchlist to important notifications about your investment in Salesforce stock.
Step 1: Figure out where to buy Salesforce stock
You need a brokerage account to access the NYSE market and buy CRM shares.
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've picked the best brokerage, the next step is to fill out some personal details so you can invest in CRM stock today.
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- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
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Step 3: Put funds into your investment account
Now that you have opened your account on our top ranked stock app, you need to deposit funds:
Check out this video walkthrough for more details depositing money into your brokerage account.
Step 4: Evaluate Salesforce stock
After you have selected the best place to buy Salesforce stock, it's important to evaluate their stock prior to buying, so you can comprehend the risk as well as the upside.
Salesforce shares quick numbers
CRM Due Diligence Checks
WallStreetZen was created to help part-time investors perform more accurate fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on CRM's stock page.
Is CRM stock undervalued?
You can use many financial metrics, analyses, models, and charts to gauge CRM's true value.
Using relative valuations ratios:
- CRM may be undervalued based on its P/E ratio of 43.63x, relative to Software - Application industry P/E ratio of 127.16x
- CRM may be undervalued based on its P/B ratio of 4.41x, relative to Software - Application industry P/B ratio of 6.86x
- CRM could be overvalued based on its PEG ratio of 2.32x
You can access additional valuation research on CRM's stock here.
A quick look at CRM Financials
Positive Financial Indicators:
- CRM earnings of $7.44B is not sufficient to cover its interest payments.
- CRM profit margin has gone up from 11.9% to 16.4% in the past year.
- There are more short-term assets than short-term liabilities on the CRM balance sheet.
- CRM's operating cash flow of $13.09B allows it to safely service it's debt of $11.39B.
- There are more short-term assets than long-term liabilities on the CRM balance sheet.
Negative Financial Indicators:
- Total CRM debt is higher than 5 years ago, relative to shareholder equity.
- CRM has a relatively high debt to equity ratio of 0.68.
Is Salesforce stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 27 Wall Street analysts who research CRM, the consensus analyst rating on Salesforce is a Buy
Please keep in mind that analyst ratings are not recommendations, nor are they financial advice.
Latest CRM Analyst Forecasts
Gil Luria, a top 23% analyst from DA Davidson maintains CRM with a hold rating and lowers their CRM price target from $300.00 to $275.00, on Feb 27, 2025.
Keith Bachman, a top 2% analyst from BMO Capital maintains CRM with a buy rating and lowers their CRM price target from $375.00 to $367.00, on Feb 27, 2025.
BMO Capital's Keith Bachman lowered their price target on Salesforce (NYSE: CRM) by 2.1% from $375 to $367 on 2025/02/27. The analyst maintained their Buy rating on the stock.
Salesforce reported its Q4 and FY 2025 earnings.
Bachman summarized the "solid if unspectacular "print by highlighting:
- The RPO growth rate and free cash flow were above expectations.
- Subscription revenue growth was a touch light.
- Management's total FY 2026 revenue guidance was a bit disappointing.
Earnings Report
Salesforce reported:
For Q4 2025:
- EPS of $2.78, which beat the Zacks Consensus Estimate by 6.9% and Q4 2024's $2.29.
- Revenue of $9.99B, which missed the Zacks Consensus Estimate by 0.3% but was up 7.5% Y/Y.
For FY 2025:
- EPS of $10.20, up from FY 2024's $8.22.
- Revenue of $37.9B, up 9% Y/Y.
Management guided:
For Q1 2026:
- EPS of $2.53 to $2.55.
- Revenue of $9.71B to $9.76B.
For FY 2026:
- EPS of $11.09 to $11.17.
- Revenue of $40.5B to $40.9B.
Chair & CEO Marc Benioff commented: “We had an incredible quarter and year, with strong performance across all our key metrics, including the highest cash flow in our company’s history and more than $60 billion in RPO.
“No company is better positioned than Salesforce to lead customers through the digital labor revolution.
"With our deeply unified platform, seamlessly integrating our Customer 360 apps, Data Cloud, and Agentforce, we’re already delivering unprecedented levels of productivity, efficiency and cost savings for thousands of companies.”
John Difucci, a top 6% analyst from Guggenheim reiterates CRM with a strong sell rating and maintains their CRM price target from $247.00 to $247.00, on Feb 27, 2025.
Parker Lane, a bottom 3% analyst from Stifel Nicolaus maintains CRM with a strong buy rating and lowers their CRM price target from $425.00 to $375.00, on Feb 27, 2025.
Rob Oliver, a top 14% analyst from Baird maintains CRM with a buy rating and lowers their CRM price target from $430.00 to $400.00, on Feb 27, 2025.
You can dive deeper into what analysts are saying on the Salesforce stock forecast page.
CRM Momentum
Is CRM Growing Revenue?
Last year, CRM earnings were $6.20B. Over the last five year, CRM's earnings have gone up by 112.11% per year. This was faster than the Software - Application industry average of 74.09%.
Last year, CRM revenue was $37.90B. Over the past five year, CRM's revenue has grown by 17.25% per year. This was slower than the Software - Application industry average of 22.13%.
Dig into CRM's earnings and revenue performance here.
What are CRM insiders up to?
Over the last year, executives and large shareholders at CRM have sold more shares than they have bought.
Sabastian Niles, President and CLO of CRM, was the latest CRM insider to sell. They sold $440,150.69 worth of CRM stock on Mar 25, 2025.
Learn more about who owns CRM shares here.
Does CRM provide a stable income stream?
No, Salesforce doesn't provide an income stream by paying out dividends.
Get analysis from other traders
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Step 5: Execute your CRM trade
There are two main types of orders:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are usually the easiest way to buy. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at an exact dollar amount limit, place a limit order.
Hit the Open button and your broker will place the order.
If you want more assistance buying stocks on eToro, click the helpful video below:
Step 6: Get the latest scoop on your investment in CRM
Now that you own some CRM shares, you'll want to stay up-to-date on your investment.
Create a watchlist to get the latest updates about your CRM stock.
CRM Feed
How to Buy Stock in Salesforce
To reiterate, here are the 6 steps to buy stock in Salesforce:
- Figure out where to buy Salesforce stock
- Sign up for your brokerage account
- Put funds into your investment account
- Evaluate Salesforce stock
- Execute your CRM trade
- Get the latest scoop on your investment in CRM
If you are looking for a brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you want to keep tabs on your investment in Salesforce, create a watchlist on WallStreetZen today.
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