How to Buy Salesforce Stock
Salesforce Inc
Salesforce is a app company located in California, United States, which is part of the Technology sector, and is traded under the ticker CRM on the NYSE exchange.
Salesforce stock last closed at $260.00, up 3.22% from the previous day, and has increased 76.87% in one year. It has overperformed other stocks in the Software - Application industry by 0.56 percentage points. Salesforce stock is currently +105.79% from its 52-week low of $126.34, and -1.3% from its 52-week high of $263.43.
As of Dec 1, 2023, there are 968M CRM shares outstanding. The market capitalization of CRM is $251.68B. In the last 24 hours, 14.53M CRM shares were traded.
How to Buy Salesforce Stock
Not sure how to invest in Salesforce stock? Here's how.
- Figure out where to buy Salesforce stock: You need to choose an online brokerage, but don't worry - we've researched dozens of stock brokerages and apps to help you choose where to buy Salesforce stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Put funds into your investment account: Pick your payment method and add your details.
- Evaluate Salesforce stock: The Salesforce ticker symbol is CRM. Is Salesforce stock a good investment? Should you buy shares of CRM? How do CRM's underlying business fundamentals look? Do top analysts think Salesforce is a good buy? Why has CRM's stock price moved recently? (Hint: Our stock analysis website can help you figure out if CRM is a good stock to buy).
- Execute your CRM trade: Decide if you will purchase CRM shares at the current market price or use a limit order to purchase CRM shares at a given price.
- Get the latest scoop on your investment in CRM: Create a watchlist to important notifications about your investment in Salesforce stock.
Step 1: Figure out where to buy Salesforce stock
You need a brokerage account to access the NYSE market and buy CRM shares.
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've picked the best brokerage, the next step is to fill out some personal details so you can invest in CRM stock today.
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Step 3: Put funds into your investment account
Now that you have opened your account on our top ranked stock app, you need to deposit funds:
Check out this video walkthrough for more details depositing money into your brokerage account.
Step 4: Evaluate Salesforce stock
After you have selected the best place to buy Salesforce stock, it's important to evaluate their stock prior to buying, so you can comprehend the risk as well as the upside.
Salesforce shares quick numbers
CRM Due Diligence Checks
WallStreetZen was created to help part-time investors perform more accurate fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on CRM's stock page.
Is CRM stock undervalued?
You can use many financial metrics, analyses, models, and charts to gauge CRM's true value.
Using relative valuations ratios:
- CRM may be overvalued based on its P/E ratio of 97.74x, relative to Software - Application industry P/E ratio of 62.14x
- CRM may be undervalued based on its P/B ratio of 4.33x, relative to Software - Application industry P/B ratio of 6.33x
- CRM could be overvalued based on its PEG ratio of 6.61x
You can access additional valuation research on CRM's stock here.
A quick look at CRM Financials
Positive Financial Indicators:
- CRM earnings of $3.34B is not sufficient to cover its interest payments.
- CRM profit margin has gone up from 0.9% to 7.6% in the past year.
- There are more short-term assets than short-term liabilities on the CRM balance sheet.
- CRM's operating cash flow of $9.62B allows it to safely service it's debt of $12.71B.
- Total CRM debt is lower than 5 years ago, relative to shareholder equity.
- There are more short-term assets than long-term liabilities on the CRM balance sheet.
Negative Financial Indicators:
- CRM has a relatively high debt to equity ratio of 0.57.
Is Salesforce stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 29 Wall Street analysts who research CRM, the consensus analyst rating on Salesforce is a Strong Buy
Please keep in mind that analyst ratings are not recommendations, nor are they financial advice.
Latest CRM Analyst Forecasts
Mark Murphy, a top 7% analyst from JP Morgan maintains CRM with a strong buy rating and raises their CRM price target from $240.00 to $260.00, on Nov 30, 2023.
Patrick Walravens, a top 26% analyst from JMP Securities maintains CRM with a buy rating and raises their CRM price target from $275.00 to $293.00, on Nov 30, 2023.
Gregg Moskowitz, a top 5% analyst from Mizuho maintains CRM with a strong buy rating and raises their CRM price target from $255.00 to $280.00, on Nov 30, 2023.
Brian Schwartz, a top 7% analyst from Oppenheimer maintains CRM with a buy rating and raises their CRM price target from $250.00 to $275.00, on Nov 30, 2023.
Keith Bachman, a top 2% analyst from BMO Capital maintains CRM with a buy rating and raises their CRM price target from $252.00 to $277.00, on Nov 30, 2023.
BMO Capital's Keith Bachman raised their price target on Salesforce (NYSE: CRM) by 9.9% from $252 to $277 on 2023/11/30. The analyst maintained their Buy rating on the stock.
The company's Q3 results were "solid," particularly on cRPO and cash flow, thanks to increasing traction from its Data Cloud business, "with customers being in six of the top ten deals this quarter," Bachman reported after assessing Salesforce's Q3 2023 earnings, released on 2023/11/29.
Following the report release, BMO Capital upped its FY 2024 EPS and FY 2025 estimates to $8.70 and $10.34, from $7.95 and $9.82, respectively, the analyst added.
Earnings Report
For Q3 2024, Salesforce reported:
- EPS of $2.11, which beat the Zacks Consensus Estimate of $2.06 and, by 50.7%, Q3 2023's $1.40.
- Revenue of $8.72B, which beat the Zacks Consensus Estimate of $8.71B and, by 11.2%, Q3 2023's $7.84B.
- 31.2% operating margin.
- cRPO (current Remaining Performance Obligations) of $23.9B, up 14% Y/Y.
- $1.9B in stock repurchases.
Management guided:
For Q4 2024:
- EPS of $2.25 to $2.26.
- Revenue of $9.18B to $9.23B, implying Y/Y growth of 10%.
- 10% cRPO growth.
For FY 2024:
- EPS of $8.18 to $8.19.
- Revenue of $34.75B to $34.8B, implying Y/Y growth of 11%.
- 30.5% operating margin.
- 30% to 33% operating free cash growth.
Chair & CEO Marc Benioff commented: “We had another strong quarter of executing on our profitable growth plan we set in motion last year, delivering $8.7 billion in revenue and again raising our operating margin guidance for this fiscal year.
“We're now the third largest enterprise software company by revenue, the number one AI CRM, and the number one enterprise apps company.
"Most importantly, we're bringing CRM, data, AI and trust together in a single, integrated platform, leading our customers into a new era of incredible productivity and growth.”
President & CFO Amy Weaver added: “Over the last year we have transformed the company, enabling us to deliver another quarter of strong profitable growth with a GAAP operating margin of 17.2% and non-GAAP operating margin of 31.2%.
“We remain focused on driving shareholder value as we deliver innovation to our customers as the #1 AI CRM.”
You can dive deeper into what analysts are saying on the Salesforce stock forecast page.
CRM Momentum
Is CRM Growing Revenue?
Last year, CRM earnings were $2.59B. Over the last five year, CRM's earnings have gone up by 15.57% per year. This was slower than the Software - Application industry average of 25.37%.
Last year, CRM revenue was $33.95B. Over the past five year, CRM's revenue has grown by 22.04% per year. This was slower than the Software - Application industry average of 32.28%.
Dig into CRM's earnings and revenue performance here.
What are CRM insiders up to?
Over the last year, executives and large shareholders at CRM have sold more shares than they have bought.
Marc Benioff, Chair and CEO of CRM, was the latest CRM insider to sell. They sold $273,085.20 worth of CRM stock on Nov 30, 2023.
Learn more about who owns CRM shares here.
Does CRM provide a stable income stream?
No, Salesforce doesn't provide an income stream by paying out dividends.
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Step 5: Execute your CRM trade
There are two main types of orders:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are usually the easiest way to buy. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at an exact dollar amount limit, place a limit order.
Hit the Open button and your broker will place the order.
If you want more assistance buying stocks on eToro, click the helpful video below:
Step 6: Get the latest scoop on your investment in CRM
Now that you own some CRM shares, you'll want to stay up-to-date on your investment.
Create a watchlist to get the latest updates about your CRM stock.
CRM Feed
How to Buy Stock in Salesforce
To reiterate, here are the 6 steps to buy stock in Salesforce:
- Figure out where to buy Salesforce stock
- Sign up for your brokerage account
- Put funds into your investment account
- Evaluate Salesforce stock
- Execute your CRM trade
- Get the latest scoop on your investment in CRM
If you are looking for a brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you want to keep tabs on your investment in Salesforce, create a watchlist on WallStreetZen today.
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