How to Buy Salesforce Stock
Salesforce Inc
Salesforce is a app company located in California, United States, which is part of the Technology sector, and is traded under the ticker CRM on the NYSE exchange.
Salesforce stock last closed at $196.21, down 2.56% from the previous day, and has decreased 15.92% in one year. It has overperformed other stocks in the Software - Application industry by 0.61 percentage points. Salesforce stock is currently +32.95% from its 52-week low of $147.58, and -27.09% from its 52-week high of $269.11.
As of Aug 14, 2026, there are 819M CRM shares outstanding. The market capitalization of CRM is $160.70B. In the last 24 hours, 8.24M CRM shares were traded.
How to Buy Salesforce Stock
Not sure how to invest in Salesforce stock? Here's how.
- Figure out where to buy Salesforce stock: You need to choose an online brokerage, but don't worry - we've researched dozens of stock brokerages and apps to help you choose where to buy Salesforce stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Put funds into your investment account: Pick your payment method and add your details.
- Evaluate Salesforce stock: The Salesforce ticker symbol is CRM. Is Salesforce stock a good investment? Should you buy shares of CRM? How do CRM's underlying business fundamentals look? Do top analysts think Salesforce is a good buy? Why has CRM's stock price moved recently? (Hint: Our stock analysis website can help you figure out if CRM is a good stock to buy).
- Execute your CRM trade: Decide if you will purchase CRM shares at the current market price or use a limit order to purchase CRM shares at a given price.
- Get the latest scoop on your investment in CRM: Create a watchlist to important notifications about your investment in Salesforce stock.
Step 1: Figure out where to buy Salesforce stock
You need a brokerage account to access the NYSE market and buy CRM shares.
Our favorite brokerage: eToro
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've picked the best brokerage, the next step is to fill out some personal details so you can invest in CRM stock today.
How to Set Up a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal info to start a new trading account.
- Submit your application by clicking the "Create Account" button. Get started with eToro today
Step 3: Put funds into your investment account
Now that you have opened your account on our top ranked stock app, you need to deposit funds:
Check out this video walkthrough for more details depositing money into your brokerage account.
Step 4: Evaluate Salesforce stock
After you have selected the best place to buy Salesforce stock, it's important to evaluate their stock prior to buying, so you can comprehend the risk as well as the upside.
Salesforce shares quick numbers
CRM Due Diligence Checks
WallStreetZen was created to help part-time investors perform more accurate fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on CRM's stock page.
Is CRM stock undervalued?
You can use many financial metrics, analyses, models, and charts to gauge CRM's true value.
Using relative valuations ratios:
- CRM may be undervalued based on its P/E ratio of 22.6x, relative to Software - Application industry P/E ratio of 32.16x
- CRM may be undervalued based on its P/B ratio of 4.69x, relative to Software - Application industry P/B ratio of 5.71x
- CRM could be overvalued based on its PEG ratio of 1.04x
You can access additional valuation research on CRM's stock here.
A quick look at CRM Financials
Positive Financial Indicators:
- CRM profit margin has gone up from 16.1% to 18.7% in the past year.
- CRM's operating cash flow of $15.22B allows it to safely service it's debt of $41.88B.
- CRM earnings of $10.58B is not sufficient to cover its interest payments.
Negative Financial Indicators:
- There are more long-term liabilities than short-term assets on the CRM balance sheet.
- There are more short-term liabilities than short-term assets on the CRM balance sheet.
- Total CRM debt is higher than 5 years ago, relative to shareholder equity.
- CRM has a relatively high debt to equity ratio of 2.12.
Is Salesforce stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 31 Wall Street analysts who research CRM, the consensus analyst rating on Salesforce is a Buy
Please keep in mind that analyst ratings are not recommendations, nor are they financial advice.
Latest CRM Analyst Forecasts
Jackson Ader, a top 11% analyst from KeyBanc downgrades CRM to a hold rating, on Jul 9, 2026.
John Difucci, a top 7% analyst from Guggenheim upgrades CRM to a strong buy rating and announces their CRM price target of $228.00, on Jul 1, 2026.
Guggenheim's John Difucci upgraded their rating on Salesforce (NYSE: CRM) from Hold to Strong Buy on 2026/07/01. The analyst also announced a $228 price target.
Upgrading the stock, Difucci argued that the fatal AI bear case on software is a "hallucination."
Acknowledging that AI as a significant risk and that Salesforce is likely to be negatively impacted by the proliferation of Agentic AI, the analyst detailed that "the Armageddon scenario currently priced into the stock is misaligned with reality."
Scott Berg, a bottom 1% analyst from Needham reiterates CRM with a buy rating and maintains their CRM price target from $400.00 to $400.00, on Jun 16, 2026.
David Hynes, a top 18% analyst from Canaccord Genuity maintains CRM with a strong buy rating and maintains their CRM price target from $225.00 to $225.00, on Jun 16, 2026.
Tyler Radke, a top 8% analyst from Citigroup maintains CRM with a hold rating and lowers their CRM price target from $188.00 to $187.00, on May 28, 2026.
You can dive deeper into what analysts are saying on the Salesforce stock forecast page.
CRM Momentum
Is CRM Growing Revenue?
Last year, CRM earnings were $8.02B. Over the last five year, CRM's earnings have gone up by 12.21% per year. This was slower than the Software - Application industry average of 75.5%.
Last year, CRM revenue was $42.83B. Over the past five year, CRM's revenue has grown by 13.89% per year. This was slower than the Software - Application industry average of 21.37%.
Dig into CRM's earnings and revenue performance here.
What are CRM insiders up to?
Over the last year, executives and large shareholders at CRM have bought more shares than they have sold.
Srinivas Tallapragada, CXO of CRM, was the latest CRM insider to sell. They sold $144,418.00 worth of CRM stock on Jul 22, 2026.
Learn more about who owns CRM shares here.
Does CRM provide a stable income stream?
Salesforce pays a dividend of 0.87%, compared to the Software - Application industry's average dividend yield of 2.71%. If you owned $1,000 worth of CRM stock, you would have received $8.73 in the past 12 months.
Dig into more data about Salesforce dividend yield and history here.
CRM Social Trading Data
One of the biggest reasons eToro is our favorite brokerage is because of its social trading community.
Click below to see what other traders have to say.
Step 5: Execute your CRM trade
You have two primary order types:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are usually the best for newer investors. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at an exact price limit, place a limit order.
Press the Open Trade button and your broker will execute your order.
If you want additional assistance investing in stocks on eToro, click the how to video below:
Step 6: Get the latest scoop on your investment in CRM
Now that you own some CRM stock, you'll want to stay up-to-date on your investment.
Make a watchlist to track your CRM stock.
CRM Feed
How to Buy Stock in Salesforce
To reiterate, here are the 6 steps for buying Salesforce stock:
- Figure out where to buy Salesforce stock
- Sign up for your brokerage account
- Put funds into your investment account
- Evaluate Salesforce stock
- Execute your CRM trade
- Get the latest scoop on your investment in CRM
If you need a online brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you want to monitor your investment in Salesforce, hit the button below to create your watchlist.
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