NYSE: CRM
Salesforce Inc Stock Ownership - Who owns Salesforce?

Insider buying vs selling

Have Salesforce Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Marc BenioffChair and CEO2025-08-28452$255.29
$115.39kSell
Marc BenioffChair and CEO2025-08-282,250$161.50
$363.38kBuy
Marc BenioffChair and CEO2025-08-2889$251.29
$22.36kSell
Marc BenioffChair and CEO2025-08-28564$252.50
$142.41kSell
Marc BenioffChair and CEO2025-08-28400$253.39
$101.36kSell
Marc BenioffChair and CEO2025-08-28745$254.61
$189.69kSell
Marc BenioffChair and CEO2025-08-272,250$161.50
$363.38kBuy
Marc BenioffChair and CEO2025-08-27138$250.18
$34.52kSell
Marc BenioffChair and CEO2025-08-27901$249.55
$224.85kSell
Marc BenioffChair and CEO2025-08-27341$248.50
$84.74kSell

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Net Insider Buy/Sell (L12M) Ownership

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CRM Shareholders

What type of owners hold Salesforce Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Vanguard Group Inc9.29%88,823,481$22.76BInstitution
Blackrock Inc8.54%81,627,988$20.92BInstitution
State Street Corp5.15%49,260,918$12.62BInstitution
Marc Benioff3.35%32,018,571$8.20BInsider
Geode Capital Management LLC2.18%20,873,900$5.35BInstitution
Morgan Stanley2.14%20,456,474$5.24BInstitution
Capital International Investors1.92%18,321,679$4.69BInstitution
Jpmorgan Chase Co1.86%17,825,805$4.57BInstitution
Fmr LLC1.31%12,496,220$3.20BInstitution
Capital Research Global Investors1.19%11,387,401$2.92BInstitution

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CRM vs App Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
CRM80.59%5.26%Net SellingNet Selling
UBER74.03%25.97%Net SellingNet Selling
NOW69.44%30.56%Net SellingNet Selling
INTU85.32%5.95%Net SellingNet Selling
SHOP64.84%0.00%

Salesforce Stock Ownership FAQ

Who owns Salesforce?

Salesforce (NYSE: CRM) is owned by 80.59% institutional shareholders, 5.26% Salesforce insiders, and 14.16% retail investors. Marc Benioff is the largest individual Salesforce shareholder, owning 32.02M shares representing 3.35% of the company. Marc Benioff's Salesforce shares are currently valued at $8.20B.

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