NYSE: CRM
Salesforce Inc Stock Ownership - Who owns Salesforce?

Insider buying vs selling

Have Salesforce Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Marc BenioffChair and CEO2025-09-12281$243.62
$68.46kSell
Marc BenioffChair and CEO2025-09-12129$245.98
$31.73kSell
Marc BenioffChair and CEO2025-09-1247$246.94
$11.61kSell
Marc BenioffChair and CEO2025-09-122,250$161.50
$363.38kBuy
Marc BenioffChair and CEO2025-09-12897$242.64
$217.65kSell
Marc BenioffChair and CEO2025-09-12896$244.82
$219.36kSell
Marc BenioffChair and CEO2025-09-11128$244.00
$31.23kSell
Marc BenioffChair and CEO2025-09-1191$246.84
$22.46kSell
Marc BenioffChair and CEO2025-09-11695$245.25
$170.45kSell
Marc BenioffChair and CEO2025-09-111,336$246.26
$329.00kSell

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Net Insider Buy/Sell (L12M) Ownership

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CRM Shareholders

What type of owners hold Salesforce Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Vanguard Group Inc9.33%88,823,481$21.56BInstitution
Blackrock Inc8.57%81,627,988$19.82BInstitution
State Street Corp5.17%49,260,918$11.96BInstitution
Marc Benioff3.36%32,018,571$7.77BInsider
Geode Capital Management LLC2.19%20,873,900$5.07BInstitution
Morgan Stanley2.15%20,456,474$4.97BInstitution
Capital International Investors1.92%18,321,679$4.45BInstitution
Jpmorgan Chase Co1.87%17,825,805$4.33BInstitution
Fmr LLC1.31%12,496,220$3.03BInstitution
Capital Research Global Investors1.20%11,387,401$2.76BInstitution

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CRM vs App Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
CRM80.95%5.28%Net SellingNet Selling
UBER74.04%25.96%Net SellingNet Selling
APP59.14%26.65%Net SellingNet Selling
NOW69.45%30.55%Net SellingNet Selling
SHOP64.84%0.00%

Salesforce Stock Ownership FAQ

Who owns Salesforce?

Salesforce (NYSE: CRM) is owned by 80.95% institutional shareholders, 5.28% Salesforce insiders, and 13.77% retail investors. Marc Benioff is the largest individual Salesforce shareholder, owning 32.02M shares representing 3.36% of the company. Marc Benioff's Salesforce shares are currently valued at $7.77B.

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