NYSE: CRMSalesforce Inc Statistics & Facts
Key Salesforce facts
- Founded
- 1999
- Headquarters
- San Francisco, California
- Founders
- Marc Benioff, Parker Harris, Dave Moellenhoff, Frank Dominguez
- IPO Date
- 2004-06-23
Salesforce Revenue Breakdown
Salesforce Revenue by Segment
How does Salesforce make money?
93% or $29.021 billion of Salesforce's $31.352 billion in fiscal year 2023 revenue came from its Subscription and Support services. [3]
Date: Mar 23, 2023
Salesforce Subscription and Support Revenue by Service
Salesforce stats breaking down the annual revenue from the company's subscription and support segment.
Source:Salesforce
Sales
$6.83B
Service
$7.37B
Platform and other
$5.97B
Marketing and Commerce
$4.52B
Data
$4.34B
$6.831 billion of the $29.021 billion that Salesforce made in subscription and support within its fiscal year 2023 came from sales. [3]
Date: Mar 23, 2023
Salesforce Revenue by Region
Salesforce statistics breaking down the company's annual revenue by region.
$21.25 billion of Salesforce's $31.352 billion in fiscal 2023 revenue came from the Americas. [3]
Date: Mar 23, 2023
Salesforce Major Acquisitions
Salesforce acquired Slack for $27.7 billion in 2020. [4]
Date: Dec 1, 2020
Salesforce acquired Tableau for $15.7 billion in 2019. It was transformed to Customer 360 Analytics. [5]
Date: Dec 16, 2019
Salesforce acquired Mulesoft for $6.5 billion in 2018 and transformed it into Integration Cloud. [5]
Date: Dec 16, 2019
Salesforce acquired Demandware for $2.8 billion in 2016 and transformed it into Commerce Cloud. [5]
Date: Dec 16, 2019
Salesforce acquired ExactTarget for $2.5 billion in 2013 and integrated it into Marketing Cloud. [5]
Date: Dec 16, 2019
Salesforce acquired ClickSoftware for $1.35 billion in 2019 and the team behind it was involved in the development of Salesforce Field Service Lightning (FSL). [5]
Date: Dec 16, 2019
Salesforce acquired Krux for $800 million in 2016, rebranded it to Salesforce DMP and integrated it into the Marketing Cloud. [5]
Date: Dec 16, 2019
Salesforce acquired Quip for $750 million in 2016. The name was retained and they work on live apps and documents. [5]
Date: Dec 16, 2019
Buddy Media was acquired by Salesforce for $649 million in 2012. It was paired with Radian6 to form Social Studio, a section of Marketing Cloud. [5]
Date: Dec 16, 2019
Salesforce Expense Statistics
Salesforce Total Operating Expenses
How much does Salesforce spend on operations in a year?
Salesforce's costs and expenses amounted to $21.962 billion in its fiscal year 2023, up from $18.918 billion in its fiscal year 2022. [3]
Date: Mar 23, 2023
Salesforce Expenses by Type
Salesforce stats breaking down the company's annual operating expenses by type.
Source:Salesforce
Research and development
$5.06B
Sales and marketing
$13.53B
General and administrative
$2.55B
Salesforce Advertising Expenses
How much does Salesforce spend on advertising?
Salesforce spent $1 billion on advertising in it fiscal year 2023, the same amount it had spent the previous year. [3]
Date: Mar 23, 2023
Salesforce Employee Statistics
Salesforce Employees
How many employees work for Salesforce?
Salesforce Employees by Gender (Global)
Is Salesforce gender inclusive?
63% of all Salesforce employees are men. [7]
Last Accessed: Sep 20, 2023
Salesforce Employees by Gender (U.S.)
Salesforce statistics breaking down the company's U.S. workforce by gender.
39.3% of Salesforce employees in the US are women. [7]
Last Accessed: Sep 20, 2023
Salesforce Employees by Race/Ethnicity (U.S.)
Is Salesforce a diverse company?
Source:Salesforce
White
54.2%
Asian
26.9%
Hispanic or Latine
5.7%
Black
5.2%
Native Hawaiian or other Pacific Islander
0.3%
Undisclosed
4.4%
54.2% of Salesforce employees in the U.S. are white, 59.9% of whom are men. [7]
Last Accessed: Sep 20, 2023
Salesforce Miscellaneous Stats & Facts
Salesforce has more than 160 office locations around the world. [8]
Date: May 15, 2020
Salesforce was one of the first SaaS (Software-as-a-Service) companies, now the dominant model in IT services. [6]
Date: Feb 20, 2018
On 25th August 2020, Salesforce was included in the Dow Jones index, replacing Exxon Mobil. Industry experts termed it a symbol of the new economy (tech) taking over the old economy (oil & gas) [9]
Date: Aug 25, 2020
Sources
1.
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3.
Salesforce FY2023 Annual Report
https://d18rn0p25nwr6d.cloudfront.net/CIK-0001108524/8db0202a-351a-4026-909c-da45f1d41758.pdfDate: Mar 23, 2023
4.
5.
SalesforceBen
https://www.salesforceben.com/top-5-salesforce-acquisitions-time-now/Date: Dec 16, 2019
6.
7.
8.
Business Insider
https://www.businessinsider.com/salesforce-employees-work-from-home-rest-of-the-year-2020-5?IR=TDate: May 15, 2020
9.
Company
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Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.
Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.