How to Buy Roku Stock
Roku Inc
Roku, Inc. , alongside its affiliated companies, operates a significant platform for television streaming. The enterprise is segmented into two primary areas: Platform and Player.
Roku stock last closed at $138.07, up 0.57% from the previous day, and has increased 69.56% in one year. It has overperformed other stocks in the Entertainment industry by 1.18 percentage points. Roku stock is currently +77.83% from its 52-week low of $77.64, and -7.26% from its 52-week high of $148.88.
There are currently 147.58M shares of ROKU outstanding. The market value of ROKU is $20.38B. In the last 24 hours, 24.92M ROKU shares were traded.
How to Buy Roku Stock
Wondering how to invest in Roku stock? Here's how.
- Figure out where to buy Roku stock: You need to pick an online brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you determine where to buy Roku stock.
- Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
- Fund your brokerage account: Select your method of payment and add your details.
- Evaluate Roku stock: The Roku ticker symbol is ROKU. Is Roku stock a good investment? Should you buy shares of ROKU? How do ROKU's underlying business fundamentals look? Do top analysts think Roku is a good buy? Why has ROKU's stock price moved recently? (Hint: Our stock market analysis tools can help you understand if ROKU is a good stock to buy).
- Place your ROKU trade: Decide if you will purchase ROKU shares at the current market price or use a limit order to buy ROKU shares at a specific price.
- Get the latest news on your ROKU investment: Create a watchlist to the latest updates on your new investment in Roku stock.
Step 1: Figure out where to buy Roku stock
You will need an online brokerage account to access the NASDAQ market and buy ROKU stock.
Our preferred brokerage: eToro
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- Buy other assets: Such as ETFs and cryptocurrencies.
Get $10 towards your stock purchase by signing up for an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Create a brokerage account
Now that you've picked the right brokerage, it's time to fill out some personal details so you can buy ROKU today.
How to Create a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to start a new trading account.
- Submit your information by clicking the "Create Account" button. Get started with eToro today
Step 3: Fund your brokerage account
Now that you've filled out your info on one of the best stock trading apps, you need to deposit funds:
Check out this video walkthrough if you need help depositing funds into your investment account.
Step 4: Evaluate Roku stock
Once you have identified the best place to buy Roku stock, it's critical to analyze their stock prior to investing, so you actually wrap your head around the risk as well as the opportunity.
Roku stock quick numbers
ROKU Overview
WallStreetZen was built to help part-time investors perform better fundamental analysis.
You can view all of the due diligence checks on ROKU's stock page.
Is ROKU stock overvalued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge ROKU's fair value.
Using relative valuations ratios:
- ROKU could be overvalued based on its P/E ratio of 100.78x, relative to Entertainment industry P/E ratio of 7.72x
- ROKU may be overvalued based on its P/B ratio of 7.63x, relative to Entertainment industry P/B ratio of 3.35x
- ROKU could be overvalued based on its PEG ratio of 1.77x
You can do more valuation research on ROKU's stock here.
Is ROKU a healthy company?
Signs that ROKU is financially healthy:
- There are more short-term assets than long-term liabilities on the ROKU balance sheet.
- There are more short-term assets than short-term liabilities on the ROKU balance sheet.
- ROKU profit margin has gone up from -2.5% to 4.1% in the past year.
- ROKU's operating cash flow of $544.13M allows it to safely service it's debt of $412.71M.
- ROKU earnings of $225.15M is not enough to cover its interest payments.
Signs that ROKU is not financially healthy:
- Total ROKU debt is higher than 5 years ago, relative to shareholder equity.
- ROKU has a relatively high debt to equity ratio of 0.63.
Is ROKU stock a Buy, Hold, or Sell, according to analysts?
Out of 22 Wall Street analysts who research ROKU, the consensus analyst rating on Roku is a Buy
It's important to note that analyst forecasts are not stock recommendations, nor are they financial advice.
Most Recent ROKU Analyst Upgrades/Downgrades
Shweta Khajuria, a top 20% analyst from Evercore ISI Group downgrades ROKU to a hold rating and lowers their ROKU price target from $185.00 to $160.00, on Jun 16, 2026.
David Karnovsky, a top 6% analyst from JP Morgan downgrades ROKU to a hold rating and raises their ROKU price target from $150.00 to $160.00, on Jun 16, 2026.
Barton Crockett, a top 9% analyst from Rosenblatt maintains ROKU with a strong buy rating and raises their ROKU price target from $150.00 to $160.00, on Jun 16, 2026.
Vikram Kesavabhotla, a top 29% analyst from Baird downgrades ROKU to a hold rating and maintains their ROKU price target from $160.00 to $160.00, on Jun 15, 2026.
Matthew Condon, a top 25% analyst from Citizens maintains ROKU with a buy rating and raises their ROKU price target from $170.00 to $175.00, on Jun 15, 2026.
You can dive deeper into what analysts are forecasting on the Roku stock forecast page.
ROKU Trading Indicators
ROKU Earnings
Last year, ROKU earnings were $201.49M. During the last five year, ROKU's earnings have grown by 9.01% per year. This was slower than the Entertainment industry average of 24.57%.
Last year, ROKU revenue was $4.97B. During the past 5 year, ROKU's revenue has gone up by 19.57% per year. This was faster than the Entertainment industry average of 16.77%.
You can research ROKU's earnings and revenue performance here.
Latest Insiders Trades at ROKU
Over the last 12 months, insiders at ROKU have sold more shares than they have bought.
Dan Jedda, CFO COO of ROKU, was the latest ROKU insider to sell. They sold $1,007,090.00 worth of ROKU stock on Jun 15, 2026.
Dig into more about who owns ROKU stock here.
Can I get consistent income from ROKU stock?
No, Roku doesn't provide an income stream by paying out dividends.
What others are saying about ROKU
One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other community members have to say.
Step 5: Place your ROKU trade
You have two primary order types:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are usually the best for newer investors. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to be sure you're buying or selling at a specific price limit, place a limit order.
Click the Open button and eToro will place your order.
If you require more assistance investing in stocks on eToro, watch the helpful video below:
Step 6: Get the latest news on your ROKU investment
Now that you own some ROKU stock, you'll want to stay up-to-date on your stock purchase.
Start a watchlist to get notified of important updates regarding your ROKU stock.
ROKU Feed
How to Buy Stock in Roku
To summarize, here are the 6 steps to buy Roku stock:
- Figure out where to buy Roku stock
- Create a brokerage account
- Fund your brokerage account
- Evaluate Roku stock
- Place your ROKU trade
- Get the latest news on your ROKU investment
If you need a online brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to get the latest scoop on your new investment in Roku, click below.
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