How to Buy Roku Stock
Roku Inc
Roku, Inc. , together with its subsidiaries, operates a TV streaming platform. The company operates in two segments, Platform and Player.
Roku stock last closed at $107.47, up 1.1% from the previous day, and has increased 31.22% in one year. It has overperformed other stocks in the Entertainment industry by 0.26 percentage points. Roku stock is currently +104.98% from its 52-week low of $52.43, and -7.88% from its 52-week high of $116.66.
There are currently 147.75M shares of ROKU outstanding. The market value of ROKU is $15.88B. In the last 24 hours, 2.99M ROKU shares were traded.
How to Buy Roku Stock
Wondering how to invest in Roku stock? Here's how.
- Figure out where to buy Roku stock: You need to pick an online brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you determine where to buy Roku stock.
- Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
- Fund your brokerage account: Select your method of payment and add your details.
- Evaluate Roku stock: The Roku ticker symbol is ROKU. Is Roku stock a good investment? Should you buy shares of ROKU? How do ROKU's underlying business fundamentals look? Do top analysts think Roku is a good buy? Why has ROKU's stock price moved recently? (Hint: Our stock market analysis tools can help you understand if ROKU is a good stock to buy).
- Place your ROKU trade: Decide if you will purchase ROKU shares at the current market price or use a limit order to buy ROKU shares at a specific price.
- Get the latest news on your ROKU investment: Create a watchlist to the latest updates on your new investment in Roku stock.
Step 1: Figure out where to buy Roku stock
You will need an online brokerage account to access the NASDAQ market and buy ROKU stock.
Our preferred brokerage: eToro
We believe that eToro is the best stock brokerage. eToro gives you:
- You can invest in stocks with 0% commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still buy the stock.
- Access to world markets: From Technology to Real Estate, New York to Tokyo (for US users, only US stocks are available) — you can fill your portfolio with stocks from the world's top stock exchanges.
- Social investing: eToro boasts a community with more than 20 million users globally. Talk to, learn from, and copy the crypto trades of other investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other assets: Such as ETFs and cryptocurrencies.
Get $10 towards your stock purchase by signing up for an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Create a brokerage account
Now that you've picked the right brokerage, it's time to fill out some personal details so you can buy ROKU today.
How to Create a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to start a new trading account.
- Submit your information by clicking the "Create Account" button. Get started with eToro today
Step 3: Fund your brokerage account
Now that you've filled out your info on one of the best stock trading apps, you need to deposit funds:
Check out this video walkthrough if you need help depositing funds into your investment account.
Step 4: Evaluate Roku stock
Once you have identified the best place to buy Roku stock, it's critical to analyze their stock prior to investing, so you actually wrap your head around the risk as well as the opportunity.
Roku stock quick numbers
ROKU Overview
WallStreetZen was built to help part-time investors perform better fundamental analysis.
You can view all of the due diligence checks on ROKU's stock page.
Is ROKU stock overvalued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge ROKU's fair value.
Using relative valuations ratios:
- ROKU could be overvalued based on its P/B ratio of 6.05x, relative to Entertainment industry P/B ratio of 3.78x
You can do additional valuation research on ROKU's stock here.
A look at ROKU Cashflows and Balance Sheet
Signs that ROKU is financially healthy:
- There are more short-term assets than short-term liabilities on the ROKU balance sheet.
- There are more short-term assets than long-term liabilities on the ROKU balance sheet.
- Total ROKU debt is lower than 5 years ago, relative to shareholder equity.
- ROKU's operating cash flow of $455.36M allows it to safely service it's debt of $457.41M.
- ROKU profit margin has gone up from -4.4% to -0.6% in the past year.
Signs that ROKU is not financially healthy:
- ROKU earnings of -$21.92M is not enough to cover its interest payments.
- ROKU has a relatively high debt to equity ratio of 0.68.
Is Roku stock a Buy, Hold, or Sell, according to analysts?
Out of 16 Wall Street analysts who give recommendations on ROKU, the consensus analyst rating on ROKU is a Strong Buy
Please keep in mind that analyst ratings are not stock recommendations, nor are they investment advice.
Latest ROKU Analyst Recommendations
John Hodulik, a top 11% analyst from UBS maintains ROKU with a hold rating and raises their ROKU price target from $95.00 to $103.00, on Nov 3, 2025.
Thomas Champion, a top 7% analyst from Piper Sandler upgrades ROKU to a strong buy rating and raises their ROKU price target from $88.00 to $135.00, on Nov 3, 2025.
Piper Sandler's Thomas Champion upgraded their rating on Roku (NASDAQ: ROKU) from Hold to Strong Buy on 2025/11/03. The analyst also raised their price target by 53.4% from $88 to $135.
Roku reported its Q3 2025 earnings.
Upgrading the stock and hiking their price target, Champion called the quarter's results "solid," highlighting that "Roku's Platform investments across Advertising and SSD are beginning to shine."
Looking ahead, the analyst said they are now more confident that the momentum will continue into FY 2026, and that the better bottom line and shareholder returns will support the price of the stock.
Earnings Report
For Q3 2025, Roku reported:
- EPS of $0.16, which beat the Zacks Consensus Estimate of $0.07 and Q3 2024's $(0.06).
- Revenue of $1.21B, which beat the Zacks Consensus Estimate by 0.45% and Q3 2024's $1.06B.
Management guided:
For Q4 2025:
- Revenue of $1.35B.
For FY 2025:
- Revenue of $4.69B.
Management commented: "We delivered strong Q3 results, achieving positive operating income ahead of schedule and for the first time since 2021.
"Platform revenue grew 17% YoY, driven by strength in streaming services distribution and video advertising activities.
"We deepened integrations with third‑party ad demand and measurement platforms, grew Roku‑billed subscriptions, and enhanced our Home Screen and the overall Roku Experience.
"We also repurchased $50 million of our common stock under the $400 million stock repurchase program and are increasing our full-year outlook.
"All of this reinforces our commitment to delivering long-term shareholder value by growing free cash flow per share.
"Looking ahead, we are confident in our ability to deliver double-digit Platform revenue growth while increasing operating margins in 2026 and beyond."
Steven Cahall, a top 7% analyst from Wells Fargo maintains ROKU with a strong buy rating and raises their ROKU price target from $113.00 to $116.00, on Oct 31, 2025.
Shweta Khajuria, a top 20% analyst from Evercore ISI Group maintains ROKU with a hold rating and raises their ROKU price target from $100.00 to $105.00, on Oct 31, 2025.
Barton Crockett, a top 13% analyst from Rosenblatt maintains ROKU with a hold rating and raises their ROKU price target from $101.00 to $106.00, on Oct 31, 2025.
You can dive deeper into what analysts are saying on the Roku stock forecast page.
ROKU Trading Indicators
Is ROKU Growing Revenue?
Last year, ROKU revenue was $4.54B. During the past five year, ROKU's revenue has increased by 24.16% per year. This was faster than the Entertainment industry average of 15.57%.
Find out more about ROKU's earnings and revenue performance here.
What are ROKU executives and large shareholders up to?
In the last year, insiders at ROKU have sold more shares than they have bought.
Anthony J. Wood, CEO and Chairman BOD of ROKU, was the latest ROKU insider to sell. They sold $2,758,000.00 worth of ROKU shares on Dec 11, 2025.
Research more about who owns ROKU stock here.
Does ROKU provide a stable income stream?
No, Roku doesn't provide an income stream by paying out dividends.
Get analysis from other investors
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to see what other traders have to say.
Step 5: Place your ROKU trade
You have two main options:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are mostly fine for most investors. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a particular price, place a limit order.
Press the Open Trade button and eToro will execute the order.
If you want more help with investing in stocks on eToro, watch the how to video below:
Step 6: Get the latest news on your ROKU investment
Now that you own some ROKU shares, you'll want to stay up-to-date on your new company.
Add ROKU to a watchlist to track the most important metrics related to your ROKU stock.
ROKU Feed
How to Buy Stock in Roku
To summarize, here are the 6 steps for buying Roku stock:
- Figure out where to buy Roku stock
- Create a brokerage account
- Fund your brokerage account
- Evaluate Roku stock
- Place your ROKU trade
- Get the latest news on your ROKU investment
If you are looking for a brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to get notifications regarding your new investment in Roku, create a watchlist on WallStreetZen today.
More Content You May Like
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.