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NASDAQ: ROKU
Roku Inc Stock Forecast, Predictions & Price Target

OverviewForecast
EarningsRevenueDividendOwnership

Analyst price target for ROKU

Based on 16 analysts offering 12 month price targets for Roku Inc

Min Forecast
$100.00+5.04%
Avg Forecast
$122.69+28.87%
Max Forecast
$145.00+52.31%

Should I buy or sell ROKU stock?

Based on 16 analysts offering ratings for Roku Inc.

Strong Buy
Strong Buy
9 analysts 56.25%
Buy
4 analysts 25%
Hold
3 analysts 18.75%
Sell
0 analysts 0%
Strong Sell
0 analysts 0%
Our proven Zen Rating quant model "Buy" agrees with analyst consensus with a "Strong Buy" rating. Learn More

Be the first to know when Wall Street analysts revise their ROKU stock forecasts and price targets.

ROKU stock forecasts by analyst

Analyst / FirmRatingActionPrice TargetUpside/DownsideDateAnalyst Color
lockedlocked$00.00+00.00%2026-01-12Find Out Why
lockedlocked$00.00+00.00%2026-01-08
lockedlocked$00.00+00.00%2026-01-05
lockedlocked$00.00+00.00%2025-12-12Find Out Why
lockedlocked$00.00+00.00%2025-12-11
Jefferies
Top 14%
87
Strong BuyUpgrades$135.00+41.81%2025-12-11Find out why
Guggenheim
Top 8%
93
Strong BuyMaintains$115.00+20.80%2025-12-04Find out why
Citizens
Top 36%
65
BuyReiterates$145.00+52.31%2025-12-02
UBS
Top 13%
88
HoldMaintains$103.00+8.19%2025-11-03
Piper Sandler
Top 8%
93
Strong BuyUpgrades$135.00+41.81%2025-11-03Find out why

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Forecast return on equity

Is ROKU forecast to generate an efficient return?

Company
15.67%
Industry
54.6%
Market
211.34%
ROKU's Return on Equity is... subscribe to Premium to read more.
Forecast High Return on Equity Forecast

Forecast return on assets

Is ROKU forecast to generate an efficient return on assets?

Company
9.36%
Industry
21.17%
ROKU is forecast to generate... subscribe to Premium to read more.
Forecast Return on Assets vs Industry Forecast

ROKU earnings per share forecast

What is ROKU's earnings per share in the next 3 years based on estimates from 31 analysts?

Avg 1 year Forecast
$1.27
Avg 2 year Forecast
$2.41
Avg 3 year Forecast
$2.49

ROKU revenue forecast

What is ROKU's revenue in the next 3 years based on estimates from 34 analysts?

Avg 1 year Forecast
$5.4B+19.73%
Avg 2 year Forecast
$6.1B+33.93%
Avg 3 year Forecast
$6.6B+45.6%
ROKU's revenue is forecast to... subscribe to Premium to read more.
Forecast High Revenue Growth Forecast

ROKU revenue growth forecast

How is ROKU forecast to perform vs Entertainment companies and vs the US market?

Company
13.72%
Industry
8.62%
Market
23.08%
ROKU's revenues are forecast to... subscribe to Premium to read more.
Forecast Revenue Growth vs Industry Forecast
ROKU's revenues are forecast to... subscribe to Premium to read more.
Forecast Revenue Growth vs Market Forecast

ROKU vs Entertainment Stocks

TickerPricePrice TargetUp/downsideConsensus
ROKU$95.20$122.69+28.87%Strong Buy
NWSA$27.03$40.50+49.83%Strong Buy
WMG$29.98$37.80+26.08%Strong Buy
PSKY$11.21$14.64+30.56%Sell
FWONA$79.69N/AN/A
View Top Entertainment Stocks

Roku Stock Forecast FAQ

Is Roku Stock a good buy in 2026, according to Wall Street analysts?

The consensus among 16 Wall Street analysts covering (NASDAQ: ROKU) stock is to Strong Buy ROKU stock.

Out of 16 analysts, 9 (56.25%) are recommending ROKU as a Strong Buy, 4 (25%) are recommending ROKU as a Buy, 3 (18.75%) are recommending ROKU as a Hold, 0 (0%) are recommending ROKU as a Sell, and 0 (0%) are recommending ROKU as a Strong Sell.

If you're new to stock investing, here's how to buy Roku stock.

What is ROKU's earnings growth forecast for 2026-2028?

(NASDAQ: ROKU) Roku's forecast annual earnings growth rate of N/A is not forecast to beat the US Entertainment industry's average forecast earnings growth rate of 14.09%, and while it is not forecast to beat the US market's average forecast earnings growth rate of 39.88%.

Roku's earnings in 2026 is -$27,664,000.On average, 31 Wall Street analysts forecast ROKU's earnings for 2026 to be $187,393,571, with the lowest ROKU earnings forecast at $83,982,107, and the highest ROKU earnings forecast at $265,288,305. On average, 24 Wall Street analysts forecast ROKU's earnings for 2027 to be $356,746,651, with the lowest ROKU earnings forecast at $188,235,756, and the highest ROKU earnings forecast at $595,735,141.

In 2028, ROKU is forecast to generate $367,724,608 in earnings, with the lowest earnings forecast at $301,177,210 and the highest earnings forecast at $434,390,207.

What is ROKU's revenue growth forecast for 2026-2028?

(NASDAQ: ROKU) Roku's forecast annual revenue growth rate of 13.72% is forecast to beat the US Entertainment industry's average forecast revenue growth rate of 8.62%, and while it is not forecast to beat the US market's average forecast revenue growth rate of 23.08%.

Roku's revenue in 2026 is $4,543,395,000.On average, 34 Wall Street analysts forecast ROKU's revenue for 2026 to be $803,769,634,240, with the lowest ROKU revenue forecast at $739,054,358,542, and the highest ROKU revenue forecast at $856,221,512,945. On average, 26 Wall Street analysts forecast ROKU's revenue for 2027 to be $899,069,526,535, with the lowest ROKU revenue forecast at $816,771,790,088, and the highest ROKU revenue forecast at $969,103,865,989.

In 2028, ROKU is forecast to generate $977,377,965,165 in revenue, with the lowest revenue forecast at $934,086,696,262 and the highest revenue forecast at $1,011,508,624,266.

What is ROKU's forecast return on assets (ROA) for 2026-2029?

(NASDAQ: ROKU) forecast ROA is 9.36%, which is lower than the forecast US Entertainment industry average of 21.17%.

What is ROKU's Price Target?

According to 16 Wall Street analysts that have issued a 1 year ROKU price target, the average ROKU price target is $122.69, with the highest ROKU stock price forecast at $145.00 and the lowest ROKU stock price forecast at $100.00.

On average, Wall Street analysts predict that Roku's share price could reach $122.69 by Jan 12, 2027. The average Roku stock price prediction forecasts a potential upside of 28.87% from the current ROKU share price of $95.20.

What is ROKU's Earnings Per Share (EPS) forecast for 2026-2028?

(NASDAQ: ROKU) Roku's current Earnings Per Share (EPS) is -$0.19. On average, analysts forecast that ROKU's EPS will be $1.27 for 2026, with the lowest EPS forecast at $0.57, and the highest EPS forecast at $1.80. On average, analysts forecast that ROKU's EPS will be $2.41 for 2027, with the lowest EPS forecast at $1.27, and the highest EPS forecast at $4.03. In 2028, ROKU's EPS is forecast to hit $2.49 (min: $2.04, max: $2.94).

What is ROKU's forecast return on equity (ROE) for 2026-2029?

(NASDAQ: ROKU) forecast ROE is 15.67%, which is considered weak.
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