How to Buy Prudential Financial Stock
Prudential Financial Inc
Prudential Financial is a property & casualty insurance company located in New Jersey, United States, which is part of the Financial Services sector, and is traded under the ticker PRU on the NYSE exchange.
Prudential Financial stock last closed at $108.70, up 1.26% from the previous day, and has increased 24.94% in one year. It has underperformed other stocks in the Insurance - Life industry by 0.08 percentage points. Prudential Financial stock is currently +40.77% from its 52-week low of $77.22, and -8.42% from its 52-week high of $118.69.
There are currently 359M PRU shares outstanding. The market value of PRU is $39.02B. In the last 24 hours, 1.34M PRU shares were traded.
How to Buy Prudential Financial Stock
Not sure how to invest in Prudential Financial stock? Here's how.
- Figure out where to buy Prudential Financial stock: You need to pick a stock brokerage, but don't worry - we've tried dozens of stock brokerages and apps to help you decide where to buy Prudential Financial stock.
- Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Deposit money your brokerage account: Choose your payment method and add your details.
- Research Prudential Financial stock: The Prudential Financial ticker symbol is PRU. Is Prudential Financial stock a good investment? Should you buy shares of PRU? How do PRU's underlying business fundamentals look? Do top analysts think Prudential Financial is a good buy? Why has PRU's stock price moved recently? (Hint: Our stock analysis website can help you evaluate if PRU is a good stock to buy).
- Place your PRU buy order: Decide if you will purchase PRU shares at the current market price or use a limit order to purchase PRU stock at a particular price.
- Get notifications regarding your PRU investment: Create a watchlist to important notifications about your investment in Prudential Financial shares.
Step 1: Figure out where to buy Prudential Financial stock
You need a brokerage account to access the NYSE market and buy PRU shares.
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Open eToro AccountStep 2: Open a brokerage account
Now that you've chosen the best brokerage, you'll need to fill out some personal info so you can invest in PRU stock today.
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Step 3: Deposit money your brokerage account
Now that you have created your account on the best stock app for beginners, you need to deposit funds:
Watch this video walkthrough to see the process of depositing funds into your brokerage account.
Step 4: Research Prudential Financial stock
After you have identified the best place to buy Prudential Financial stock, it's absolutely critical to evaluate their stock before you invest, so you actually understand the risk and upside.
Prudential Financial shares quick numbers
PRU Due Diligence Checks
WallStreetZen was designed to help part-time investors perform more in-depth fundamental analysis quickly.
You can view all of the due diligence checks on PRU's stock page.
Is PRU stock overvalued?
You can use a variety of different financial metrics, analyses, models, and charts to gauge PRU's true value.
Using relative valuations measures:
- PRU may be overvalued based on its P/E ratio of 16.08x, relative to Insurance - Life industry P/E ratio of 16.06x
- PRU could be overvalued based on its P/B ratio of 1.4x, relative to Insurance - Life industry P/B ratio of 1.35x
- PRU could be undervalued based on its PEG ratio of 0.68x
You can access more valuation research on PRU's stock here.
Is PRU a healthy company?
Passed Financial Due Diligence Checks:
- PRU earnings of $3.10B is not enough to cover its interest payments.
- PRU's operating cash flow of $6.51B allows it to safely service it's debt of $26.93B.
- PRU profit margin has gone up from -2.9% to 4.6% in the past year.
Failed Financial Due Diligence Checks:
- Total PRU debt is higher than 5 years ago, relative to shareholder equity.
- PRU has a relatively high debt to equity ratio of 24.85.
Is it a good time to buy Prudential Financial stock, according to analysts?
Out of 8 Equities analysts who give ratings on PRU, the consensus analyst rating on Prudential Financial is a Hold
It's important to note that analyst ratings are not recommendations, nor are they investment advice.
Latest PRU Analyst Upgrades/Downgrades
Brian Meredith, a top 7% analyst from UBS maintains PRU with a hold rating and raises their PRU price target from $108.00 to $112.00, on Feb 12, 2024.
Jimmy Bhullar, a top 30% analyst from JP Morgan downgrades PRU to a hold rating and lowers their PRU price target from $119.00 to $118.00, on Jan 3, 2024.
Wilma Burdis, a top 24% analyst from Raymond James maintains PRU with a strong buy rating and raises their PRU price target from $125.00 to $132.00, on Dec 7, 2023.
You can dig deeper into what analysts are projecting on the Prudential Financial stock forecast page.
PRU Momentum
PRU Growth Numbers
Last year, PRU earnings were $2.49B. Over the last five year, PRU's earnings have increased by -6.85% per year. This was slower than the Insurance - Life industry average of -2.58%.
Last year, PRU revenue was $53.98B. During the last five year, PRU's revenue has grown by -3.04% per year. This was slower than the Insurance - Life industry average of -1.39%.
Find out more about PRU's earnings and revenue performance here.
Are PRU insiders buying or selling the stock?
In the last 12 months, executives and large shareholders at PRU have sold more shares than they have bought.
Robert Axel, SVP and Controller of PRU, was the latest PRU insider to sell. They sold $124,846.92 worth of PRU shares on Mar 12, 2024.
Dig into more about who owns PRU shares here.
Does PRU provide a stable income stream?
Prudential Financial pays a dividend of 4.65%, compared to the Insurance - Life industry's average dividend yield of 2.54%. If you owned $1,000 of PRU stock, you would have received $46.46 in the past year.
Prudential Financial dividend payments have consistently grown over the past decade and have remained stable.
Find more info about Prudential Financial dividend yield and history here.
What do other traders have to say about PRU?
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Step 5: Place your PRU buy order
There are two primary options:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are usually sufficient. - Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a particular price limit, use a limit order.
Press the Open button and eToro will execute the order.
If you need additional help with buying stocks on eToro, click the how to video below:
Step 6: Get notifications regarding your PRU investment
Now that you own some shares in PRU, you'll want to keep up with your investment.
Make a watchlist to track the most important metrics related to your PRU stock.
PRU Feed
How to Buy Stock in Prudential Financial
To reiterate, here are the 6 steps to buy stock in Prudential Financial:
- Figure out where to buy Prudential Financial stock
- Open a brokerage account
- Deposit money your brokerage account
- Research Prudential Financial stock
- Place your PRU buy order
- Get notifications regarding your PRU investment
If you require a place to buy stocks, eToro is our recommended option.
Get Started with eToro TodayIf you want to keep track of your investment in Prudential Financial, create a watchlist today.
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