Prudential Financial is a property & casualty insurance company located in New Jersey, United States, which is part of the Financial Services sector, and is traded under the ticker PRU on the NYSE exchange.
Prudential Financial stock last closed at $129.41, down 0.08% from the previous day, and has increased 33.96% in one year. It has underperformed other stocks in the Insurance - Life industry by 0.02 percentage points. Prudential Financial stock is currently +33.59% from its 52-week low of $96.87, and -0.87% from its 52-week high of $130.55.
There are currently 356M PRU shares outstanding. The market value of PRU is $46.07B. In the last 24 hours, 781,100 PRU shares were traded.
How to Buy Prudential Financial Stock
Not sure how to invest in Prudential Financial stock? Here's how.
Figure out where to buy Prudential Financial stock: You need to pick a stock brokerage, but don't worry - we've tried dozens of stock brokerages and apps to help you decide where to buy Prudential Financial stock.
Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
Deposit money your brokerage account: Choose your payment method and add your details.
Research Prudential Financial stock: The Prudential Financial ticker symbol is PRU. Is Prudential Financial stock a good investment? Should you buy shares of PRU? How do PRU's underlying business fundamentals look? Do top analysts think Prudential Financial is a good buy? Why has PRU's stock price moved recently? (Hint: Our stock analysis website can help you evaluate if PRU is a good stock to buy).
Place your PRU buy order: Decide if you will purchase PRU shares at the current market price or use a limit order to purchase PRU stock at a particular price.
Get notifications regarding your PRU investment: Create a watchlist to important notifications about your investment in Prudential Financial shares.
Step 1: Figure out where to buy Prudential Financial stock
You need a brokerage account to access the NYSE market and buy PRU shares.
A brokerage account is an investment account that enables you to buy and sell a number of investments, including stocks, bonds, mutual funds, and ETFs.
Our recommended brokerage: eToro
Based on our research, eToro is the best online stock brokerage. Here's why:
You can invest in stocks with 0% commissions: Invest without paying trading commissions.
Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
Access to world financial markets: From Technology to Real Estate, New York to Shanghai — you can fill your portfolio with stocks from the globe's leading stock exchanges.
Social investing: eToro has a community of more than 20 million users worldwide. Talk to, learn from, and copy the crypto trades of other investors.
Security: eToro is a regulated and licensed fintech leader.
Buy other financial assets: Such as ETFs and cryptos.
Get $10 towards your purchase of shares by signing up for an account with eToro today.
eToro securities trading is offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. https://www.wallstreetzen.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD.
Step 2: Open a brokerage account
Now that you've chosen the best brokerage, you'll need to fill out some personal info so you can invest in PRU stock today.
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
Step 4: Research Prudential Financial stock
After you have identified the best place to buy Prudential Financial stock, it's absolutely critical to evaluate their stock before you invest, so you actually understand the risk and upside.
Prudential Financial shares quick numbers
PRU Price
$129.41
1w %
1.19%
1y %
33.96%
5y %
38.23%
P/E
11.49x
P/B
1.51x
P/S
0.63x
PEG
0.99x
Revenue
$72.97B
Earnings
$4.10B
Fore. Rev. Growth
-4.77%
Fore. Earn. Growth
11.64%
Market Cap
$46.07B
Next Earnings
N/A
Next Dividend
N/A
PRU Due Diligence Checks
WallStreetZen was designed to help part-time investors perform more in-depth fundamental analysis quickly.
You can view all of the due diligence checks on PRU's stock page.
Is PRU stock overvalued?
You can use a variety of different financial metrics, analyses, models, and charts to gauge PRU's true value.
Using relative valuations measures:
PRU may be undervalued based on its P/E ratio of 11.49x, relative to Insurance - Life industry P/E ratio of 108.29x
PRU could be undervalued based on its P/B ratio of 1.51x, relative to Insurance - Life industry P/B ratio of 1.58x
PRU could be undervalued based on its PEG ratio of 0.99x
PRU earnings of $5.15B is not enough to cover its interest payments.
PRU's operating cash flow of $7.28B allows it to safely service it's debt of $28.94B.
PRU profit margin has gone up from 2.1% to 5.6% in the past year.
Failed Financial Due Diligence Checks:
Total PRU debt is higher than 5 years ago, relative to shareholder equity.
PRU has a relatively high debt to equity ratio of 23.93.
Is it a good time to buy Prudential Financial stock, according to analysts?
Out of 12 Equities analysts who give ratings on PRU, the consensus analyst rating on Prudential Financial is a Hold
It's important to note that analyst ratings are not recommendations, nor are they investment advice.
Latest PRU Analyst Upgrades/Downgrades
John Barnidge, a top 7% analyst from Piper Sandler maintains PRU with a hold rating and raises their PRU price target from $121.00 to $127.00, on Oct 2, 2024.
Ryan Krueger, a top 22% analyst from Keefe, Bruyette & Woods maintains PRU with a hold rating and maintains their PRU price target from $121.00 to $121.00, on Aug 21, 2024.
Nigel Dally, a top 19% analyst from Morgan Stanley maintains PRU with a hold rating and lowers their PRU price target from $123.00 to $122.00, on Aug 19, 2024.
Brian Meredith, a top 4% analyst from UBS maintains PRU with a hold rating and raises their PRU price target from $112.00 to $119.00, on Aug 13, 2024.
Michael Ward, a top 5% analyst from Citigroup maintains PRU with a hold rating and raises their PRU price target from $104.00 to $120.00, on Jul 23, 2024.
Last year, PRU earnings were $4.10B. Over the last five year, PRU's earnings have increased by 3.52% per year. This was faster than the Insurance - Life industry average of -0.14%.
Last year, PRU revenue was $72.97B. During the last five year, PRU's revenue has grown by 2.65% per year. This was faster than the Insurance - Life industry average of -5.33%.
Prudential Financial pays a dividend of 4.02%, compared to the Insurance - Life industry's average dividend yield of 2.52%. If you owned $1,000 of PRU stock, you would have received $40.18 in the past year.
Prudential Financial dividend payments have consistently grown over the past decade and have remained stable.
One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other traders have to say.
Step 5: Place your PRU buy order
There are two primary options:
Market order: A market order is an order to buy or sell a security at the best possible price. Market orders are usually sufficient.
Limit order: A limit order is an order to buy or sell a security at a specific price (or better). If you want to be certain you're buying or selling at a particular price limit, use a limit order.
Press the Open button and eToro will execute the order.
If you need additional help with buying stocks on eToro, click the how to video below:
How much does it cost to buy one Prudential Financial share?
As of Nov 29, 2024, it costs $129.41 to buy one share of Prudential Financial stock.
Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.077 shares of PRU.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.
Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.