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NYSE: PRU
Prudential Financial Inc Stock Forecast, Predictions & Price Target

OverviewForecast
EarningsRevenueDividendOwnership

Analyst price target for PRU

Based on 10 analysts offering 12 month price targets for Prudential Financial Inc

Min Forecast
$94.00-19.57%
Avg Forecast
$110.10-5.79%
Max Forecast
$124.00+6.1%

Should I buy or sell PRU stock?

Based on 11 analysts offering ratings for Prudential Financial Inc.

Sell
Strong Buy
0 analysts 0%
Buy
0 analysts 0%
Hold
8 analysts 72.73%
Sell
0 analysts 0%
Strong Sell
3 analysts 27.27%
Although PRU's forecast from analysts indicates a "Sell", our proven Zen Rating quant model rates PRU as a "Hold". Stocks with a Zen Rating of Hold have had an average return of +5.11% per year. Learn More

Be the first to know when Wall Street analysts revise their PRU stock forecasts and price targets.

PRU stock forecasts by analyst

Analyst / FirmRatingActionPrice TargetUpside/DownsideDateAnalyst Color
lockedlocked$00.00+00.00%2026-10-28
lockedlocked$00.00+00.00%2026-10-22
lockedlocked$00.00+00.00%2026-10-21
lockedlocked$00.00+00.00%2026-10-19
lockedlocked$00.00+00.00%2026-10-19
Keefe, Bruyette & Woods
Top 11%
90
HoldMaintains$119.00+1.82%2026-10-16
Piper Sandler
Top 4%
97
HoldMaintains$120.00+2.68%2026-10-12
Mizuho
Top 11%
90
HoldMaintains$109.00-6.73%2026-10-07
Evercore ISI Group
Top 26%
75
HoldMaintains$110.00-5.88%2026-07-13
Jefferies
Top 12%
89
HoldMaintains$110.00-5.88%2026-07-10

1 of 2

Forecast return on equity

Is PRU forecast to generate an efficient return?

Company
20.3%
Industry
22.44%
Market
175.22%
PRU's Return on Equity is... subscribe to Premium to read more.
Forecast High Return on Equity Forecast

Forecast return on assets

Is PRU forecast to generate an efficient return on assets?

Company
0.82%
Industry
2.27%
PRU is forecast to generate... subscribe to Premium to read more.
Forecast Return on Assets vs Industry Forecast

PRU earnings per share forecast

What is PRU's earnings per share in the next 3 years based on estimates from 21 analysts?

Avg 1 year Forecast
$13.97+25.82%
Avg 2 year Forecast
$14.14+27.39%
Avg 3 year Forecast
$15.79+42.23%
PRU's earnings are forecast to... subscribe to Premium to read more.
Forecast High Earnings Growth Forecast

PRU revenue forecast

What is PRU's revenue in the next 3 years based on estimates from 13 analysts?

Avg 1 year Forecast
$58.5B-9.68%
Avg 2 year Forecast
$59.5B-8.16%
Avg 3 year Forecast
$61.1B-5.67%
PRU's revenue is forecast to... subscribe to Premium to read more.
Forecast High Revenue Growth Forecast

PRU earnings growth forecast

How is PRU forecast to perform vs Insurance - Life companies and vs the US market?

Company
11.73%
Industry
23.61%
Market
32.56%
PRU's earnings are forecast to... subscribe to Premium to read more.
Forecast Earnings Growth vs Industry Forecast
PRU's earnings are forecast to... subscribe to Premium to read more.
Forecast Earnings Growth vs Market Forecast
PRU's earnings are forecast to... subscribe to Premium to read more.
Forecast Earnings Growth vs Savings Rate Forecast

PRU revenue growth forecast

How is PRU forecast to perform vs Insurance - Life companies and vs the US market?

Company
-1.99%
Industry
1.46%
Market
12.98%
PRU's revenues are forecast to... subscribe to Premium to read more.
Forecast Revenue Growth vs Industry Forecast
PRU's revenues are forecast to... subscribe to Premium to read more.
Forecast Revenue Growth vs Market Forecast

PRU vs Life Insurance Stocks

TickerPricePrice TargetUp/downsideConsensus
PRU$116.87$110.10-5.79%Sell
PUK$24.39N/AN/A
AFL$123.54$115.58-6.44%Hold
MET$100.83$106.23+5.36%Strong Buy
UNM$91.59$104.33+13.91%Strong Buy
View Top Life Insurance Stocks

Prudential Financial Stock Forecast FAQ

Is Prudential Financial Stock a good buy in 2026, according to Wall Street analysts?

The consensus among 11 Wall Street analysts covering (NYSE: PRU) stock is to Sell PRU stock.

Out of 11 analysts, 0 (0%) are recommending PRU as a Strong Buy, 0 (0%) are recommending PRU as a Buy, 8 (72.73%) are recommending PRU as a Hold, 0 (0%) are recommending PRU as a Sell, and 3 (27.27%) are recommending PRU as a Strong Sell.

If you're new to stock investing, here's how to buy Prudential Financial stock.

What is PRU's earnings growth forecast for 2026-2028?

(NYSE: PRU) Prudential Financial's forecast annual earnings growth rate of 11.73% is not forecast to beat the US Insurance - Life industry's average forecast earnings growth rate of 23.61%, and while it is not forecast to beat the US market's average forecast earnings growth rate of 32.56%.

Prudential Financial's earnings in 2026 is $3,918,000,000.On average, 21 Wall Street analysts forecast PRU's earnings for 2026 to be $4,818,132,000, with the lowest PRU earnings forecast at $4,517,016,000, and the highest PRU earnings forecast at $5,364,922,500. On average, 21 Wall Street analysts forecast PRU's earnings for 2027 to be $4,878,403,500, with the lowest PRU earnings forecast at $4,449,396,000, and the highest PRU earnings forecast at $5,506,200,000.

In 2028, PRU is forecast to generate $5,446,722,000 in earnings, with the lowest earnings forecast at $4,943,022,000 and the highest earnings forecast at $6,229,251,000.

What is PRU's revenue growth forecast for 2026-2028?

(NYSE: PRU) Prudential Financial's forecast annual revenue growth rate of -1.99% is not forecast to beat the US Insurance - Life industry's average forecast revenue growth rate of 1.46%, and while it is not forecast to beat the US market's average forecast revenue growth rate of 12.98%.

Prudential Financial's revenue in 2026 is $64,765,000,000.On average, 13 Wall Street analysts forecast PRU's revenue for 2026 to be $20,181,465,000,000, with the lowest PRU revenue forecast at $18,925,320,000,000, and the highest PRU revenue forecast at $21,569,055,000,000. On average, 13 Wall Street analysts forecast PRU's revenue for 2027 to be $20,520,945,000,000, with the lowest PRU revenue forecast at $18,630,345,000,000, and the highest PRU revenue forecast at $22,179,360,000,000.

In 2028, PRU is forecast to generate $21,077,430,000,000 in revenue, with the lowest revenue forecast at $19,031,925,000,000 and the highest revenue forecast at $22,728,255,000,000.

What is PRU's forecast return on assets (ROA) for 2026-2029?

(NYSE: PRU) forecast ROA is 0.82%, which is lower than the forecast US Insurance - Life industry average of 2.27%.

What is PRU's Price Target?

According to 10 Wall Street analysts that have issued a 1 year PRU price target, the average PRU price target is $110.10, with the highest PRU stock price forecast at $124.00 and the lowest PRU stock price forecast at $94.00.

On average, Wall Street analysts predict that Prudential Financial's share price could fall to $110.10 by Oct 28, 2027. The average Prudential Financial stock price prediction forecasts a potential downside of 5.79% from the current PRU share price of $116.87.

What is PRU's Earnings Per Share (EPS) forecast for 2026-2028?

(NYSE: PRU) Prudential Financial's current Earnings Per Share (EPS) is $11.10. On average, analysts forecast that PRU's EPS will be $13.97 for 2026, with the lowest EPS forecast at $13.09, and the highest EPS forecast at $15.55. On average, analysts forecast that PRU's EPS will be $14.14 for 2027, with the lowest EPS forecast at $12.90, and the highest EPS forecast at $15.96. In 2028, PRU's EPS is forecast to hit $15.79 (min: $14.33, max: $18.06).

What is PRU's forecast return on equity (ROE) for 2026-2029?

(NYSE: PRU) forecast ROE is 20.3%, which is considered strong.
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