WallStreetZenWallStreetZen

NYSE: PRU
Prudential Financial Inc Stock Forecast, Predictions & Price Target

OverviewForecast
EarningsRevenueDividendOwnership

Analyst price target for PRU

Based on 15 analysts offering 12 month price targets for Prudential Financial Inc

Min Forecast
$87.00-19.82%
Avg Forecast
$103.20-4.88%
Max Forecast
$127.00+17.05%

Should I buy or sell PRU stock?

Based on 15 analysts offering ratings for Prudential Financial Inc.

Sell
Strong Buy
0 analysts 0%
Buy
0 analysts 0%
Hold
11 analysts 73.33%
Sell
1 analysts 6.67%
Strong Sell
3 analysts 20%
Although PRU's forecast from analysts indicates a "Sell", our proven Zen Rating quant model rates PRU as a "Hold". Stocks with a Zen Rating of Hold have had an average return of +7.53% per year. Learn More

Be the first to know when Wall Street analysts revise their PRU stock forecasts and price targets.

PRU stock forecasts by analyst

Analyst / FirmRatingActionPrice TargetUpside/DownsideDateAnalyst Color
lockedlocked$00.00+00.00%2026-05-13
lockedlocked$00.00+00.00%2026-05-12
lockedlocked$00.00+00.00%2026-05-11
lockedlocked$00.00+00.00%2026-05-07
lockedlocked$00.00+00.00%2026-05-06
Morgan Stanley
Top 24%
77
Strong SellDowngrades$92.00-15.21%2026-05-04
BMO Capital
Top 23%
78
SellMaintains$87.00-19.82%2026-04-23
Jefferies
Top 13%
88
HoldDowngrades$98.00-9.68%2026-04-22
Piper Sandler
Top 11%
90
HoldMaintains$99.00-8.76%2026-04-22
Bank of America
Bottom 13%
13
HoldMaintains$104.00-4.15%2026-04-14

1 of 2

Forecast return on equity

Is PRU forecast to generate an efficient return?

Company
19.18%
Industry
22.61%
Market
175.55%
PRU's Return on Equity is... subscribe to Premium to read more.
Forecast High Return on Equity Forecast

Forecast return on assets

Is PRU forecast to generate an efficient return on assets?

Company
0.8%
Industry
2.38%
PRU is forecast to generate... subscribe to Premium to read more.
Forecast Return on Assets vs Industry Forecast

PRU earnings per share forecast

What is PRU's earnings per share in the next 3 years based on estimates from 21 analysts?

Avg 1 year Forecast
$13.94+42.5%
Avg 2 year Forecast
$14.77+51.05%
Avg 3 year Forecast
$16.00+63.56%
PRU's earnings are forecast to... subscribe to Premium to read more.
Forecast High Earnings Growth Forecast

PRU revenue forecast

What is PRU's revenue in the next 3 years based on estimates from 13 analysts?

Avg 1 year Forecast
$59.5B-5.35%
Avg 2 year Forecast
$60.5B-3.74%
Avg 3 year Forecast
$62.2B-1.08%
PRU's revenue is forecast to... subscribe to Premium to read more.
Forecast High Revenue Growth Forecast

PRU earnings growth forecast

How is PRU forecast to perform vs Insurance - Life companies and vs the US market?

Company
17.57%
Industry
14.93%
Market
34.65%
PRU's earnings are forecast to... subscribe to Premium to read more.
Forecast Earnings Growth vs Industry Forecast
PRU's earnings are forecast to... subscribe to Premium to read more.
Forecast Earnings Growth vs Market Forecast
PRU's earnings are forecast to... subscribe to Premium to read more.
Forecast Earnings Growth vs Savings Rate Forecast

PRU revenue growth forecast

How is PRU forecast to perform vs Insurance - Life companies and vs the US market?

Company
-0.45%
Industry
2.35%
Market
13.79%
PRU's revenues are forecast to... subscribe to Premium to read more.
Forecast Revenue Growth vs Industry Forecast
PRU's revenues are forecast to... subscribe to Premium to read more.
Forecast Revenue Growth vs Market Forecast

PRU vs Property & Casualty Insurance Stocks

TickerPricePrice TargetUp/downsideConsensus
PRU$108.50$103.20-4.88%Sell
PUK$26.58N/AN/A
MET$88.84$94.92+6.85%Strong Buy
AFL$117.80$112.20-4.75%Hold
UNM$92.73$91.75-1.06%Buy
View Top Property & Casualty Insurance Stocks

Prudential Financial Stock Forecast FAQ

Is Prudential Financial Stock a good buy in 2026, according to Wall Street analysts?

The consensus among 15 Wall Street analysts covering (NYSE: PRU) stock is to Sell PRU stock.

Out of 15 analysts, 0 (0%) are recommending PRU as a Strong Buy, 0 (0%) are recommending PRU as a Buy, 11 (73.33%) are recommending PRU as a Hold, 1 (6.67%) are recommending PRU as a Sell, and 3 (20%) are recommending PRU as a Strong Sell.

If you're new to stock investing, here's how to buy Prudential Financial stock.

What is PRU's earnings growth forecast for 2026-2028?

(NYSE: PRU) Prudential Financial's forecast annual earnings growth rate of 17.57% is forecast to beat the US Insurance - Life industry's average forecast earnings growth rate of 14.93%, and while it is not forecast to beat the US market's average forecast earnings growth rate of 34.65%.

Prudential Financial's earnings in 2026 is $3,466,000,000.On average, 21 Wall Street analysts forecast PRU's earnings for 2026 to be $4,835,930,800, with the lowest PRU earnings forecast at $4,492,192,600, and the highest PRU earnings forecast at $5,301,292,500. On average, 21 Wall Street analysts forecast PRU's earnings for 2027 to be $5,126,231,000, with the lowest PRU earnings forecast at $4,760,840,000, and the highest PRU earnings forecast at $5,654,712,000.

In 2028, PRU is forecast to generate $5,550,577,300 in earnings, with the lowest earnings forecast at $5,049,891,000 and the highest earnings forecast at $6,284,308,800.

What is PRU's revenue growth forecast for 2026-2028?

(NYSE: PRU) Prudential Financial's forecast annual revenue growth rate of -0.45% is not forecast to beat the US Insurance - Life industry's average forecast revenue growth rate of 2.35%, and while it is not forecast to beat the US market's average forecast revenue growth rate of 13.79%.

Prudential Financial's revenue in 2026 is $62,830,000,000.On average, 13 Wall Street analysts forecast PRU's revenue for 2026 to be $20,634,702,000,000, with the lowest PRU revenue forecast at $19,391,401,000,000, and the highest PRU revenue forecast at $21,946,709,000,000. On average, 13 Wall Street analysts forecast PRU's revenue for 2027 to be $20,987,601,000,000, with the lowest PRU revenue forecast at $19,393,483,000,000, and the highest PRU revenue forecast at $22,374,213,000,000.

In 2028, PRU is forecast to generate $21,566,397,000,000 in revenue, with the lowest revenue forecast at $19,865,750,000,000 and the highest revenue forecast at $23,002,630,000,000.

What is PRU's forecast return on assets (ROA) for 2026-2029?

(NYSE: PRU) forecast ROA is 0.8%, which is lower than the forecast US Insurance - Life industry average of 2.38%.

What is PRU's Price Target?

According to 15 Wall Street analysts that have issued a 1 year PRU price target, the average PRU price target is $103.20, with the highest PRU stock price forecast at $127.00 and the lowest PRU stock price forecast at $87.00.

On average, Wall Street analysts predict that Prudential Financial's share price could fall to $103.20 by May 13, 2027. The average Prudential Financial stock price prediction forecasts a potential downside of 4.88% from the current PRU share price of $108.50.

What is PRU's Earnings Per Share (EPS) forecast for 2026-2028?

(NYSE: PRU) Prudential Financial's current Earnings Per Share (EPS) is $9.78. On average, analysts forecast that PRU's EPS will be $13.94 for 2026, with the lowest EPS forecast at $12.95, and the highest EPS forecast at $15.28. On average, analysts forecast that PRU's EPS will be $14.77 for 2027, with the lowest EPS forecast at $13.72, and the highest EPS forecast at $16.30. In 2028, PRU's EPS is forecast to hit $16.00 (min: $14.55, max: $18.11).

What is PRU's forecast return on equity (ROE) for 2026-2029?

(NYSE: PRU) forecast ROE is 19.18%, which is considered weak.
©2026 WallStreetZen
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletter
Stock Tools
Top Performing AnalystsStock ScreenerStock ForecastTrending StocksStrong Buy StocksHighest Earnings StocksBest Dividend Paying StocksStatisticsStock Market SectorsStock Market IndustriesHow to Buy Stocks Online
Stock Ideas
Buy The DipBiggest Stock Gainers TodayBiggest Stock Losers Today52 Week High Stocks52 Week Low StocksMost Active Stocks TodayMost Undervalued StocksBest Penny Stocks to Buy NowBest Stocks Under $5Best Stocks Under $10
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.