Pros Holdings is a app company located in Texas, United States, which is part of the Technology sector, and is traded under the ticker PRO on the NYSE exchange.
Pros Holdings stock last closed at $15.78, down 12.82% from the previous day, and has decreased 41.1% in one year. It has underperformed other stocks in the Software - Application industry by 0.45 percentage points. Pros Holdings stock is currently +6.55% from its 52-week low of $14.81, and -47.12% from its 52-week high of $29.84.
At the moment, there are 47.85M PRO shares outstanding. The market capitalization of PRO is $755.11M. In the last 24 hours, 2.17M PRO shares were traded.
How to Buy Pros Holdings Stock
Not sure how to invest in Pros Holdings stock? Here's how.
Decide where to buy Pros Holdings stock: You need to choose an online brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you decide where to buy Pros Holdings stock.
Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
Fund your investment account: Pick your method of payment and add your info.
Research Pros Holdings stock: The Pros Holdings ticker symbol is PRO. Is Pros Holdings stock a good investment? Should you buy shares of PRO? How do PRO's underlying business fundamentals look? Do top analysts think Pros Holdings is a good buy? Why has PRO's stock price moved recently? (Hint: Our stock research tools can help you evaluate if PRO is a good stock to buy).
Make your PRO buy order: Decide if you will purchase PRO shares at the current market price or use a limit order to purchase PRO stock at a specific price.
Monitor your PRO investment: Create a watchlist to get the latest news on your position in Pros Holdings stock.
Step 1: Decide where to buy Pros Holdings stock
You will need a brokerage account in order to access the NYSE market and buy PRO stock.
A brokerage account is an investment account that allows you to buy and sell a variety of investments, such as stocks, bonds, mutual funds, and ETFs.
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Step 2: Sign up for a brokerage account
Now that you've chosen the right brokerage, you'll need to fill out some personal details so you can invest in PRO today.
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
Step 4: Research Pros Holdings stock
Once you have selected the best place to buy Pros Holdings stock, it's very important to evaluate their stock before you buy, so you truly wrap your head around the risk and upside.
Pros Holdings stock quick numbers
PRO Price
$15.78
1w %
-17.51%
1y %
-41.1%
5y %
-62.28%
P/E
-56.36x
P/B
-11.47x
P/S
2.24x
PEG
N/A
Revenue
$336.01M
Earnings
-$12.81M
Fore. Rev. Growth
7.45%
Fore. Earn. Growth
N/A
Market Cap
$755.11M
Next Earnings
Jul 28, 2025
Next Dividend
N/A
Pros Holdings Fundamentals
WallStreetZen was designed to help everyday investors perform better fundamental analysis.
You can view all of the due diligence checks on PRO's stock page.
Is PRO stock undervalued or overvalued?
You can use many financial metrics, analyses, models, and charts to gauge PRO's intrinsic value.
There are more short-term assets than short-term liabilities on the PRO balance sheet.
PRO profit margin has gone up from -15.7% to -3.8% in the past year.
Cons:
Total PRO debt is still negative.
PRO earnings of -$11.16M is not enough to cover its interest payments.
There are more long-term liabilities than short-term assets on the PRO balance sheet.
PRO debt to equity ratio of -7.49 is negative.
PRO's operating cash flow of $33.24M allows it to safely service it's debt of $303.80M.
Do Wall Street analysts think it's a good time to buy PRO stock
Out of 6 sell side analysts who give recommendations on PRO, the consensus analyst rating on PRO is a Strong Buy
It's important to note that analyst forecasts are not recommendations, nor are they financial advice.
Most Recent PRO Analyst Ratings
Joshua Reilly, a top 28% analyst from Needham reiterates PRO with a buy rating and maintains their PRO price target from $30.00 to $30.00, on Feb 7, 2025.
Last year, PRO revenue was $336.01M. Over the past five year, PRO's revenue has gone up by 5.22% per year. This was slower than the Software - Application industry average of 22.07%.
What are PRO executives and large shareholders up to?
Over the last year, insiders at PRO have bought more shares than they have sold.
Scott William Cook, Sr.VPChief Accounting Officer of PRO, was the latest PRO insider to buy. They bought $10,785.92 worth of PRO shares on Jun 2, 2025.
No, Pros Holdings doesn't provide an income stream by paying out dividends.
What do other investors have to say about PRO?
One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other community members have to say.
Step 5: Make your PRO buy order
There are two main order types:
Market order: A market order is an order to buy or sell a stock at the best available price. Market orders are mostly the easiest way to buy.
Limit order: A limit order is an order to buy or sell a security at a specific price (or better). If you want to make sure you're buying or selling at a given price limit, place a limit order.
Hit the Open Trade button and your broker will execute your order.
If you require additional help with buying stocks on eToro, click the helpful video below:
How much does it cost to buy one Pros Holdings share?
As of Jun 13, 2025, it costs $15.78 to buy one share of Pros Holdings stock.
Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $7, you can buy 0.444 shares of PRO.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.
Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.