How to Buy Pros Holdings Stock

Pros Holdings Inc

Pros Holdings is a app company located in Texas, United States, which is part of the Technology sector, and is traded under the ticker PRO on the NYSE exchange.

Pros Holdings stock last closed at $15.78, down 12.82% from the previous day, and has decreased 41.1% in one year. It has underperformed other stocks in the Software - Application industry by 0.45 percentage points. Pros Holdings stock is currently +6.55% from its 52-week low of $14.81, and -47.12% from its 52-week high of $29.84.

At the moment, there are 47.85M PRO shares outstanding. The market capitalization of PRO is $755.11M. In the last 24 hours, 2.17M PRO shares were traded.

How to Buy Pros Holdings Stock

Not sure how to invest in Pros Holdings stock? Here's how.

  1. Decide where to buy Pros Holdings stock: You need to choose an online brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you decide where to buy Pros Holdings stock.
  2. Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
  3. Fund your investment account: Pick your method of payment and add your info.
  4. Research Pros Holdings stock: The Pros Holdings ticker symbol is PRO. Is Pros Holdings stock a good investment? Should you buy shares of PRO? How do PRO's underlying business fundamentals look? Do top analysts think Pros Holdings is a good buy? Why has PRO's stock price moved recently? (Hint: Our stock research tools can help you evaluate if PRO is a good stock to buy).
  5. Make your PRO buy order: Decide if you will purchase PRO shares at the current market price or use a limit order to purchase PRO stock at a specific price.
  6. Monitor your PRO investment: Create a watchlist to get the latest news on your position in Pros Holdings stock.

Step 1: Decide where to buy Pros Holdings stock

You will need a brokerage account in order to access the NYSE market and buy PRO stock.

A brokerage account is an investment account that allows you to buy and sell a variety of investments, such as stocks, bonds, mutual funds, and ETFs.

Our favorite brokerage: eToro

Based on our experience, eToro is the best stock brokerage. Here's why:

  • Invest in stocks with zero commissions: Invest without paying trading commissions.
  • Buy fractional shares: Even if you can't afford a full share, you can still invest in the stock.
  • Access to global financial markets: From Technology to Industrials, New York to Shanghai (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's leading exchanges.
  • Social investing: eToro boasts a community of more than 20 million users globally. Talk to, learn from, and copy the unique crypto portfolios of top investors.
  • Security: eToro is a regulated and licensed brokerage platform.
  • Buy other assets: Such as ETFs and cryptos.

Get $10 towards your purchase of shares by creating an account with eToro today. This offer is only for US users.

Open eToro Account
eToro securities trading is offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. https://www.wallstreetzen.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD.

Step 2: Sign up for a brokerage account

Now that you've chosen the right brokerage, you'll need to fill out some personal details so you can invest in PRO today.

How to Open a New Account on eToro

  1. Click here to get started.
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
  2. Provide your personal info to open your new trading account.
  1. Submit your info by clicking the "Create Account" button.
  2. Get started with eToro today
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 3: Fund your investment account

Now that you have created your account on the best stock market app, you need to deposit funds:

Watch the tutorial below if you need help depositing funds into your brokerage account.

Get started with eToro today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 4: Research Pros Holdings stock

Once you have selected the best place to buy Pros Holdings stock, it's very important to evaluate their stock before you buy, so you truly wrap your head around the risk and upside.

Pros Holdings stock quick numbers

PRO Price
$15.78
1w %
-17.51%
1y %
-41.1%
5y %
-62.28%
P/E
-56.36x
P/B
-11.47x
P/S
2.24x
PEG
N/A
Revenue
$336.01M
Earnings
-$12.81M
Fore. Rev. Growth
7.45%
Fore. Earn. Growth
N/A
Market Cap
$755.11M
Next Earnings
Jul 28, 2025
Next Dividend
N/A

Pros Holdings Fundamentals

WallStreetZen was designed to help everyday investors perform better fundamental analysis.

You can view all of the due diligence checks on PRO's stock page.

Is PRO stock undervalued or overvalued?

You can use many financial metrics, analyses, models, and charts to gauge PRO's intrinsic value.

You can access more valuation analysis on PRO's stock here.

PRO Financial Health Summary

Pros:

  • There are more short-term assets than short-term liabilities on the PRO balance sheet.
  • PRO profit margin has gone up from -15.7% to -3.8% in the past year.

Cons:

  • Total PRO debt is still negative.
  • PRO earnings of -$11.16M is not enough to cover its interest payments.
  • There are more long-term liabilities than short-term assets on the PRO balance sheet.
  • PRO debt to equity ratio of -7.49 is negative.
  • PRO's operating cash flow of $33.24M allows it to safely service it's debt of $303.80M.

Do Wall Street analysts think it's a good time to buy PRO stock

Out of 6 sell side analysts who give recommendations on PRO, the consensus analyst rating on PRO is a Strong Buy

It's important to note that analyst forecasts are not recommendations, nor are they financial advice.

Most Recent PRO Analyst Ratings

Joshua Reilly, a top 28% analyst from Needham reiterates PRO with a buy rating and maintains their PRO price target from $30.00 to $30.00, on Feb 7, 2025.

You can dive deeper into what analysts are forecasting on the Pros Holdings stock forecast page.

PRO Trading Indicators

SMA10
18.53
SMA20
18.1
SMA50
17.39
SMA100
20.43
SMA200
20.63
MACD
0.11
MACD Signal
0.23
MACD Histogram
-0.13
RSI
35.54
Stochastic %K
37.12
Stochastic %D
62.85
StochRSI %K
29.96
StochRSI %D
60.15

PRO Growth Metrics

Last year, PRO revenue was $336.01M. Over the past five year, PRO's revenue has gone up by 5.22% per year. This was slower than the Software - Application industry average of 22.07%.

Dig into PRO's earnings and revenue performance here.

What are PRO executives and large shareholders up to?

Over the last year, insiders at PRO have bought more shares than they have sold.

Scott William Cook, Sr.VPChief Accounting Officer of PRO, was the latest PRO insider to buy. They bought $10,785.92 worth of PRO shares on Jun 2, 2025.

Research more about who owns PRO stock here.

Can I get consistent income from PRO stock?

No, Pros Holdings doesn't provide an income stream by paying out dividends.

What do other investors have to say about PRO?

One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.

Click below to find out what other community members have to say.

Step 5: Make your PRO buy order

There are two main order types:

  • Market order: A market order is an order to buy or sell a stock at the best available price.
    Market orders are mostly the easiest way to buy.
  • Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
    If you want to make sure you're buying or selling at a given price limit, place a limit order.

Hit the Open Trade button and your broker will execute your order.

If you require additional help with buying stocks on eToro, click the helpful video below:

Open eToro Account

Step 6: Monitor your PRO investment

Now that you own some PRO shares, you'll want to stay up-to-date on your new company.

Start a watchlist to track your PRO stock.

PRO Feed

How to Buy Stock in Pros Holdings

To reiterate, here are the 6 steps for buying Pros Holdings stock:

  1. Decide where to buy Pros Holdings stock
  2. Sign up for a brokerage account
  3. Fund your investment account
  4. Research Pros Holdings stock
  5. Make your PRO buy order
  6. Monitor your PRO investment

If you require a online brokerage, eToro is our recommended option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to get the latest scoop on your investment in Pros Holdings, add PRO to your watchlist by clicking the button below.

NYSE: PRO
$15.78-2.32 (-12.82%)
Updated Jun 13, 2025
Open eToro Account
Your capital is at risk.
NYSE: PRO
$15.78-2.32 (-12.82%)
Updated Jun 13, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Pros Holdings share?

As of Jun 13, 2025, it costs $15.78 to buy one share of Pros Holdings stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $7, you can buy 0.444 shares of PRO.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Pros Holdings stock?

According to 6 Wall Street analysts who monitor Pros Holdings, their consensus recommendation is to buy Pros Holdings stock.

What is the best way to buy Pros Holdings stock?

One way to place an order for Pros Holdings stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.