NYSE: PRO
Pros Holdings Inc Stock

$15.78-2.32 (-12.82%)
Updated Jun 13, 2025
Why Price Moved
PRO Price
$15.78
Fair Value Price
N/A
Market Cap
$755.11M
52 Week Low
$14.81
52 Week High
$29.84
P/E
-56.36x
P/B
-11.47x
P/S
2.7x
PEG
N/A
Dividend Yield
N/A
Revenue
$336.01M
Earnings
-$12.81M
Gross Margin
66.5%
Operating Margin
-3.32%
Profit Margin
-3.8%
Debt to Equity
-7.49
Operating Cash Flow
$33M
Beta
1.52
Next Earnings
Jul 28, 2025
Ex-Dividend
N/A
Next Dividend
N/A

PRO Overview

Pros Holdings, Inc. offers solutions that optimize e-commerce processes. Its PROS Smart Configure Price Quote improves sales productivity and accelerate deal velocity by automating common sales tasks. PROS Smart Price Optimization and Management enables businesses to optimize, personalize and harmonize pricing across their go-to-market channels in the context of dynamic market and competitive conditions. It also offers software-related services, such as implementation, configuration, consulting, training, and maintenance and support services. ProsS Holdings was incorporated in 1985 and is headquartered in Houston, TX.

Zen Rating

Our proven quant model uses 115 proprietary factors, including AI, to determine PRO's potential to beat the market

BBuy
  • Stocks with a Zen Rating of Buy (B) had an average return of +19.88% per year. Learn More

Zen Rating Component Grades

B
Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.

Industry: App

Industry Rating
A
PRO
Ranked
#25 of 201

Top Ranked Stocks in Industry

Name / TickerPriceZen Rating
$28.30A
$98.84A
$46.19A
View Top App Stocks

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PRO News

Overview

Due Diligence Score

Industry Average (27)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how PRO scored across 33 valuation, financial, forecast, performance, and dividend due diligence checks.

Due Diligence Checks

PRO is unprofitable, so we are unable to calculate its intrinsic value according to an updated version of Benjamin Graham's Formula from "The Intelligent Investor"
Below Benjamin Graham Formula Value Valuation
PRO is unprofitable, so we are unable to assess its PEG ratio
PEG Value Valuation
PRO's Earnings (EBIT) of -$11.16M... subscribe to Premium to read more.
Interest Coverage Financials
There are 30 more PRO due diligence checks available for Premium users.

Valuation

PRO price to earnings (PE)

For valuing profitable companies with steady earnings

Company
-56.36x
Industry
45.18x
Market
31.36x

PRO price to book (PB)

For valuing companies that are loss-making or have lots of physical asset

Company
-11.47x
Industry
6.85x

PRO's financial health

Profit margin

Revenue
$86.3M
Net Income
-$3.7M
Profit Margin
-4.3%
PRO's Earnings (EBIT) of -$11.16M... subscribe to Premium to read more.
Interest Coverage Financials
PRO's profit margin has increased... subscribe to Premium to read more.
Profit Margin Growth Financials

Assets to liabilities

Assets
$427.2M
Liabilities
$493.0M
Debt to equity
-7.49
PRO's short-term assets ($244.06M) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
PRO's long-term liabilities ($304.37M) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
PRO's debt relative to shareholder... subscribe to Premium to read more.
Shrinking Debt Financials
PRO's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials

Cash flow

Operating
$1.2M
Investing
$15.0k
Financing
-$3.1M
PRO's operating cash flow ($33.24M)... subscribe to Premium to read more.
Debt Coverage Financials

PRO vs App Stocks

TickerZen RatingMarket Cap1d %P/EP/B
PROB$755.11M-12.82%-56.36x-11.47x
PDFSB$758.52M-3.82%484.50x3.05x
RSKDC$748.73M-3.88%-21.41x2.08x
BMBLC$765.43M+0.61%-1.02x0.94x
DCBOC$785.43M-4.27%34.93x14.98x

Pros Holdings Stock FAQ

What is Pros Holdings's quote symbol?

(NYSE: PRO) Pros Holdings trades on the NYSE under the ticker symbol PRO. Pros Holdings stock quotes can also be displayed as NYSE: PRO.

If you're new to stock investing, here's how to buy Pros Holdings stock.

What is the 52 week high and low for Pros Holdings (NYSE: PRO)?

(NYSE: PRO) Pros Holdings's 52-week high was $29.84, and its 52-week low was $14.81. It is currently -47.12% from its 52-week high and 6.55% from its 52-week low.

How much is Pros Holdings stock worth today?

(NYSE: PRO) Pros Holdings currently has 47,852,469 outstanding shares. With Pros Holdings stock trading at $15.78 per share, the total value of Pros Holdings stock (market capitalization) is $755.11M.

Pros Holdings stock was originally listed at a price of $12.52 in Jul 26, 2007. If you had invested in Pros Holdings stock at $12.52, your return over the last 17 years would have been 26.04%, for an annualized return of 1.37% (not including any dividends or dividend reinvestments).

How much is Pros Holdings's stock price per share?

(NYSE: PRO) Pros Holdings stock price per share is $15.78 today (as of Jun 13, 2025).

What is Pros Holdings's Market Cap?

(NYSE: PRO) Pros Holdings's market cap is $755.11M, as of Jun 14, 2025.

Market cap (market capitalization) is the total market value of a publicly traded company's outstanding shares.

Pros Holdings's market cap is calculated by multiplying PRO's current stock price of $15.78 by PRO's total outstanding shares of 47,852,469.
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Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.