How to Buy Mediaalpha Stock
Mediaalpha Inc
Mediaalpha is a internet content & information company located in California, United States, which is part of the Communication Services sector, and is traded under the ticker MAX on the NYSE exchange.
Mediaalpha stock last closed at $9.59, down 1.03% from the previous day, and has decreased 2.04% in one year. It has overperformed other stocks in the Internet Content & Information industry by 0.52 percentage points. Mediaalpha stock is currently +35.26% from its 52-week low of $7.09, and -31.11% from its 52-week high of $13.92.
At the moment, there are 64.5M MAX shares outstanding. The market value of MAX is $618.51M. In the last 24 hours, 842,000 MAX shares were traded.
How to Buy Mediaalpha Stock
Wondering how to invest in Mediaalpha stock? Here's how.
- Figure out where to buy Mediaalpha stock: You need to choose a stock brokerage, but don't worry - we've tested dozens of stock brokerages and apps to help you figure out where to buy Mediaalpha stock.
- Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit money your brokerage account: Select your method of payment and add your details.
- Evaluate Mediaalpha stock: The Mediaalpha ticker symbol is MAX. Is Mediaalpha stock a good investment? Should you buy shares of MAX? How do MAX's underlying business fundamentals look? Do top analysts think Mediaalpha is a good buy? Why has MAX's stock price moved recently? (Hint: Our stock market analysis tools can help you understand if MAX is a good stock to buy).
- Place your MAX purchase: Decide if you will purchase MAX shares at the current market price or use a limit order to buy MAX shares at a particular price.
- Get the latest scoop on your MAX investment: Create a watchlist to monitor your investment in Mediaalpha stock.
Step 1: Figure out where to buy Mediaalpha stock
You need a brokerage account to access the NYSE market and buy MAX stock.
Our favorite brokerage: eToro
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've selected the best brokerage, you'll need to fill out some personal info so you are able to invest in MAX stock today.
How to Start a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal info to create your new brokerage account.
- Send your information by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit money your brokerage account
Now that you have filled out your info on the highest rated app to buy and sell stocks, you need to deposit funds:
Watch the walkthrough below if you need help transferring money into your investment account.
Step 4: Evaluate Mediaalpha stock
After you have chosen the best place to buy Mediaalpha stock, it's very important to research their stock before you invest, so you actually understand the risk and opportunity.
Mediaalpha Metrics
Mediaalpha Overview
WallStreetZen was designed to help everyday investors do better fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on MAX's stock page.
Is MAX stock overvalued?
Investors use many financial metrics, analyses, models, and charts to gauge MAX's true value.
Using relative valuations ratios:
- MAX may be undervalued based on its P/E ratio of 20.85x, relative to Internet Content & Information industry P/E ratio of 30.08x
- MAX may be overvalued based on its P/B ratio of 148.68x, relative to Internet Content & Information industry P/B ratio of 7.2x
- MAX may be undervalued based on its PEG ratio of 0.42x
You can do additional valuation research on MAX's stock here.
How do MAX Financials look?
Pros:
- MAX's operating cash flow of $65.60M allows it to safely service it's debt of $153.41M.
- Total MAX debt is lower than 5 years ago, relative to shareholder equity.
- MAX profit margin has gone up from 1.9% to 2.3% in the past year.
- There are more short-term assets than short-term liabilities on the MAX balance sheet.
Cons:
- MAX earnings of -$100.96M is not sufficient to cover its interest payments.
- There are more long-term liabilities than short-term assets on the MAX balance sheet.
- MAX has a relatively high debt to equity ratio of 99.29.
Is Mediaalpha stock a Buy, Hold, or Sell, according to analysts?
Out of 5 Wall Street analysts who research MAX, the consensus analyst rating on Mediaalpha is a Buy
It's important to keep in mind that analyst ratings are not stock recommendations, nor are they financial advice.
You can dig deeper into what analysts are saying on the Mediaalpha stock forecast page.
Metrics for Advanced MAX Traders
MAX Revenue
Last year, MAX earnings were $25.62M. Over the past one years, MAX's earnings have grown by 48.39% per year. This was faster than the Internet Content & Information industry average of 34.55%.
Last year, MAX revenue was $1.11B. In the past five year, MAX's revenue has grown by 13.75% per year. This was slower than the Internet Content & Information industry average of 17.96%.
Dig into MAX's earnings and revenue performance here.
What are MAX executives and large shareholders up to?
Over the past 12 months, insiders at MAX have sold more shares than they have bought.
Steven Yi, CHIEF EXECUTIVE OFFICER PRESIDENT AND CO-FOUNDER of MAX, was the latest MAX insider to sell. They sold $38,360.00 worth of MAX stock on Mar 18, 2026.
Get more info about who owns MAX stock here.
Does MAX stock generate passive income?
No, Mediaalpha doesn't provide an income stream by paying out dividends.
What others are saying about MAX
One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to learn what other community members have to say.
Step 5: Place your MAX purchase
There are two primary options:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are usually the best for newer investors. - Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at an exact price, place a limit order.
Hit the Open button and eToro will execute your order.
If you want additional assistance buying stocks on eToro, click the helpful video below:
Step 6: Get the latest scoop on your MAX investment
Now that you own some MAX shares, you'll want to stay up-to-date on your new investment.
Add MAX to a watchlist to track the latest developments regarding your MAX stock.
MAX Feed
How to Buy Stock in Mediaalpha
To reiterate, here are the 6 steps for buying Mediaalpha stock:
- Figure out where to buy Mediaalpha stock
- Sign up for your brokerage account
- Deposit money your brokerage account
- Evaluate Mediaalpha stock
- Place your MAX purchase
- Get the latest scoop on your MAX investment
If you require a place to buy stocks, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to track your new investment in Mediaalpha, hit the button below to create your watchlist.
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