How to Buy Mediaalpha Stock
Mediaalpha Inc
Mediaalpha is a internet content & information company located in California, United States, which is part of the Communication Services sector, and is traded under the ticker MAX on the NYSE exchange.
Mediaalpha stock last closed at $10.89, down 2.07% from the previous day, and has decreased 34.67% in one year. It has overperformed other stocks in the Internet Content & Information industry by 0.29 percentage points. Mediaalpha stock is currently +48.57% from its 52-week low of $7.33, and -47.92% from its 52-week high of $20.91.
At the moment, there are 67.47M MAX shares outstanding. The market value of MAX is $734.74M. In the last 24 hours, 545,000 MAX shares were traded.
How to Buy Mediaalpha Stock
Wondering how to invest in Mediaalpha stock? Here's how.
- Figure out where to buy Mediaalpha stock: You need to choose a stock brokerage, but don't worry - we've tested dozens of stock brokerages and apps to help you figure out where to buy Mediaalpha stock.
- Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit money your brokerage account: Select your method of payment and add your details.
- Evaluate Mediaalpha stock: The Mediaalpha ticker symbol is MAX. Is Mediaalpha stock a good investment? Should you buy shares of MAX? How do MAX's underlying business fundamentals look? Do top analysts think Mediaalpha is a good buy? Why has MAX's stock price moved recently? (Hint: Our stock market analysis tools can help you understand if MAX is a good stock to buy).
- Place your MAX purchase: Decide if you will purchase MAX shares at the current market price or use a limit order to buy MAX shares at a particular price.
- Get the latest scoop on your MAX investment: Create a watchlist to monitor your investment in Mediaalpha stock.
Step 1: Figure out where to buy Mediaalpha stock
You need a brokerage account to access the NYSE market and buy MAX stock.
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've selected the best brokerage, you'll need to fill out some personal info so you are able to invest in MAX stock today.
How to Start a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal info to create your new brokerage account.
- Send your information by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit money your brokerage account
Now that you have filled out your info on the highest rated app to buy and sell stocks, you need to deposit funds:
Watch the walkthrough below if you need help transferring money into your investment account.
Step 4: Evaluate Mediaalpha stock
After you have chosen the best place to buy Mediaalpha stock, it's very important to research their stock before you invest, so you actually understand the risk and opportunity.
Mediaalpha Metrics
Mediaalpha Overview
WallStreetZen was designed to help everyday investors do better fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on MAX's stock page.
Is MAX stock overvalued?
Investors use many financial metrics, analyses, models, and charts to gauge MAX's true value.
Using relative valuations ratios:
- MAX may be overvalued based on its P/E ratio of 38.89x, relative to Internet Content & Information industry P/E ratio of 26.95x
- MAX may be overvalued based on its P/B ratio of 92.78x, relative to Internet Content & Information industry P/B ratio of 6.61x
- MAX may be undervalued based on its PEG ratio of 0.46x
You can do additional valuation research on MAX's stock here.
How do MAX Financials look?
Pros:
- MAX's operating cash flow of $67.90M allows it to safely service it's debt of $160.23M.
- There are more short-term assets than long-term liabilities on the MAX balance sheet.
- MAX profit margin has gone up from -7.8% to 1.6% in the past year.
- There are more short-term assets than short-term liabilities on the MAX balance sheet.
Cons:
- MAX earnings of $30.56M is not sufficient to cover its interest payments.
- MAX has a relatively high debt to equity ratio of 35.51.
Is it a good time to buy Mediaalpha stock, according to Wall Street analysts?
Out of 6 Equities analysts who monitor MAX, the consensus analyst rating on MAX is a Strong Buy
It's important to keep in mind that analyst ratings are not recommendations, nor are they investment advice.
Most Recent MAX Analyst Forecasts
Michael Graham, a bottom 9% analyst from Canaccord Genuity maintains MAX with a strong buy rating and lowers their MAX price target from $30.00 to $26.00, on Feb 24, 2025.
Canaccord Genuity's Michael Graham lowered their price target on MediaAlpha (NYSE: MAX) by 13.3% from $30 to $26 on 2025/02/24. The analyst maintained their Strong Buy rating on the stock.
MediaAlpha will report its Q4 and FY 2024 earnings on 2025/02/24.
In a preview note, Graham predicted that (1) the results and management's Q1 guidance will be robust given the industry backdrop, (2) investors' reaction will be relatively muted because of the overhang from the FTC's proposed settlement.
Earnings Report
MediaAlpha reported:
For Q4 2024:
- EPS of $0.08, which missed the Zacks Consensus Estimate of $0.24 but beat Q4 2023's $(0.05).
- Revenue of $300.65M, which beat the Zacks Consensus Estimate by 4.43% and Q4 2023's $117.17M.
For FY 2024:
- Revenue of $864.7M, up 123% Y/Y.
For Q1 2025, management guided:
- Revenue of $225M to $245M, representing 86% Y/Y growth at the midpoint.
CEO Steve Yi commented: “Our fourth quarter financial results surpassed our expectations, closing out a year of record-breaking performance.
“Our Property & Casualty insurance vertical reached new highs, fueled by favorable trends in the auto insurance sector, including improving profitability and continued robust advertising spend by our key auto carrier partners, and we made meaningful market share gains driven by our leading marketplace model.
"As we look ahead, we remain confident that our commitment to our partnerships and industry-leading scale and efficiency will drive long-term sustainable growth and shareholder value creation.”
You can dive deeper into what analysts are forecasting on the Mediaalpha stock forecast page.
Metrics for Advanced MAX Traders
MAX Earnings
Last year, MAX revenue was $1.00B. Over the last 4 year, MAX's revenue has grown by 11.92% per year. This was slower than the Internet Content & Information industry average of 17.72%.
Learn more about MAX's earnings and revenue performance here.
Are MAX executives and large shareholders buying or selling the stock?
In the last 12 months, executives and large shareholders at MAX have sold more shares than they have bought.
Jeffrey B. Coyne, GENERAL COUNSEL AND SECRETARY of MAX, was the latest MAX insider to sell. They sold $5,080.71 worth of MAX stock on May 15, 2025.
Get more info about who owns MAX shares here.
Can I rely on MAX as an income stream?
No, Mediaalpha doesn't provide an income stream by paying out dividends.
MAX Social Trading Data
One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to see what other investors have to say.
Step 5: Place your MAX purchase
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are usually fine. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to be sure you're buying or selling at an exact price limit, use a limit order.
Click the Open Trade button and eToro will execute the order.
If you want more help investing in stocks on eToro, watch the how to video below:
Step 6: Get the latest scoop on your MAX investment
Now that you own some shares in MAX, you'll want to stay up-to-date on your company.
Make a watchlist to keep track of your MAX stock.
MAX Feed
How to Buy Stock in Mediaalpha
To reiterate, here are the 6 steps to buy stock in Mediaalpha:
- Figure out where to buy Mediaalpha stock
- Sign up for your brokerage account
- Deposit money your brokerage account
- Evaluate Mediaalpha stock
- Place your MAX purchase
- Get the latest scoop on your MAX investment
If you are looking for a brokerage account, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to watch your investment in Mediaalpha, add MAX to your watchlist below.
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