NYSE: MAX
Mediaalpha Inc Stock Ownership - Who owns Mediaalpha?

Insider buying vs selling

Have Mediaalpha Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Steven YiCHIEF EXECUTIVE OFFICER PRESIDENT AND CO-FOUNDER2026-05-064,000$9.14
$36.54kSell
Steven YiCHIEF EXECUTIVE OFFICER PRESIDENT AND CO-FOUNDER2026-05-054,000$8.93
$35.72kSell
Steven YiCHIEF EXECUTIVE OFFICER PRESIDENT AND CO-FOUNDER2026-05-044,000$9.05
$36.20kSell
Eugene NonkoDirector2026-04-2926,888$10.01
$269.07kSell
Steven YiCHIEF EXECUTIVE OFFICER PRESIDENT AND CO-FOUNDER2026-04-2926,739$10.00
$267.28kSell
Eugene NonkoDirector2026-04-2925,606$10.01
$256.24kSell
Eugene NonkoDirector2026-04-285,150$10.00
$51.50kSell
Eugene NonkoDirector2026-04-282,003$10.00
$20.03kSell
Steven YiCHIEF EXECUTIVE OFFICER PRESIDENT AND CO-FOUNDER2026-04-286,565$10.00
$65.65kSell
Eugene NonkoDirector2026-04-2727,513$10.04
$276.29kSell

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Net Insider Buy/Sell (L12M) Ownership

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MAX Shareholders

What type of owners hold Mediaalpha Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
White Mountains Insurance Group Ltd28.64%17,856,614$143.75MInstitution
White Mountains Insurance Group Ltd28.64%17,856,614$143.75MInsider
Wm Birkdale Ltd25.73%16,039,998$129.12MInsider
Steven Yi11.94%7,447,419$59.95MInsider
Eugene Nonko10.94%6,820,944$54.91MInsider
Wm Hinson Bermuda Ltd9.49%5,916,816$47.63MInsider
Vanguard Capital Management LLC2.22%1,385,729$11.16MInstitution
Patrick Ryan Thompson1.80%1,124,630$9.05MInsider
Nuveen LLC1.12%701,399$5.65MInstitution
Dimensional Fund Advisors LP1.00%620,669$5.00MInstitution

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MAX vs Internet Content & Information Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
MAX29.61%70.39%Net SellingNet Selling
NRDS12.05%53.90%Net SellingNet Selling
PERI22.48%1.66%Net SellingNet Selling
SSTK13.28%86.72%Net SellingNet Selling
EVER28.40%53.03%Net SellingNet Selling

Mediaalpha Stock Ownership FAQ

Who owns Mediaalpha?

Mediaalpha (NYSE: MAX) is owned by 38.74% institutional shareholders, 92.11% Mediaalpha insiders, and 0.00% retail investors. White Mountains Insurance Group Ltd is the largest individual Mediaalpha shareholder, owning 17.86M shares representing 28.64% of the company. White Mountains Insurance Group Ltd's Mediaalpha shares are currently valued at $143.92M.

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