How to Buy Macy's Stock

Macy's Inc

Macy's is a department store company located in New York, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker M on the NYSE exchange.

Macy's stock last closed at $11.24, down 5.55% from the previous day, and has decreased 40.87% in one year. It has underperformed other stocks in the Department Stores industry by 0.32 percentage points. Macy's stock is currently +15.16% from its 52-week low of $9.76, and -45.09% from its 52-week high of $20.47.

There are currently 271.54M shares of M outstanding. The market value of M is $3.05B. In the past 24 hours, 6.15M M shares were traded.

How to Buy Macy's Stock

Not sure how to invest in Macy's stock? Here's how.

  1. Figure out where to buy Macy's stock: You need to decide on an online brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you figure out where to buy Macy's stock.
  2. Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
  3. Deposit funds into your brokerage account: Pick your method of payment and add your details.
  4. Evaluate Macy's stock: The Macy's ticker symbol is M. Is Macy's stock a good investment? Should you buy shares of M? How do M's underlying business fundamentals look? Do top analysts think Macy's is a good buy? Why has M's stock price moved recently? (Hint: Our stock research website can help you decide if M is a good stock to buy).
  5. Make your M purchase: Decide if you will purchase M shares at the current market price or use a limit order to buy M shares at a specific price.
  6. Keep tabs on your M investment: Create a watchlist to keep track of your investment in Macy's stock.

Step 1: Figure out where to buy Macy's stock

You will need an online brokerage account in order to access the NYSE market and buy M shares.

A brokerage account is an investment account that allows you to buy and sell a number of financial instruments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for a brokerage account

Now that you've selected the right brokerage, it's time to fill out some personal details so you can buy M stock today.

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  2. Input your personal data to create a new brokerage account.
  1. Send your information by pressing the "Create Account" button.
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Step 3: Deposit funds into your brokerage account

Now that you have opened your account on stock market apps, your next step is to transfer the money for your investment:

Watch this video walkthrough to see the process of depositing money into your brokerage account.

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Step 4: Evaluate Macy's stock

Once you have figured out the best place to buy Macy's stock, it's crucial to research their stock before you buy, so you can understand the risk and upside.

Macy's Metrics

M Price
$11.24
1w %
-8.32%
1y %
-40.87%
5y %
56.33%
P/E
5.56x
P/B
0.69x
P/S
0.13x
PEG
N/A
Revenue
$22.80B
Earnings
$558.00M
Fore. Rev. Growth
-3.17%
Fore. Earn. Growth
-4.77%
Market Cap
$3.05B
Next Earnings
N/A
Next Dividend
Jul 1, 2025

M Due Diligence Score

WallStreetZen was designed to help everyday investors perform better fundamental analysis in minutes instead of hours.

You can see all of the due diligence checks on M's stock page.

Is M stock undervalued or overvalued?

You can use many financial metrics, analyses, models, and charts to gauge M's intrinsic value.

Using relative valuations metrics:

  • M could be undervalued based on its P/E ratio of 5.56x, relative to Department Stores industry P/E ratio of 9.1x
  • M could be undervalued based on its P/B ratio of 0.69x, relative to Department Stores industry P/B ratio of 1.01x

You can do more valuation analysis on M's stock here.

M Financials at a glance

Passed Health Checks:

  • M profit margin has gone up from -0.2% to 2.4% in the past year.
  • There are more short-term assets than short-term liabilities on the M balance sheet.
  • M earnings of $845.00M is not sufficient to cover its interest payments.
  • Total M debt is lower than 5 years ago, relative to shareholder equity.

Failed Health Checks:

  • M has a relatively high debt to equity ratio of 2.62.
  • M's operating cash flow of $1.09B allows it to safely service it's debt of $5.66B.
  • There are more long-term liabilities than short-term assets on the M balance sheet.

Is M stock a Buy, Hold, or Sell, according to analysts?

Out of 8 sell side analysts who give ratings on M, the consensus analyst rating on M is a Hold

Please keep in mind that analyst ratings are not stock recommendations, nor are they financial advice.

Latest M Analyst Upgrades/Downgrades

Brooke Roach, a top 12% analyst from Goldman Sachs downgrades M to a hold rating and lowers their M price target from $17.00 to $12.00, on Apr 22, 2025.

Jay Sole, a top 6% analyst from UBS maintains M with a strong sell rating and lowers their M price target from $9.00 to $8.00, on Mar 7, 2025.

Chuck Grom, a top 13% analyst from Gordon Haskett upgrades M to a strong buy rating and announces their M price target of $20.00, on Dec 16, 2024.

You can dig deeper into what analysts are forecasting on the Macy's stock forecast page.

M Trading Indicators

SMA10
11.84
SMA20
11.88
SMA50
11.61
SMA100
12.95
SMA200
14.3
MACD
0
MACD Signal
0.02
MACD Histogram
-0.02
RSI
40.82
Stochastic %K
38.91
Stochastic %D
59.44
StochRSI %K
41.49
StochRSI %D
69.31

M Performance Metrics

Last year, M earnings were $558.00M. During the last 3 year, M's earnings have gone up by -85.38% per year. This was slower than the Department Stores industry average of -3.15%.

Last year, M revenue was $22.80B. Over the past five year, M's revenue has gone up by 0.65% per year. This was slower than the Department Stores industry average of 1.79%.

Dig into M's earnings and revenue performance here.

Who is buying/selling M?

Over the past 12 months, executives and large shareholders at M have sold more shares than they have bought.

Paul Griscom, SVP and Controller of M, was the latest M insider to sell. They sold $6,302.72 worth of M stock on Apr 1, 2025.

Research more about who owns M shares here.

Does M provide a stable income stream?

Macy's pays a dividend of 4.71%, compared to the Department Stores industry's average dividend yield of 8.34%. If you owned $1,000 worth of M stock, you would have received $47.14 last year.

Macy's dividend payments have not consistently grown over the past decade and have not remained stable.

Dig into more data about Macy's dividend yield and history here.

What do other investors have to say about M?

One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.

Click below to see what other community members have to say.

Step 5: Make your M purchase

There are two main types of orders:

  • Market order: A market order is an order to buy or sell a stock at the best available price.
    Market orders are generally the best for newer investors.
  • Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
    If you want to be sure you're buying or selling at a given dollar amount limit, place a limit order.

Press the Open Trade button and eToro will place the order.

If you want more assistance buying stocks on eToro, watch the helpful video below:

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Step 6: Keep tabs on your M investment

Now that you own some shares in M, you'll want to keep up with your stock purchase.

Make a watchlist to get notified of important updates regarding your M stock.

M Feed

How to Buy Stock in Macy's

To summarize, here are the 6 steps to buy Macy's stock:

  1. Figure out where to buy Macy's stock
  2. Sign up for a brokerage account
  3. Deposit funds into your brokerage account
  4. Evaluate Macy's stock
  5. Make your M purchase
  6. Keep tabs on your M investment

If you are looking for a place to buy stocks, eToro is our favorite venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to monitor your investment in Macy's, click the button below.

NYSE: M
$11.24-0.66 (-5.55%)
Updated Jun 13, 2025
Open eToro Account
Your capital is at risk.
NYSE: M
$11.24-0.66 (-5.55%)
Updated Jun 13, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Macy's share?

As of Jun 13, 2025, it costs $11.24 to buy one share of Macy's stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $5, you can buy 0.445 shares of M.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Macy's stock?

According to 8 Wall Street analysts who monitor Macy's, their consensus recommendation is to hold Macy's stock.

What is the best way to buy Macy's stock?

One way to place an order for Macy's stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.