How to Buy Macy's Stock
Macy's Inc
Macy's is a department store company located in New York, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker M on the NYSE exchange.
Macy's stock last closed at $19.99, down 0.4% from the previous day, and has increased 28.39% in one year. It has underperformed other stocks in the Department Stores industry by 0.14 percentage points. Macy's stock is currently +104.82% from its 52-week low of $9.76, and -5.93% from its 52-week high of $21.25.
There are currently 268.51M shares of M outstanding. The market value of M is $5.37B. In the past 24 hours, 6.03M M shares were traded.
How to Buy Macy's Stock
Not sure how to invest in Macy's stock? Here's how.
- Figure out where to buy Macy's stock: You need to decide on an online brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you figure out where to buy Macy's stock.
- Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit funds into your brokerage account: Pick your method of payment and add your details.
- Evaluate Macy's stock: The Macy's ticker symbol is M. Is Macy's stock a good investment? Should you buy shares of M? How do M's underlying business fundamentals look? Do top analysts think Macy's is a good buy? Why has M's stock price moved recently? (Hint: Our stock research website can help you decide if M is a good stock to buy).
- Make your M purchase: Decide if you will purchase M shares at the current market price or use a limit order to buy M shares at a specific price.
- Keep tabs on your M investment: Create a watchlist to keep track of your investment in Macy's stock.
Step 1: Figure out where to buy Macy's stock
You will need an online brokerage account in order to access the NYSE market and buy M shares.
Our preferred brokerage: eToro
Based on our research, eToro is the best stock brokerage. Here's why:
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- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your share purchase by signing up for an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've selected the right brokerage, it's time to fill out some personal details so you can buy M stock today.
How to Start a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to create a new brokerage account.
- Send your information by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your brokerage account
Now that you have opened your account on stock market apps, your next step is to transfer the money for your investment:
Watch this video walkthrough to see the process of depositing money into your brokerage account.
Step 4: Evaluate Macy's stock
Once you have figured out the best place to buy Macy's stock, it's crucial to research their stock before you buy, so you can understand the risk and upside.
Macy's Metrics
M Due Diligence Score
WallStreetZen was designed to help everyday investors perform better fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on M's stock page.
Is M stock undervalued or overvalued?
You can use many financial metrics, analyses, models, and charts to gauge M's intrinsic value.
Using relative valuations metrics:
- M could be undervalued based on its P/E ratio of 11.11x, relative to Department Stores industry P/E ratio of 12.4x
- M could be undervalued based on its P/B ratio of 1.21x, relative to Department Stores industry P/B ratio of 1.96x
- M may be overvalued based on its PEG ratio of 2.75x
You can do additional valuation analysis on M's stock here.
M Financial Overview
Passed Health Checks:
- M earnings of $759.00M is not sufficient to cover its interest payments.
- Total M debt is lower than 5 years ago, relative to shareholder equity.
- M's operating cash flow of $1.40B allows it to safely service it's debt of $5.48B.
- There are more short-term assets than short-term liabilities on the M balance sheet.
- M profit margin has gone up from 0.5% to 2.2% in the past year.
Failed Health Checks:
- There are more long-term liabilities than short-term assets on the M balance sheet.
- M has a relatively high debt to equity ratio of 2.49.
Do analysts think it's a good time to buy M stock
Out of 8 sell side analysts who monitor M, the consensus analyst rating on M is a Hold
It's important to keep in mind that analyst forecasts are not recommendations, nor are they investment advice.
Most Recent M Analyst Ratings
Dana Telsey, a top 4% analyst from Telsey Advisory Group maintains M with a hold rating and raises their M price target from $14.00 to $17.00, on Sep 4, 2025.
Ashley Helgans, a bottom 9% analyst from Jefferies maintains M with a strong buy rating and raises their M price target from $14.50 to $18.50, on Sep 4, 2025.
Matthew Boss, a top 12% analyst from JP Morgan maintains M with a hold rating and raises their M price target from $12.00 to $16.00, on Jul 28, 2025.
You can dive deeper into what analysts are saying on the Macy's stock forecast page.
M Trading Indicators
M Growth Metrics
Last year, M earnings were $495.00M. During the past four year, M's earnings have gone up by 1.89% per year. This was slower than the Department Stores industry average of 6.15%.
Last year, M revenue was $22.70B. In the last 5 year, M's revenue has grown by 2.48% per year. This was slower than the Department Stores industry average of 2.97%.
Dive into M's earnings and revenue performance here.
Who is buying/selling M?
In the past year, insiders at M have sold more shares than they have bought.
Olivier Bron, CEO Bloomingdales of M, was the latest M insider to sell. They sold $179,483.41 worth of M shares on Nov 3, 2025.
Get more info about who owns M stock here.
Does M stock generate passive income?
No, Macy's doesn't provide an income stream by paying out dividends.
M Social Trading Data
One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to learn what other traders have to say.
Step 5: Make your M purchase
There are two main options:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are generally the easiest way to buy. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at a given price limit, place a limit order.
Press the Open button and eToro will place the order.
If you require additional info about investing in stocks on eToro, watch the how to video below:
Step 6: Keep tabs on your M investment
Now that you own some M shares, you'll want to stay up-to-date on your shares.
Create a watchlist to get the latest updates about your M stock.
M Feed
How to Buy Stock in Macy's
To summarize, here are the 6 steps for buying Macy's stock:
- Figure out where to buy Macy's stock
- Sign up for a brokerage account
- Deposit funds into your brokerage account
- Evaluate Macy's stock
- Make your M purchase
- Keep tabs on your M investment
If you need a place to buy stocks, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to get the latest news on your new investment in Macy's, add M to your watchlist below.
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