How to Buy Macy's Stock
Macy's Inc
Macy's is a department store company located in New York, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker M on the NYSE exchange.
Macy's stock last closed at $19.12, down 2.89% from the previous day, and has increased 61.49% in one year. It has overperformed other stocks in the Department Stores industry by 0.07 percentage points. Macy's stock is currently +81.4% from its 52-week low of $10.54, and -21.67% from its 52-week high of $24.41.
There are currently 263.74M shares of M outstanding. The market value of M is $5.04B. In the past 24 hours, 3.96M M shares were traded.
How to Buy Macy's Stock
Not sure how to invest in Macy's stock? Here's how.
- Figure out where to buy Macy's stock: You need to decide on an online brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you figure out where to buy Macy's stock.
- Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit funds into your brokerage account: Pick your method of payment and add your details.
- Evaluate Macy's stock: The Macy's ticker symbol is M. Is Macy's stock a good investment? Should you buy shares of M? How do M's underlying business fundamentals look? Do top analysts think Macy's is a good buy? Why has M's stock price moved recently? (Hint: Our stock research website can help you decide if M is a good stock to buy).
- Make your M purchase: Decide if you will purchase M shares at the current market price or use a limit order to buy M shares at a specific price.
- Keep tabs on your M investment: Create a watchlist to keep track of your investment in Macy's stock.
Step 1: Figure out where to buy Macy's stock
You will need an online brokerage account in order to access the NYSE market and buy M shares.
Our preferred brokerage: eToro
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Get $10 towards your share purchase by signing up for an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've selected the right brokerage, it's time to fill out some personal details so you can buy M stock today.
How to Start a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to create a new brokerage account.
- Send your information by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your brokerage account
Now that you have opened your account on stock market apps, your next step is to transfer the money for your investment:
Watch this video walkthrough to see the process of depositing money into your brokerage account.
Step 4: Evaluate Macy's stock
Once you have figured out the best place to buy Macy's stock, it's crucial to research their stock before you buy, so you can understand the risk and upside.
Macy's Metrics
M Due Diligence Score
WallStreetZen was designed to help everyday investors perform better fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on M's stock page.
Is M stock undervalued or overvalued?
You can use many financial metrics, analyses, models, and charts to gauge M's intrinsic value.
Using relative valuations metrics:
- M could be undervalued based on its P/E ratio of 8.07x, relative to Department Stores industry P/E ratio of -40.31x
- M could be undervalued based on its P/B ratio of 1.04x, relative to Department Stores industry P/B ratio of 1.67x
You can do more valuation analysis on M's stock here.
M Financials at a glance
Passed Health Checks:
- M earnings of $946.00M is not sufficient to cover its interest payments.
- M profit margin has gone up from 2.5% to 2.8% in the past year.
- M's operating cash flow of $1.43B allows it to safely service it's debt of $5.20B.
- There are more short-term assets than short-term liabilities on the M balance sheet.
- Total M debt is lower than 5 years ago, relative to shareholder equity.
Failed Health Checks:
- M has a relatively high debt to equity ratio of 2.34.
- There are more long-term liabilities than short-term assets on the M balance sheet.
Is M stock a Buy, Hold, or Sell, according to analysts?
Out of 10 sell side analysts who give ratings on M, the consensus analyst rating on M is a Hold
Please keep in mind that analyst ratings are not stock recommendations, nor are they financial advice.
Latest M Analyst Upgrades/Downgrades
Blake Anderson, a top 44% analyst from Jefferies assumes M with a strong buy rating and announces their M price target of $27.00, on Jan 14, 2026.
Ashley Helgans, a top 31% analyst from Jefferies maintains M with a strong buy rating and raises their M price target from $26.00 to $27.00, on Dec 12, 2025.
Jefferies's Ashley Helgans raised their price target on Macy's (NYSE: M) by 3.8% from $26 to $27 on 2025/12/12. The analyst maintained their Strong Buy rating on the stock.
In a 2026 preview note on their Fashion Brands portfolio, Helgans recommended that investors "prioritize names demonstrating momentum-led upside to estimates versus turnarounds at this point."
Jefferies expects a more resilient consumer across the fashion space and a constructive tariff backdrop at least in the near term, the analyst said.
In that context, Helgans said their 2026 base cases assume stable consumer spending, which will still be pressured at the low end.
Earnings Report
For Q3 2025, Macy's reported:
- EPS of $0.09, which beat the Zacks Consensus Estimate of $(0.13) and Q3 2024's $0.04.
- Revenue of $4.71B, which beat the Zacks Consensus Estimate by 2.56% but missed Q3 2024's $4.74B.
For FY 2025, management guided:
- EPS of $2.00 to $2.20, up from the prior $1.70 to $2.05.
- Revenue of $21.475B to $21.625B, up from the prior $21.15B to $21.45B.
Chairman & CEO Tony Spring commented: “Our third quarter sales were the strongest in 13 quarters, reflecting the acceleration of our Bold New Chapter strategy and demonstrating that the meaningful enterprise-wide changes we’ve made are resonating with customers.
“As we enter the holiday season, we are well-positioned with compelling new merchandise and an omni-channel customer experience that delivers both inspiration and value.
"With a strategy rooted in hospitality, our teams are focused on driving long-term, profitable growth.”
Brooke Roach, a top 20% analyst from Goldman Sachs maintains M with a hold rating and raises their M price target from $16.50 to $22.00, on Dec 5, 2025.
Michael Binetti, a top 15% analyst from Evercore ISI Group maintains M with a hold rating and raises their M price target from $14.00 to $21.00, on Dec 5, 2025.
Alex Straton, a bottom 8% analyst from Morgan Stanley maintains M with a hold rating and raises their M price target from $20.00 to $21.00, on Dec 5, 2025.
You can dig deeper into what analysts are forecasting on the Macy's stock forecast page.
M Trading Indicators
M Performance Metrics
Last year, M earnings were $642.00M. During the last 4 year, M's earnings have gone up by -15.55% per year. This was slower than the Department Stores industry average of -7.99%.
Last year, M revenue was $22.62B. Over the past five year, M's revenue has gone up by 5.45% per year. This was faster than the Department Stores industry average of -0.79%.
Dig into M's earnings and revenue performance here.
Who is buying/selling M?
Over the past 12 months, executives and large shareholders at M have sold more shares than they have bought.
Olivier Bron, CEO Bloomingdales of M, was the latest M insider to sell. They sold $129,554.67 worth of M stock on Apr 6, 2026.
Research more about who owns M shares here.
Does M provide a stable income stream?
Macy's pays a dividend of 2.91%, compared to the Department Stores industry's average dividend yield of 4.03%. If you owned $1,000 worth of M stock, you would have received $29.05 last year.
Macy's dividend payments have not consistently grown over the past decade and have not remained stable.
Dig into more data about Macy's dividend yield and history here.
What do other investors have to say about M?
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Make your M purchase
There are two main types of orders:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are generally the best for newer investors. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at a given dollar amount limit, place a limit order.
Press the Open Trade button and eToro will place the order.
If you want more assistance buying stocks on eToro, watch the helpful video below:
Step 6: Keep tabs on your M investment
Now that you own some shares in M, you'll want to keep up with your stock purchase.
Make a watchlist to get notified of important updates regarding your M stock.
M Feed
How to Buy Stock in Macy's
To summarize, here are the 6 steps to buy Macy's stock:
- Figure out where to buy Macy's stock
- Sign up for a brokerage account
- Deposit funds into your brokerage account
- Evaluate Macy's stock
- Make your M purchase
- Keep tabs on your M investment
If you are looking for a place to buy stocks, eToro is our favorite venue.
Get Started with eToro TodayIf you want to monitor your investment in Macy's, click the button below.
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