Macy's Incorporated operates department stores, websites and mobile applications. The company offers apparel for men, women, and kids, home furnishing, cosmetics, intimate apparel, fragrances, shoes, and other accessories. It markets products under various private label brands and its own brands (Bloomingdale's, Bloomingdale's The Outlet, Bloomies, Macy's, Market by Macy's, Macy's Backstage and Bluemercury). It also sells its products through Macys.com, bluemercury.com, and Bloomingdales.com. Macy's was founded in 1830 and is based in New York, NY.