How to Buy Ibotta Stock
Ibotta Inc
Ibotta is a app company located in Colorado, United States, which is part of the Technology sector, and is traded under the ticker IBTA on the NYSE exchange.
Ibotta stock last closed at $30.67, down 2.6% from the previous day, and has decreased 57.39% in one year. It has underperformed other stocks in the Software - Application industry by 0.48 percentage points. Ibotta stock is currently +36.31% from its 52-week low of $22.50, and -61.57% from its 52-week high of $79.80.
As of Nov 4, 2025, there are 28.4M shares of IBTA outstanding. The market capitalization of IBTA is $870.99M. In the last 24 hours, 192,000 IBTA shares were traded.
How to Buy Ibotta Stock
Not sure how to invest in Ibotta stock? Here's how.
- Choose where to buy Ibotta stock: You need to pick an online brokerage, but don't worry - we've researched dozens of online brokerages and apps to help you choose where to buy Ibotta stock.
- Open your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit money your brokerage account: Pick your payment method and add your details.
- Research Ibotta stock: The Ibotta ticker symbol is IBTA. Is Ibotta stock a good investment? Should you buy shares of IBTA? How do IBTA's underlying business fundamentals look? Do top analysts think Ibotta is a good buy? Why has IBTA's stock price moved recently? (Hint: Our stock analysis website can help you figure out if IBTA is a good stock to buy).
- Place your IBTA buy order: Decide if you will purchase IBTA shares at the current market price or use a limit order to purchase IBTA shares at a particular price.
- Get key alerts regarding your IBTA position: Create a watchlist to keep tabs on your investment in Ibotta stock.
Step 1: Choose where to buy Ibotta stock
You will need an online brokerage account to access the NYSE market and buy IBTA stock.
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Open eToro AccountStep 2: Open your brokerage account
Now that you've selected the right brokerage, the next step is to fill out some personal details so you can buy IBTA stock today.
How to Open a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal data to open your new brokerage account.
- Submit your details by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit money your brokerage account
Now that you have created your account on the best stock trading app, you can securely and quickly fund your account:
Watch the video below for more details transferring funds into your investment account.
Step 4: Research Ibotta stock
Once you have selected the best place to buy Ibotta stock, it's very important to analyze their stock prior to investing, so you can comprehend the risk and upside.
Ibotta shares at a glance
IBTA Due Diligence Checks
WallStreetZen was designed to help everyday investors do more accurate fundamental analysis.
You can see all of the due diligence checks on IBTA's stock page.
Is IBTA stock overvalued?
Analysts use many financial metrics, analyses, models, and charts to gauge IBTA's true value.
Using relative valuations metrics:
- IBTA may be undervalued based on its P/E ratio of 7.95x, relative to Software - Application industry P/E ratio of 30.84x
- IBTA could be undervalued based on its P/B ratio of 2.46x, relative to Software - Application industry P/B ratio of 6.65x
- IBTA may be undervalued based on its PEG ratio of 0.25x
You can access additional valuation research on IBTA's stock here.
IBTA Financial Overview
Positive Financial Indicators:
- IBTA earnings of $34.25M is not enough to cover its interest payments.
- IBTA's operating cash flow of $107.25M allows it to safely service it's debt of $24.92M.
- There are more short-term assets than long-term liabilities on the IBTA balance sheet.
- There are more short-term assets than short-term liabilities on the IBTA balance sheet.
- IBTA profit margin has gone up from 0.7% to 26.2% in the past year.
Negative Financial Indicators:
- IBTA has a relatively high debt to equity ratio of 0.7.
Is it a good time to buy Ibotta stock, according to analysts?
Out of 7 Equities analysts who track IBTA, the consensus analyst rating on Ibotta is a Hold
It's important to note that analyst ratings are not recommendations, nor are they investment advice.
Most Recent IBTA Analyst Ratings
Bernie McTernan, a top 3% analyst from Needham maintains IBTA with a buy rating and lowers their IBTA price target from $70.00 to $33.00, on Aug 14, 2025.
Andrew Boone, a top 2% analyst from JMP Securities reiterates IBTA with a buy rating and maintains their IBTA price target from $58.00 to $58.00, on May 15, 2025.
You can dig deeper into what analysts are saying on the Ibotta stock forecast page.
Metrics for Advanced IBTA Traders
Is IBTA Growing Revenue?
Last year, IBTA earnings were $96.46M. Over the last 1 years, IBTA's earnings have grown by 43.49% per year. This was slower than the Software - Application industry average of 145.95%.
Last year, IBTA revenue was $367.60M. In the last one years, IBTA's revenue has increased by 3.49% per year. This was slower than the Software - Application industry average of 22.59%.
Find out more about IBTA's earnings and revenue performance here.
Are IBTA insiders buying or selling the stock?
In the past year, insiders at IBTA have sold more shares than they have bought.
Luke Roy Swanson, CHIEF TECHNOLOGY OFFICER of IBTA, was the latest IBTA insider to buy. They bought $75,793.45 worth of IBTA shares on Oct 6, 2025.
Dig into more about who owns IBTA shares here.
Can I get consistent income from IBTA stock?
No, Ibotta doesn't provide an income stream by paying out dividends.
What do other traders have to say about IBTA?
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other traders have to say.
Step 5: Place your IBTA buy order
You have two main order types:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are mostly the easiest way to buy. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at a particular dollar amount limit, use a limit order.
Hit the Open button and your broker will execute the order.
If you need additional info about investing in stocks on eToro, click the how to video below:
Step 6: Get key alerts regarding your IBTA position
Now that you own some IBTA stock, you'll want to keep up with your shares.
Make a watchlist to get the latest updates about your IBTA stock.
IBTA Feed
How to Buy Stock in Ibotta
To summarize, here are the 6 steps for buying Ibotta stock:
- Choose where to buy Ibotta stock
- Open your brokerage account
- Deposit money your brokerage account
- Research Ibotta stock
- Place your IBTA buy order
- Get key alerts regarding your IBTA position
If you are looking for a online brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to track your new investment in Ibotta, add IBTA to your watchlist by clicking the button below.
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