How to Buy Heritage Financial Stock
Heritage Financial Corp
Heritage Financial Corporation operates as the parent company for Heritage Bank, providing a comprehensive range of financial services to individuals and small to mid-sized businesses throughout the United States.
Heritage Financial stock last closed at $29.73, up 0.61% from the previous day, and has increased 31.9% in one year. It has overperformed other stocks in the Banks - Regional industry by 0.04 percentage points. Heritage Financial stock is currently +39.45% from its 52-week low of $21.32, and -4.86% from its 52-week high of $31.25.
At the moment, there are 41.22M shares of HFWA outstanding. The market capitalization of HFWA is $1.23B. In the past 24 hours, 437,000 HFWA shares were traded.
How to Buy Heritage Financial Stock
Not sure how to invest in Heritage Financial stock? Here's how.
- Figure out where to buy Heritage Financial stock: You need to decide on an online brokerage, but don't worry - we've tried dozens of stock brokerages and apps to help you determine where to buy Heritage Financial stock.
- Create a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Deposit funds into your brokerage account: Pick your method of payment and add your information.
- Research Heritage Financial stock: The Heritage Financial ticker symbol is HFWA. Is Heritage Financial stock a good investment? Should you buy shares of HFWA? How do HFWA's underlying business fundamentals look? Do top analysts think Heritage Financial is a good buy? Why has HFWA's stock price moved recently? (Hint: Our stock market analysis website can help you decide if HFWA is a good stock to buy).
- Place your HFWA buy order: Decide if you will purchase HFWA shares at the current market price or use a limit order to buy HFWA shares at a specific price.
- Track your HFWA investment: Create a watchlist to important notifications about your position in Heritage Financial stock.
Step 1: Figure out where to buy Heritage Financial stock
You need an online brokerage account to access the NASDAQ market and buy HFWA shares.
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Open eToro AccountStep 2: Create a brokerage account
Now that you've selected your brokerage, you'll need to fill out some personal details so you are able to invest in HFWA stock today.
How to Set Up a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal info to open a new brokerage account.
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Step 3: Deposit funds into your brokerage account
Now that you've opened your account on the highest rated app to buy and sell stocks, you can securely and quickly fund your account:
Watch the walkthrough below if you need help transferring funds into your brokerage account.
Step 4: Research Heritage Financial stock
After you have chosen the best place to buy Heritage Financial stock, it's important to research their stock before you invest, so you truly understand the risk and opportunity.
Heritage Financial shares data
Heritage Financial Due Diligence Checks
WallStreetZen was built to help everyday investors perform better fundamental analysis quickly.
You can view all of the due diligence checks on HFWA's stock page.
What is the fair value of HFWA stock?
Investors use many financial metrics, analyses, models, and charts to gauge HFWA's intrinsic value.
Using relative valuations measures:
- HFWA could be overvalued based on its P/E ratio of 14.36x, relative to Banks - Regional industry P/E ratio of 13.96x
- HFWA could be undervalued based on its P/B ratio of 1.1x, relative to Banks - Regional industry P/B ratio of 1.35x
You can access additional valuation analysis on HFWA's stock here.
A look at HFWA Cashflows and Balance Sheet
Pros:
- Total HFWA debt is lower than 5 years ago, relative to shareholder equity.
- HFWA earnings of $84.84M is not sufficient to cover its interest payments.
- HFWA's operating cash flow of $89.54M allows it to safely service it's debt of $42.42M.
- HFWA profit margin has gone up from 23.3% to 27.3% in the past year.
Cons:
- HFWA has a relatively high debt to equity ratio of 6.62.
Is it a good time to buy HFWA stock, according to Wall Street analysts?
Out of 4 Wall Street analysts who monitor HFWA, the consensus analyst rating on Heritage Financial is a Buy
It's important to note that analyst ratings are not recommendations, nor are they financial advice.
You can dig deeper into what analysts are projecting on the Heritage Financial stock forecast page.
HFWA Technicals
Is HFWA Making Money?
Last year, HFWA earnings were $72.57M. During the past five year, HFWA's earnings have grown by 4.64% per year. This was slower than the Banks - Regional industry average of 14.79%.
Last year, HFWA revenue was $265.58M. Over the last 5 year, HFWA's revenue has grown by 3.86% per year. This was slower than the Banks - Regional industry average of 9.98%.
Learn more about HFWA's earnings and revenue performance here.
Latest Insiders Trades at HFWA
Over the past year, insiders at HFWA have bought more shares than they have sold.
Kelli Ann Wilson, EVP;CXO of HFWA, was the latest HFWA insider to sell. They sold $112,176.38 worth of HFWA stock on Jul 30, 2026.
Research more about who owns HFWA stock here.
Does HFWA stock generate passive income?
Heritage Financial pays a dividend of 3.23%, compared to the Banks - Regional industry's average dividend yield of 2.46%. If you owned $1,000 worth of HFWA stock, you would have been paid $32.29 last year.
Heritage Financial dividend payments have consistently grown over the past decade but have not remained stable.
Get more analysis about Heritage Financial dividend yield and history here.
Get analysis from other investors
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Step 5: Place your HFWA buy order
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are generally the best for newer investors. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at a specific price limit, use a limit order.
Hit the Open button and your broker will place the order.
If you want additional help with investing in stocks on eToro, click the helpful video below:
Step 6: Track your HFWA investment
Now that you own some HFWA shares, you'll want to keep up with your new investment.
Put HFWA on a watchlist to get notified of important updates regarding your HFWA stock.
HFWA Feed
How to Buy Stock in Heritage Financial
To summarize, here are the 6 steps for buying Heritage Financial stock:
- Figure out where to buy Heritage Financial stock
- Create a brokerage account
- Deposit funds into your brokerage account
- Research Heritage Financial stock
- Place your HFWA buy order
- Track your HFWA investment
If you require a place to buy stocks, eToro is our recommended option.
Get Started with eToro TodayIf you want to get notifications regarding your new investment in Heritage Financial, create a watchlist today.
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