How to Buy Baidu Stock
Baidu Inc
Baidu, Inc. provides online marketing and cloud services through an internet platform in the People's Republic of China. It operates in two segments, Baidu Core and iQIYI.
Baidu stock last closed at $111.28, up 0.29% from the previous day, and has increased 39.52% in one year. It has overperformed other stocks in the Internet Content & Information industry by 0.86 percentage points. Baidu stock is currently +48.95% from its 52-week low of $74.71, and -32.68% from its 52-week high of $165.30.
At the moment, there are 2.72B shares of BIDU outstanding. The market cap of BIDU is $37.86B. In the past 24 hours, 872,000 BIDU shares were traded.
How to Buy Baidu Stock
Wondering how to invest in Baidu stock? Here's how.
- Decide where to buy Baidu stock: You need to pick a stock brokerage, but don't worry - we've tried dozens of stock brokerages and apps to help you decide where to buy Baidu stock.
- Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Deposit money your investment account: Select your method of payment and add your details.
- Research Baidu stock: The Baidu ticker symbol is BIDU. Is Baidu stock a good investment? Should you buy shares of BIDU? How do BIDU's underlying business fundamentals look? Do top analysts think Baidu is a good buy? Why has BIDU's stock price moved recently? (Hint: Our stock research website can help you evaluate if BIDU is a good stock to buy).
- Make your BIDU trade: Decide if you will purchase BIDU shares at the current market price or use a limit order to buy BIDU shares at a specific price.
- Keep tabs on your BIDU position: Create a watchlist to keep tabs on your investment in Baidu shares.
Step 1: Decide where to buy Baidu stock
You need an online brokerage account in order to access the NASDAQ market and buy BIDU stock.
Our favorite brokerage: eToro
Based on our experience, eToro is the best brokerage. Here's why:
- You can invest in stocks with zero commissions: Invest without commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
- Access to world financial markets: From Technology to Healthcare, New York to Hong Kong (for US users, only US stocks are available) — you can fill your portfolio with stocks from the world's leading exchanges.
- Social investing: eToro offers a community with more than 20 million users worldwide. Talk to, learn from, and copy the crypto trades of other investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other financial assets: Such as ETFs and cryptos.
Get $10 towards your purchase of shares by creating an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've selected the best brokerage, you'll need to fill out some personal information so you are able to buy BIDU today.
How to Create a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal info to start a new trading account.
- Send your info by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you've opened your account on one of the best stock apps, you need to deposit funds:
Check out the tutorial below if you need help transferring funds into your brokerage account.
Step 4: Research Baidu stock
After you have decided on the best place to buy Baidu stock, it's absolutely critical to research their stock prior to buying, so you truly understand the risk and upside.
Baidu stock data
Fundamentals of BIDU
WallStreetZen was created to help part-time investors perform more in-depth fundamental analysis quickly.
You can view all of the due diligence checks on BIDU's stock page.
Is BIDU stock overvalued?
You can use many financial metrics, analyses, models, and charts to gauge BIDU's true value.
Using relative valuations ratios:
- BIDU could be overvalued based on its P/E ratio of 56.06x, relative to Internet Content & Information industry P/E ratio of 29.99x
- BIDU may be undervalued based on its P/B ratio of 0.98x, relative to Internet Content & Information industry P/B ratio of 7.12x
- BIDU may be undervalued based on its PEG ratio of 0.24x
You can do more valuation research on BIDU's stock here.
A look at BIDU Cashflows and Balance Sheet
Positive Financial Indicators:
- BIDU has cash burn of 2189550072. It has enough cash and short-term investments to cover this for at least one year.
- There are more short-term assets than short-term liabilities on the BIDU balance sheet.
- There are more short-term assets than long-term liabilities on the BIDU balance sheet.
- Total BIDU debt is lower than 5 years ago, relative to shareholder equity.
- BIDU has $16.76B in cash and short term investments. This is enough to cover its annual cash burn of $2.19B.
Negative Financial Indicators:
- BIDU profit margin has gone down from 17.8% to 4.3% in the past year.
- BIDU has a relatively high debt to equity ratio of 0.6.
Is BIDU stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 10 Equities analysts who track BIDU, the consensus analyst rating on BIDU is a Strong Buy
Please keep in mind that analyst ratings are not recommendations, nor are they financial advice.
Latest BIDU Analyst Recommendations
Gary Yu, a bottom 10% analyst from Morgan Stanley maintains BIDU with a hold rating and lowers their BIDU price target from $140.00 to $130.00, on Nov 19, 2025.
Eddie Leung, a top 20% analyst from Bank of America maintains BIDU with a strong buy rating and raises their BIDU price target from $100.00 to $151.00, on Nov 19, 2025.
Fawne Jiang, a top 10% analyst from Benchmark maintains BIDU with a strong buy rating and raises their BIDU price target from $115.00 to $158.00, on Nov 19, 2025.
Benchmark's Fawne Jiang raised their price target on Baidu (NASDAQ: BIDU) by 37.4% from $115 to $158 on 2025/11/19. The analyst maintained their Strong Buy rating on the stock.
Baidu reported its Q3 2025 earnings.
Based on Q3 data, there is a noticeable "divergence in Baidu's growth drivers," with core search ad revenue still facing challenges and AI projects showing significant progress, Jiang told readers.
Although search recovery is still a short-term worry, the analyst said there should be positive outcomes, citing AI momentum, the completion of strategic milestones, and the possibility of proactive capital returns.
Jiang argued that a sum-of-the-parts strategy is "appropriate for the name" and said they are basing their estimates on the company's SoTP value.
Earnings Report
For Q3 2025, Baidu reported:
- EPS of $1.56, down 34% Y/Y.
- Revenue of $4.38B, down 7% Y/Y.
Management did not provide EPS and revenue guidance in its press release.
Co-founder & CEO Robin Li commented: "In Q3, we demonstrated AI's transformative value across our portfolio.
“AI Cloud maintained solid growth momentum, driven by broadening enterprise adoption of our AI products and solutions.
“Apollo Go significantly accelerated the scaling of its fully driverless operations and kept advancing global expansion, including entry into Switzerland, all while maintaining industry-leading safety standards.
“In our Mobile Ecosystem, AI-native monetization products such as agents and digital humans delivered rapid revenue growth, showing strong long-term potential.
"We will continue pioneering AI innovations that create substantial value for users, enterprises, and society, cementing our leadership in the AI era.”
CFO Haijian He added, "AI Cloud achieved healthy expansion in Q3, cushioning the impact from softness in our online marketing business.
"Our strategic AI investments are yielding strong returns.
“Revenue from AI-powered businesses grew over 50% Y/Y to roughly RMB 10B in Q3 2025, laying a solid foundation for sustainable long-term growth."
Lincoln Kong, a bottom 14% analyst from Goldman Sachs maintains BIDU with a strong buy rating and raises their BIDU price target from $154.00 to $155.00, on Nov 19, 2025.
Ellie Jiang, a top 41% analyst from Macquarie upgrades BIDU to a buy rating and raises their BIDU price target from $91.00 to $176.00, on Oct 10, 2025.
You can dive deeper into what analysts are projecting on the Baidu stock forecast page.
BIDU Trading Indicators
BIDU Growth Numbers
Last year, BIDU earnings were $811.18M. During the past five year, BIDU's earnings have gone up by -27.97% per year. This was slower than the Internet Content & Information industry average of 34.68%.
Last year, BIDU revenue was $18.73B. During the last five year, BIDU's revenue has grown by 2.29% per year. This was slower than the Internet Content & Information industry average of 17.98%.
Dive into BIDU's earnings and revenue performance here.
What are BIDU insiders up to?
Over the past 12 months, executives and large shareholders at BIDU have not bought or sold any shares.
Get more info about who owns BIDU shares here.
Can I rely on BIDU as an income stream?
No, Baidu doesn't provide an income stream by paying out dividends.
BIDU Social Trading Data
One of the primary reasons eToro is our favorite brokerage is because of its social trading community.
Click below to see what other investors have to say.
Step 5: Make your BIDU trade
There are two main order types:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are generally fine for most investors. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at a specific price, place a limit order.
Click the Open Trade button and eToro will place the order.
If you need more help investing in stocks on eToro, watch the helpful video below:
Step 6: Keep tabs on your BIDU position
Now that you own some shares in BIDU, you'll want to keep up with your new company.
Create a watchlist to get the latest updates about your BIDU stock.
BIDU Feed
How to Buy Stock in Baidu
To summarize, here are the 6 steps you need to take to buy Baidu stock right now:
- Decide where to buy Baidu stock
- Sign up for your brokerage account
- Deposit money your investment account
- Research Baidu stock
- Make your BIDU trade
- Keep tabs on your BIDU position
If you require a brokerage account, eToro is our favorite option.
Get Started with eToro TodayIf you would like to keep track of your investment in Baidu, click below.
Trending Stock Buying Guides
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.