How to Buy Baidu Stock
Baidu Inc
Baidu, Inc. provides online marketing and cloud services through an internet platform in the People's Republic of China. It operates in two segments, Baidu Core and iQIYI.
Baidu stock last closed at $138.96, up 0.73% from the previous day, and has increased 56.79% in one year. It has overperformed other stocks in the Internet Content & Information industry by 1.18 percentage points. Baidu stock is currently +86% from its 52-week low of $74.71, and -15.93% from its 52-week high of $165.30.
As of Feb 5, 2026, there are 2.71B shares of BIDU outstanding. The market capitalization of BIDU is $47.12B. In the last 24 hours, 2.97M BIDU shares were traded.
How to Buy Baidu Stock
Wondering how to invest in Baidu stock? Here's how.
- Decide where to buy Baidu stock: You need to decide on a stock brokerage, but don't worry - we've analyzed dozens of online brokerages and apps to help you determine where to buy Baidu stock.
- Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit money your investment account: Select your payment method and add your information.
- Research Baidu stock: The Baidu ticker symbol is BIDU. Is Baidu stock a good investment? Should you buy shares of BIDU? How do BIDU's underlying business fundamentals look? Do top analysts think Baidu is a good buy? Why has BIDU's stock price moved recently? (Hint: Our stock market analysis website can help you figure out if BIDU is a good stock to buy).
- Make your BIDU trade: Decide if you will purchase BIDU shares at the current market price or use a limit order to purchase BIDU shares at a given price.
- Keep tabs on your BIDU position: Create a watchlist to get live updates on your new investment in Baidu stock.
Step 1: Decide where to buy Baidu stock
You need an online brokerage account to access the NASDAQ market and buy BIDU shares.
Our preferred brokerage: eToro
Based on our research, eToro is the best online stock brokerage. eToro gives you:
- Invest in stocks with 0% commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you don't have the money to buy a full share, you can still buy the stock.
- Access to global markets: From Tech to Healthcare, New York to Hong Kong (for US users, only US stocks are available) — you can fill your portfolio with stocks from the world's top exchanges.
- Social investing: eToro offers a community with more than 20 million users around the world. Talk to, learn from, and copy the unique crypto portfolios of top investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other financial assets: Such as ETFs and cryptos.
Get $10 towards your purchase of shares by creating an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've selected your brokerage, you need to fill out some personal info so you are able to buy BIDU stock today.
How to Create a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal details to create your new trading account.
- Submit your information by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you have filled out your info on apps for stock market, you can securely and quickly fund your account:
Watch the video below to see the process of depositing money into your new brokerage account.
Step 4: Research Baidu stock
After you have identified the best place to buy Baidu stock, it's crucial to evaluate their stock prior to buying, so you can comprehend the risk and upside.
Baidu shares quick numbers
BIDU Fundamentals
WallStreetZen was created to help average investors perform better fundamental analysis in less time.
You can see all of the due diligence checks on BIDU's stock page.
Is BIDU stock overvalued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge BIDU's intrinsic value.
Using relative valuations measures:
- BIDU may be overvalued based on its P/E ratio of 42.5x, relative to Internet Content & Information industry P/E ratio of 30.23x
- BIDU could be undervalued based on its P/B ratio of 1.27x, relative to Internet Content & Information industry P/B ratio of 7.96x
- BIDU could be undervalued based on its PEG ratio of 0.21x
You can do more valuation research on BIDU's stock here.
BIDU Financial Health Overview
Positive Financial Indicators:
- There are more short-term assets than short-term liabilities on the BIDU balance sheet.
- There are more short-term assets than long-term liabilities on the BIDU balance sheet.
- Total BIDU debt is lower than 5 years ago, relative to shareholder equity.
Negative Financial Indicators:
- BIDU profit margin has gone down from 15.8% to 6.9% in the past year.
- BIDU has a relatively high debt to equity ratio of 0.59.
Do Wall Street analysts think it's a good time to buy Baidu stock
Out of 12 Equities analysts who give recommendations on BIDU, the consensus analyst rating on Baidu is a Strong Buy
It's important to keep in mind that analyst forecasts are not stock recommendations, nor are they investment advice.
Most Recent BIDU Analyst Upgrades/Downgrades
Eddie Leung, a top 18% analyst from Bank of America maintains BIDU with a strong buy rating and raises their BIDU price target from $100.00 to $151.00, on Nov 19, 2025.
Fawne Jiang, a top 7% analyst from Benchmark maintains BIDU with a strong buy rating and raises their BIDU price target from $115.00 to $158.00, on Nov 19, 2025.
Benchmark's Fawne Jiang raised their price target on Baidu (NASDAQ: BIDU) by 37.4% from $115 to $158 on 2025/11/19. The analyst maintained their Strong Buy rating on the stock.
Baidu reported its Q3 2025 earnings.
Based on Q3 data, there is a noticeable "divergence in Baidu's growth drivers," with core search ad revenue still facing challenges and AI projects showing significant progress, Jiang told readers.
Although search recovery is still a short-term worry, the analyst said there should be positive outcomes, citing AI momentum, the completion of strategic milestones, and the possibility of proactive capital returns.
Jiang argued that a sum-of-the-parts strategy is "appropriate for the name" and said they are basing their estimates on the company's SoTP value.
Earnings Report
For Q3 2025, Baidu reported:
- EPS of $1.56, down 34% Y/Y.
- Revenue of $4.38B, down 7% Y/Y.
Management did not provide EPS and revenue guidance in its press release.
Co-founder & CEO Robin Li commented: "In Q3, we demonstrated AI's transformative value across our portfolio.
“AI Cloud maintained solid growth momentum, driven by broadening enterprise adoption of our AI products and solutions.
“Apollo Go significantly accelerated the scaling of its fully driverless operations and kept advancing global expansion, including entry into Switzerland, all while maintaining industry-leading safety standards.
“In our Mobile Ecosystem, AI-native monetization products such as agents and digital humans delivered rapid revenue growth, showing strong long-term potential.
"We will continue pioneering AI innovations that create substantial value for users, enterprises, and society, cementing our leadership in the AI era.”
CFO Haijian He added, "AI Cloud achieved healthy expansion in Q3, cushioning the impact from softness in our online marketing business.
"Our strategic AI investments are yielding strong returns.
“Revenue from AI-powered businesses grew over 50% Y/Y to roughly RMB 10B in Q3 2025, laying a solid foundation for sustainable long-term growth."
Lincoln Kong, a bottom 14% analyst from Goldman Sachs maintains BIDU with a strong buy rating and raises their BIDU price target from $154.00 to $155.00, on Nov 19, 2025.
Ellie Jiang, a top 38% analyst from Macquarie upgrades BIDU to a buy rating and raises their BIDU price target from $91.00 to $176.00, on Oct 10, 2025.
Andy Yu, a bottom 38% analyst from DBS Bank upgrades BIDU to a strong buy rating and announces their BIDU price target of $177.00, on Sep 25, 2025.
You can dive deeper into what analysts are forecasting on the Baidu stock forecast page.
Metrics for Advanced BIDU Traders
BIDU Revenue
Last year, BIDU earnings were $1.26B. During the past five year, BIDU's earnings have gone up by -20.2% per year. This was slower than the Internet Content & Information industry average of 26.58%.
Last year, BIDU revenue was $18.32B. During the past five year, BIDU's revenue has gone up by 3.38% per year. This was slower than the Internet Content & Information industry average of 17.81%.
You can research BIDU's earnings and revenue performance here.
Are BIDU executives and large shareholders buying or selling the stock?
In the last 12 months, insiders at BIDU have not bought or sold any shares.
Dig into more about who owns BIDU shares here.
Can I rely on BIDU as an income stream?
No, Baidu doesn't provide an income stream by paying out dividends.
What others are saying about BIDU
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to learn what other community members have to say.
Step 5: Make your BIDU trade
There are two primary options:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are usually the easiest way to buy. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at a particular price limit, place a limit order.
Press the Open Trade button and your broker will place your order.
If you need additional info about investing in stocks on eToro, click the how to video below:
Step 6: Keep tabs on your BIDU position
Now that you own some shares in BIDU, you'll want to keep up with your shares.
Create a watchlist to get notified of the latest news about your BIDU stock.
BIDU Feed
How to Buy Stock in Baidu
To reiterate, here are the 6 steps to buy Baidu stock:
- Decide where to buy Baidu stock
- Sign up for your brokerage account
- Deposit money your investment account
- Research Baidu stock
- Make your BIDU trade
- Keep tabs on your BIDU position
If you need a place to buy stocks, eToro is our recommended option.
Get Started with eToro TodayIf you would like to monitor your new investment in Baidu, click below.
Related Stock Buying Guides
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.