NASDAQ: BIDU
Baidu Inc Stock

$128.31+2.24 (+1.78%)
Updated Dec 11, 2025
BIDU Price
$128.31
Fair Value Price
N/A
Market Cap
$43.51B
52 Week Low
$74.71
52 Week High
$149.51
P/E
39.24x
P/B
1.17x
P/S
2.44x
PEG
0.23x
Dividend Yield
N/A
Revenue
$18.32B
Earnings
$1.26B
Gross Margin
44.7%
Operating Margin
10.44%
Profit Margin
6.9%
Debt to Equity
0.59
Operating Cash Flow
N/A
Beta
1.21
Next Earnings
N/A
Ex-Dividend
N/A
Next Dividend
N/A

BIDU Overview

Baidu, Inc. provides online marketing and cloud services through an internet platform in the People's Republic of China. It operates in two segments, Baidu Core and iQIYI. The Baidu Core segment offers search-based, feed-based, and other online marketing services; cloud services; and products and other services from AI initiatives. This segment also operates Haokan, a user generated and professionally produced short videos platform. The iQIYI segment operates an online entertainment video platform that offers original, professionally produced, and partner-generated content. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.

Zen Rating

Our proven quant model uses 115 proprietary factors, including AI, to determine BIDU's potential to beat the market

CHold
  • Stocks with a Zen Rating of Hold (C) had an average return of +7.53% per year. Learn More

Zen Rating Component Grades

C
Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.

Industry: Internet Content & Information

Industry Rating
C
BIDU
Ranked
#38 of 52

Top Ranked Stocks in Industry

Name / TickerPriceZen Rating
$13.09A
$14.67A
$4.03A
View Top Internet Content & Information Stocks

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BIDU News

Overview

Due Diligence Score

Industry Average (30)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how BIDU scored across 33 valuation, financial, forecast, performance, and dividend due diligence checks.

Due Diligence Checks

BIDU ($128.31) is trading below its intrinsic value of $228.88, according to an updated version of Benjamin Graham's Formula from Chapter 11 of "The Intelligent Investor"
Below Benjamin Graham Formula Value Valuation
BIDU is good value based on its earnings relative to its share price (39.24x), compared to the US market average (45.84x)
P/E vs Market Valuation
BIDU is poor value based... subscribe to Premium to read more.
P/E vs Industry Valuation
There are 30 more BIDU due diligence checks available for Premium users.

Valuation

BIDU price to earnings (PE)

For valuing profitable companies with steady earnings

Company
39.24x
Industry
31.3x
Market
45.84x
BIDU is poor value based... subscribe to Premium to read more.
P/E vs Industry Valuation
BIDU is good value based... subscribe to Premium to read more.
P/E vs Market Valuation

BIDU price to book (PB)

For valuing companies that are loss-making or have lots of physical asset

Company
1.17x
Industry
8.28x
BIDU is good value based... subscribe to Premium to read more.
P/B vs Industry Valuation

BIDU price to earnings growth (PEG)

For valuing profitable companies with growth potential

BIDU is good value based... subscribe to Premium to read more.
PEG Value Valuation

BIDU's financial health

Profit margin

Revenue
$4.4B
Net Income
-$1.6B
Profit Margin
-36%
BIDU's profit margin has decreased... subscribe to Premium to read more.
Profit Margin Growth Financials

Assets to liabilities

Assets
$62.4B
Liabilities
$22.0B
Debt to equity
0.59
BIDU's short-term assets ($22.23B) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
BIDU's short-term assets ($22.23B) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
BIDU's debt relative to shareholder... subscribe to Premium to read more.
Shrinking Debt Financials
BIDU's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials

Cash flow

Operating
$213.9M
Investing
$313.6M
Financing
$636.5M

BIDU vs Internet Content & Information Stocks

TickerZen RatingMarket Cap1d %P/EP/B
BIDUC$43.51B+1.78%39.24x1.17x
RDDTB$44.25B-1.92%102.43x16.95x
TMEC$41.23B+0.28%17.84x3.55x
NBISD$23.74B+0.74%N/A4.93x
TWLOB$20.35B-0.54%312.19x2.58x

Baidu Stock FAQ

What is Baidu's quote symbol?

(NASDAQ: BIDU) Baidu trades on the NASDAQ under the ticker symbol BIDU. Baidu stock quotes can also be displayed as NASDAQ: BIDU.

If you're new to stock investing, here's how to buy Baidu stock.

What is the 52 week high and low for Baidu (NASDAQ: BIDU)?

(NASDAQ: BIDU) Baidu's 52-week high was $149.51, and its 52-week low was $74.71. It is currently -14.18% from its 52-week high and 71.74% from its 52-week low.

How much is Baidu stock worth today?

(NASDAQ: BIDU) Baidu currently has 2,713,000,000 outstanding shares. With Baidu stock trading at $128.31 per share, the total value of Baidu stock (market capitalization) is $43.51B.

Baidu stock was originally listed at a price of $12.25 in Aug 5, 2005. If you had invested in Baidu stock at $12.25, your return over the last 20 years would have been 947.09%, for an annualized return of 12.46% (not including any dividends or dividend reinvestments).

How much is Baidu's stock price per share?

(NASDAQ: BIDU) Baidu stock price per share is $128.31 today (as of Dec 11, 2025).

What is Baidu's Market Cap?

(NASDAQ: BIDU) Baidu's market cap is $43.51B, as of Dec 12, 2025.

Market cap (market capitalization) is the total market value of a publicly traded company's outstanding shares.

Baidu's market cap is calculated by multiplying BIDU's current stock price of $128.31 by BIDU's total outstanding shares of 2,713,000,000.
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Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.