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NASDAQ: BIDU
Baidu Inc Statistics & Facts

Key Baidu facts

Founded
2000
Headquarters
Beijing, China
Founders
Robin Li, Eric Xu
IPO Date
2005-08-05

Baidu User & Platform Stats

Baidu App Monthly Active Users

How many people use the Baidu app monthly?
Source:Baidu
MAUs
648M

Baidu App Daily Active Users (DAU)

How many people use the Baidu app daily?
Source:Baidu
DAUs
218M

Baidu Usage by Country

Which country uses Baidu the most?
Source:SimilarWeb
China
93.62%
Taiwan
1.3%
US
1.26%
Hong Kong
1.21%
Japan
0.58%
Other
2.02%

Baidu Visits

How big is Baidu?
Source:SimilarWeb
Visits
4.6B

Baidu Traffic Sources

Where does Baidu's traffic come from?
Source:SimilarWeb
Direct
81.08%
Search
14.2%
Referrals
4.33%
Mail
0.17%
Social
0.16%
Display ads
0.06%

Baidu Stats: iQIYI Content

What does iQIYI have?
Source:Baidu
PPC titles
40,000

Baidu Stats: iQIYI Subscribers

Is iQIYI big in China?
Source:Baidu
Total subscribers
103.1M
Total excluding trial memberships
102.4M

Baidu AI Stats

Baidu Market Share

Baidu Market Share (Global)

Is Baidu bigger than Google?
Baidu
0.45%
Google
93.37%
Bing
2.81%
Yahoo
1.13%
Yandex
0.85%
DuckDuckGo
0.52%

Baidu Market Share: China

Who are Baidu's competitors in China?
Baidu
55.8%
Bing
14.57%
Sogou
14.53%
Hansou
5.1%
Google
4.85%
Yandex
2.75%

Baidu Revenue Breakdown

Baidu Revenue by Source

How does Baidu make money?
Source:Baidu
Online marketing services (RMB)
74.71B
Other services (RMB)
48.96B

Baidu Revenue by Segment

Baidu stats breaking down the company's annual revenue by segment.
Source:Baidu
Baidu core (RMB)
95.43B
iQIYI (RMB)
28.99B

Baidu Core Revenue Breakdown

How much does Baidu make from online marketing and other segments in its core business?
Source:Baidu
Online marketing services
69.52B
Cloud services
17.72B
Interest
0
Other
8.19B

Baidu Stats: iQIYI Revenue Breakdown

iQIYI stats breaking down the platform's annual revenue by segment and service.
Source:Baidu
Online advertising services
5.33B
Membership services
17.71B
Content distribution
2.47B
Other
3.49B

Baidu Expense Statistics

Baidu Total Expenses

How much does Baidu spend on operations?
Source:Baidu
Costs and expenses (RMB)
107.76B

Baidu R&D Expenses

How much does Baidu spend on research and development (R&D)?
Source:Baidu
R&D expenses (RMB)
23.32B

Baidu Expenses by Segment

Baidu statistics breaking down the company's annual costs and expenses by operational segment.
Source:Baidu
Baidu core (RMB)
58.15B
iQIYI (RMB)
35.75B

Baidu Employee Statistics

Baidu Employees

How many employees does Baidu have?
Source:Baidu
Employees
41,300

Baidu Employees by Department

Baidu stats braking down the company's workforce by segment/function.
Source:Baidu
R&D
23,600
Sales and marketing
9200
Operation and service
5600
Management and administration
2900

Baidu Employees by Location

Baidu statistics breaking down the company's workforce by location.
Source:Baidu
Beijing
26,900
Rest of China, including Hong Kong, Macau and Taiwan
14,200
Outside China
200

Baidu Miscellaneous Stats & Facts

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