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NASDAQ: BIDU
Baidu Inc Statistics & Facts

Key Baidu facts

Founded
2000
Headquarters
Beijing, China
Founders
Robin Li, Eric Xu
IPO Date
2005-08-05

Baidu User & Usage Stats

Baidu App Daily Active Users (DAU)

How many people use the Baidu app daily?
Source:Baidu
DAUs
218M

Baidu Usage by Country

Which country uses Baidu the most?
Source:SimilarWeb
China
94.25%
United States
1.23%
Taiwan
1.09%
Hong Kong
1.06%
Japan
0.54%
Other
1.83%

Baidu Traffic

How often do people use Baidu?
Source:SimilarWeb
Visits
5.1B

Baidu Traffic Sources

Where does Baidu's traffic come from?
Source:SimilarWeb
Direct
84.53%
Search
10.41%
Referrals
4.54%
Social
0.23%
Mail
0.2%
Display ads
0.09%

Baidu Market Share

Baidu Market Share (Global)

What is Baidu's market share in the search engine segment?
Baidu
0.65%
Google
92.42%
Bing
3.45%
Yahoo
1.32%
Yandex
0.79%
DuckDuckGo
0.63%

Baidu Market Share: China

Baidu vs Google and other search engines by market share in China.
Baidu
63.17%
Bing
13.54%
Sogou
7.85%
Hansou
5.3%
Yandex
4.12%
Google
3.57%

Baidu Revenue Breakdown

Baidu Revenue by Source

How does Baidu make money?
Source:Baidu
Online marketing services (RMB)
80.7B
Other services (RMB)
43.8B

Baidu Revenue by Segment

Baidu stats breaking down the company's annual revenue by segment.
Source:Baidu
Baidu core (RMB)
95.16B
iQIYI (RMB)
30.55B

Baidu Core Revenue Breakdown

How much does Baidu make from online marketing and other segments in its core business?
Source:Baidu
Online marketing services
73.92B
Cloud services
15.07B
Interest
0
Other
6.17B

Baidu Stats: iQIYI Revenue Breakdown

iQIYI stats breaking down the platform's annual revenue by segment and service.
Source:Baidu
Online advertising services
7.07B
Membership services
16.71B
Content distribution
2.86B
Other
3.92B

Baidu Expense Statistics

Baidu Total Expenses

How much does Baidu spend on operations?
Source:Baidu
Costs and expenses (RMB)
113.98B

Baidu R&D Expenses

How much does Baidu spend on research and development (R&D)?
Source:Baidu
R&D expenses (RMB)
24.94B

Baidu Expenses by Segment

Baidu statistics breaking down the company's annual costs and expenses by operational segment.
Source:Baidu
Baidu core (RMB)
80.02B
iQIYI (RMB)
35.03B

Baidu Employee Statistics

Baidu Employees

How many employees does Baidu have?
Source:Baidu
Employees
45,500

Baidu Employees by Department

Baidu stats braking down the company's workforce by segment/function.
Source:Baidu
R&D
27,500
Sales and marketing
9800
Operation and service
5100
Management and administration
3100

Baidu Employees by Location

Baidu statistics breaking down the company's workforce by location.
Source:Baidu
Beijing
29,900
Rest of China
15,300
Outside China
300

Baidu Miscellaneous Stats & Facts

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