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NASDAQ: BIDU
Baidu Inc Statistics & Facts

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Key Baidu facts

Founded
2000
Headquarters
Beijing, China
Founders
Robin Li, Eric Xu
IPO Date
2005-08-05

Baidu User & Usage Stats

Baidu App Daily Active Users (DAU)

How many people use the Baidu app daily?
Source:Baidu
DAUs
202M

Baidu Usage by Country

Which country uses Baidu the most?
Source:SimilarWeb
China
94.86%
United States
1.19%
Taiwan
0.98%
Hong Kong
0.87%
Japan
0.42%

Baidu Traffic

How often do people use Baidu?
Source:SimilarWeb
Visits
5.81B

Baidu Traffic Sources

Where does Baidu's traffic come from?
Source:SimilarWeb
Direct
87.55%
Search
6.22%
Referrals
5.67%
Social
0.29%
Mail
0.25%
Display ads
0.03%

Baidu Market Share

Baidu Market Share (Global)

What is Baidu's market share in the search engine segment?
Baidu
1.3%
Google
92.41%
Bing
2.46%
Yahoo
1.48%
DuckDuckGo
0.6%
Yandex
0.55%

Baidu Market Share: China

Baidu vs Google and other search engines by market share in China.
Baidu
75.46%
Sogou
15.31%
Bing
2.58%
Hansou
2.54%
Google
2.35%
Shenma
1.58%

Baidu Revenue Breakdown

Baidu Revenue by Source

How does Baidu make money?
Source:Baidu
Online marketing services (RMB)
72.84B
Other services (RMB)
34.23B

Baidu Revenue by Segment

Baidu stats breaking down the company's annual revenue by segment.
Source:Baidu
Baidu core (RMB)
78.68B
iQIYI (RMB)
29.71B

Baidu Core Revenue Breakdown

How much does Baidu make from online marketing and other segments in its core business?
Source:Baidu
Online marketing services
66.28B
Cloud services
9.17B
Interest
0
Other
3.23B

Baidu Stats: iQIYI Revenue Breakdown

iQIYI stats breaking down the platform's annual revenue by segment and service.
Source:Baidu
Online advertising services
6.82B
Membership services
16.49B
Content distribution
2.66B
Other
3.73B

Baidu Expense Statistics

Baidu Total Expenses

How much does Baidu spend on operations?
Source:Baidu
Costs and expenses (RMB)
92.73B

Baidu R&D Expenses

How much does Baidu spend on research and development (R&D)?
Source:Baidu
R&D expenses (RMB)
19.51B

Baidu Expenses by Segment

Baidu statistics breaking down the company's annual costs and expenses by operational segment.
Source:Baidu
Baidu core (RMB)
58.15B
iQIYI (RMB)
35.75B

Baidu Employee Statistics

Baidu Employees

How many employees does Baidu have?
Source:Baidu
Employees
41,000

Baidu Employees by Department

Baidu stats braking down the company's workforce by segment/function.
Source:Baidu
R&D
24,000
Sales and marketing
10,000
Operation and service
4000
Management and administration
3000

Baidu Employees by Location

Baidu statistics breaking down the company's workforce by location.
Source:Baidu
Beijing
26,000
Rest of China
14,000
Outside China
300

Baidu Miscellaneous Stats & Facts

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