Baidu Statistics - Baidu Facts, Stats, Trends & Data (2024)

Key Baidu facts

Founded: 2000
Headquarters: Beijing, China
Founders: Robin Li, Eric Xu
IPO Date: 2005-08-05

Quick links

User & Platform Stats
Market Share
Revenue Breakdown
Expense Statistics
Employee Statistics
Miscellaneous Stats & Facts
How to buy Baidu stock

Baidu User & Platform Stats

Baidu App Monthly Active Users

How many people use the Baidu app monthly?

Source:Baidu

MAUs

667M

667 million people use the Baidu app monthly. [1]

Date: Mar 15, 2024

Baidu App Daily Active Users (DAU)

How many people use the Baidu app daily?

Source:Baidu

DAUs

218M

218 million people used Baidu daily in 2021, up from 202 million in 2020. [2]

Date: Mar 28, 2022

Over 80% of Baidu app users are logged in. [3]

Date: Mar 22, 2023

Baidu Usage by Country

Which country uses Baidu the most?

Source:SimilarWeb

China

95.36%

Hong Kong

1.36%

US

1.05%

Taiwan

0.73%

Singapore

0.36%

Other

1.13%

95.36% of Baidu users are in China. [4]

Last Accessed: Aug 10, 2024

Baidu Visits

How big is Baidu?

Source:SimilarWeb

Visits

2.5B

Baidu gets over 2 billion visits every month. [4]

Last Accessed: Aug 10, 2024

Baidu Traffic Sources

Where does Baidu's traffic come from?

Source:SimilarWeb

Direct

76.12%

Search

15.87%

Referrals

6.26%

Mail

0.01%

Social

0.01%

Display ads

1.73%

76.12% of traffic to Baidu.com comes from direct visits to the site. [4]

Last Accessed: Aug 10, 2024

Baidu Stats: iQIYI Content

What does iQIYI have?

Source:Baidu

PPC titles

40,000

iQIYI has over 40,000 original and licensed professionally produced titles in its library. [1]

Date: Mar 15, 2024

Baidu Stats: iQIYI Subscribers

Is iQIYI big in China?

Source:Baidu

Total subscribers

111.9M

Total excluding trial memberships

111.2M

iQIYI has 111.9 million subscribers. [1]

Date: Mar 15, 2024

Baidu Market Share

Baidu Market Share (Global)

Is Baidu bigger than Google?

Source:StatCounter

Baidu

0.91%

Google

91.04%

Bing

3.86%

Yandex

1.36%

Yahoo!

1.24%

DuckDuckGo

0.62%

Baidu's market share is 0.91% while Google's is 91.04%. [5]

Last Accessed: Aug 10, 2024

Baidu Market Share: China

Who are Baidu's competitors in China?

Source:StatCounter

Baidu

52.11%

Bing

31.53%

Haosou

7.21%

Sogou

4.36%

Shenma

1.88%

Google

1.83%

Baidu has a 52.11% market share in China whereas Google only has 1.83%. [6]

Last Accessed: Aug 10, 2024

Baidu Revenue Breakdown

Baidu Revenue by Source

How does Baidu make money?

Source:Baidu

Online marketing services (RMB)

81.2B

Other services (RMB)

53.4B

RMB81.203 billion (about $11.437 billion) of Baidu's RMB134.598 billion (about $18.958 billion) in 2023 revenue came from its online marketing services. [1]

Date: Mar 15, 2024

Baidu Revenue by Segment

Baidu stats breaking down the company's annual revenue by segment.

Source:Baidu

Baidu core (RMB)

103.47B

iQIYI (RMB)

31.87B

RMB103.465 billion (about $14.573 billion) of Baidu's RMB134.598 billion (about $18.958 billion) in 2023 revenue came from its core search business. [1]

Date: Mar 15, 2024

Baidu Core Revenue Breakdown

How much does Baidu make from online marketing and other segments in its core business?

Source:Baidu

Online marketing services

75.11B

Cloud services

18.72B

Interest

0

Other

9.64B

Baidu made approximately $10.579 billion from online marketing services in 2023. [1]

Date: Mar 15, 2024

Baidu Stats: iQIYI Revenue Breakdown

iQIYI stats breaking down the platform's annual revenue by segment and service.

Source:Baidu

Online advertising services

6.22B

Membership services

20.31B

Content distribution

2.46B

Other

2.88B

CHinese streaming service iQIYI made approximately $2.861 billion from memebrship services in 2023. [1]

Date: Mar 15, 2024

Baidu Expense Statistics

Baidu Total Expenses

How much does Baidu spend on operations?

Source:Baidu

Costs and expenses (RMB)

112.74B

Baidu's costs and expenses in 2023 amounted to approximately $15.88 billion. [1]

Date: Mar 15, 2024

Baidu R&D Expenses

How much does Baidu spend on research and development (R&D)?

Source:Baidu

R&D expenses (RMB)

24.19B

Baidu spent approximately $3.407 billion on R&D in 2023. [1]

Date: Mar 15, 2024

Baidu Employee Statistics

Baidu Employees

How many employees does Baidu have?

Source:Baidu

Employees

39,800

39,800 people were employed by Baidu at the end of 2023, down from 41.300 in 2022. [1]

Date: Mar 15, 2024

Baidu Employees by Department

Baidu stats braking down the company's workforce by segment/function.

Source:Baidu

R&D

21,800

Sales and marketing

8800

Operation and service

6000

Management and administration

3200

21,800 of Baidu's 39,800 employees at the end of 2023 were in R&D. [1]

Date: Mar 15, 2024

Baidu Employees by Location

Baidu statistics breaking down the company's workforce by location.

Source:Baidu

Beijing

26,300

Rest of China, including Hong Kong, Macau and Taiwan

13,300

Outside China

200

26,300 of Baidu's 39,800 employees at the end of 2023 were based in Beijing. [1]

Date: Mar 15, 2024

Baidu Miscellaneous Stats & Facts

Baidu had a $3.1 billion Hong Kong IPO in March 2021. [7]

Date: Mar 23, 2021

Baidu acquired mobile app store 91 Wireless for $1.9 billion in 2013. [8]

Date: Jul 23, 2013

iQIYI users watch an average of 9.4 billion hours of video content per month. [9]

Date: Mar 15, 2019

Each iQIYI user spends an average 1.6 hours per day watching video content in the mobile app. [9]

Date: Mar 15, 2019

Sources

1.

Baidu 2023 Annual Report

https://ir.baidu.com/static-files/6053f234-9dbd-4afb-b300-7fcba9cb6f27

Date: Mar 15, 2024

2.

Baidu 2021 Annual Report

https://ir.baidu.com/static-files/8fffa663-146f-4649-b0cd-342e6ee795ec

Date: Mar 28, 2022

3.

Baidu 2022 Annual Report

https://ir.baidu.com/node/13451/html

Date: Mar 22, 2023

4.

Last Accessed: Aug 10, 2024

5.

StatCounter

https://gs.statcounter.com/search-engine-market-share

Last Accessed: Aug 10, 2024

6.

StatCounter

https://gs.statcounter.com/search-engine-market-share/all/china

Last Accessed: Aug 10, 2024

7.

Yahoo

https://news.yahoo.com/chinas-baidu-debuts-hong-kong-020310632.html

Date: Mar 23, 2021

8.

Yahoo

https://news.yahoo.com/news/5-reasons-why-baidu-spent-130056809.html

Date: Jul 23, 2013

9.

Baidu 2018 Annual Report

https://ir.baidu.com/static-files/b22e554d-d929-4c21-92a4-d3e1fbc4da0b

Date: Mar 15, 2019

Key Baidu facts

Quick links

Baidu User & Platform Stats

Baidu App Monthly Active Users

How many people use the Baidu app monthly?

Baidu App Daily Active Users (DAU)

How many people use the Baidu app daily?

Baidu Usage by Country

Which country uses Baidu the most?

Baidu Visits

How big is Baidu?

Baidu Traffic Sources

Where does Baidu's traffic come from?

Baidu Stats: iQIYI Content

What does iQIYI have?

Baidu Stats: iQIYI Subscribers

Is iQIYI big in China?

Baidu Market Share

Baidu Market Share (Global)

Is Baidu bigger than Google?

Baidu Market Share: China

Who are Baidu's competitors in China?

Baidu Revenue Breakdown

Baidu Revenue by Source

How does Baidu make money?

Baidu Revenue by Segment

Baidu stats breaking down the company's annual revenue by segment.

Baidu Core Revenue Breakdown

How much does Baidu make from online marketing and other segments in its core business?

Baidu Stats: iQIYI Revenue Breakdown

iQIYI stats breaking down the platform's annual revenue by segment and service.

Baidu Expense Statistics

Baidu Total Expenses

How much does Baidu spend on operations?

Baidu R&D Expenses

How much does Baidu spend on research and development (R&D)?

Baidu Employee Statistics

Baidu Employees

How many employees does Baidu have?

Baidu Employees by Department

Baidu stats braking down the company's workforce by segment/function.

Baidu Employees by Location

Baidu statistics breaking down the company's workforce by location.

Baidu Miscellaneous Stats & Facts

Sources

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