How to Buy Applovin Stock
Applovin Corp
AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps in the United States and internationally.
Applovin stock last closed at $542.36, down 0.22% from the previous day, and has increased 50.34% in one year. It has overperformed other stocks in the Software - Application industry by 0.78 percentage points. Applovin stock is currently +170.5% from its 52-week low of $200.50, and -27.26% from its 52-week high of $745.61.
As of Jan 28, 2026, there are 307.63M shares of APP outstanding. The market value of APP is $166.84B. In the past 24 hours, 4.77M APP shares were traded.
How to Buy Applovin Stock
Not sure how to invest in Applovin stock? Here's how.
- Decide where to buy Applovin stock: You need to decide on a stock brokerage, but don't worry - we've tried dozens of stock brokerages and apps to help you choose where to buy Applovin stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit funds into your investment account: Pick your payment method and add your information.
- Research Applovin stock: The Applovin ticker symbol is APP. Is Applovin stock a good investment? Should you buy shares of APP? How do APP's underlying business fundamentals look? Do top analysts think Applovin is a good buy? Why has APP's stock price moved recently? (Hint: Our stock research tools can help you evaluate if APP is a good stock to buy).
- Place your APP trade: Decide if you will purchase APP shares at the current market price or use a limit order to purchase APP shares at a particular price.
- Get the latest scoop on your APP investment: Create a watchlist to monitor your new investment in Applovin shares.
Step 1: Decide where to buy Applovin stock
You need a brokerage account in order to access the NASDAQ market and buy APP shares.
Our favorite brokerage: eToro
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've picked the best brokerage, you need to fill out some personal info so you can invest in APP today.
How to Create a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal info to create a new brokerage account.
- Submit your information by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you have opened your account on our top ranked stock trading app, you can securely and quickly fund your account:
Check out this video walkthrough if you need help depositing money into your brokerage account.
Step 4: Research Applovin stock
Once you have identified the best place to buy Applovin stock, it's crucial to analyze their stock prior to buying, so you can wrap your head around the risk and opportunity.
Overview of key APP info
Fundamentals of Applovin
WallStreetZen was created to help everyday investors perform better fundamental analysis.
You can see all of the due diligence checks on APP's stock page.
Is APP stock undervalued or overvalued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge APP's fair value.
Using relative valuations methods:
- APP may be overvalued based on its P/E ratio of 64.88x, relative to Software - Application industry P/E ratio of 8.09x
- APP could be overvalued based on its P/B ratio of 113.2x, relative to Software - Application industry P/B ratio of 0.01x
- APP could be overvalued based on its PEG ratio of 1.57x
You can access more valuation research on APP's stock here.
A quick look at APP Financials
Pros:
- There are more short-term assets than short-term liabilities on the APP balance sheet.
- APP profit margin has gone up from 32.3% to 51.3% in the past year.
- APP's operating cash flow of $3.36B allows it to safely service it's debt of $3.51B.
- APP earnings of $3.34B is not enough to cover its interest payments.
Cons:
- APP has a relatively high debt to equity ratio of 3.3.
- There are more long-term liabilities than short-term assets on the APP balance sheet.
Do analysts think it's a good time to buy APP stock
Out of 17 sell side analysts who give forecasts on APP, the consensus analyst rating on Applovin is a Strong Buy
Please keep in mind that analyst forecasts are not recommendations, nor are they financial advice.
Latest APP Analyst Ratings
Mike Hickey, a top 6% analyst from Benchmark maintains APP with a strong buy rating and raises their APP price target from $700.00 to $775.00, on Dec 11, 2025.
Benchmark's Mike Hickey raised their price target on Applovin (NASDAQ: APP) by 10.7% from $700 to $775 on 2025/12/11. The analyst maintained their Strong Buy rating on the stock.
Following an assessment of AppLovin's Q3 2025 print and management's remarks at the UBS Global Technology and AI Conference and the Nasdaq's 53rd Investor Conference, Hickey said they believe the company's opportunities have improved.
Factors cited by the analyst for their bullish view included:
- Increasing e-commerce traction.
- A defined plan to scale AXON Ads self-serve.
- Growing Gen AI creative capabilities.
- Sustained margin durability.
Hickey noted that AppLovin remains one of their "Best Ideas."
Jason Bazinet, a top 4% analyst from Citigroup maintains APP with a strong buy rating and lowers their APP price target from $850.00 to $820.00, on Nov 12, 2025.
Eric Sheridan, a top 2% analyst from Goldman Sachs maintains APP with a hold rating and raises their APP price target from $630.00 to $720.00, on Nov 7, 2025.
Cory Carpenter, a top 36% analyst from JP Morgan maintains APP with a hold rating and raises their APP price target from $425.00 to $650.00, on Nov 6, 2025.
Nat Schindler, a top 28% analyst from ScotiaBank maintains APP with a buy rating and raises their APP price target from $575.00 to $750.00, on Nov 6, 2025.
You can dig deeper into what analysts are projecting on the Applovin stock forecast page.
APP Trading Indicators
How are APP Revenues/Earnings doing?
Last year, APP earnings were $2.83B. In the past two year, APP's earnings have increased by 419.3% per year. This was faster than the Software - Application industry average of 146.94%.
Last year, APP revenue was $5.52B. Over the past 4 year, APP's revenue has grown by 21.79% per year. This was slower than the Software - Application industry average of 22.06%.
Dive into APP's earnings and revenue performance here.
Are APP executives and large shareholders buying or selling the stock?
In the last year, insiders at APP have sold more shares than they have bought.
Victoria Valenzuela, CALO Corp. Secretary of APP, was the latest APP insider to sell. They sold $5,000,102.17 worth of APP shares on Dec 18, 2025.
Dig into more about who owns APP shares here.
Can I rely on APP as an income stream?
No, Applovin doesn't provide an income stream by paying out dividends.
What others are saying about APP
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to see what other traders have to say.
Step 5: Place your APP trade
There are two primary order types:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are generally the easiest way to buy. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at a particular dollar amount, place a limit order.
Hit the Open button and your broker will execute the order.
If you require additional assistance investing in stocks on eToro, watch the helpful video below:
Step 6: Get the latest scoop on your APP investment
Now that you own some shares in APP, you'll want to stay up-to-date on your company.
Start a watchlist to get the latest updates about your APP stock.
APP Feed
How to Buy Stock in Applovin
To reiterate, here are the 6 steps to buy Applovin stock:
- Decide where to buy Applovin stock
- Sign up for your brokerage account
- Deposit funds into your investment account
- Research Applovin stock
- Place your APP trade
- Get the latest scoop on your APP investment
If you are looking for a place to buy stocks, eToro is our favorite option.
Get Started with eToro TodayIf you would like to track your investment in Applovin, hit the button below to create your watchlist.
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