How to Buy Applovin Stock
Applovin Corp
AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps in the United States and internationally.
Applovin stock last closed at $501.00, up 3.26% from the previous day, and has increased 36.66% in one year. It has overperformed other stocks in the Software - Application industry by 0.81 percentage points. Applovin stock is currently +56.56% from its 52-week low of $320.00, and -32.81% from its 52-week high of $745.61.
As of May 15, 2026, there are 335.94M shares of APP outstanding. The market value of APP is $168.31B. In the past 24 hours, 5.34M APP shares were traded.
How to Buy Applovin Stock
Not sure how to invest in Applovin stock? Here's how.
- Decide where to buy Applovin stock: You need to decide on a stock brokerage, but don't worry - we've tried dozens of stock brokerages and apps to help you choose where to buy Applovin stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit funds into your investment account: Pick your payment method and add your information.
- Research Applovin stock: The Applovin ticker symbol is APP. Is Applovin stock a good investment? Should you buy shares of APP? How do APP's underlying business fundamentals look? Do top analysts think Applovin is a good buy? Why has APP's stock price moved recently? (Hint: Our stock research tools can help you evaluate if APP is a good stock to buy).
- Place your APP trade: Decide if you will purchase APP shares at the current market price or use a limit order to purchase APP shares at a particular price.
- Get the latest scoop on your APP investment: Create a watchlist to monitor your new investment in Applovin shares.
Step 1: Decide where to buy Applovin stock
You need a brokerage account in order to access the NASDAQ market and buy APP shares.
Our favorite brokerage: eToro
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've picked the best brokerage, you need to fill out some personal info so you can invest in APP today.
How to Create a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal info to create a new brokerage account.
- Submit your information by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you have opened your account on our top ranked stock trading app, you can securely and quickly fund your account:
Check out this video walkthrough if you need help depositing money into your brokerage account.
Step 4: Research Applovin stock
Once you have identified the best place to buy Applovin stock, it's crucial to analyze their stock prior to buying, so you can wrap your head around the risk and opportunity.
Overview of key APP info
Fundamentals of Applovin
WallStreetZen was created to help everyday investors perform better fundamental analysis.
You can see all of the due diligence checks on APP's stock page.
Is APP stock undervalued or overvalued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge APP's fair value.
Using relative valuations methods:
- APP may be overvalued based on its P/E ratio of 42.75x, relative to Software - Application industry P/E ratio of 42x
- APP could be overvalued based on its P/B ratio of 71.21x, relative to Software - Application industry P/B ratio of 4.81x
- APP could be overvalued based on its PEG ratio of 1.39x
You can access more valuation research on APP's stock here.
A quick look at APP Financials
Pros:
- There are more short-term assets than short-term liabilities on the APP balance sheet.
- APP profit margin has gone up from 51.8% to 64.3% in the past year.
- APP earnings of $4.84B is not enough to cover its interest payments.
- There are more short-term assets than long-term liabilities on the APP balance sheet.
- APP's operating cash flow of $4.43B allows it to safely service it's debt of $3.51B.
- Total APP debt is lower than 5 years ago, relative to shareholder equity.
Cons:
- APP has a relatively high debt to equity ratio of 2.26.
Do Wall Street analysts think it's a good time to buy APP stock
Out of 18 Equities analysts who give forecasts on APP, the consensus analyst rating on APP is a Strong Buy
It's important to note that analyst ratings are not recommendations, nor are they investment advice.
Latest APP Analyst Forecasts
James Callahan, a top 34% analyst from Piper Sandler maintains APP with a strong buy rating and raises their APP price target from $650.00 to $665.00, on May 7, 2026.
Bernie McTernan, a top 9% analyst from Needham reiterates APP with a buy rating and maintains their APP price target from $700.00 to $700.00, on May 7, 2026.
Clark Lampen, a top 14% analyst from BTIG reiterates APP with a strong buy rating and maintains their APP price target from $640.00 to $640.00, on May 7, 2026.
Joseph Bonner, a top 14% analyst from Argus Research initiates coverage on APP with a strong buy rating and announces their APP price target of $520.00, on Apr 14, 2026.
Argus Research's Joseph Bonner initiated their coverage on Applovin (NASDAQ: APP) with a Strong Buy rating and a $520 price target.
AppLovin is expected to report its Q1 2026 earnings on 2026/05/06.
Initiating their coverage, Bonner backgrounded that the stock has been hit by the AI-related "SaaSamageddon effect" that is unsettling investors.
For their part, the analyst focused on AppLovin's strong double-digit revenue growth profile and profit margin expansion.
The stock's valuation, which had been soaring, came back to earth on the negative market sentiment, presenting an entry point, Bonner argued.
Martin Yang, a top 4% analyst from Oppenheimer maintains APP with a buy rating and lowers their APP price target from $740.00 to $660.00, on Mar 5, 2026.
You can dig deeper into what analysts are saying on the Applovin stock forecast page.
APP Technical Indicators
How are APP Revenues/Earnings doing?
Last year, APP earnings were $3.96B. In the last two year, APP's earnings have gone up by 159.53% per year. This was faster than the Software - Application industry average of 53.69%.
Last year, APP revenue was $6.16B. In the past 5 year, APP's revenue has gone up by 27.99% per year. This was faster than the Software - Application industry average of 23.66%.
Find out more about APP's earnings and revenue performance here.
Are APP executives and large shareholders buying or selling the stock?
Over the last 12 months, executives and large shareholders at APP have sold more shares than they have bought.
Eduardo Vivas, Director of APP, was the latest APP insider to sell. They sold $45,581.76 worth of APP shares on Mar 16, 2026.
Learn more about who owns APP shares here.
Can I rely on APP as an income stream?
No, Applovin doesn't provide an income stream by paying out dividends.
APP Social Trading Data
One of the reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to learn what other community members have to say.
Step 5: Place your APP trade
There are two primary order types:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are mostly fine. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at a specific price limit, use a limit order.
Press the Open Trade button and your broker will place the order.
If you require more help with investing in stocks on eToro, watch the how to video below:
Step 6: Get the latest scoop on your APP investment
Now that you own some APP shares, you'll want to keep up with your investment.
Put APP on a watchlist to track the latest developments regarding your APP stock.
APP Feed
How to Buy Stock in Applovin
To summarize, here are the 6 steps to buy Applovin stock:
- Decide where to buy Applovin stock
- Sign up for your brokerage account
- Deposit funds into your investment account
- Research Applovin stock
- Place your APP trade
- Get the latest scoop on your APP investment
If you require a brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you want to get updates on your new investment in Applovin, add APP to your watchlist below.
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