Applovin Corporation, known as AppLovin, is a mobile technology company that enables developers to market, monetize, analyze, and publish their apps through its mobile advertising, marketing, and analytics platforms MAX, AppDiscovery, and SparkLabs. AppLovin operates Lion Studios, which works with game developers to promote and publish their mobile games. AppLovin also has large investments in various mobile game publishers. The company was founded in 2012 and is headquartered in Palo Alto, CA.