How to Buy Appfolio Stock
Appfolio Inc
AppFolio, Inc. , together with its subsidiaries, provides cloud business management solutions for the real estate industry.
Appfolio stock last closed at $224.52, down 2.99% from the previous day, and has decreased 14.84% in one year. It has overperformed other stocks in the Software - Application industry by 0.11 percentage points. Appfolio stock is currently +18.02% from its 52-week low of $190.24, and -31.14% from its 52-week high of $326.04.
There are currently 35.92M APPF shares outstanding. The market cap of APPF is $8.07B. In the last 24 hours, 305,000 APPF shares were traded.
How to Buy Appfolio Stock
Not sure how to invest in Appfolio stock? Here's how.
- Decide where to buy Appfolio stock: You need to choose a stock brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you decide where to buy Appfolio stock.
- Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
- Fund your brokerage account: Select your method of payment and add your information.
- Evaluate Appfolio stock: The Appfolio ticker symbol is APPF. Is Appfolio stock a good investment? Should you buy shares of APPF? How do APPF's underlying business fundamentals look? Do top analysts think Appfolio is a good buy? Why has APPF's stock price moved recently? (Hint: Our stock market research website can help you understand if APPF is a good stock to buy).
- Place your APPF buy order: Decide if you will purchase APPF shares at the current market price or use a limit order to purchase APPF shares at a particular price.
- Keep tabs on your APPF position: Create a watchlist to keep track of your new investment in Appfolio shares.
Step 1: Decide where to buy Appfolio stock
You will need a brokerage account to access the NASDAQ market and buy APPF shares.
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Open eToro AccountStep 2: Open a brokerage account
Now that you've selected your brokerage, you need to fill out some personal information so you can invest in APPF today.
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- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
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Step 3: Fund your brokerage account
Now that you've opened your account on the best stock trading app for beginners, your next step is to transfer the money for your investment:
Watch the walkthrough below for more details transferring funds into your investment account.
Step 4: Evaluate Appfolio stock
After you have figured out the best place to buy Appfolio stock, it's critical to evaluate their stock prior to investing, so you actually wrap your head around the risk as well as the opportunity.
Appfolio shares quick numbers
APPF Due Diligence Checks
WallStreetZen was designed to help everyday investors perform more accurate fundamental analysis in less time.
You can see all of the due diligence checks on APPF's stock page.
What is the fair value of APPF stock?
Analysts use many financial metrics, analyses, models, and charts to gauge APPF's true value.
Using relative valuations ratios:
- APPF may be overvalued based on its P/E ratio of 39.88x, relative to Software - Application industry P/E ratio of 8.47x
- APPF may be overvalued based on its P/B ratio of 16.17x, relative to Software - Application industry P/B ratio of 0.01x
- APPF could be overvalued based on its PEG ratio of 5.01x
You can do more valuation analysis on APPF's stock here.
Is APPF a healthy company?
Passed Financial Due Diligence Checks:
- APPF earnings of $142.65M is not sufficient to cover its interest payments.
- APPF profit margin has gone up from 17.3% to 22.5% in the past year.
- APPF has a low debt to equity ratio of 0.28.
- There are more short-term assets than long-term liabilities on the APPF balance sheet.
- APPF's operating cash flow of $213.68M allows it to safely service it's debt of $34.53M.
- Total APPF debt is lower than 5 years ago, relative to shareholder equity.
- There are more short-term assets than short-term liabilities on the APPF balance sheet.
Is Appfolio stock a Buy, Hold, or Sell, according to analysts?
Out of 6 Equities analysts who give recommendations on APPF, the consensus analyst rating on APPF is a Strong Buy
It's important to note that analyst ratings are not stock recommendations, nor are they financial advice.
Most Recent APPF Analyst Upgrades/Downgrades
Brent A. Bracelin, a top 3% analyst from Piper Sandler upgrades APPF to a strong buy rating and raises their APPF price target from $240.00 to $350.00, on Aug 1, 2025.
Piper Sandler's Brent A. Bracelin upgraded their rating on Appfolio (NASDAQ: APPF) from Hold to Strong Buy on 2025/08/01. The analyst also raised their price target by 45.8% from $240 to $350.
AppFolio reported its Q2 2025 earnings.
The highlight of the print was the 19% revenue growth acceleration, Bracelin told readers.
The analyst added that the appointment of CFO Tim Eaton "removes a layer of uncertainty on the name."
Bracelin expressed "more optimism" regarding AppFolio's short-term prospects and sees a favorable risk/reward at current levels.
Earnings Report
For Q2 2025, AppFolio reported:
- EPS of $1.38, which beat the Zacks Consensus Estimate of $1.28 and, by 23.2%, Q2 2024’s $1.12.
- Revenue of $235.58M, which beat the Zacks Consensus Estimate by 1.91% and, by 19%, Q2 2024’s $197.38M.
For FY 2025, management guided:
- Revenue of $935M to $945M.
President & CEO Shane Trigg commented: "Our Q2 results reflect that we continue to win in the market.
“Our customers are seeing tangible performance benefits by adopting our central, AI-native platform, with 96% of customers having used one or more of our AI-powered solutions.
“AppFolio is proving to be a competitive advantage for ambitious property management businesses.”
You can dig deeper into what analysts are saying on the Appfolio stock forecast page.
Metrics for Advanced APPF Traders
APPF Growth Numbers
Last year, APPF earnings were $203.74M. Over the past 5 year, APPF's earnings have increased by 3.41% per year. This was slower than the Software - Application industry average of 137.1%.
Last year, APPF revenue was $906.29M. During the past five year, APPF's revenue has increased by 24.34% per year. This was faster than the Software - Application industry average of 21.97%.
You can research APPF's earnings and revenue performance here.
Who is buying/selling APPF?
In the last 12 months, executives and large shareholders at APPF have sold more shares than they have bought.
Elizabeth Erin Barat, Chief People Officer of APPF, was the latest APPF insider to sell. They sold $234,690.30 worth of APPF shares on Dec 10, 2025.
Learn more about who owns APPF shares here.
Does APPF stock generate passive income?
No, Appfolio doesn't provide an income stream by paying out dividends.
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Step 5: Place your APPF buy order
There are two main types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are generally the best for newer investors. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at a specific price limit, use a limit order.
Press the Open button and your broker will place your order.
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Step 6: Keep tabs on your APPF position
Now that you own some shares in APPF, you'll want to keep up with your new company.
Make a watchlist to see the latest developments about your APPF stock.
APPF Feed
How to Buy Stock in Appfolio
To reiterate, here are the 6 steps for buying Appfolio stock:
- Decide where to buy Appfolio stock
- Open a brokerage account
- Fund your brokerage account
- Evaluate Appfolio stock
- Place your APPF buy order
- Keep tabs on your APPF position
If you are looking for a brokerage account, eToro is our recommended option.
Get Started with eToro TodayIf you want to get notifications regarding your investment in Appfolio, create a watchlist today.
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