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NASDAQ: APPF
Appfolio Inc Stock Ownership - Who owns Appfolio?

OverviewForecastEarningsRevenueDividendOwnership

Insider buying vs selling

Have Appfolio Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
William Shane TriggChief Executive Officer2026-02-172,102$168.98
$355.20kSell
William Shane TriggChief Executive Officer2026-02-17160$170.86
$27.34kSell
William Shane TriggChief Executive Officer2026-02-17120$178.30
$21.40kSell
William Shane TriggChief Executive Officer2026-02-17240$172.25
$41.34kSell
William Shane TriggChief Executive Officer2026-02-17320$167.04
$53.45kSell
William Shane TriggChief Executive Officer2026-02-17120$173.22
$20.79kSell
William Shane TriggChief Executive Officer2026-02-17399$174.59
$69.66kSell
William Shane TriggChief Executive Officer2026-02-171$175.10
$175.10Sell
William Shane TriggChief Executive Officer2026-02-17120$176.29
$21.15kSell
William Shane TriggChief Executive Officer2026-02-171,999$168.21
$336.25kSell

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Net Insider Buy/Sell (L12M) Ownership

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APPF Shareholders

What type of owners hold Appfolio Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Vanguard Group Inc7.11%2,560,460$406.27MInstitution
Blackrock Inc6.58%2,368,348$375.79MInstitution
Marc Stad6.46%2,326,716$369.18MInsider
Brian Donahoo6.12%2,202,298$349.44MInsider
Keenan Capital LLC4.97%1,788,857$283.84MInsider
Maurice J. Duca4.94%1,779,261$282.32MInsider
Principal Financial Group Inc3.46%1,245,949$197.69MInstitution
Charles J. Keenan Iv3.19%1,147,472$182.07MInsider
Ashe Capital Management LP3.00%1,077,915$171.03MInstitution
State Street Corp1.91%685,656$108.79MInstitution

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APPF vs App Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
APPF58.20%33.71%Net SellingNet Buying
PCTY76.59%23.41%Net SellingNet Selling
COMP66.82%27.25%Net SellingNet Selling
OTEX73.77%0.00%
FROG79.60%20.40%Net SellingNet Selling
View Top App Stocks

Appfolio Stock Ownership FAQ

Who owns Appfolio?

Appfolio (NASDAQ: APPF) is owned by 58.20% institutional shareholders, 33.71% Appfolio insiders, and 8.08% retail investors. Marc Stad is the largest individual Appfolio shareholder, owning 2.33M shares representing 6.46% of the company. Marc Stad's Appfolio shares are currently valued at $367.92M.

If you're new to stock investing, here's how to buy Appfolio stock.
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