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NASDAQ: APPF
Appfolio Inc Stock Ownership - Who owns Appfolio?

OverviewForecastEarningsRevenueDividendOwnership

Insider buying vs selling

Have Appfolio Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
William Shane TriggChief Executive Officer2026-02-172,102$168.98
$355.20kSell
William Shane TriggChief Executive Officer2026-02-17160$170.86
$27.34kSell
William Shane TriggChief Executive Officer2026-02-17120$178.30
$21.40kSell
William Shane TriggChief Executive Officer2026-02-17240$172.25
$41.34kSell
William Shane TriggChief Executive Officer2026-02-17320$167.04
$53.45kSell
William Shane TriggChief Executive Officer2026-02-17120$173.22
$20.79kSell
William Shane TriggChief Executive Officer2026-02-17399$174.59
$69.66kSell
William Shane TriggChief Executive Officer2026-02-171$175.10
$175.10Sell
William Shane TriggChief Executive Officer2026-02-17120$176.29
$21.15kSell
William Shane TriggChief Executive Officer2026-02-171,999$168.21
$336.25kSell

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Net Insider Buy/Sell (L12M) Ownership

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APPF Shareholders

What type of owners hold Appfolio Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Vanguard Group Inc7.11%2,560,460$482.03MInstitution
Blackrock Inc6.58%2,368,348$445.87MInstitution
Marc Stad6.46%2,326,716$438.03MInsider
Brian Donahoo6.12%2,202,298$414.60MInsider
Keenan Capital LLC4.97%1,788,857$336.77MInsider
Maurice J. Duca4.94%1,779,261$334.96MInsider
Principal Financial Group Inc3.46%1,245,949$234.56MInstitution
Charles J. Keenan Iv3.19%1,147,472$216.02MInsider
Ashe Capital Management LP3.00%1,077,915$202.93MInstitution
State Street Corp1.91%685,656$129.08MInstitution

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APPF vs App Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
APPF58.20%33.63%Net SellingNet Buying
COMP66.82%27.23%Net SellingNet Selling
CWAN87.81%12.19%Net SellingNet Selling
OTEX73.77%0.00%
TTAN46.57%53.43%Net SellingNet Selling
View Top App Stocks

Appfolio Stock Ownership FAQ

Who owns Appfolio?

Appfolio (NASDAQ: APPF) is owned by 58.20% institutional shareholders, 33.63% Appfolio insiders, and 8.17% retail investors. Marc Stad is the largest individual Appfolio shareholder, owning 2.33M shares representing 6.46% of the company. Marc Stad's Appfolio shares are currently valued at $441.84M.

If you're new to stock investing, here's how to buy Appfolio stock.
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