NASDAQ: APPF
Appfolio Inc Stock Ownership - Who owns Appfolio?

Insider buying vs selling

Have Appfolio Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Matthew S. MazzaChief Trust Officer2025-09-151,636$276.98
$453.14kSell
Matthew S. MazzaChief Trust Officer2025-09-111,364$280.77
$382.97kSell
William Shane TriggChief Executive Officer2025-09-101,400$278.63
$390.08kSell
William Shane TriggChief Executive Officer2025-09-10444$276.72
$122.86kSell
William Shane TriggChief Executive Officer2025-09-102,156$275.90
$594.84kSell
Janet KerrDirector2025-09-081,460$285.24
$416.45kSell
Janet KerrDirector2025-09-081,040$284.76
$296.15kSell
Maurice J. Duca10% Owner2025-08-272,048$275.38
$563.98kSell
Maurice J. Duca10% Owner2025-08-27100$277.50
$27.75kSell
Maurice J. Duca10% Owner2025-08-27100$277.50
$27.75kSell

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Net Insider Buy/Sell (L12M) Ownership

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APPF Shareholders

What type of owners hold Appfolio Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Vanguard Group Inc6.70%2,403,717$566.58MInstitution
Blackrock Inc6.57%2,356,065$555.35MInstitution
Marc Stad6.49%2,326,716$548.43MInsider
Brian Donahoo6.14%2,202,298$519.10MInsider
Keenan Capital LLC4.99%1,788,857$421.65MInsider
Maurice J. Duca4.49%1,608,905$379.23MInsider
Ashe Capital Management LP3.71%1,331,260$313.79MInstitution
Charles J. Keenan Iv3.20%1,147,472$270.47MInsider
Principal Financial Group Inc2.32%832,891$196.32MInstitution
William Blair Investment Management LLC2.05%733,428$172.88MInstitution

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APPF vs App Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
APPF57.21%31.76%Net SellingNet Selling
ESTC57.79%42.21%Net SellingNet Selling
TTAN43.25%56.75%Net SellingNet Selling
OTEX71.97%0.00%
NICE59.95%0.00%

Appfolio Stock Ownership FAQ

Who owns Appfolio?

Appfolio (NASDAQ: APPF) is owned by 57.21% institutional shareholders, 31.76% Appfolio insiders, and 11.03% retail investors. Marc Stad is the largest individual Appfolio shareholder, owning 2.33M shares representing 6.48% of the company. Marc Stad's Appfolio shares are currently valued at $591.99M.

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