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NASDAQ: APPF
Appfolio Inc Stock Ownership - Who owns Appfolio?

OverviewForecastEarningsRevenueDividendOwnership

Insider buying vs selling

Have Appfolio Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Elizabeth Erin BaratChief People Officer2025-12-101,014$231.45
$234.69kSell
Timothy Mathias EatonChief Financial Officer2025-11-24517$228.34
$118.05kSell
William Shane TriggChief Executive Officer2025-11-17440$237.31
$104.42kSell
William Shane TriggChief Executive Officer2025-11-17711$238.32
$169.45kSell
William Shane TriggChief Executive Officer2025-11-17149$247.35
$36.86kSell
William Shane TriggChief Executive Officer2025-11-1780$244.56
$19.56kSell
William Shane TriggChief Executive Officer2025-11-17240$243.63
$58.47kSell
William Shane TriggChief Executive Officer2025-11-17280$242.54
$67.91kSell
William Shane TriggChief Executive Officer2025-11-17600$241.65
$144.99kSell
William Shane TriggChief Executive Officer2025-11-17894$240.49
$215.00kSell

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Net Insider Buy/Sell (L12M) Ownership

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APPF Shareholders

What type of owners hold Appfolio Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Vanguard Group Inc6.85%2,458,994$557.16MInstitution
Blackrock Inc6.72%2,412,947$546.73MInstitution
Marc Stad6.48%2,326,716$527.19MInsider
Brian Donahoo6.13%2,202,298$499.00MInsider
Keenan Capital LLC4.98%1,788,857$405.32MInsider
Maurice J. Duca4.93%1,772,239$401.55MInsider
Ashe Capital Management LP3.71%1,331,260$301.64MInstitution
Principal Financial Group Inc3.25%1,166,752$264.36MInstitution
Charles J. Keenan Iv3.19%1,147,472$259.99MInsider
State Street Corp1.89%678,071$153.64MInstitution

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APPF vs App Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
APPF55.68%33.59%Net SellingNet Selling
ESTC58.25%41.75%Net SellingNet Selling
PCTY75.83%24.17%Net SellingNet Selling
LYFT80.59%19.41%Net SellingNet Selling
DSGX75.68%0.00%
View Top App Stocks

Appfolio Stock Ownership FAQ

Who owns Appfolio?

Appfolio (NASDAQ: APPF) is owned by 55.68% institutional shareholders, 33.59% Appfolio insiders, and 10.72% retail investors. Marc Stad is the largest individual Appfolio shareholder, owning 2.33M shares representing 6.48% of the company. Marc Stad's Appfolio shares are currently valued at $518.42M.

If you're new to stock investing, here's how to buy Appfolio stock.
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