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NASDAQ: APPF
Appfolio Inc Stock Ownership - Who owns Appfolio?

OverviewForecastEarningsRevenueDividendOwnership

Insider buying vs selling

Have Appfolio Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Maurice J. Duca10% Owner2026-07-163,200$180.34
$577.09kSell
Maurice J. Duca10% Owner2026-07-16372$181.40
$67.48kSell
Maurice J. Duca10% Owner2026-07-162,400$181.95
$436.68kSell
Maurice J. Duca10% Owner2026-07-163,128$180.32
$564.04kSell
Maurice J. Duca10% Owner2026-07-161,600$180.00
$288.00kSell
Maurice J. Duca10% Owner2026-07-15360$180.03
$64.81kSell
Maurice J. Duca10% Owner2026-07-15102$180.03
$18.36kSell
Maurice J. Duca10% Owner2026-07-15225$180.03
$40.51kSell
Maurice J. Duca10% Owner2026-07-133,500$180.15
$630.53kSell
Maurice J. Duca10% Owner2026-07-135,600$180.15
$1.01MSell

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Net Insider Buy/Sell (L12M) Ownership

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APPF Shareholders

What type of owners hold Appfolio Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Blackrock Inc7.20%2,547,098$457.79MInstitution
Marc Stad6.58%2,326,716$418.18MInsider
Brian Donahoo6.23%2,202,298$395.82MInsider
Keenan Capital LLC5.06%1,788,857$321.51MInsider
Maurice J. Duca4.94%1,746,174$313.84MInsider
Principal Financial Group Inc4.26%1,505,882$270.65MInstitution
Vanguard Portfolio Management LLC4.20%1,485,373$266.97MInstitution
Charles J. Keenan Iv3.25%1,147,472$206.24MInsider
Vanguard Capital Management LLC2.96%1,047,945$188.35MInstitution
Ashe Capital Management LP2.96%1,047,915$188.34MInstitution

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APPF vs App Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
APPF61.10%34.19%Net SellingNet Selling
DSGX80.05%0.00%
DUOL77.89%22.11%Net BuyingNet Buying
ESTC58.12%41.88%Net SellingNet Selling
NICE54.28%0.40%Net BuyingNet Buying
View Top App Stocks

Appfolio Stock Ownership FAQ

Who owns Appfolio?

Appfolio (NASDAQ: APPF) is owned by 61.10% institutional shareholders, 34.19% Appfolio insiders, and 4.71% retail investors. Marc Stad is the largest individual Appfolio shareholder, owning 2.33M shares representing 6.58% of the company. Marc Stad's Appfolio shares are currently valued at $416.69M.

If you're new to stock investing, here's how to buy Appfolio stock.
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