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NASDAQ: APPF
Appfolio Inc Stock Ownership - Who owns Appfolio?

OverviewForecastEarningsRevenueDividendOwnership

Insider buying vs selling

Have Appfolio Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
William Shane TriggChief Executive Officer2026-05-15662$153.85
$101.85kSell
William Shane TriggChief Executive Officer2026-05-151,436$151.68
$217.81kSell
William Shane TriggChief Executive Officer2026-05-151,486$152.70
$226.91kSell
Elizabeth Erin BaratChief People Officer2026-05-121,978$158.12
$312.76kSell
William Shane TriggChief Executive Officer2026-05-10985$166.59
$164.09kSell
William Shane TriggChief Executive Officer2026-05-10599$166.59
$99.79kSell
Elizabeth Erin BaratChief People Officer2026-05-10142$166.59
$23.66kSell
Elizabeth Erin BaratChief People Officer2026-05-10102$166.59
$16.99kSell
Elizabeth Erin BaratChief People Officer2026-05-10146$166.59
$24.32kSell
Elizabeth Erin BaratChief People Officer2026-05-10110$166.59
$18.32kSell

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Net Insider Buy/Sell (L12M) Ownership

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APPF Shareholders

What type of owners hold Appfolio Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Blackrock Inc7.20%2,547,098$444.80MInstitution
Marc Stad6.58%2,326,716$406.31MInsider
Brian Donahoo6.23%2,202,298$384.59MInsider
Keenan Capital LLC5.06%1,788,857$312.39MInsider
Maurice J. Duca5.03%1,779,261$310.71MInsider
Principal Financial Group Inc4.26%1,505,882$262.97MInstitution
Vanguard Portfolio Management LLC4.20%1,485,373$259.39MInstitution
Charles J. Keenan Iv3.25%1,147,472$200.38MInsider
Vanguard Capital Management LLC2.96%1,047,945$183.00MInstitution
Ashe Capital Management LP2.96%1,047,915$183.00MInstitution

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APPF vs App Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
APPF60.90%34.28%Net SellingNet Selling
PEGA53.25%46.75%Net SellingNet Selling
ZETA72.60%21.90%Net SellingNet Selling
OTEX78.63%0.00%
NICE54.28%0.28%Net SellingNet Selling
View Top App Stocks

Appfolio Stock Ownership FAQ

Who owns Appfolio?

Appfolio (NASDAQ: APPF) is owned by 60.90% institutional shareholders, 34.28% Appfolio insiders, and 4.82% retail investors. Marc Stad is the largest individual Appfolio shareholder, owning 2.33M shares representing 6.58% of the company. Marc Stad's Appfolio shares are currently valued at $386.86M.

If you're new to stock investing, here's how to buy Appfolio stock.
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