NASDAQ: APPF
Appfolio Inc Stock Ownership - Who owns Appfolio?

Insider buying vs selling

Have Appfolio Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Maurice J. Duca10% Owner2026-07-075,600$180.41
$1.01MSell
Maurice J. Duca10% Owner2026-07-071,600$180.00
$288.00kSell
Maurice J. Duca10% Owner2026-07-073,500$180.38
$631.33kSell
Timothy Mathias EatonChief Financial Officer2026-06-12300$161.83
$48.55kSell
Timothy Mathias EatonChief Financial Officer2026-06-12200$156.35
$31.27kSell
Timothy Mathias EatonChief Financial Officer2026-06-12200$157.41
$31.48kSell
Timothy Mathias EatonChief Financial Officer2026-06-12200$154.66
$30.93kSell
Timothy Mathias EatonChief Financial Officer2026-06-121,685$161.16
$271.55kSell
Evan PickeringGeneral Counsel2026-06-12160$153.38
$24.54kSell
Evan PickeringGeneral Counsel2026-06-12101$155.94
$15.75kSell

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Net Insider Buy/Sell (L12M) Ownership

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APPF Shareholders

What type of owners hold Appfolio Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Blackrock Inc7.20%2,547,098$447.22MInstitution
Marc Stad6.58%2,326,716$408.52MInsider
Brian Donahoo6.23%2,202,298$386.68MInsider
Keenan Capital LLC5.06%1,788,857$314.09MInsider
Maurice J. Duca5.00%1,768,561$310.52MInsider
Principal Financial Group Inc4.26%1,505,882$264.40MInstitution
Vanguard Portfolio Management LLC4.20%1,485,373$260.80MInstitution
Charles J. Keenan Iv3.25%1,147,472$201.47MInsider
Vanguard Capital Management LLC2.96%1,047,945$184.00MInstitution
Ashe Capital Management LP2.96%1,047,915$183.99MInstitution

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APPF vs App Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
APPF61.10%34.25%Net SellingNet Selling
NICE54.28%0.40%Net BuyingNet Buying
DSGX80.05%0.00%
ESTC58.12%41.88%Net SellingNet Selling
DUOL77.89%22.11%Net BuyingNet Buying

Appfolio Stock Ownership FAQ

Who owns Appfolio?

Appfolio (NASDAQ: APPF) is owned by 61.10% institutional shareholders, 34.25% Appfolio insiders, and 4.65% retail investors. Marc Stad is the largest individual Appfolio shareholder, owning 2.33M shares representing 6.58% of the company. Marc Stad's Appfolio shares are currently valued at $418.58M.

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