NASDAQ: APPF
Appfolio Inc Stock Ownership - Who owns Appfolio?

Insider buying vs selling

Have Appfolio Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
William Shane TriggChief Executive Officer2025-08-153,012$264.98
$798.12kSell
Maurice J. Duca10% Owner2025-08-12300$276.57
$82.97kSell
Maurice J. Duca10% Owner2025-08-12524$281.05
$147.27kSell
Maurice J. Duca10% Owner2025-08-12100$277.72
$27.77kSell
Maurice J. Duca10% Owner2025-08-12367$276.51
$101.48kSell
Maurice J. Duca10% Owner2025-08-121,314$275.06
$361.43kSell
Maurice J. Duca10% Owner2025-08-12100$281.05
$28.11kSell
Maurice J. Duca10% Owner2025-08-12100$277.72
$27.77kSell
Maurice J. Duca10% Owner2025-08-122,000$275.05
$550.10kSell
Maurice J. Duca10% Owner2025-08-1219$281.05
$5.34kSell

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Net Insider Buy/Sell (L12M) Ownership

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APPF Shareholders

What type of owners hold Appfolio Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Vanguard Group Inc6.70%2,403,717$661.79MInstitution
Blackrock Inc6.57%2,356,065$648.67MInstitution
Marc Stad6.49%2,326,716$640.59MInsider
Brian Donahoo6.14%2,202,298$606.34MInsider
Keenan Capital LLC4.99%1,788,857$492.51MInsider
Maurice J. Duca4.53%1,625,505$447.53MInsider
Ashe Capital Management LP3.71%1,331,260$366.52MInstitution
Charles J. Keenan Iv3.20%1,147,472$315.92MInsider
Principal Financial Group Inc2.32%832,891$229.31MInstitution
William Blair Investment Management LLC2.05%733,428$201.93MInstitution

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APPF vs App Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
APPF57.27%31.89%Net SellingNet Selling
PCTY76.62%23.38%Net SellingNet Selling
PCOR35.81%64.19%Net SellingNet Selling
SRAD18.53%0.00%
TTAN42.69%57.31%Net SellingNet Selling

Appfolio Stock Ownership FAQ

Who owns Appfolio?

Appfolio (NASDAQ: APPF) is owned by 57.27% institutional shareholders, 31.89% Appfolio insiders, and 10.84% retail investors. Marc Stad is the largest individual Appfolio shareholder, owning 2.33M shares representing 6.49% of the company. Marc Stad's Appfolio shares are currently valued at $640.59M.

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