NASDAQ: APPF
Appfolio Inc Stock Ownership - Who owns Appfolio?

Insider buying vs selling

Have Appfolio Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Matthew S. MazzaChief Trust Officer2025-09-151,636$276.98
$453.14kSell
Matthew S. MazzaChief Trust Officer2025-09-111,364$280.77
$382.97kSell
William Shane TriggChief Executive Officer2025-09-102,156$275.90
$594.84kSell
William Shane TriggChief Executive Officer2025-09-101,400$278.63
$390.08kSell
William Shane TriggChief Executive Officer2025-09-10444$276.72
$122.86kSell
Janet KerrDirector2025-09-081,460$285.24
$416.45kSell
Janet KerrDirector2025-09-081,040$284.76
$296.15kSell
Maurice J. Duca10% Owner2025-08-27352$276.13
$97.20kSell
Maurice J. Duca10% Owner2025-08-27900$275.40
$247.86kSell
Maurice J. Duca10% Owner2025-08-27100$277.50
$27.75kSell

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Net Insider Buy/Sell (L12M) Ownership

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APPF Shareholders

What type of owners hold Appfolio Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Vanguard Group Inc6.70%2,403,717$664.05MInstitution
Blackrock Inc6.57%2,356,065$650.89MInstitution
Marc Stad6.49%2,326,716$642.78MInsider
Brian Donahoo6.14%2,202,298$608.41MInsider
Keenan Capital LLC4.99%1,788,857$494.19MInsider
Maurice J. Duca4.49%1,608,905$444.48MInsider
Ashe Capital Management LP3.71%1,331,260$367.77MInstitution
Charles J. Keenan Iv3.20%1,147,472$317.00MInsider
Principal Financial Group Inc2.32%832,891$230.09MInstitution
William Blair Investment Management LLC2.05%733,428$202.62MInstitution

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APPF vs App Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
APPF57.29%31.82%Net SellingNet Selling
PEGA53.70%46.30%Net SellingNet Selling
MNDY81.81%0.00%
OTEX71.97%0.00%
LYFT81.18%18.82%Net SellingNet Selling

Appfolio Stock Ownership FAQ

Who owns Appfolio?

Appfolio (NASDAQ: APPF) is owned by 57.29% institutional shareholders, 31.82% Appfolio insiders, and 10.90% retail investors. Marc Stad is the largest individual Appfolio shareholder, owning 2.33M shares representing 6.49% of the company. Marc Stad's Appfolio shares are currently valued at $643.92M.

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