NASDAQ: APPF
Appfolio Inc Stock Ownership - Who owns Appfolio?

Insider buying vs selling

Have Appfolio Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Evan PickeringGeneral Counsel2025-11-14334$243.67
$81.39kSell
William Shane TriggChief Executive Officer2025-11-10203$254.96
$51.76kSell
Evan PickeringGeneral Counsel2025-11-1059$256.96
$15.16kSell
Evan PickeringGeneral Counsel2025-11-1027$256.96
$6.94kSell
Timothy Mathias EatonChief Financial Officer2025-11-1075$254.96
$19.12kSell
Timothy Mathias EatonChief Financial Officer2025-11-1070$254.96
$17.85kSell
Timothy Mathias EatonChief Financial Officer2025-11-10124$254.96
$31.62kSell
Timothy Mathias EatonChief Financial Officer2025-11-10159$254.96
$40.54kSell
Evan PickeringGeneral Counsel2025-11-1038$256.96
$9.76kSell
Elizabeth Erin BaratChief People Officer2025-11-10183$254.96
$46.66kSell

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Net Insider Buy/Sell (L12M) Ownership

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APPF Shareholders

What type of owners hold Appfolio Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Vanguard Group Inc6.85%2,458,994$606.14MInstitution
Blackrock Inc6.72%2,412,947$594.79MInstitution
Marc Stad6.48%2,326,716$573.54MInsider
Brian Donahoo6.13%2,202,298$542.87MInsider
Keenan Capital LLC4.98%1,788,857$440.95MInsider
Maurice J. Duca4.93%1,772,239$436.86MInsider
Principal Financial Group Inc3.25%1,166,752$287.60MInstitution
Charles J. Keenan Iv3.19%1,147,472$282.85MInsider
Jonathan Walker1.82%653,420$161.07MInsider
William Blair Investment Management LLC1.54%551,969$136.06MInstitution

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APPF vs App Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
APPF28.26%32.20%Net SellingNet Selling
LYFT31.73%22.45%Net SellingNet Selling
DUOL34.36%23.14%Net SellingNet Selling
OTEX31.75%0.00%
PAYC19.12%80.88%Net SellingNet Selling

Appfolio Stock Ownership FAQ

Who owns Appfolio?

Appfolio (NASDAQ: APPF) is owned by 28.26% institutional shareholders, 32.20% Appfolio insiders, and 39.54% retail investors. Marc Stad is the largest individual Appfolio shareholder, owning 2.33M shares representing 6.48% of the company. Marc Stad's Appfolio shares are currently valued at $576.93M.

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