NASDAQ: APPF
Appfolio Inc Stock Ownership - Who owns Appfolio?

Insider buying vs selling

Have Appfolio Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Maurice J. Duca10% Owner2026-07-30365$181.39
$66.21kSell
Maurice J. Duca10% Owner2026-07-30389$180.13
$70.07kSell
Maurice J. Duca10% Owner2026-07-30230$181.39
$41.72kSell
Maurice J. Duca10% Owner2026-07-30199$182.34
$36.29kSell
Maurice J. Duca10% Owner2026-07-30178$180.13
$32.06kSell
Maurice J. Duca10% Owner2026-07-30105$181.39
$19.05kSell
Maurice J. Duca10% Owner2026-07-3091$182.34
$16.59kSell
Maurice J. Duca10% Owner2026-07-30624$180.13
$112.40kSell
Maurice J. Duca10% Owner2026-07-30319$182.34
$58.17kSell
Maurice J. Duca10% Owner2026-07-29900$181.07
$162.96kSell

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Net Insider Buy/Sell (L12M) Ownership

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APPF Shareholders

What type of owners hold Appfolio Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Blackrock Inc7.19%2,547,098$458.96MInstitution
Marc Stad6.57%2,326,716$419.25MInsider
Brian Donahoo6.22%2,202,298$396.83MInsider
Maurice J. Duca5.87%2,078,825$374.58MInsider
Keenan Capital LLC5.05%1,788,857$322.33MInsider
Principal Financial Group Inc4.25%1,505,882$271.34MInstitution
Vanguard Portfolio Management LLC4.19%1,485,373$267.65MInstitution
Charles J. Keenan Iv3.24%1,147,472$206.76MInsider
Vanguard Capital Management LLC2.96%1,047,945$188.83MInstitution
Ashe Capital Management LP2.96%1,047,915$188.82MInstitution

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APPF vs App Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
APPF61.00%35.07%Net SellingNet Selling
DSGX80.05%0.00%
DUOL77.89%22.11%Net BuyingNet Buying
OTEX78.63%0.00%
LYFT81.74%18.26%Net SellingNet Selling

Appfolio Stock Ownership FAQ

Who owns Appfolio?

Appfolio (NASDAQ: APPF) is owned by 61.00% institutional shareholders, 35.07% Appfolio insiders, and 3.93% retail investors. Marc Stad is the largest individual Appfolio shareholder, owning 2.33M shares representing 6.57% of the company. Marc Stad's Appfolio shares are currently valued at $419.25M.

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