Sectors & IndustriesConsumer DefensiveHousehold & Personal Products
Best Household & Personal Product Stocks to Buy Now (2026)
Top household & personal product stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best household & personal product stocks to buy now. Learn More.

Industry: Household & Personal Prod...
D
Household & Personal Products is Zen Rated D and is the 88th ranked industry out of 145 stock market industries
Learn how the Zen Ratings work
Ticker
Company
Zen Rating
Sentiment
Market Cap
Shares
Institutional %
Insider %
Net Insider (L12M)
Net Insider (L3M)
HELE
HELEN OF TROY LTD
$574.70M23,257,70583.40%16.60%Net SellingNet Selling
ACU
ACME UNITED CORP
$158.55M3,810,35971.41%28.59%Net SellingNet Selling
SPB
SPECTRUM BRANDS HOLDINGS INC
$1.89B23,194,29815.50%84.50%Net Selling
SKIN
SKINHEALTH SYSTEMS INC
$75.17M129,600,04052.05%47.95%Net BuyingNet Selling
NUS
NU SKIN ENTERPRISES INC
$347.62M48,550,54373.65%26.35%Net SellingNet Selling
EL
ESTEE LAUDER COMPANIES INC
$31.19B361,794,91564.60%6.42%Net SellingNet Selling
ELF
ELF BEAUTY INC
$3.59B59,052,23974.89%25.11%Net SellingNet Selling
CL
COLGATE PALMOLIVE CO
$70.06B800,189,31084.09%2.04%Net SellingNet Selling
NWL
NEWELL BRANDS INC
$1.93B424,900,00081.26%18.74%Net SellingNet Selling
IPAR
INTERPARFUMS INC
$3.03B32,025,78124.27%75.73%Net SellingNet Selling
YSG
YATSEN HOLDING LTD
$275.02M1,877,236,0430.82%4.74%
COTY
COTY INC
$2.17B880,466,43810.93%89.07%Net BuyingNet Buying
UL
UNILEVER PLC
$127.37B2,181,005,2479.78%0.00%
KMB
KIMBERLY CLARK CORP
$32.63B331,940,35786.61%0.79%Net SellingNet Selling
EPC
EDGEWELL PERSONAL CARE CO
$979.23M46,081,32688.75%11.25%Net Selling
CLX
CLOROX CO
$11.14B120,921,35182.27%1.39%Net BuyingNet Buying
PG
PROCTER & GAMBLE CO
$340.95B2,328,598,97869.04%0.60%Net SellingNet Selling
HNST
HONEST COMPANY INC
$400.69M110,078,61543.85%56.15%Net SellingNet Selling
CHD
CHURCH & DWIGHT CO INC
$22.14B236,943,60290.71%1.08%Net BuyingNet Buying
HIMS
HIMS & HERS HEALTH INC
$6.44B227,938,76654.17%45.83%Net SellingNet Selling
UG
UNITED GUARDIAN INC
$31.56M4,594,3194.32%95.68%
SLSN
SOLESENCE INC
$95.35M70,632,4455.22%73.77%Net Buying
MTEX
MANNATECH INC
$11.00M1,929,6707.66%92.34%Net Buying
RAY
RAYTECH HOLDING LTD
$9.13M2,724,8801.90%2.26%
EWCZ
EUROPEAN WAX CENTER INC
$317.41M54,537,07637.17%62.83%Net SellingNet Selling
TANH
TANTECH HOLDINGS LTD
$505.66k1,424,3884.13%0.08%
PTNM
PITANIUM LTD
$239.10M23,012,5000.24%13.04%
BYAH
PARK HA BIOLOGICAL TECHNOLOGY CO LTD
$948.48k677,48863.74%36.26%
GROV
GROVE COLLABORATIVE HOLDINGS INC
$54.22M42,028,07515.63%84.37%Net SellingNet Selling
DSY
BIG TREE CLOUD HOLDINGS LTD
$9.98M4,751,87354.70%45.30%
KVUE
KENVUE INC
$33.77B1,920,008,66889.63%10.37%Net BuyingNet Buying

Household & Personal Product Stocks FAQ

What are the best household & personal product stocks to buy right now in May 2026?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best household & personal product stocks to buy right now are:

1. Helen Of Troy (NASDAQ:HELE)


Helen Of Troy (NASDAQ:HELE) is the #1 top household & personal product stock out of 31 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Helen Of Troy (NASDAQ:HELE) is: Value: B, Growth: C, Momentum: D, Sentiment: C, Safety: C, Financials: C, and AI: B.

Helen Of Troy (NASDAQ:HELE) has a Due Diligence Score of 14, which is -17 points lower than the household & personal product industry average of 31. Although this number is below the industry average, our proven quant model rates HELE as a "B".

HELE passed 4 out of 33 due diligence checks and has weak fundamentals. Helen Of Troy has seen its stock lose -7.59% over the past year, overperforming other household & personal product stocks by 38 percentage points.

Helen Of Troy has an average 1 year price target of $24.00, a downside of -2.87% from Helen Of Troy's current stock price of $24.71.

Helen Of Troy stock has a consensus Hold recommendation according to Wall Street analysts. Of the 2 analysts covering Helen Of Troy, 0% have issued a Strong Buy rating, 0% have issued a Buy, 100% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

2. Acme United (NYSEMKT:ACU)


Acme United (NYSEMKT:ACU) is the #2 top household & personal product stock out of 31 with a Zen Rating of C. Stocks with a rating of C have had an average return of +7.53% per year. Learn more.

The Component Grade breakdown for Acme United (NYSEMKT:ACU) is: Value: B, Growth: C, Momentum: C, Sentiment: D, Safety: C, Financials: C, and AI: C.

Acme United (NYSEMKT:ACU) has a Due Diligence Score of 42, which is 11 points higher than the household & personal product industry average of 31.

ACU passed 14 out of 38 due diligence checks and has strong fundamentals. Acme United has seen its stock return 8.61% over the past year, overperforming other household & personal product stocks by 54 percentage points.

3. Spectrum Brands Holdings (NYSE:SPB)


Spectrum Brands Holdings (NYSE:SPB) is the #3 top household & personal product stock out of 31 with a Zen Rating of C. Stocks with a rating of C have had an average return of +7.53% per year. Learn more.

The Component Grade breakdown for Spectrum Brands Holdings (NYSE:SPB) is: Value: C, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: C, and AI: C.

Spectrum Brands Holdings (NYSE:SPB) has a Due Diligence Score of 46, which is 15 points higher than the household & personal product industry average of 31.

SPB passed 16 out of 38 due diligence checks and has strong fundamentals. Spectrum Brands Holdings has seen its stock return 27.1% over the past year, overperforming other household & personal product stocks by 73 percentage points.

Spectrum Brands Holdings has an average 1 year price target of $87.50, an upside of 7.4% from Spectrum Brands Holdings's current stock price of $81.47.

Spectrum Brands Holdings stock has a consensus Buy recommendation according to Wall Street analysts. Of the 4 analysts covering Spectrum Brands Holdings, 25% have issued a Strong Buy rating, 50% have issued a Buy, 25% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

What are the household & personal product stocks with highest dividends?

Out of 15 household & personal product stocks that have issued dividends in the past year, the 3 household & personal product stocks with the highest dividend yields are:

1. United Guardian (NASDAQ:UG)


United Guardian (NASDAQ:UG) has an annual dividend yield of 7.28%, which is 4 percentage points higher than the household & personal product industry average of 3.39%. United Guardian's dividend payout is not stable, having dropped more than 10% seven times in the last 10 years. United Guardian's dividend has not shown consistent growth over the last 10 years.

United Guardian's dividend payout ratio of 108.7% indicates that its high dividend yield might not be sustainable for the long-term.

2. Newell Brands (NASDAQ:NWL)


Newell Brands (NASDAQ:NWL) has an annual dividend yield of 6.17%, which is 3 percentage points higher than the household & personal product industry average of 3.39%. Newell Brands's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Newell Brands's dividend has not shown consistent growth over the last 10 years.

Newell Brands's dividend payout ratio of -41.8% indicates that its high dividend yield might not be sustainable for the long-term.

3. Kimberly Clark (NASDAQ:KMB)


Kimberly Clark (NASDAQ:KMB) has an annual dividend yield of 5.15%, which is 2 percentage points higher than the household & personal product industry average of 3.39%. Kimberly Clark's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Kimberly Clark's dividend has shown consistent growth over the last 10 years.

Kimberly Clark's dividend payout ratio of 79.4% indicates that its high dividend yield is sustainable for the long-term.

Why are household & personal product stocks up?

Household & personal product stocks were up 0.34% in the last day, and up 1.09% over the last week. Nu Skin Enterprises was the among the top gainers in the household & personal products industry, gaining 1.99% yesterday.

Nu Skin Enterprises shares are trading lower after the company reported worse-than-expected Q1 financial results and issued Q2 sales guidance below estimates. Also, the company cut its FY26 GAAP EPS guidance with its midpoint below estimates.

What are the most undervalued household & personal product stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued household & personal product stocks right now are:

1. Nu Skin Enterprises (NYSE:NUS)


Nu Skin Enterprises (NYSE:NUS) is the most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Nu Skin Enterprises has a valuation score of 43, which is 25 points higher than the household & personal product industry average of 18. It passed 3 out of 7 valuation due diligence checks.

Nu Skin Enterprises's stock has gained 16.23% in the past year. It has overperformed other stocks in the household & personal product industry by 62 percentage points.

2. Acme United (NYSEMKT:ACU)


Acme United (NYSEMKT:ACU) is the second most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Acme United has a valuation score of 29, which is 11 points higher than the household & personal product industry average of 18. It passed 2 out of 7 valuation due diligence checks.

Acme United's stock has gained 8.61% in the past year. It has overperformed other stocks in the household & personal product industry by 54 percentage points.

3. Helen Of Troy (NASDAQ:HELE)


Helen Of Troy (NASDAQ:HELE) is the third most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Helen Of Troy has a valuation score of 14, which is -4 points higher than the household & personal product industry average of 18. It passed 1 out of 7 valuation due diligence checks. Although this number is below the industry average, our proven quant model rates HELE a Valuation Rating of "B".

Helen Of Troy's stock has dropped -7.59% in the past year. It has overperformed other stocks in the household & personal product industry by 38 percentage points.

Are household & personal product stocks a good buy now?

52.63% of household & personal product stocks rated by analysts are a buy right now. On average, analysts expect household & personal product stocks to rise by 11.47% over the next year.

0% of household & personal product stocks have a Zen Rating of A (Strong Buy), 5% of household & personal product stocks are rated B (Buy), 85% are rated C (Hold), 10% are rated D (Sell), and 0% are rated F (Strong Sell).

What is the average p/e ratio of the household & personal products industry?

The average P/E ratio of the household & personal products industry is 13.84x.
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