Sectors & Industries Consumer DefensiveHousehold & Personal Products
Best Household & Personal Product Stocks to Buy Now (2026)
Top household & personal product stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +28.50% per year, and are the best household & personal product stocks to buy now. Learn More.

Industry: Household & Personal Prod...

Overview Zen Rating Price Value Growth Financials Momentum Sentiment

Household & Personal Products is Zen Rated B and is the 46th ranked industry out of 145 stock market industries

Ticker	Company	Market Cap	Shares	Institutional %	Insider %	Net Insider (L12M)	Net Insider (L3M)
ACU	ACME UNITED CORP	$239.12M	3,833,823	0.07%	29.51%	Net Buying	Net Buying
HELE	HELEN OF TROY LTD	$650.73M	23,390,635	0.10%	19.12%	Net Selling	Net Selling
NWL	NEWELL BRANDS INC	$2.38B	425,900,000	0.11%	22.13%	Net Selling	Net Selling
SPB	SPECTRUM BRANDS HOLDINGS INC	$1.77B	22,995,596	0.02%	99.98%	Net Selling
HNST	HONEST COMPANY INC	$556.81M	107,284,379	0.05%	58.54%	Net Selling	Net Selling
EL	ESTEE LAUDER COMPANIES INC	$36.08B	361,798,567	0.06%	6.41%	Net Selling	Net Selling
ELF	ELF BEAUTY INC	$6.38B	59,007,996	0.09%	35.39%	Net Selling	Net Selling
EPC	EDGEWELL PERSONAL CARE CO	$1.31B	46,088,915	0.12%	13.25%	Net Selling
KVUE	KENVUE INC	$34.11B	1,920,773,467	0.09%	12.39%	Net Buying	Net Buying
SKIN	SKINHEALTH SYSTEMS INC	$70.41M	130,140,763	0.05%	56.37%	Net Selling	Net Selling
COTY	COTY INC	$2.60B	880,686,464	0.01%	99.99%	Net Buying
NUS	NU SKIN ENTERPRISES INC	$243.87M	48,676,634	0.07%	27.50%	Net Selling	Net Buying
CL	COLGATE PALMOLIVE CO	$71.71B	797,172,829	0.08%	2.08%	Net Selling	Net Selling
KMB	KIMBERLY CLARK CORP	$32.69B	332,579,038	0.10%	0.79%	Net Selling	Net Selling
IPAR	INTERPARFUMS INC	$3.65B	32,025,781	0.03%	99.97%	Net Buying	Net Buying
PG	PROCTER & GAMBLE CO	$355.73B	2,324,433,060	0.07%	0.62%	Net Selling	Net Selling
UL	UNILEVER PLC	$134.56B	2,153,300,000	0.01%	0.00%
CHD	CHURCH & DWIGHT CO INC	$23.75B	237,203,907	0.09%	1.09%	Net Buying	Net Selling
HIMS	HIMS & HERS HEALTH INC	$6.93B	233,313,413	0.07%	66.22%	Net Selling	Net Selling
YSG	YATSEN HOLDING LTD	$227.00M	1,876,010,983	0.00%	4.74%
CLX	CLOROX CO	$10.21B	120,931,005	0.09%	1.64%	Net Buying	Net Buying
BYAH	PARK HA BIOLOGICAL TECHNOLOGY CO LTD	$1.46M	615,611	0.01%	99.99%	Net Buying	Net Buying
SLSN	SOLESENCE INC	$69.94M	70,647,045	0.00%	73.75%	Net Buying
UG	UNITED GUARDIAN INC	$31.52M	4,594,319	0.00%	100.00%
ATTT	ATLAS TRINITY TECH LIMITED	$7.03M	2,724,911	0.00%	2.26%
TANH	TANTECH HOLDINGS LTD	$2.02M	124,297	0.19%	0.92%
BIOT	INSTINCT BIO TECHNICAL CO INC	N/A	28,753,850	0.00%	0.00%
GROV	GROVE COLLABORATIVE HOLDINGS INC	$43.13M	42,701,046	0.02%	99.98%	Net Selling	Net Buying
DSY	BIG TREE CLOUD HOLDINGS LTD	$16.25M	4,751,873	0.00%	100.00%
MTEX	MANNATECH INC	$14.59M	1,929,670	0.01%	99.99%	Net Buying

Household & Personal Product Stocks FAQ

What are the best household & personal product stocks to buy right now in Oct 2026?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best household & personal product stocks to buy right now are:

1. Acme United (NYSEMKT:ACU)

Acme United (NYSEMKT:ACU) is the #1 top household & personal product stock out of 30 with a Zen Rating of A. Stocks with a rating of A have had an average return of +28.5% per year. Learn more.

The Component Grade breakdown for Acme United (NYSEMKT:ACU) is: Value: B, Growth: C, Momentum: A, Sentiment: B, Safety: C, Financials: B, and AI: B.

Acme United (NYSEMKT:ACU) has a Due Diligence Score of 43, which is 12 points higher than the household & personal product industry average of 31.

ACU passed 15 out of 38 due diligence checks and has strong fundamentals. Acme United has seen its stock return 59.97% over the past year, overperforming other household & personal product stocks by 77 percentage points.

2. Helen Of Troy (NASDAQ:HELE)

Helen Of Troy (NASDAQ:HELE) is the #2 top household & personal product stock out of 30 with a Zen Rating of A. Stocks with a rating of A have had an average return of +28.5% per year. Learn more.

The Component Grade breakdown for Helen Of Troy (NASDAQ:HELE) is: Value: B, Growth: B, Momentum: C, Sentiment: B, Safety: C, Financials: C, and AI: C.

Helen Of Troy (NASDAQ:HELE) has a Due Diligence Score of 20, which is -11 points lower than the household & personal product industry average of 31. Although this number is below the industry average, our proven quant model rates HELE as a "A".

HELE passed 6 out of 33 due diligence checks and has weak fundamentals. Helen Of Troy has seen its stock return 37.72% over the past year, overperforming other household & personal product stocks by 55 percentage points.

Helen Of Troy has an average 1 year price target of $27.50, a downside of -1.15% from Helen Of Troy's current stock price of $27.82.

Helen Of Troy stock has a consensus Hold recommendation according to Wall Street analysts. Of the 2 analysts covering Helen Of Troy, 0% have issued a Strong Buy rating, 0% have issued a Buy, 100% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

3. Newell Brands (NASDAQ:NWL)

Newell Brands (NASDAQ:NWL) is the #3 top household & personal product stock out of 30 with a Zen Rating of B. Stocks with a rating of B have had an average return of +17.17% per year. Learn more.

The Component Grade breakdown for Newell Brands (NASDAQ:NWL) is: Value: B, Growth: A, Momentum: B, Sentiment: B, Safety: B, Financials: C, and AI: C.

Newell Brands (NASDAQ:NWL) has a Due Diligence Score of 21, which is -10 points lower than the household & personal product industry average of 31. Although this number is below the industry average, our proven quant model rates NWL as a "B".

NWL passed 7 out of 38 due diligence checks and has weak fundamentals. Newell Brands has seen its stock return 12.78% over the past year, overperforming other household & personal product stocks by 30 percentage points.

Newell Brands has an average 1 year price target of $6.43, an upside of 15.01% from Newell Brands's current stock price of $5.59.

Newell Brands stock has a consensus Buy recommendation according to Wall Street analysts. Of the 7 analysts covering Newell Brands, 42.86% have issued a Strong Buy rating, 0% have issued a Buy, 42.86% have issued a hold, while 0% have issued a Sell rating, and 14.29% have issued a Strong Sell.

What are the household & personal product stocks with highest dividends?

Out of 15 household & personal product stocks that have issued dividends in the past year, the 3 household & personal product stocks with the highest dividend yields are:

1. United Guardian (NASDAQ:UG)

United Guardian (NASDAQ:UG) has an annual dividend yield of 8.02%, which is 5 percentage points higher than the household & personal product industry average of 3.49%. United Guardian's dividend payout is not stable, having dropped more than 10% seven times in the last 10 years. United Guardian's dividend has not shown consistent growth over the last 10 years.

United Guardian's dividend payout ratio of 101.9% indicates that its high dividend yield might not be sustainable for the long-term.

2. Kenvue (NYSE:KVUE)

Kenvue (NYSE:KVUE) has an annual dividend yield of 5.89%, which is 2 percentage points higher than the household & personal product industry average of 3.49%.

Kenvue's dividend payout ratio of 94.8% indicates that its high dividend yield might not be sustainable for the long-term.

3. Kimberly Clark (NASDAQ:KMB)

Kimberly Clark (NASDAQ:KMB) has an annual dividend yield of 5.19%, which is 2 percentage points higher than the household & personal product industry average of 3.49%. Kimberly Clark's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Kimberly Clark's dividend has shown consistent growth over the last 10 years.

Kimberly Clark's dividend payout ratio of 86.4% indicates that its high dividend yield is sustainable for the long-term.

Why are household & personal product stocks down?

Household & personal product stocks were down -0.3% in the last day, and up 2.67% over the last week.

We couldn't find a catalyst for why household & personal product stocks are down.

What are the most undervalued household & personal product stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued household & personal product stocks right now are:

1. Helen Of Troy (NASDAQ:HELE)

Helen Of Troy (NASDAQ:HELE) is the most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Helen Of Troy has a valuation score of 14, which is -8 points higher than the household & personal product industry average of 22. It passed 1 out of 7 valuation due diligence checks. Although this number is below the industry average, our proven quant model rates HELE a Valuation Rating of "B".

Helen Of Troy's stock has gained 37.72% in the past year. It has overperformed other stocks in the household & personal product industry by 55 percentage points.

2. Acme United (NYSEMKT:ACU)

Acme United (NYSEMKT:ACU) is the second most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Acme United has a valuation score of 43, which is 21 points higher than the household & personal product industry average of 22. It passed 3 out of 7 valuation due diligence checks.

Acme United's stock has gained 59.97% in the past year. It has overperformed other stocks in the household & personal product industry by 77 percentage points.

3. Coty (NYSE:COTY)

Coty (NYSE:COTY) is the third most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Coty has a valuation score of 14, which is -8 points higher than the household & personal product industry average of 22. It passed 1 out of 7 valuation due diligence checks. Although this number is below the industry average, our proven quant model rates COTY a Valuation Rating of "B".

Coty's stock has dropped -31.79% in the past year. It has underperformed other stocks in the household & personal product industry by -15 percentage points.

Are household & personal product stocks a good buy now?

55.56% of household & personal product stocks rated by analysts are a buy right now. On average, analysts expect household & personal product stocks to rise by 10.79% over the next year.

9.52% of household & personal product stocks have a Zen Rating of A (Strong Buy), 14.29% of household & personal product stocks are rated B (Buy), 66.67% are rated C (Hold), 9.52% are rated D (Sell), and 0% are rated F (Strong Sell).

What is the average p/e ratio of the household & personal products industry?

The average P/E ratio of the household & personal products industry is 30.92x.

WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.