Sectors & Industries Consumer DefensiveHousehold & Personal Products
Best Household & Personal Product Stocks to Buy Now (2025)
Top household & personal product stocks in 2025 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best household & personal product stocks to buy now. Learn More.

Industry: Household & Personal Prod...

Overview Zen Rating Price Value Growth Financials Momentum Sentiment

Household & Personal Products is Zen Rated C and is the 69th ranked industry out of 145 stock market industries

Ticker	Company	Market Cap	Shares	Institutional %	Insider %	Net Insider (L12M)	Net Insider (L3M)
NUS	NU SKIN ENTERPRISES INC	$373.56M	49,412,994	73.52%	25.09%	Net Selling	Net Selling
EWCZ	EUROPEAN WAX CENTER INC	$316.88M	55,205,112	38.60%	61.40%	Net Selling	Net Selling
HIMS	HIMS & HERS HEALTH INC	$12.42B	223,831,522	50.65%	49.35%	Net Selling	Net Selling
YSG	YATSEN HOLDING LTD	$843.81M	1,844,384,048	0.64%	0.00%
SKIN	BEAUTY HEALTH CO	$192.77M	125,994,343	51.71%	48.29%	Net Buying	Net Buying
HNST	HONEST COMPANY INC	$500.48M	110,237,061	52.41%	47.59%	Net Selling	Net Selling
UL	UNILEVER PLC	$158.24B	2,524,997,338	8.58%	0.00%
ACU	ACME UNITED CORP	$142.15M	3,790,689	69.00%	29.51%	Net Buying	Net Buying
CLX	CLOROX CO	$15.17B	123,252,807	80.20%	1.24%	Net Buying	Net Buying
HELE	HELEN OF TROY LTD	$620.83M	22,942,650	85.29%	14.71%	Net Selling
IPAR	INTERPARFUMS INC	$4.37B	32,124,000	23.75%	76.25%	Net Buying	Net Selling
NWL	NEWELL BRANDS INC	$2.19B	417,700,000	81.73%	18.27%	Net Selling	Net Selling
KMB	KIMBERLY CLARK CORP	$43.41B	331,816,035	76.78%	0.73%	Net Selling	Net Selling
PHH	PARK HA BIOLOGICAL TECHNOLOGY CO LTD	$518.76M	26,200,000	0.19%	0.00%
PG	PROCTER & GAMBLE CO	$375.78B	2,344,542,034	66.98%	0.59%	Net Selling	Net Selling
RAY	RAYTECH HOLDING LTD	$19.90M	17,613,083	1.42%	0.00%
EPC	EDGEWELL PERSONAL CARE CO	$1.09B	47,029,658	89.04%	10.96%	Net Selling
CL	COLGATE PALMOLIVE CO	$73.15B	810,420,118	82.08%	1.98%	Net Selling	Net Selling
KVUE	KENVUE INC	$41.18B	1,919,909,938	90.22%	9.78%	Net Selling	Net Selling
PTNM	PITANIUM LTD	N/A	22,750,000	0.00%	0.00%
SLSN	SOLESENCE INC	$285.32M	70,103,279	0.00%	71.35%	Net Buying	Net Buying
ELF	ELF BEAUTY INC	$7.06B	56,328,377	75.06%	24.94%	Net Selling	Net Selling
CHD	CHURCH & DWIGHT CO INC	$23.91B	246,277,335	84.89%	1.00%	Net Buying	Net Buying
COTY	COTY INC	$4.13B	872,289,960	11.51%	88.49%
EL	ESTEE LAUDER COMPANIES INC	$24.21B	359,751,980	58.69%	6.44%	Net Buying
SPB	SPECTRUM BRANDS HOLDINGS INC	$1.29B	25,003,906	15.06%	84.94%	Net Selling	Net Selling
MTEX	MANNATECH INC	$17.87M	1,900,930	8.04%	91.96%	Net Buying
XAGE	LONGEVITY HEALTH HOLDINGS INC	$2.61M	1,003,995	6.23%	93.77%	Net Buying
GROV	GROVE COLLABORATIVE HOLDINGS INC	$46.29M	40,254,806	15.60%	84.40%	Net Selling	Net Buying
BSLK	BOLT PROJECTS HOLDINGS INC	$4.60M	2,061,779	8.38%	91.62%	Net Selling	Net Selling
DSY	BIG TREE CLOUD HOLDINGS LTD	$76.15M	57,080,546	0.28%	2.52%
UG	UNITED GUARDIAN INC	$37.35M	4,594,319	4.95%	95.05%
TANH	TANTECH HOLDINGS LTD	$2.25M	1,132,658	1.07%	0.00%

Household & Personal Product Stocks FAQ

What are the best household & personal product stocks to buy right now in Jun 2025?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best household & personal product stocks to buy right now are:

1. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) is the #1 top household & personal product stock out of 33 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for Nu Skin Enterprises (NYSE:NUS) is: Value: B, Growth: C, Momentum: C, Sentiment: B, Safety: C, Financials: A, and AI: C.

Nu Skin Enterprises (NYSE:NUS) has a Due Diligence Score of 18, which is -14 points lower than the household & personal product industry average of 32. Although this number is below the industry average, our proven quant model rates NUS as a "A".

NUS passed 6 out of 38 due diligence checks and has weak fundamentals. Nu Skin Enterprises has seen its stock lose -41.58% over the past year, underperforming other household & personal product stocks by -12 percentage points.

Nu Skin Enterprises has an average 1 year price target of $7.00, a downside of -7.41% from Nu Skin Enterprises's current stock price of $7.56.

Nu Skin Enterprises stock has a consensus Hold recommendation according to Wall Street analysts. Of the 1 analyst covering Nu Skin Enterprises, 0% have issued a Strong Buy rating, 0% have issued a Buy, 100% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

2. European Wax Center (NASDAQ:EWCZ)

European Wax Center (NASDAQ:EWCZ) is the #2 top household & personal product stock out of 33 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for European Wax Center (NASDAQ:EWCZ) is: Value: A, Growth: B, Momentum: C, Sentiment: C, Safety: C, Financials: C, and AI: C.

European Wax Center (NASDAQ:EWCZ) has a Due Diligence Score of 48, which is 16 points higher than the household & personal product industry average of 32.

EWCZ passed 16 out of 33 due diligence checks and has strong fundamentals. European Wax Center has seen its stock lose -50.26% over the past year, underperforming other household & personal product stocks by -20 percentage points.

European Wax Center has an average 1 year price target of $5.50, a downside of -4.18% from European Wax Center's current stock price of $5.74.

European Wax Center stock has a consensus Hold recommendation according to Wall Street analysts. Of the 6 analysts covering European Wax Center, 16.67% have issued a Strong Buy rating, 0% have issued a Buy, 66.67% have issued a hold, while 0% have issued a Sell rating, and 16.67% have issued a Strong Sell.

3. Hims & Hers Health (NYSE:HIMS)

Hims & Hers Health (NYSE:HIMS) is the #3 top household & personal product stock out of 33 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Hims & Hers Health (NYSE:HIMS) is: Value: C, Growth: A, Momentum: C, Sentiment: C, Safety: C, Financials: A, and AI: D.

Hims & Hers Health (NYSE:HIMS) has a Due Diligence Score of 61, which is 29 points higher than the household & personal product industry average of 32.

HIMS passed 21 out of 33 due diligence checks and has strong fundamentals. Hims & Hers Health has seen its stock return 127.66% over the past year, overperforming other household & personal product stocks by 157 percentage points.

Hims & Hers Health has an average 1 year price target of $40.60, a downside of -26.82% from Hims & Hers Health's current stock price of $55.48.

Hims & Hers Health stock has a consensus Hold recommendation according to Wall Street analysts. Of the 10 analysts covering Hims & Hers Health, 20% have issued a Strong Buy rating, 10% have issued a Buy, 50% have issued a hold, while 10% have issued a Sell rating, and 10% have issued a Strong Sell.

What are the household & personal product stocks with highest dividends?

Out of 14 household & personal product stocks that have issued dividends in the past year, the 3 household & personal product stocks with the highest dividend yields are:

1. Newell Brands (NASDAQ:NWL)

Newell Brands (NASDAQ:NWL) has an annual dividend yield of 5.34%, which is 3 percentage points higher than the household & personal product industry average of 2.62%. Newell Brands's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Newell Brands's dividend has not shown consistent growth over the last 10 years.

Newell Brands's dividend payout ratio of -47.5% indicates that its high dividend yield might not be sustainable for the long-term.

2. Kimberly Clark (NASDAQ:KMB)

Kimberly Clark (NASDAQ:KMB) has an annual dividend yield of 3.79%, which is 1 percentage points higher than the household & personal product industry average of 2.62%. Kimberly Clark's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Kimberly Clark's dividend has shown consistent growth over the last 10 years.

Kimberly Clark's dividend payout ratio of 66.8% indicates that its dividend yield is sustainable for the long-term.

3. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) has an annual dividend yield of 3.17%, which is 1 percentage points higher than the household & personal product industry average of 2.62%. Nu Skin Enterprises's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Nu Skin Enterprises's dividend has not shown consistent growth over the last 10 years.

Nu Skin Enterprises's dividend payout ratio of -31.2% indicates that its dividend yield might not be sustainable for the long-term.

Why are household & personal product stocks down?

Household & personal product stocks were down -2.77% in the last day, and down -1.47% over the last week.

We couldn't find a catalyst for why household & personal product stocks are down.

What are the most undervalued household & personal product stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued household & personal product stocks right now are:

1. Edgewell Personal Care Co (NYSE:EPC)

Edgewell Personal Care Co (NYSE:EPC) is the most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Edgewell Personal Care Co has a valuation score of 71, which is 46 points higher than the household & personal product industry average of 25. It passed 5 out of 7 valuation due diligence checks.

Edgewell Personal Care Co's stock has dropped -40.03% in the past year. It has underperformed other stocks in the household & personal product industry by -10 percentage points.

2. European Wax Center (NASDAQ:EWCZ)

European Wax Center (NASDAQ:EWCZ) is the second most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

European Wax Center has a valuation score of 71, which is 46 points higher than the household & personal product industry average of 25. It passed 5 out of 7 valuation due diligence checks.

European Wax Center's stock has dropped -50.26% in the past year. It has underperformed other stocks in the household & personal product industry by -20 percentage points.

3. Helen Of Troy (NASDAQ:HELE)

Helen Of Troy (NASDAQ:HELE) is the third most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Helen Of Troy has a valuation score of 71, which is 46 points higher than the household & personal product industry average of 25. It passed 5 out of 7 valuation due diligence checks.

Helen Of Troy's stock has dropped -72.95% in the past year. It has underperformed other stocks in the household & personal product industry by -43 percentage points.

Are household & personal product stocks a good buy now?

50% of household & personal product stocks rated by analysts are a hold right now. On average, analysts expect household & personal product stocks to rise by 13.29% over the next year.

3.85% of household & personal product stocks have a Zen Rating of A (Strong Buy), 11.54% of household & personal product stocks are rated B (Buy), 69.23% are rated C (Hold), 15.38% are rated D (Sell), and 0% are rated F (Strong Sell).

What is the average p/e ratio of the household & personal products industry?

The average P/E ratio of the household & personal products industry is 25.33x.

WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.

Household & Personal Product Stocks FAQ

1. Nu Skin Enterprises (NYSE:NUS)

2. European Wax Center (NASDAQ:EWCZ)

3. Hims & Hers Health (NYSE:HIMS)

1. Newell Brands (NASDAQ:NWL)

2. Kimberly Clark (NASDAQ:KMB)

3. Nu Skin Enterprises (NYSE:NUS)

1. Edgewell Personal Care Co (NYSE:EPC)

2. European Wax Center (NASDAQ:EWCZ)

3. Helen Of Troy (NASDAQ:HELE)

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