Sectors & Industries Consumer DefensiveHousehold & Personal Products
Best Household & Personal Product Stocks to Buy Now (2026)
Top household & personal product stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best household & personal product stocks to buy now. Learn More.

Industry: Household & Personal Prod...

Overview Zen Rating Price Value Growth Financials Momentum Sentiment

Household & Personal Products is Zen Rated C and is the 83rd ranked industry out of 145 stock market industries

Ticker	Company	Market Cap	Shares	Institutional %	Insider %	Net Insider (L12M)	Net Insider (L3M)
EWCZ	EUROPEAN WAX CENTER INC	$235.92M	54,360,321	36.56%	63.44%	Net Selling	Net Selling
NUS	NU SKIN ENTERPRISES INC	$552.83M	48,750,076	74.36%	25.30%	Net Selling	Net Selling
EL	ESTEE LAUDER COMPANIES INC	$41.68B	360,360,240	60.01%	6.44%	Net Selling	Net Selling
SPB	SPECTRUM BRANDS HOLDINGS INC	$1.48B	23,375,279	15.17%	84.83%	Net Selling	Net Selling
ACU	ACME UNITED CORP	$167.19M	3,806,724	71.53%	28.47%	Net Selling
SKIN	BEAUTY HEALTH CO	$198.90M	127,503,059	53.36%	46.64%	Net Buying	Net Selling
YSG	YATSEN HOLDING LTD	$404.22M	1,880,084,663	0.81%	0.00%
CL	COLGATE PALMOLIVE CO	$67.98B	806,064,942	82.79%	2.01%	Net Selling	Net Selling
KMB	KIMBERLY CLARK CORP	$33.32B	331,858,421	80.28%	0.74%	Net Selling	Net Selling
IPAR	INTERPARFUMS INC	$2.90B	32,064,728	24.23%	75.77%	Net Selling	Net Buying
NWL	NEWELL BRANDS INC	$1.79B	419,200,000	82.18%	17.82%	Net Selling	Net Selling
CHD	CHURCH & DWIGHT CO INC	$21.71B	240,130,071	86.79%	1.04%	Net Buying	Net Buying
COTY	COTY INC	$2.77B	874,617,676	10.64%	89.36%	Net Buying
HNST	HONEST COMPANY INC	$289.54M	111,790,674	46.06%	53.49%	Net Selling	Net Selling
PG	PROCTER & GAMBLE CO	$337.96B	2,336,733,549	66.94%	0.60%	Net Selling	Net Selling
HELE	HELEN OF TROY LTD	$450.60M	23,072,103	84.21%	15.79%	Net Buying
UL	UNILEVER PLC	$157.43B	2,451,800,000	9.60%	0.00%
EPC	EDGEWELL PERSONAL CARE CO	$882.36M	46,464,244	88.30%	11.70%	Net Selling	Net Selling
CLX	CLOROX CO	$13.57B	121,980,379	84.65%	1.38%	Net Buying	Net Buying
ELF	ELF BEAUTY INC	$5.32B	59,636,768	74.79%	25.21%	Net Selling	Net Selling
HIMS	HIMS & HERS HEALTH INC	$7.11B	227,648,514	56.45%	43.55%	Net Selling	Net Selling
GROV	GROVE COLLABORATIVE HOLDINGS INC	$53.39M	41,387,655	15.87%	84.13%	Net Selling	Net Selling
BYAH	PARK HA BIOLOGICAL TECHNOLOGY CO LTD	$4.64M	29,374,403	0.41%	0.00%
RAY	RAYTECH HOLDING LTD	$8.34M	2,724,880	18.67%	0.00%
PTNM	PITANIUM LTD	$236.37M	22,750,000	0.49%	0.00%
TANH	TANTECH HOLDINGS LTD	$1.37M	1,424,388	2.25%	0.00%
MTEX	MANNATECH INC	$17.36M	1,900,930	8.12%	91.88%	Net Buying	Net Buying
SLSN	SOLESENCE INC	$110.04M	70,536,845	4.73%	73.87%	Net Buying	Net Buying
UG	UNITED GUARDIAN INC	$29.36M	4,594,319	4.79%	95.21%
DSY	BIG TREE CLOUD HOLDINGS LTD	$24.70M	86,972,928	8.96%	1.65%
KVUE	KENVUE INC	$33.07B	1,915,802,170	89.71%	10.29%	Net Buying	Net Buying

Household & Personal Product Stocks FAQ

What are the best household & personal product stocks to buy right now in Jan 2026?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best household & personal product stocks to buy right now are:

1. European Wax Center (NASDAQ:EWCZ)

European Wax Center (NASDAQ:EWCZ) is the #1 top household & personal product stock out of 31 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for European Wax Center (NASDAQ:EWCZ) is: Value: A, Growth: B, Momentum: D, Sentiment: A, Safety: C, Financials: C, and AI: C.

European Wax Center (NASDAQ:EWCZ) has a Due Diligence Score of 49, which is 16 points higher than the household & personal product industry average of 33.

EWCZ passed 16 out of 33 due diligence checks and has strong fundamentals. European Wax Center has seen its stock lose -34.64% over the past year, underperforming other household & personal product stocks by -16 percentage points.

European Wax Center has an average 1 year price target of $5.00, an upside of 15.21% from European Wax Center's current stock price of $4.34.

European Wax Center stock has a consensus Hold recommendation according to Wall Street analysts. Of the 1 analyst covering European Wax Center, 0% have issued a Strong Buy rating, 0% have issued a Buy, 100% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

2. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) is the #2 top household & personal product stock out of 31 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Nu Skin Enterprises (NYSE:NUS) is: Value: B, Growth: C, Momentum: C, Sentiment: B, Safety: C, Financials: B, and AI: C.

Nu Skin Enterprises (NYSE:NUS) has a Due Diligence Score of 36, which is 3 points higher than the household & personal product industry average of 33.

NUS passed 12 out of 38 due diligence checks and has average fundamentals. Nu Skin Enterprises has seen its stock return 64.83% over the past year, overperforming other household & personal product stocks by 83 percentage points.

3. Estee Lauder Companies (NYSE:EL)

Estee Lauder Companies (NYSE:EL) is the #3 top household & personal product stock out of 31 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Estee Lauder Companies (NYSE:EL) is: Value: D, Growth: B, Momentum: C, Sentiment: A, Safety: C, Financials: C, and AI: C.

Estee Lauder Companies (NYSE:EL) has a Due Diligence Score of 15, which is -18 points lower than the household & personal product industry average of 33. Although this number is below the industry average, our proven quant model rates EL as a "B".

EL passed 5 out of 38 due diligence checks and has weak fundamentals. Estee Lauder Companies has seen its stock return 55.19% over the past year, overperforming other household & personal product stocks by 74 percentage points.

Estee Lauder Companies has an average 1 year price target of $109.93, a downside of -4.95% from Estee Lauder Companies's current stock price of $115.65.

Estee Lauder Companies stock has a consensus Buy recommendation according to Wall Street analysts. Of the 14 analysts covering Estee Lauder Companies, 35.71% have issued a Strong Buy rating, 14.29% have issued a Buy, 42.86% have issued a hold, while 0% have issued a Sell rating, and 7.14% have issued a Strong Sell.

What are the household & personal product stocks with highest dividends?

Out of 14 household & personal product stocks that have issued dividends in the past year, the 3 household & personal product stocks with the highest dividend yields are:

1. Newell Brands (NASDAQ:NWL)

Newell Brands (NASDAQ:NWL) has an annual dividend yield of 6.54%, which is 4 percentage points higher than the household & personal product industry average of 2.9%. Newell Brands's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Newell Brands's dividend has not shown consistent growth over the last 10 years.

Newell Brands's dividend payout ratio of -466.7% indicates that its high dividend yield might not be sustainable for the long-term.

2. Kimberly Clark (NASDAQ:KMB)

Kimberly Clark (NASDAQ:KMB) has an annual dividend yield of 5.02%, which is 2 percentage points higher than the household & personal product industry average of 2.9%. Kimberly Clark's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Kimberly Clark's dividend has shown consistent growth over the last 10 years.

Kimberly Clark's dividend payout ratio of 84.3% indicates that its high dividend yield is sustainable for the long-term.

3. United Guardian (NASDAQ:UG)

United Guardian (NASDAQ:UG) has an annual dividend yield of 3.91%, which is 1 percentage points higher than the household & personal product industry average of 2.9%. United Guardian's dividend payout is not stable, having dropped more than 10% seven times in the last 10 years. United Guardian's dividend has not shown consistent growth over the last 10 years.

United Guardian's dividend payout ratio of 139.5% indicates that its high dividend yield might not be sustainable for the long-term.

Why are household & personal product stocks up?

Household & personal product stocks were up 0.23% in the last day, and up 3.01% over the last week.

We couldn't find a catalyst for why household & personal product stocks are up.

What are the most undervalued household & personal product stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued household & personal product stocks right now are:

1. European Wax Center (NASDAQ:EWCZ)

European Wax Center (NASDAQ:EWCZ) is the most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

European Wax Center has a valuation score of 71, which is 44 points higher than the household & personal product industry average of 27. It passed 5 out of 7 valuation due diligence checks.

European Wax Center's stock has dropped -34.64% in the past year. It has underperformed other stocks in the household & personal product industry by -16 percentage points.

2. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) is the second most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Nu Skin Enterprises has a valuation score of 43, which is 16 points higher than the household & personal product industry average of 27. It passed 3 out of 7 valuation due diligence checks.

Nu Skin Enterprises's stock has gained 64.83% in the past year. It has overperformed other stocks in the household & personal product industry by 83 percentage points.

3. Coty (NYSE:COTY)

Coty (NYSE:COTY) is the third most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Coty has a valuation score of 14, which is -13 points higher than the household & personal product industry average of 27. It passed 1 out of 7 valuation due diligence checks. Although this number is below the industry average, our proven quant model rates COTY a Valuation Rating of "B".

Coty's stock has dropped -54.12% in the past year. It has underperformed other stocks in the household & personal product industry by -36 percentage points.

Are household & personal product stocks a good buy now?

42.11% of household & personal product stocks rated by analysts are a buy right now. On average, analysts expect household & personal product stocks to rise by 15.02% over the next year.

4.76% of household & personal product stocks have a Zen Rating of A (Strong Buy), 9.52% of household & personal product stocks are rated B (Buy), 76.19% are rated C (Hold), 9.52% are rated D (Sell), and 0% are rated F (Strong Sell).

What is the average p/e ratio of the household & personal products industry?

The average P/E ratio of the household & personal products industry is 18.27x.

WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.

Household & Personal Product Stocks FAQ

1. European Wax Center (NASDAQ:EWCZ)

2. Nu Skin Enterprises (NYSE:NUS)

3. Estee Lauder Companies (NYSE:EL)

1. Newell Brands (NASDAQ:NWL)

2. Kimberly Clark (NASDAQ:KMB)

3. United Guardian (NASDAQ:UG)

1. European Wax Center (NASDAQ:EWCZ)

2. Nu Skin Enterprises (NYSE:NUS)

3. Coty (NYSE:COTY)

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