Sectors & Industries Consumer DefensiveHousehold & Personal Products
Best Household & Personal Product Stocks to Buy Now (2026)
Top household & personal product stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best household & personal product stocks to buy now. Learn More.

Industry: Household & Personal Prod...

Overview Zen Rating Price Value Growth Financials Momentum Sentiment

Household & Personal Products is Zen Rated D and is the 89th ranked industry out of 145 stock market industries

Ticker	Company	Market Cap	Shares	Institutional %	Insider %	Net Insider (L12M)	Net Insider (L3M)
EL	ESTEE LAUDER COMPANIES INC	$40.42B	361,727,043	62.45%	6.41%	Net Selling	Net Selling
SPB	SPECTRUM BRANDS HOLDINGS INC	$1.81B	23,198,788	15.38%	84.62%	Net Selling	Net Selling
ACU	ACME UNITED CORP	$166.32M	3,806,724	71.38%	28.62%	Net Selling
SKIN	BEAUTY HEALTH CO	$125.34M	127,503,059	53.66%	46.34%	Net Buying
ELF	ELF BEAUTY INC	$5.38B	59,052,239	74.96%	25.04%	Net Selling	Net Selling
NUS	NU SKIN ENTERPRISES INC	$416.78M	48,126,825	74.22%	25.78%	Net Selling	Net Selling
CL	COLGATE PALMOLIVE CO	$75.75B	806,064,942	81.50%	2.01%	Net Selling	Net Selling
UL	UNILEVER PLC	$176.55B	2,451,800,000	8.62%	0.00%
IPAR	INTERPARFUMS INC	$3.24B	32,064,728	23.86%	76.14%	Net Selling	Net Buying
YSG	YATSEN HOLDING LTD	$400.46M	1,880,084,663	0.81%	0.00%
COTY	COTY INC	$2.31B	880,006,359	10.79%	89.21%	Net Buying	Net Buying
CHD	CHURCH & DWIGHT CO INC	$24.44B	236,694,241	88.41%	1.06%	Net Buying	Net Buying
CLX	CLOROX CO	$14.78B	120,911,863	77.58%	1.39%	Net Buying	Net Buying
HELE	HELEN OF TROY LTD	$430.29M	23,072,103	83.79%	16.21%	Net Buying
KMB	KIMBERLY CLARK CORP	$36.07B	331,922,371	84.51%	0.74%	Net Selling	Net Buying
HNST	HONEST COMPANY INC	$245.94M	111,790,674	43.15%	53.49%	Net Selling	Net Buying
NWL	NEWELL BRANDS INC	$1.97B	419,200,000	81.38%	18.62%	Net Selling	Net Selling
PG	PROCTER & GAMBLE CO	$368.49B	2,324,000,685	68.04%	0.60%	Net Selling	Net Selling
EPC	EDGEWELL PERSONAL CARE CO	$1.04B	46,716,605	88.64%	11.36%	Net Selling	Net Selling
HIMS	HIMS & HERS HEALTH INC	$3.60B	227,648,514	54.05%	45.95%	Net Selling	Net Selling
UG	UNITED GUARDIAN INC	$30.18M	4,594,319	4.32%	95.68%
PTNM	PITANIUM LTD	$239.10M	23,012,500	0.24%	0.00%
GROV	GROVE COLLABORATIVE HOLDINGS INC	$62.50M	41,387,655	15.66%	84.34%	Net Selling	Net Selling
EWCZ	EUROPEAN WAX CENTER INC	$310.40M	54,360,321	37.04%	62.96%	Net Selling	Net Selling
KVUE	KENVUE INC	$35.75B	1,915,802,170	89.45%	10.55%	Net Buying	Net Buying
DSY	BIG TREE CLOUD HOLDINGS LTD	$15.31M	86,972,928	6.85%	1.65%
BYAH	PARK HA BIOLOGICAL TECHNOLOGY CO LTD	$73.88M	29,374,403	2.06%	0.00%
TANH	TANTECH HOLDINGS LTD	$1.26M	1,424,388	4.13%	0.00%
MTEX	MANNATECH INC	$13.50M	1,900,930	7.66%	92.34%	Net Buying	Net Buying
SLSN	SOLESENCE INC	$88.17M	70,536,845	5.23%	73.87%	Net Buying	Net Buying
RAY	RAYTECH HOLDING LTD	$11.42M	2,724,880	1.46%	0.00%

Household & Personal Product Stocks FAQ

What are the best household & personal product stocks to buy right now in Feb 2026?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best household & personal product stocks to buy right now are:

1. Estee Lauder Companies (NYSE:EL)

Estee Lauder Companies (NYSE:EL) is the #1 top household & personal product stock out of 31 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Estee Lauder Companies (NYSE:EL) is: Value: D, Growth: B, Momentum: C, Sentiment: C, Safety: B, Financials: B, and AI: C.

Estee Lauder Companies (NYSE:EL) has a Due Diligence Score of 18, which is -15 points lower than the household & personal product industry average of 33. Although this number is below the industry average, our proven quant model rates EL as a "B".

EL passed 6 out of 38 due diligence checks and has weak fundamentals. Estee Lauder Companies has seen its stock return 56.5% over the past year, overperforming other household & personal product stocks by 68 percentage points.

Estee Lauder Companies has an average 1 year price target of $110.94, a downside of -0.72% from Estee Lauder Companies's current stock price of $111.74.

Estee Lauder Companies stock has a consensus Buy recommendation according to Wall Street analysts. Of the 16 analysts covering Estee Lauder Companies, 37.5% have issued a Strong Buy rating, 12.5% have issued a Buy, 43.75% have issued a hold, while 0% have issued a Sell rating, and 6.25% have issued a Strong Sell.

2. Spectrum Brands Holdings (NYSE:SPB)

Spectrum Brands Holdings (NYSE:SPB) is the #2 top household & personal product stock out of 31 with a Zen Rating of C. Stocks with a rating of C have had an average return of +7.53% per year. Learn more.

The Component Grade breakdown for Spectrum Brands Holdings (NYSE:SPB) is: Value: C, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: C, and AI: C.

Spectrum Brands Holdings (NYSE:SPB) has a Due Diligence Score of 44, which is 11 points higher than the household & personal product industry average of 33.

SPB passed 15 out of 38 due diligence checks and has strong fundamentals. Spectrum Brands Holdings has seen its stock lose -1.77% over the past year, overperforming other household & personal product stocks by 10 percentage points.

Spectrum Brands Holdings has an average 1 year price target of $83.50, an upside of 6.76% from Spectrum Brands Holdings's current stock price of $78.21.

Spectrum Brands Holdings stock has a consensus Buy recommendation according to Wall Street analysts. Of the 4 analysts covering Spectrum Brands Holdings, 25% have issued a Strong Buy rating, 50% have issued a Buy, 25% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

3. Acme United (NYSEMKT:ACU)

Acme United (NYSEMKT:ACU) is the #3 top household & personal product stock out of 31 with a Zen Rating of C. Stocks with a rating of C have had an average return of +7.53% per year. Learn more.

The Component Grade breakdown for Acme United (NYSEMKT:ACU) is: Value: C, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: C, and AI: C.

Acme United (NYSEMKT:ACU) has a Due Diligence Score of 44, which is 11 points higher than the household & personal product industry average of 33.

ACU passed 15 out of 38 due diligence checks and has strong fundamentals. Acme United has seen its stock return 16.51% over the past year, overperforming other household & personal product stocks by 28 percentage points.

What are the household & personal product stocks with highest dividends?

Out of 15 household & personal product stocks that have issued dividends in the past year, the 3 household & personal product stocks with the highest dividend yields are:

1. United Guardian (NASDAQ:UG)

United Guardian (NASDAQ:UG) has an annual dividend yield of 7.61%, which is 5 percentage points higher than the household & personal product industry average of 3.06%. United Guardian's dividend payout is not stable, having dropped more than 10% seven times in the last 10 years. United Guardian's dividend has not shown consistent growth over the last 10 years.

United Guardian's dividend payout ratio of 139.5% indicates that its high dividend yield might not be sustainable for the long-term.

2. Newell Brands (NASDAQ:NWL)

Newell Brands (NASDAQ:NWL) has an annual dividend yield of 5.94%, which is 3 percentage points higher than the household & personal product industry average of 3.06%. Newell Brands's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Newell Brands's dividend has not shown consistent growth over the last 10 years.

Newell Brands's dividend payout ratio of -41.2% indicates that its high dividend yield might not be sustainable for the long-term.

3. Kimberly Clark (NASDAQ:KMB)

Kimberly Clark (NASDAQ:KMB) has an annual dividend yield of 4.64%, which is 2 percentage points higher than the household & personal product industry average of 3.06%. Kimberly Clark's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Kimberly Clark's dividend has shown consistent growth over the last 10 years.

Kimberly Clark's dividend payout ratio of 82.8% indicates that its high dividend yield is sustainable for the long-term.

Why are household & personal product stocks up?

Household & personal product stocks were up 0.29% in the last day, and up 1.99% over the last week.

We couldn't find a catalyst for why household & personal product stocks are up.

What are the most undervalued household & personal product stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued household & personal product stocks right now are:

1. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) is the most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Nu Skin Enterprises has a valuation score of 43, which is 19 points higher than the household & personal product industry average of 24. It passed 3 out of 7 valuation due diligence checks.

Nu Skin Enterprises's stock has gained 10.6% in the past year. It has overperformed other stocks in the household & personal product industry by 22 percentage points.

2. Coty (NYSE:COTY)

Coty (NYSE:COTY) is the second most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Coty has a valuation score of 14, which is -10 points higher than the household & personal product industry average of 24. It passed 1 out of 7 valuation due diligence checks. Although this number is below the industry average, our proven quant model rates COTY a Valuation Rating of "B".

Coty's stock has dropped -52.44% in the past year. It has underperformed other stocks in the household & personal product industry by -41 percentage points.

3. Helen Of Troy (NASDAQ:HELE)

Helen Of Troy (NASDAQ:HELE) is the third most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Helen Of Troy has a valuation score of 14, which is -10 points higher than the household & personal product industry average of 24. It passed 1 out of 7 valuation due diligence checks. Although this number is below the industry average, our proven quant model rates HELE a Valuation Rating of "B".

Helen Of Troy's stock has dropped -67.18% in the past year. It has underperformed other stocks in the household & personal product industry by -56 percentage points.

Are household & personal product stocks a good buy now?

42.11% of household & personal product stocks rated by analysts are a buy right now. On average, analysts expect household & personal product stocks to rise by 8.59% over the next year.

0% of household & personal product stocks have a Zen Rating of A (Strong Buy), 5% of household & personal product stocks are rated B (Buy), 85% are rated C (Hold), 10% are rated D (Sell), and 0% are rated F (Strong Sell).

What is the average p/e ratio of the household & personal products industry?

The average P/E ratio of the household & personal products industry is 11.68x.

WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.