Sectors & Industries Consumer DefensiveHousehold & Personal Products
Best Household & Personal Product Stocks to Buy Now (2026)
Top household & personal product stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best household & personal product stocks to buy now. Learn More.

Industry: Household & Personal Prod...

Overview Zen Rating Price Value Growth Financials Momentum Sentiment

Household & Personal Products is Zen Rated B and is the 54th ranked industry out of 145 stock market industries

Ticker	Company	Market Cap	Shares	Institutional %	Insider %	Net Insider (L12M)	Net Insider (L3M)
EWCZ	EUROPEAN WAX CENTER INC	$217.44M	54,360,321	36.56%	63.44%	Net Selling	Net Selling
NUS	NU SKIN ENTERPRISES INC	$482.63M	48,750,076	74.36%	25.30%	Net Selling	Net Selling
EL	ESTEE LAUDER COMPANIES INC	$35.81B	361,727,043	59.78%	6.41%	Net Selling	Net Selling
SPB	SPECTRUM BRANDS HOLDINGS INC	$1.72B	23,198,788	15.17%	84.83%	Net Selling	Net Selling
ELF	ELF BEAUTY INC	$4.40B	59,052,239	74.79%	25.21%	Net Selling	Net Selling
CL	COLGATE PALMOLIVE CO	$75.90B	806,064,942	82.79%	2.01%	Net Selling	Net Selling
ACU	ACME UNITED CORP	$168.22M	3,806,724	71.53%	28.47%	Net Selling
IPAR	INTERPARFUMS INC	$3.21B	32,064,728	24.23%	75.77%	Net Selling	Net Buying
SKIN	BEAUTY HEALTH CO	$154.28M	127,503,059	53.36%	46.64%	Net Buying
YSG	YATSEN HOLDING LTD	$376.96M	1,880,084,663	0.81%	0.00%
EPC	EDGEWELL PERSONAL CARE CO	$924.52M	46,716,605	88.30%	11.70%	Net Selling	Net Selling
COTY	COTY INC	$2.24B	880,006,359	10.64%	89.36%	Net Buying
UL	UNILEVER PLC	$174.96B	2,451,800,000	9.60%	0.00%
CHD	CHURCH & DWIGHT CO INC	$23.63B	240,130,071	86.79%	1.04%	Net Buying	Net Buying
HELE	HELEN OF TROY LTD	$436.06M	23,072,103	84.21%	15.79%	Net Buying
CLX	CLOROX CO	$14.46B	120,911,863	85.40%	1.39%	Net Buying	Net Buying
KMB	KIMBERLY CLARK CORP	$34.75B	331,858,421	80.28%	0.74%	Net Selling	Net Buying
NWL	NEWELL BRANDS INC	$1.90B	419,200,000	82.18%	17.82%	Net Selling	Net Selling
HNST	HONEST COMPANY INC	$247.06M	111,790,674	46.06%	53.49%	Net Selling	Net Selling
PG	PROCTER & GAMBLE CO	$365.64B	2,324,000,685	67.31%	0.60%	Net Selling	Net Selling
HIMS	HIMS & HERS HEALTH INC	$4.40B	227,648,514	56.45%	43.55%	Net Selling	Net Selling
PTNM	PITANIUM LTD	$239.10M	23,012,500	0.48%	0.00%
RAY	RAYTECH HOLDING LTD	$11.34M	2,724,880	18.67%	0.00%
MTEX	MANNATECH INC	$13.78M	1,900,930	8.12%	91.88%	Net Buying	Net Buying
BYAH	PARK HA BIOLOGICAL TECHNOLOGY CO LTD	$3.05M	29,374,403	0.41%	0.00%
GROV	GROVE COLLABORATIVE HOLDINGS INC	$62.50M	41,387,655	15.87%	84.13%	Net Selling	Net Selling
DSY	BIG TREE CLOUD HOLDINGS LTD	$20.61M	86,972,928	8.96%	1.65%
KVUE	KENVUE INC	$34.83B	1,915,802,170	89.71%	10.29%	Net Buying	Net Buying
SLSN	SOLESENCE INC	$98.05M	70,536,845	4.73%	73.87%	Net Buying	Net Buying
UG	UNITED GUARDIAN INC	$32.21M	4,594,319	4.56%	95.44%
TANH	TANTECH HOLDINGS LTD	$1.44M	1,424,388	2.25%	0.00%

Household & Personal Product Stocks FAQ

What are the best household & personal product stocks to buy right now in Feb 2026?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best household & personal product stocks to buy right now are:

1. European Wax Center (NASDAQ:EWCZ)

European Wax Center (NASDAQ:EWCZ) is the #1 top household & personal product stock out of 31 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for European Wax Center (NASDAQ:EWCZ) is: Value: A, Growth: B, Momentum: D, Sentiment: A, Safety: C, Financials: C, and AI: C.

European Wax Center (NASDAQ:EWCZ) has a Due Diligence Score of 45, which is 12 points higher than the household & personal product industry average of 33.

EWCZ passed 15 out of 33 due diligence checks and has strong fundamentals. European Wax Center has seen its stock lose -42.07% over the past year, underperforming other household & personal product stocks by -29 percentage points.

European Wax Center has an average 1 year price target of $5.00, an upside of 25% from European Wax Center's current stock price of $4.00.

European Wax Center stock has a consensus Hold recommendation according to Wall Street analysts. Of the 1 analyst covering European Wax Center, 0% have issued a Strong Buy rating, 0% have issued a Buy, 100% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

2. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) is the #2 top household & personal product stock out of 31 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for Nu Skin Enterprises (NYSE:NUS) is: Value: A, Growth: C, Momentum: C, Sentiment: B, Safety: C, Financials: B, and AI: B.

Nu Skin Enterprises (NYSE:NUS) has a Due Diligence Score of 36, which is 3 points higher than the household & personal product industry average of 33.

NUS passed 12 out of 38 due diligence checks and has average fundamentals. Nu Skin Enterprises has seen its stock return 53.01% over the past year, overperforming other household & personal product stocks by 66 percentage points.

3. Estee Lauder Companies (NYSE:EL)

Estee Lauder Companies (NYSE:EL) is the #3 top household & personal product stock out of 31 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Estee Lauder Companies (NYSE:EL) is: Value: D, Growth: B, Momentum: C, Sentiment: C, Safety: B, Financials: B, and AI: B.

Estee Lauder Companies (NYSE:EL) has a Due Diligence Score of 18, which is -15 points lower than the household & personal product industry average of 33. Although this number is below the industry average, our proven quant model rates EL as a "B".

EL passed 6 out of 38 due diligence checks and has weak fundamentals. Estee Lauder Companies has seen its stock return 44.1% over the past year, overperforming other household & personal product stocks by 57 percentage points.

Estee Lauder Companies has an average 1 year price target of $110.94, an upside of 12.05% from Estee Lauder Companies's current stock price of $99.01.

Estee Lauder Companies stock has a consensus Buy recommendation according to Wall Street analysts. Of the 16 analysts covering Estee Lauder Companies, 37.5% have issued a Strong Buy rating, 12.5% have issued a Buy, 43.75% have issued a hold, while 0% have issued a Sell rating, and 6.25% have issued a Strong Sell.

What are the household & personal product stocks with highest dividends?

Out of 15 household & personal product stocks that have issued dividends in the past year, the 3 household & personal product stocks with the highest dividend yields are:

1. Newell Brands (NASDAQ:NWL)

Newell Brands (NASDAQ:NWL) has an annual dividend yield of 6.17%, which is 3 percentage points higher than the household & personal product industry average of 2.9%. Newell Brands's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Newell Brands's dividend has not shown consistent growth over the last 10 years.

Newell Brands's dividend payout ratio of -466.7% indicates that its high dividend yield might not be sustainable for the long-term.

2. Kimberly Clark (NASDAQ:KMB)

Kimberly Clark (NASDAQ:KMB) has an annual dividend yield of 4.81%, which is 2 percentage points higher than the household & personal product industry average of 2.9%. Kimberly Clark's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Kimberly Clark's dividend has shown consistent growth over the last 10 years.

Kimberly Clark's dividend payout ratio of 84.3% indicates that its high dividend yield is sustainable for the long-term.

3. United Guardian (NASDAQ:UG)

United Guardian (NASDAQ:UG) has an annual dividend yield of 3.57%, which is 1 percentage points higher than the household & personal product industry average of 2.9%. United Guardian's dividend payout is not stable, having dropped more than 10% seven times in the last 10 years. United Guardian's dividend has not shown consistent growth over the last 10 years.

United Guardian's dividend payout ratio of 139.5% indicates that its dividend yield might not be sustainable for the long-term.

Why are household & personal product stocks down?

Household & personal product stocks were down -1.9% in the last day, and down -0.54% over the last week. Hims & Hers Health was the among the top losers in the household & personal products industry, dropping -16.03% yesterday.

Hims & Hers Health shares are trading lower after the company withdrew its weight-loss pill and after Novo Nordisk filed a lawsuit against the company for patent infringement. HHS General Counsel Mike Stuart posted on social media that it referred the company to the DOJ for investigation of potential violations.

What are the most undervalued household & personal product stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued household & personal product stocks right now are:

1. European Wax Center (NASDAQ:EWCZ)

European Wax Center (NASDAQ:EWCZ) is the most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

European Wax Center has a valuation score of 57, which is 33 points higher than the household & personal product industry average of 24. It passed 4 out of 7 valuation due diligence checks.

European Wax Center's stock has dropped -42.07% in the past year. It has underperformed other stocks in the household & personal product industry by -29 percentage points.

2. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) is the second most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Nu Skin Enterprises has a valuation score of 43, which is 19 points higher than the household & personal product industry average of 24. It passed 3 out of 7 valuation due diligence checks.

Nu Skin Enterprises's stock has gained 53.01% in the past year. It has overperformed other stocks in the household & personal product industry by 66 percentage points.

3. Coty (NYSE:COTY)

Coty (NYSE:COTY) is the third most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Coty has a valuation score of 14, which is -10 points higher than the household & personal product industry average of 24. It passed 1 out of 7 valuation due diligence checks. Although this number is below the industry average, our proven quant model rates COTY a Valuation Rating of "B".

Coty's stock has dropped -62.33% in the past year. It has underperformed other stocks in the household & personal product industry by -50 percentage points.

Are household & personal product stocks a good buy now?

36.84% of household & personal product stocks rated by analysts are a buy right now. On average, analysts expect household & personal product stocks to rise by 13.65% over the next year.

9.52% of household & personal product stocks have a Zen Rating of A (Strong Buy), 4.76% of household & personal product stocks are rated B (Buy), 80.95% are rated C (Hold), 4.76% are rated D (Sell), and 0% are rated F (Strong Sell).

What is the average p/e ratio of the household & personal products industry?

The average P/E ratio of the household & personal products industry is 13.62x.

WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.

Household & Personal Product Stocks FAQ

1. European Wax Center (NASDAQ:EWCZ)

2. Nu Skin Enterprises (NYSE:NUS)

3. Estee Lauder Companies (NYSE:EL)

1. Newell Brands (NASDAQ:NWL)

2. Kimberly Clark (NASDAQ:KMB)

3. United Guardian (NASDAQ:UG)

1. European Wax Center (NASDAQ:EWCZ)

2. Nu Skin Enterprises (NYSE:NUS)

3. Coty (NYSE:COTY)

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