Sectors & Industries Consumer DefensiveHousehold & Personal Products
Best Household & Personal Product Stocks to Buy Now (2025)
Top household & personal product stocks in 2025 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best household & personal product stocks to buy now. Learn More.

Industry: Household & Personal Prod...

Overview Zen Rating Price Value Growth Financials Momentum Sentiment

Household & Personal Products is Zen Rated C and is the 82nd ranked industry out of 145 stock market industries

Ticker	Company	Market Cap	Shares	Institutional %	Insider %	Net Insider (L12M)	Net Insider (L3M)
NUS	NU SKIN ENTERPRISES INC	$373.42M	49,722,779	75.37%	24.63%	Net Selling	Net Selling
ACU	ACME UNITED CORP	$153.75M	3,754,498	69.11%	29.80%	Net Buying	Net Buying
HIMS	HIMS & HERS HEALTH INC	$7.09B	222,165,572	51.84%	48.16%	Net Selling	Net Selling
UL	UNILEVER PLC	$148.14B	2,524,997,338	8.71%	0.00%
IPAR	INTERPARFUMS INC	$3.90B	32,123,940	23.29%	76.71%	Net Buying	Net Selling
HELE	HELEN OF TROY LTD	$1.24B	22,855,739	85.60%	14.40%	Net Selling	Net Selling
KMB	KIMBERLY CLARK CORP	$46.62B	331,684,601	78.77%	0.72%	Net Selling	Net Selling
PHH	PARK HA BIOLOGICAL TECHNOLOGY CO LTD	$309.95M	26,200,000	0.31%	0.00%
YSG	YATSEN HOLDING LTD	$505.60M	1,835,200,348	0.61%	0.00%
PG	PROCTER & GAMBLE CO	$395.60B	2,344,851,814	67.90%	0.59%	Net Selling	Net Selling
HNST	HONEST COMPANY INC	$542.37M	108,910,399	51.77%	48.23%	Net Selling	Net Selling
CLX	CLOROX CO	$17.94B	123,189,867	81.04%	1.23%	Net Buying	Net Selling
CHD	CHURCH & DWIGHT CO INC	$26.66B	245,969,881	86.03%	1.01%	Net Buying	Net Buying
SKIN	BEAUTY HEALTH CO	$170.33M	125,245,176	52.42%	47.58%	Net Buying	Net Buying
EWCZ	EUROPEAN WAX CENTER INC	$229.13M	55,346,491	39.53%	60.47%	Net Selling	Net Selling
NWL	NEWELL BRANDS INC	$2.71B	416,200,000	81.36%	18.64%	Net Selling	Net Selling
TANH	TANTECH HOLDINGS LTD	$477.68k	208,594	100.00%	0.00%
CL	COLGATE PALMOLIVE CO	$75.63B	811,536,437	83.23%	1.98%	Net Selling	Net Selling
COTY	COTY INC	$4.84B	871,993,285	11.62%	88.38%
KVUE	KENVUE INC	$44.91B	1,911,240,720	90.36%	9.64%	Net Selling	Net Selling
ELF	ELF BEAUTY INC	$3.67B	56,398,608	75.70%	24.30%	Net Selling	Net Selling
SPB	SPECTRUM BRANDS HOLDINGS INC	$1.88B	26,313,921	15.27%	84.73%	Net Buying
GROV	GROVE COLLABORATIVE HOLDINGS INC	$59.43M	40,152,722	15.26%	84.74%	Net Selling	Net Selling
EPC	EDGEWELL PERSONAL CARE CO	$1.49B	48,228,669	88.94%	11.06%	Net Selling
EL	ESTEE LAUDER COMPANIES INC	$24.08B	359,715,445	58.57%	6.44%	Net Buying	Net Buying
RAY	RAYTECH HOLDING LTD	$33.82M	17,613,083	0.02%	0.00%
DSY	BIG TREE CLOUD HOLDINGS LTD	$59.93M	57,080,546	0.25%	2.52%
UG	UNITED GUARDIAN INC	$42.27M	4,594,319	4.95%	95.05%
MTEX	MANNATECH INC	$17.37M	1,900,930	7.35%	92.65%	Net Buying	Net Buying

Household & Personal Product Stocks FAQ

What are the best household & personal product stocks to buy right now in Mar 2025?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best household & personal product stocks to buy right now are:

1. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) is the #1 top household & personal product stock out of 29 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Nu Skin Enterprises (NYSE:NUS) is: Value: B, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: B, and AI: C.

Nu Skin Enterprises (NYSE:NUS) has a Due Diligence Score of 15, which is -18 points lower than the household & personal product industry average of 33. Although this number is below the industry average, our proven quant model rates NUS as a "B".

NUS passed 5 out of 38 due diligence checks and has weak fundamentals. Nu Skin Enterprises has seen its stock lose -45.38% over the past year, underperforming other household & personal product stocks by -25 percentage points.

Nu Skin Enterprises has an average 1 year price target of $6.88, a downside of -8.46% from Nu Skin Enterprises's current stock price of $7.51.

Nu Skin Enterprises stock has a consensus Hold recommendation according to Wall Street analysts. Of the 2 analysts covering Nu Skin Enterprises, 0% have issued a Strong Buy rating, 0% have issued a Buy, 100% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

2. Acme United (NYSEMKT:ACU)

Acme United (NYSEMKT:ACU) is the #2 top household & personal product stock out of 29 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Acme United (NYSEMKT:ACU) is: Value: C, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: B, and AI: C.

Acme United (NYSEMKT:ACU) has a Due Diligence Score of 39, which is 6 points higher than the household & personal product industry average of 33.

ACU passed 13 out of 38 due diligence checks and has average fundamentals. Acme United has seen its stock lose -11.21% over the past year, overperforming other household & personal product stocks by 9 percentage points.

3. Hims & Hers Health (NYSE:HIMS)

Hims & Hers Health (NYSE:HIMS) is the #3 top household & personal product stock out of 29 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Hims & Hers Health (NYSE:HIMS) is: Value: C, Growth: A, Momentum: C, Sentiment: C, Safety: C, Financials: A, and AI: D.

Hims & Hers Health (NYSE:HIMS) has a Due Diligence Score of 59, which is 26 points higher than the household & personal product industry average of 33.

HIMS passed 20 out of 33 due diligence checks and has strong fundamentals. Hims & Hers Health has seen its stock return 102.8% over the past year, overperforming other household & personal product stocks by 123 percentage points.

Hims & Hers Health has an average 1 year price target of $40.18, an upside of 25.88% from Hims & Hers Health's current stock price of $31.92.

Hims & Hers Health stock has a consensus Hold recommendation according to Wall Street analysts. Of the 11 analysts covering Hims & Hers Health, 27.27% have issued a Strong Buy rating, 9.09% have issued a Buy, 45.45% have issued a hold, while 9.09% have issued a Sell rating, and 9.09% have issued a Strong Sell.

What are the household & personal product stocks with highest dividends?

Out of 11 household & personal product stocks that have issued dividends in the past year, the 3 household & personal product stocks with the highest dividend yields are:

1. Newell Brands (NASDAQ:NWL)

Newell Brands (NASDAQ:NWL) has an annual dividend yield of 4.3%, which is 2 percentage points higher than the household & personal product industry average of 2.31%. Newell Brands's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Newell Brands's dividend has not shown consistent growth over the last 10 years.

Newell Brands's dividend payout ratio of -53.8% indicates that its high dividend yield might not be sustainable for the long-term.

2. Unilever (NYSE:UL)

Unilever (NYSE:UL) has an annual dividend yield of 3.2%, which is 1 percentage points higher than the household & personal product industry average of 2.31%. Unilever's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Unilever's dividend has shown consistent growth over the last 10 years.

Unilever's dividend payout ratio of 75.1% indicates that its dividend yield is sustainable for the long-term.

3. Kimberly Clark (NYSE:KMB)

Kimberly Clark (NYSE:KMB) has an annual dividend yield of 2.63%, which is the same as the household & personal product industry average of 2.31%. Kimberly Clark's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Kimberly Clark's dividend has shown consistent growth over the last 10 years.

Kimberly Clark's dividend payout ratio of 64.4% indicates that its dividend yield is sustainable for the long-term.

Why are household & personal product stocks up?

Household & personal product stocks were up 1.66% in the last day, and up 0.93% over the last week.

We couldn't find a catalyst for why household & personal product stocks are up.

What are the most undervalued household & personal product stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued household & personal product stocks right now are:

1. Tantech Holdings (NASDAQ:TANH)

Tantech Holdings (NASDAQ:TANH) is the most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Tantech Holdings has a valuation score of 43, which is 14 points higher than the household & personal product industry average of 29. It passed 3 out of 7 valuation due diligence checks.

Tantech Holdings's stock has dropped -91.7% in the past year. It has underperformed other stocks in the household & personal product industry by -71 percentage points.

2. Edgewell Personal Care Co (NYSE:EPC)

Edgewell Personal Care Co (NYSE:EPC) is the second most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Edgewell Personal Care Co has a valuation score of 57, which is 28 points higher than the household & personal product industry average of 29. It passed 4 out of 7 valuation due diligence checks.

Edgewell Personal Care Co's stock has dropped -20.35% in the past year. It has performed in line with other stocks in the household & personal product industry.

3. Helen Of Troy (NASDAQ:HELE)

Helen Of Troy (NASDAQ:HELE) is the third most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Helen Of Troy has a valuation score of 100, which is 71 points higher than the household & personal product industry average of 29. It passed 7 out of 7 valuation due diligence checks.

Helen Of Troy's stock has dropped -52.97% in the past year. It has underperformed other stocks in the household & personal product industry by -33 percentage points.

Are household & personal product stocks a good buy now?

50% of household & personal product stocks rated by analysts are a buy right now. On average, analysts expect household & personal product stocks to rise by 20.04% over the next year.

0% of household & personal product stocks have a Zen Rating of A (Strong Buy), 16% of household & personal product stocks are rated B (Buy), 80% are rated C (Hold), 4% are rated D (Sell), and 0% are rated F (Strong Sell).

What is the average p/e ratio of the household & personal products industry?

The average P/E ratio of the household & personal products industry is 25.4x.

WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.