Sectors & Industries Consumer DefensiveHousehold & Personal Products
Best Household & Personal Product Stocks to Buy Now (2025)
Top household & personal product stocks in 2025 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best household & personal product stocks to buy now. Learn More.

Industry: Household & Personal Prod...

Overview Zen Rating Price Value Growth Financials Momentum Sentiment Forecast

Household & Personal Products is Zen Rated C and is the 77th ranked industry out of 145 stock market industries

Ticker	Company	Market Cap	Price	Price Target	Upside/Downside	Consensus	Analysts	Fore. Revenue Growth	Fore. Earnings Growth	Forecast ROE	Forecast ROA
NUS	NU SKIN ENTERPRISES INC	$457.56M	$9.26	N/A	N/A	N/A	N/A	-4.49%	N/A	4.92%	2.66%
EWCZ	EUROPEAN WAX CENTER INC	$303.63M	$5.50	$5.20	-5.45%	Hold	5	0.58%	70.25%	56.42%	5.57%
HIMS	HIMS & HERS HEALTH INC	$10.96B	$48.96	$41.22	-15.80%	Hold	9	24.40%	24.78%	104.32%	64.26%
UL	UNILEVER PLC	$153.80B	$60.91	N/A	N/A	N/A	N/A	3.84%	13.91%	43.46%	10.89%
HNST	HONEST COMPANY INC	$541.26M	$4.91	$7.00	42.57%	Hold	1	3.52%	N/A	9.78%	6.65%
ACU	ACME UNITED CORP	$166.26M	$43.86	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
YSG	YATSEN HOLDING LTD	$900.98M	$9.77	N/A	N/A	N/A	N/A	4.56%	N/A	239.77%	189.68%
IPAR	INTERPARFUMS INC	$4.35B	$135.46	$162.00	19.59%	Strong Buy	4	3.81%	5.46%	24.89%	13.63%
SKIN	BEAUTY HEALTH CO	$264.59M	$2.10	$1.25	-40.48%	Hold	1	-1.19%	N/A	142.24%	9.72%
KMB	KIMBERLY CLARK CORP	$43.60B	$131.40	$142.88	8.73%	Hold	8	0.89%	2.84%	259.25%	17.51%
CL	COLGATE PALMOLIVE CO	$74.67B	$92.14	$100.10	8.64%	Buy	10	3.11%	5.63%	1,000.39%	21.81%
HELE	HELEN OF TROY LTD	$717.88M	$31.29	$42.50	35.83%	Buy	2	-1.00%	-3.27%	6.04%	3.24%
PHH	PARK HA BIOLOGICAL TECHNOLOGY CO LTD	$78.34M	$2.99	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
PG	PROCTER & GAMBLE CO	$370.18B	$157.89	$179.77	13.86%	Strong Buy	13	3.52%	7.20%	35.65%	15.15%
CLX	CLOROX CO	$15.52B	$125.96	$148.11	17.59%	Hold	9	1.69%	11.66%	3,558.95%	17.43%
NWL	NEWELL BRANDS INC	$2.39B	$5.72	$7.22	26.21%	Buy	8	0.00%	N/A	8.49%	2.02%
RAY	RAYTECH HOLDING LTD	$24.13M	$1.37	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
EPC	EDGEWELL PERSONAL CARE CO	$1.18B	$25.10	$31.83	26.82%	Buy	6	1.68%	34.24%	10.39%	4.17%
KVUE	KENVUE INC	$39.74B	$20.70	$25.13	21.38%	Buy	8	3.05%	33.14%	26.76%	10.24%
ELF	ELF BEAUTY INC	$6.59B	$116.99	$116.00	-0.85%	Strong Buy	14	19.16%	29.46%	33.46%	20.40%
PTNM	PITANIUM LTD	N/A	$9.04	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
CHD	CHURCH & DWIGHT CO INC	$24.15B	$98.04	$108.42	10.58%	Buy	12	2.50%	19.56%	23.23%	11.81%
EMPG	EMPRO GROUP INC	N/A	$3.12	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
BSLK	BOLT PROJECTS HOLDINGS INC	$6.97M	$3.38	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
EL	ESTEE LAUDER COMPANIES INC	$30.78B	$85.56	$73.56	-14.02%	Buy	16	2.58%	N/A	33.73%	7.37%
SLSN	SOLESENCE INC	$265.69M	$3.79	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
COTY	COTY INC	$4.31B	$4.94	$7.08	43.26%	Hold	13	1.18%	N/A	14.67%	4.47%
SPB	SPECTRUM BRANDS HOLDINGS INC	$1.41B	$56.44	$82.50	46.17%	Strong Buy	4	-3.12%	29.54%	5.35%	2.85%
UG	UNITED GUARDIAN INC	$37.17M	$8.09	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
TANH	TANTECH HOLDINGS LTD	$2.25M	$1.99	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
MTEX	MANNATECH INC	$15.99M	$8.41	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
XAGE	LONGEVITY HEALTH HOLDINGS INC	$2.37M	$2.36	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
GROV	GROVE COLLABORATIVE HOLDINGS INC	$47.10M	$1.17	$1.20	2.56%	Hold	1	-4.87%	N/A	N/A	N/A
DSY	BIG TREE CLOUD HOLDINGS LTD	$74.20M	$1.30	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A

Household & Personal Product Stocks FAQ

What are the best household & personal product stocks to buy right now in Jul 2025?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best household & personal product stocks to buy right now are:

1. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) is the #1 top household & personal product stock out of 34 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for Nu Skin Enterprises (NYSE:NUS) is: Value: B, Growth: C, Momentum: C, Sentiment: B, Safety: C, Financials: A, and AI: C.

Nu Skin Enterprises (NYSE:NUS) has a Due Diligence Score of 18, which is -12 points lower than the household & personal product industry average of 30. Although this number is below the industry average, our proven quant model rates NUS as a "A".

NUS passed 6 out of 38 due diligence checks and has weak fundamentals. Nu Skin Enterprises has seen its stock lose -14.26% over the past year, overperforming other household & personal product stocks by 12 percentage points.

2. European Wax Center (NASDAQ:EWCZ)

European Wax Center (NASDAQ:EWCZ) is the #2 top household & personal product stock out of 34 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for European Wax Center (NASDAQ:EWCZ) is: Value: A, Growth: B, Momentum: C, Sentiment: B, Safety: C, Financials: C, and AI: C.

European Wax Center (NASDAQ:EWCZ) has a Due Diligence Score of 44, which is 14 points higher than the household & personal product industry average of 30.

EWCZ passed 15 out of 33 due diligence checks and has strong fundamentals. European Wax Center has seen its stock lose -44.61% over the past year, underperforming other household & personal product stocks by -18 percentage points.

European Wax Center has an average 1 year price target of $5.20, a downside of -5.45% from European Wax Center's current stock price of $5.50.

European Wax Center stock has a consensus Hold recommendation according to Wall Street analysts. Of the 5 analysts covering European Wax Center, 20% have issued a Strong Buy rating, 0% have issued a Buy, 60% have issued a hold, while 0% have issued a Sell rating, and 20% have issued a Strong Sell.

3. Hims & Hers Health (NYSE:HIMS)

Hims & Hers Health (NYSE:HIMS) is the #3 top household & personal product stock out of 34 with a Zen Rating of C. Stocks with a rating of C have had an average return of +7.53% per year. Learn more.

The Component Grade breakdown for Hims & Hers Health (NYSE:HIMS) is: Value: C, Growth: A, Momentum: C, Sentiment: C, Safety: C, Financials: A, and AI: D.

Hims & Hers Health (NYSE:HIMS) has a Due Diligence Score of 61, which is 31 points higher than the household & personal product industry average of 30.

HIMS passed 21 out of 33 due diligence checks and has strong fundamentals. Hims & Hers Health has seen its stock return 138.71% over the past year, overperforming other household & personal product stocks by 165 percentage points.

Hims & Hers Health has an average 1 year price target of $41.22, a downside of -15.8% from Hims & Hers Health's current stock price of $48.96.

Hims & Hers Health stock has a consensus Hold recommendation according to Wall Street analysts. Of the 9 analysts covering Hims & Hers Health, 11.11% have issued a Strong Buy rating, 11.11% have issued a Buy, 55.56% have issued a hold, while 11.11% have issued a Sell rating, and 11.11% have issued a Strong Sell.

What are the household & personal product stocks with highest dividends?

Out of 12 household & personal product stocks that have issued dividends in the past year, the 3 household & personal product stocks with the highest dividend yields are:

1. Newell Brands (NASDAQ:NWL)

Newell Brands (NASDAQ:NWL) has an annual dividend yield of 4.9%, which is 2 percentage points higher than the household & personal product industry average of 2.58%. Newell Brands's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Newell Brands's dividend has not shown consistent growth over the last 10 years.

Newell Brands's dividend payout ratio of -47.5% indicates that its high dividend yield might not be sustainable for the long-term.

2. Kimberly Clark (NASDAQ:KMB)

Kimberly Clark (NASDAQ:KMB) has an annual dividend yield of 3.77%, which is 1 percentage points higher than the household & personal product industry average of 2.58%. Kimberly Clark's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Kimberly Clark's dividend has shown consistent growth over the last 10 years.

Kimberly Clark's dividend payout ratio of 66.8% indicates that its dividend yield is sustainable for the long-term.

3. Unilever (NYSE:UL)

Unilever (NYSE:UL) has an annual dividend yield of 3.19%, which is 1 percentage points higher than the household & personal product industry average of 2.58%. Unilever's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Unilever's dividend has shown consistent growth over the last 10 years.

Unilever's dividend payout ratio of 75.1% indicates that its dividend yield is sustainable for the long-term.

Why are household & personal product stocks down?

Household & personal product stocks were down -3.17% in the last day, and down -3.02% over the last week.

We couldn't find a catalyst for why household & personal product stocks are down.

What are the most undervalued household & personal product stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued household & personal product stocks right now are:

1. Edgewell Personal Care Co (NYSE:EPC)

Edgewell Personal Care Co (NYSE:EPC) is the most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Edgewell Personal Care Co has a valuation score of 71, which is 48 points higher than the household & personal product industry average of 23. It passed 5 out of 7 valuation due diligence checks.

Edgewell Personal Care Co's stock has dropped -36.28% in the past year. It has underperformed other stocks in the household & personal product industry by -10 percentage points.

2. European Wax Center (NASDAQ:EWCZ)

European Wax Center (NASDAQ:EWCZ) is the second most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

European Wax Center has a valuation score of 57, which is 34 points higher than the household & personal product industry average of 23. It passed 4 out of 7 valuation due diligence checks.

European Wax Center's stock has dropped -44.61% in the past year. It has underperformed other stocks in the household & personal product industry by -18 percentage points.

3. Helen Of Troy (NASDAQ:HELE)

Helen Of Troy (NASDAQ:HELE) is the third most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Helen Of Troy has a valuation score of 71, which is 48 points higher than the household & personal product industry average of 23. It passed 5 out of 7 valuation due diligence checks.

Helen Of Troy's stock has dropped -64.85% in the past year. It has underperformed other stocks in the household & personal product industry by -38 percentage points.

Are household & personal product stocks a good buy now?

42.11% of household & personal product stocks rated by analysts are a hold right now. On average, analysts expect household & personal product stocks to rise by 11.54% over the next year.

3.57% of household & personal product stocks have a Zen Rating of A (Strong Buy), 3.57% of household & personal product stocks are rated B (Buy), 85.71% are rated C (Hold), 7.14% are rated D (Sell), and 0% are rated F (Strong Sell).

What is the average p/e ratio of the household & personal products industry?

The average P/E ratio of the household & personal products industry is 23.3x.

WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.

Household & Personal Product Stocks FAQ

1. Nu Skin Enterprises (NYSE:NUS)

2. European Wax Center (NASDAQ:EWCZ)

3. Hims & Hers Health (NYSE:HIMS)

1. Newell Brands (NASDAQ:NWL)

2. Kimberly Clark (NASDAQ:KMB)

3. Unilever (NYSE:UL)

1. Edgewell Personal Care Co (NYSE:EPC)

2. European Wax Center (NASDAQ:EWCZ)

3. Helen Of Troy (NASDAQ:HELE)

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