Sectors & Industries Consumer DefensiveHousehold & Personal Products
Best Household & Personal Product Stocks to Buy Now (2026)
Top household & personal product stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best household & personal product stocks to buy now. Learn More.

Industry: Household & Personal Prod...

Overview Zen Rating Price Value Growth Financials Momentum Sentiment Forecast

Household & Personal Products is Zen Rated C and is the 69th ranked industry out of 145 stock market industries

Ticker	Company	Market Cap	Price	Price Target	Upside/Downside	Consensus	Analysts	Fore. Revenue Growth	Fore. Earnings Growth	Forecast ROE	Forecast ROA
ACU	ACME UNITED CORP	$159.26M	$41.82	N/A	N/A	N/A	N/A	5.56%	-12.61%	6.64%	4.57%
HELE	HELEN OF TROY LTD	$556.56M	$23.93	$24.00	0.29%	Hold	2	2.32%	N/A	12.63%	4.77%
SPB	SPECTRUM BRANDS HOLDINGS INC	$1.92B	$82.96	$83.50	0.65%	Buy	4	2.50%	16.96%	11.53%	6.40%
NUS	NU SKIN ENTERPRISES INC	$346.03M	$7.19	N/A	N/A	N/A	N/A	-2.91%	-68.92%	7.91%	4.53%
ELF	ELF BEAUTY INC	$3.57B	$60.49	$91.85	51.84%	Buy	13	13.93%	36.62%	23.92%	11.96%
EL	ESTEE LAUDER COMPANIES INC	$28.69B	$79.30	$99.50	25.47%	Buy	14	4.01%	N/A	42.33%	8.60%
IPAR	INTERPARFUMS INC	$2.94B	$91.73	$106.67	16.28%	Strong Buy	3	6.65%	7.71%	27.12%	15.06%
CL	COLGATE PALMOLIVE CO	$69.94B	$87.26	$94.36	8.13%	Strong Buy	14	4.78%	19.21%	7,152.48%	23.65%
YSG	YATSEN HOLDING LTD	$284.40M	$3.03	N/A	N/A	N/A	N/A	739.38%	N/A	1,288.52%	1,008.38%
COTY	COTY INC	$2.17B	$2.47	$4.06	64.49%	Hold	8	1.43%	N/A	7.85%	2.50%
UL	UNILEVER PLC	$130.34B	$59.76	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
NWL	NEWELL BRANDS INC	$1.93B	$4.55	$4.88	7.14%	Buy	6	1.28%	N/A	18.86%	4.07%
CLX	CLOROX CO	$10.53B	$87.11	$104.73	20.22%	Sell	11	4.57%	4.29%	-1,411.95%	14.70%
KMB	KIMBERLY CLARK CORP	$32.42B	$97.67	$109.82	12.44%	Hold	11	3.88%	7.88%	157.18%	16.43%
CHD	CHURCH & DWIGHT CO INC	$22.75B	$96.02	$100.62	4.79%	Buy	13	2.39%	12.27%	25.69%	11.94%
SKIN	SKINHEALTH SYSTEMS INC	$110.27M	$0.86	$1.37	58.40%	Hold	3	2.59%	N/A	-9.25%	-1.13%
PG	PROCTER & GAMBLE CO	$342.91B	$147.26	$160.60	9.06%	Buy	10	3.08%	2.91%	35.16%	14.93%
HIMS	HIMS & HERS HEALTH INC	$6.25B	$27.41	$29.08	6.10%	Buy	12	18.44%	23.36%	79.95%	20.07%
HNST	HONEST COMPANY INC	$394.78M	$3.51	$3.05	-13.11%	Buy	4	-4.68%	N/A	4.73%	3.56%
EPC	EDGEWELL PERSONAL CARE CO	$1.05B	$22.56	$21.75	-3.59%	Buy	4	-2.95%	N/A	7.14%	2.82%
EWCZ	EUROPEAN WAX CENTER INC	$316.86M	$5.81	$5.80	-0.17%	Hold	2	3.99%	70.50%	N/A	N/A
MTEX	MANNATECH INC	$8.45M	$4.38	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
RAY	RAYTECH HOLDING LTD	$6.81M	$2.50	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
GROV	GROVE COLLABORATIVE HOLDINGS INC	$48.75M	$1.16	$2.00	72.41%	Strong Buy	1	-14.46%	N/A	N/A	-15.34%
SLSN	SOLESENCE INC	$94.65M	$1.34	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
PTNM	PITANIUM LTD	$239.10M	$10.39	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
BYAH	PARK HA BIOLOGICAL TECHNOLOGY CO LTD	$765.56k	$1.13	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
KVUE	KENVUE INC	$33.41B	$17.43	$18.20	4.42%	Hold	5	3.57%	19.63%	23.36%	9.29%
DSY	BIG TREE CLOUD HOLDINGS LTD	$10.22M	$2.15	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
TANH	TANTECH HOLDINGS LTD	$556.94k	$0.39	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
UG	UNITED GUARDIAN INC	$33.52M	$7.30	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A

Household & Personal Product Stocks FAQ

What are the best household & personal product stocks to buy right now in May 2026?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best household & personal product stocks to buy right now are:

1. Acme United (NYSEMKT:ACU)

Acme United (NYSEMKT:ACU) is the #1 top household & personal product stock out of 31 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Acme United (NYSEMKT:ACU) is: Value: B, Growth: B, Momentum: C, Sentiment: D, Safety: C, Financials: B, and AI: A.

Acme United (NYSEMKT:ACU) has a Due Diligence Score of 42, which is 11 points higher than the household & personal product industry average of 31.

ACU passed 14 out of 38 due diligence checks and has strong fundamentals. Acme United has seen its stock return 10.2% over the past year, overperforming other household & personal product stocks by 55 percentage points.

2. Helen Of Troy (NASDAQ:HELE)

Helen Of Troy (NASDAQ:HELE) is the #2 top household & personal product stock out of 31 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Helen Of Troy (NASDAQ:HELE) is: Value: B, Growth: C, Momentum: D, Sentiment: C, Safety: C, Financials: C, and AI: B.

Helen Of Troy (NASDAQ:HELE) has a Due Diligence Score of 21, which is -10 points lower than the household & personal product industry average of 31. Although this number is below the industry average, our proven quant model rates HELE as a "B".

HELE passed 6 out of 33 due diligence checks and has weak fundamentals. Helen Of Troy has seen its stock lose -13.64% over the past year, overperforming other household & personal product stocks by 32 percentage points.

Helen Of Troy has an average 1 year price target of $24.00, an upside of 0.29% from Helen Of Troy's current stock price of $23.93.

Helen Of Troy stock has a consensus Hold recommendation according to Wall Street analysts. Of the 2 analysts covering Helen Of Troy, 0% have issued a Strong Buy rating, 0% have issued a Buy, 100% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

3. Spectrum Brands Holdings (NYSE:SPB)

Spectrum Brands Holdings (NYSE:SPB) is the #3 top household & personal product stock out of 31 with a Zen Rating of C. Stocks with a rating of C have had an average return of +7.53% per year. Learn more.

The Component Grade breakdown for Spectrum Brands Holdings (NYSE:SPB) is: Value: C, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: C, and AI: C.

Spectrum Brands Holdings (NYSE:SPB) has a Due Diligence Score of 39, which is 8 points higher than the household & personal product industry average of 31.

SPB passed 13 out of 38 due diligence checks and has average fundamentals. Spectrum Brands Holdings has seen its stock return 31.54% over the past year, overperforming other household & personal product stocks by 77 percentage points.

Spectrum Brands Holdings has an average 1 year price target of $83.50, an upside of 0.65% from Spectrum Brands Holdings's current stock price of $82.96.

Spectrum Brands Holdings stock has a consensus Buy recommendation according to Wall Street analysts. Of the 4 analysts covering Spectrum Brands Holdings, 25% have issued a Strong Buy rating, 50% have issued a Buy, 25% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

What are the household & personal product stocks with highest dividends?

Out of 15 household & personal product stocks that have issued dividends in the past year, the 3 household & personal product stocks with the highest dividend yields are:

1. United Guardian (NASDAQ:UG)

United Guardian (NASDAQ:UG) has an annual dividend yield of 6.85%, which is 3 percentage points higher than the household & personal product industry average of 3.37%. United Guardian's dividend payout is not stable, having dropped more than 10% seven times in the last 10 years. United Guardian's dividend has not shown consistent growth over the last 10 years.

United Guardian's dividend payout ratio of 108.7% indicates that its high dividend yield might not be sustainable for the long-term.

2. Newell Brands (NASDAQ:NWL)

Newell Brands (NASDAQ:NWL) has an annual dividend yield of 6.15%, which is 3 percentage points higher than the household & personal product industry average of 3.37%. Newell Brands's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Newell Brands's dividend has not shown consistent growth over the last 10 years.

Newell Brands's dividend payout ratio of -41.8% indicates that its high dividend yield might not be sustainable for the long-term.

3. Kimberly Clark (NASDAQ:KMB)

Kimberly Clark (NASDAQ:KMB) has an annual dividend yield of 5.18%, which is 2 percentage points higher than the household & personal product industry average of 3.37%. Kimberly Clark's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Kimberly Clark's dividend has shown consistent growth over the last 10 years.

Kimberly Clark's dividend payout ratio of 79.4% indicates that its high dividend yield is sustainable for the long-term.

Why are household & personal product stocks down?

Household & personal product stocks were down -0.48% in the last day, and down -1.54% over the last week. Clorox Co was the among the top losers in the household & personal products industry, dropping -9.67% yesterday.

Clorox shares are trading lower after the company reported Q3 financial results and cut its FY26 guidance below estimates.

What are the most undervalued household & personal product stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued household & personal product stocks right now are:

1. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) is the most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Nu Skin Enterprises has a valuation score of 43, which is 25 points higher than the household & personal product industry average of 18. It passed 3 out of 7 valuation due diligence checks.

Nu Skin Enterprises's stock has gained 16.72% in the past year. It has overperformed other stocks in the household & personal product industry by 62 percentage points.

2. Acme United (NYSEMKT:ACU)

Acme United (NYSEMKT:ACU) is the second most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Acme United has a valuation score of 29, which is 11 points higher than the household & personal product industry average of 18. It passed 2 out of 7 valuation due diligence checks.

Acme United's stock has gained 10.2% in the past year. It has overperformed other stocks in the household & personal product industry by 55 percentage points.

3. Coty (NYSE:COTY)

Coty (NYSE:COTY) is the third most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Coty has a valuation score of 14, which is -4 points higher than the household & personal product industry average of 18. It passed 1 out of 7 valuation due diligence checks. Although this number is below the industry average, our proven quant model rates COTY a Valuation Rating of "B".

Coty's stock has dropped -50.8% in the past year. It has underperformed other stocks in the household & personal product industry by -6 percentage points.

Are household & personal product stocks a good buy now?

47.37% of household & personal product stocks rated by analysts are a buy right now. On average, analysts expect household & personal product stocks to rise by 13.45% over the next year.

0% of household & personal product stocks have a Zen Rating of A (Strong Buy), 10% of household & personal product stocks are rated B (Buy), 80% are rated C (Hold), 10% are rated D (Sell), and 0% are rated F (Strong Sell).

What is the average p/e ratio of the household & personal products industry?

The average P/E ratio of the household & personal products industry is 14.89x.

WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.