Sectors & Industries Consumer DefensiveHousehold & Personal Products
Best Household & Personal Product Stocks to Buy Now (2025)
Top household & personal product stocks in 2025 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best household & personal product stocks to buy now. Learn More.

Industry: Household & Personal Prod...

Growth Financials Momentum Sentiment Forecast Dividends Due Diligence

Household & Personal Products is Zen Rated D and is the 110th ranked industry out of 145 stock market industries

Ticker	Company	Price	Graham Fair Value	Graham Fair Value %	P/E	Forward P/E	P/S	P/B	PEG	Free Cash Flow	Free Cash Flow Yield	Book Value	BVPS	EV	EV/EBITDA
NUS	NU SKIN ENTERPRISES INC	$12.01	N/A	N/A	-15.60x	9.53x	0.36x	0.79x	N/A	$65.93M	11.03%	$753.97M	15.15	$690.39M	9.66
EWCZ	EUROPEAN WAX CENTER INC	$3.82	$6.37	-40.06%	19.10x	6.37x	0.78x	2.76x	0.27x	$57.61M	34.79%	$76.52M	1.77	$522.01M	9.01
SKIN	BEAUTY HEALTH CO	$1.78	N/A	N/A	-5.73x	-19.29x	0.69x	4.86x	N/A	$29.85M	13.46%	$46.06M	0.37	$418.30M	114.26
ACU	ACME UNITED CORP	$41.21	$21.25	93.95%	14.99x	N/A	0.80x	1.38x	2.93x	$12.22M	7.84%	$113.72M	30.05	$187.09M	9.18
YSG	YATSEN HOLDING LTD	$8.88	N/A	N/A	-12.27x	296.00x	1.58x	1.93x	N/A	N/A	N/A	$430.83M	4.65	$718.98M	N/A
HNST	HONEST COMPANY INC	$3.55	$1.07	231.39%	71.00x	33.81x	1.01x	2.11x	1.69x	-$6.01M	-1.52%	$187.03M	1.69	$331.67M	17.26
CLX	CLOROX CO	$122.68	$52.85	132.13%	21.91x	20.36x	2.16x	560.02x	2.26x	$801.00M	5.29%	$27.00M	0.22	$17.84B	14.43
ELF	ELF BEAUTY INC	$135.20	$35.29	283.10%	67.94x	50.69x	5.79x	10.01x	2.12x	$115.32M	1.52%	$760.86M	13.54	$7.77B	36.46
HIMS	HIMS & HERS HEALTH INC	$56.31	$6.28	796.37%	64.72x	94.15x	6.27x	22.62x	17.27x	$119.51M	0.95%	$562.70M	2.51	$12.65B	72.54
CL	COLGATE PALMOLIVE CO	$79.01	$27.89	183.34%	22.07x	21.48x	3.19x	90.97x	4.18x	$3.37B	5.28%	$702.00M	0.87	$71.40B	15.19
EPC	EDGEWELL PERSONAL CARE CO	$20.88	$28.81	-27.52%	15.35x	7.55x	0.44x	0.62x	0.37x	$42.70M	4.37%	$1.57B	33.50	$2.17B	8.84
PG	PROCTER & GAMBLE CO	$153.18	$53.15	188.23%	22.97x	21.92x	4.26x	6.90x	3.99x	$14.04B	3.91%	$52.01B	22.21	$383.76B	16.10
UL	UNILEVER PLC	$58.81	$28.24	108.28%	22.22x	17.02x	2.05x	6.89x	1.71x	$10.96B	7.60%	$20.94B	8.54	$176.76B	14.10
KMB	KIMBERLY CLARK CORP	$123.23	$48.74	152.81%	16.90x	18.92x	2.17x	32.17x	7.32x	$2.10B	5.14%	$1.27B	3.83	$47.49B	11.54
IPAR	INTERPARFUMS INC	$94.25	$40.50	132.70%	18.77x	18.09x	2.07x	3.61x	3.11x	$158.47M	5.24%	$839.36M	26.14	$3.16B	11.74
NWL	NEWELL BRANDS INC	$5.22	N/A	N/A	-8.85x	7.72x	0.29x	0.81x	N/A	-$104.00M	-4.77%	$2.69B	6.44	$7.49B	21.64
KVUE	KENVUE INC	$15.85	$9.51	66.62%	21.13x	15.94x	2.01x	2.83x	1.15x	$1.63B	5.37%	$10.73B	5.59	$37.96B	12.83
PTNM	PITANIUM LTD	$12.38	N/A	N/A	N/A	N/A	N/A	199.21x	N/A	N/A	N/A	$1.41M	0.06	$282.22M	N/A
CHD	CHURCH & DWIGHT CO INC	$87.92	$30.67	186.64%	41.08x	25.35x	3.55x	4.87x	1.80x	$930.60M	4.33%	$4.39B	17.96	$22.70B	22.31
EMPG	EMPRO GROUP INC	$16.97	N/A	N/A	154.27x	N/A	24.74x	N/A	N/A	$52.92k	0.04%	$741.21k	0.09	N/A	N/A
SPB	SPECTRUM BRANDS HOLDINGS INC	$53.00	$35.64	48.71%	19.70x	11.79x	0.46x	0.68x	0.99x	$75.10M	5.69%	$1.89B	76.06	$1.92B	8.42
HELE	HELEN OF TROY LTD	$25.94	N/A	N/A	-1.79x	6.52x	0.32x	0.49x	N/A	$112.13M	18.84%	$1.23B	53.51	$1.48B	-6.50
COTY	COTY INC	$3.97	N/A	N/A	-9.02x	8.84x	0.59x	0.98x	N/A	$277.60M	8.04%	$3.54B	4.07	$7.44B	22.27
EL	ESTEE LAUDER COMPANIES INC	$86.20	N/A	N/A	-27.37x	42.22x	2.17x	8.03x	N/A	$673.00M	2.17%	$3.87B	10.73	$37.57B	257.32
BSLK	BOLT PROJECTS HOLDINGS INC	$4.19	$2.19k	-99.81%	0.11x	N/A	3.15x	-0.57x	0.00x	-$11.66M	-133.84%	-$15.16M	-7.29	$20.67M	-2.32
PHH	PARK HA BIOLOGICAL TECHNOLOGY CO LTD	$0.48	N/A	N/A	-0.66x	N/A	5.09x	3.30x	N/A	$1.09M	7.74%	$4.25M	0.15	$12.78M	-0.68
DSY	BIG TREE CLOUD HOLDINGS LTD	$1.03	N/A	N/A	N/A	N/A	13.92x	-21.42x	N/A	-$4.71M	-8.06%	-$2.75M	-0.05	$59.77M	15.80
UG	UNITED GUARDIAN INC	$7.69	N/A	N/A	12.21x	N/A	3.10x	3.26x	N/A	$2.73M	7.72%	$10.84M	2.36	$34.06M	9.09
RAY	RAYTECH HOLDING LTD	$0.50	N/A	N/A	8.13x	N/A	0.86x	2.21x	N/A	$792.42k	9.27%	$9.80M	0.56	$10.82M	8.07
MTEX	MANNATECH INC	$9.88	N/A	N/A	-4.84x	N/A	0.17x	N/A	N/A	-$2.81M	-14.94%	$5.96M	3.14	N/A	N/A
TANH	TANTECH HOLDINGS LTD	$1.80	N/A	N/A	-0.23x	N/A	0.02x	0.02x	N/A	$3.90M	512.61%	$131.31M	310.29	-$28.64M	-16.03
GROV	GROVE COLLABORATIVE HOLDINGS INC	$1.52	N/A	N/A	-1.97x	N/A	0.30x	-5.25x	N/A	-$5.89M	-10.13%	-$11.65M	-0.31	$70.45M	-6.68
SLSN	SOLESENCE INC	$3.24	$0.57	464.08%	46.29x	N/A	3.53x	12.56x	7.23x	-$6.76M	-2.96%	$18.19M	0.26	$250.57M	34.39

Household & Personal Product Stocks FAQ

What are the best household & personal product stocks to buy right now in Oct 2025?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best household & personal product stocks to buy right now are:

1. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) is the #1 top household & personal product stock out of 33 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Nu Skin Enterprises (NYSE:NUS) is: Value: B, Growth: C, Momentum: C, Sentiment: B, Safety: C, Financials: A, and AI: C.

Nu Skin Enterprises (NYSE:NUS) has a Due Diligence Score of 18, which is -15 points lower than the household & personal product industry average of 33. Although this number is below the industry average, our proven quant model rates NUS as a "B".

NUS passed 6 out of 38 due diligence checks and has weak fundamentals. Nu Skin Enterprises has seen its stock return 68.92% over the past year, overperforming other household & personal product stocks by 85 percentage points.

2. European Wax Center (NASDAQ:EWCZ)

European Wax Center (NASDAQ:EWCZ) is the #2 top household & personal product stock out of 33 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for European Wax Center (NASDAQ:EWCZ) is: Value: A, Growth: C, Momentum: D, Sentiment: C, Safety: C, Financials: C, and AI: C.

European Wax Center (NASDAQ:EWCZ) has a Due Diligence Score of 40, which is 7 points higher than the household & personal product industry average of 33.

EWCZ passed 13 out of 33 due diligence checks and has average fundamentals. European Wax Center has seen its stock lose -44.31% over the past year, underperforming other household & personal product stocks by -28 percentage points.

European Wax Center has an average 1 year price target of $5.67, an upside of 48.35% from European Wax Center's current stock price of $3.82.

European Wax Center stock has a consensus Buy recommendation according to Wall Street analysts. Of the 3 analysts covering European Wax Center, 33.33% have issued a Strong Buy rating, 0% have issued a Buy, 66.67% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

3. Beauty Health Co (NASDAQ:SKIN)

Beauty Health Co (NASDAQ:SKIN) is the #3 top household & personal product stock out of 33 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Beauty Health Co (NASDAQ:SKIN) is: Value: C, Growth: A, Momentum: C, Sentiment: C, Safety: C, Financials: C, and AI: C.

Beauty Health Co (NASDAQ:SKIN) has a Due Diligence Score of 21, which is -12 points lower than the household & personal product industry average of 33. Although this number is below the industry average, our proven quant model rates SKIN as a "B".

SKIN passed 7 out of 33 due diligence checks and has weak fundamentals. Beauty Health Co has seen its stock return 25.89% over the past year, overperforming other household & personal product stocks by 42 percentage points.

Beauty Health Co has an average 1 year price target of $2.42, an upside of 36.17% from Beauty Health Co's current stock price of $1.78.

Beauty Health Co stock has a consensus Buy recommendation according to Wall Street analysts. Of the 3 analysts covering Beauty Health Co, 33.33% have issued a Strong Buy rating, 0% have issued a Buy, 66.67% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

What are the household & personal product stocks with highest dividends?

Out of 15 household & personal product stocks that have issued dividends in the past year, the 3 household & personal product stocks with the highest dividend yields are:

1. Newell Brands (NASDAQ:NWL)

Newell Brands (NASDAQ:NWL) has an annual dividend yield of 5.36%, which is 3 percentage points higher than the household & personal product industry average of 2.8%. Newell Brands's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Newell Brands's dividend has not shown consistent growth over the last 10 years.

Newell Brands's dividend payout ratio of -47.5% indicates that its high dividend yield might not be sustainable for the long-term.

2. Kimberly Clark (NASDAQ:KMB)

Kimberly Clark (NASDAQ:KMB) has an annual dividend yield of 4.06%, which is 1 percentage points higher than the household & personal product industry average of 2.8%. Kimberly Clark's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Kimberly Clark's dividend has shown consistent growth over the last 10 years.

Kimberly Clark's dividend payout ratio of 68% indicates that its high dividend yield is sustainable for the long-term.

3. Kenvue (NYSE:KVUE)

Kenvue (NYSE:KVUE) has an annual dividend yield of 3.96%, which is 1 percentage points higher than the household & personal product industry average of 2.8%.

Kenvue's dividend payout ratio of 111.3% indicates that its high dividend yield might not be sustainable for the long-term.

Why are household & personal product stocks down?

Household & personal product stocks were down -0.48% in the last day, and up 0.81% over the last week.

We couldn't find a catalyst for why household & personal product stocks are down.

What are the most undervalued household & personal product stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued household & personal product stocks right now are:

1. European Wax Center (NASDAQ:EWCZ)

European Wax Center (NASDAQ:EWCZ) is the most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

European Wax Center has a valuation score of 71, which is 46 points higher than the household & personal product industry average of 25. It passed 5 out of 7 valuation due diligence checks.

European Wax Center's stock has dropped -44.31% in the past year. It has underperformed other stocks in the household & personal product industry by -28 percentage points.

2. Edgewell Personal Care Co (NYSE:EPC)

Edgewell Personal Care Co (NYSE:EPC) is the second most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Edgewell Personal Care Co has a valuation score of 71, which is 46 points higher than the household & personal product industry average of 25. It passed 5 out of 7 valuation due diligence checks.

Edgewell Personal Care Co's stock has dropped -41.97% in the past year. It has underperformed other stocks in the household & personal product industry by -26 percentage points.

3. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) is the third most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Nu Skin Enterprises has a valuation score of 14, which is -11 points higher than the household & personal product industry average of 25. It passed 1 out of 7 valuation due diligence checks. Although this number is below the industry average, our proven quant model rates NUS a Valuation Rating of "B".

Nu Skin Enterprises's stock has gained 68.92% in the past year. It has overperformed other stocks in the household & personal product industry by 85 percentage points.

Are household & personal product stocks a good buy now?

52.63% of household & personal product stocks rated by analysts are a buy right now. On average, analysts expect household & personal product stocks to rise by 16.3% over the next year.

0% of household & personal product stocks have a Zen Rating of A (Strong Buy), 16% of household & personal product stocks are rated B (Buy), 72% are rated C (Hold), 8% are rated D (Sell), and 4% are rated F (Strong Sell).

What is the average p/e ratio of the household & personal products industry?

The average P/E ratio of the household & personal products industry is 21.55x.

WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.