How to Buy Zillow Stock
Zillow Group Inc
Zillow Group, Inc. , a digital real estate company, operates real estate brands on mobile applications and Websites in the United States.
Zillow stock last closed at $81.53, up 0.32% from the previous day, and has increased 57.27% in one year. It has overperformed other stocks in the Internet Content & Information industry by 0.92 percentage points. Zillow stock is currently +60.97% from its 52-week low of $50.65, and -5.83% from its 52-week high of $86.58.
As of Aug 14, 2025, there are 242.27M shares of ZG outstanding. The market cap of ZG is $19.75B. In the last 24 hours, 534,000 ZG shares were traded.
How to Buy Zillow Stock
Wondering how to invest in Zillow stock? Here's how.
- Decide where to buy Zillow stock: You need to decide on a stock brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you figure out where to buy Zillow stock.
- Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit money your brokerage account: Pick your method of payment and add your details.
- Research Zillow stock: The Zillow ticker symbol is ZG. Is Zillow stock a good investment? Should you buy shares of ZG? How do ZG's underlying business fundamentals look? Do top analysts think Zillow is a good buy? Why has ZG's stock price moved recently? (Hint: Our stock market analysis tools can help you understand if ZG is a good stock to buy).
- Make your ZG purchase: Decide if you will purchase ZG shares at the current market price or use a limit order to buy ZG stock at a given price.
- Keep an eye on your ZG position: Create a watchlist to track your investment in Zillow shares.
Step 1: Decide where to buy Zillow stock
You need a brokerage account in order to access the NASDAQ market and buy ZG stock.
Our favorite brokerage: eToro
We believe that eToro is the best place to buy stocks. Here's why:
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Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've selected your brokerage, the next step is to fill out some personal details so you can invest in ZG today.
How to Start a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to create your new brokerage account.
- Submit your data by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit money your brokerage account
Now that you have finished signing up on our top ranked stock market app, you can securely and quickly fund your account:
Watch the tutorial below to see the process of depositing funds into your new investment account.
Step 4: Research Zillow stock
Once you have selected the best place to buy Zillow stock, it's absolutely critical to analyze their stock before you buy, so you actually understand the risk and opportunity.
Zillow stock data
Zillow Due Diligence Checks
WallStreetZen was designed to help part-time investors do more in-depth fundamental analysis in less time.
You can see all of the due diligence checks on ZG's stock page.
What is the fair value of ZG stock?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge ZG's fair value.
Using relative valuations measures:
- ZG may be undervalued based on its P/B ratio of 4.16x, relative to Internet Content & Information industry P/B ratio of 7.24x
You can access more valuation analysis on ZG's stock here.
ZG Financial Summary
Pros:
- ZG's operating cash flow of $484.00M allows it to safely service it's debt of $328.00M.
- There are more short-term assets than short-term liabilities on the ZG balance sheet.
- There are more short-term assets than long-term liabilities on the ZG balance sheet.
- ZG profit margin has gone up from -6.8% to -2.6% in the past year.
- ZG has a low debt to equity ratio of 0.14.
- Total ZG debt is lower than 5 years ago, relative to shareholder equity.
Cons:
- ZG earnings of -$34.00M is not enough to cover its interest payments.
Do analysts think it's a good time to buy Zillow stock
Out of 13 Wall Street analysts who track ZG, the consensus analyst rating on ZG is a Buy
Please note that analyst ratings are not stock recommendations, nor are they financial advice.
Latest ZG Analyst Upgrades/Downgrades
Trevor Young, a top 29% analyst from Barclays maintains ZG with a strong sell rating and raises their ZG price target from $60.00 to $66.00, on Aug 7, 2025.
Justin Patterson, a top 6% analyst from KeyBanc maintains ZG with a strong buy rating and raises their ZG price target from $90.00 to $92.00, on Aug 7, 2025.
Thomas Champion, a top 5% analyst from Piper Sandler maintains ZG with a strong buy rating and raises their ZG price target from $82.00 to $94.00, on Aug 7, 2025.
Piper Sandler's Thomas Champion raised their price target on Zillow (NASDAQ: ZG) by 14.6% from $82 to $94 on 2025/08/07. The analyst maintained their Strong Buy rating on the stock.
Zillow Group reported its Q3 2025 earnings.
After a strong (40%) stock price run-up from 2025/04's lows, Champion noted that the results roughly aligned with consensus, with revenue and EBITDA 1% ahead of expectations.
Looking ahead, the analyst backgrounded that the housing market remains subdued, but added that Zillow Group is executing on its product initiatives, cutting debt, and buying back stock.
Earnings Report
For Q2 2025, Zillow Group reported:
- EPS of $0.40, which missed the Zacks Consensus Estimate of $0.44.
- Revenue of $655M, which beat the Zacks Consensus Estimate of $647M and Q2 2024's $572M.
Management guided:
For Q3 2025:
- Revenue of $663M to $673M.
For FY 2025:
- Low to mid-teens revenue growth.
CEO Jeremy Wacksman commented: “Zillow’s Q2 results reflect how the power of our strategy and the strength of our execution are fueling growth across the company.
“We’re relentlessly innovating to build a better real estate experience — one that helps more consumers move with confidence and gives real estate professionals the tools they need to power their businesses and serve movers effectively.”
Alec Brondolo, a top 28% analyst from Wells Fargo maintains ZG with a hold rating and raises their ZG price target from $60.00 to $75.00, on Jul 8, 2025.
Mike Burton, a top 35% analyst from Goldman Sachs maintains ZG with a hold rating and lowers their ZG price target from $77.00 to $69.00, on May 8, 2025.
You can dive deeper into what analysts are forecasting on the Zillow stock forecast page.
ZG Trading Indicators
ZG Revenue
Last year, ZG revenue was $2.39B. Over the last five year, ZG's revenue has increased by -7.8% per year. This was slower than the Internet Content & Information industry average of 18.4%.
You can analyze ZG's earnings and revenue performance here.
Latest Insiders Trades at ZG
Over the last year, executives and large shareholders at ZG have sold more shares than they have bought.
Lloyd D. Frink, Co -Exec. Chairman President of ZG, was the latest ZG insider to buy. They bought $74,714.94 worth of ZG shares on Aug 13, 2025.
Dig into more about who owns ZG shares here.
Can I rely on ZG as an income stream?
No, Zillow doesn't provide an income stream by paying out dividends.
ZG Social Trading Data
One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other traders have to say.
Step 5: Make your ZG purchase
There are two main types of orders:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are mostly the easiest way to buy. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at a specific price, use a limit order.
Press the Open button and eToro will execute the order.
If you require additional help investing in stocks on eToro, watch the helpful video below:
Step 6: Keep an eye on your ZG position
Now that you own some ZG stock, you'll want to keep up with your new shares.
Make a watchlist to keep track of your ZG stock.
ZG Feed
How to Buy Stock in Zillow
To summarize, here are the 6 steps for buying Zillow stock:
- Decide where to buy Zillow stock
- Sign up for a brokerage account
- Deposit money your brokerage account
- Research Zillow stock
- Make your ZG purchase
- Keep an eye on your ZG position
If you require a brokerage account, eToro is our favorite option.
Get Started with eToro TodayIf you want to keep track of your investment in Zillow, create a watchlist today.
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