How to Buy Zillow Stock

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Zillow Group Inc

Zillow Group, Inc. , a digital real estate company, operates real estate brands on mobile applications and Websites in the United States.

Zillow stock last closed at $37.92, up 1.39% from the previous day, and has decreased 27.61% in one year. It has overperformed other stocks in the Internet Content & Information industry by 0.27 percentage points. Zillow stock is currently +44.66% from its 52-week low of $26.21, and -41.8% from its 52-week high of $65.16.

As of Dec 1, 2022, there are 237.73M shares of ZG outstanding. The market cap of ZG is $9.01B. In the last 24 hours, 947,655 ZG shares were traded.

How to Buy Zillow Stock

Wondering how to invest in Zillow stock? Here's how.
  1. Decide where to buy Zillow stock: You need to decide on a stock brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you figure out where to buy Zillow stock.
  2. Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified. It's the best place to buy ZG stock.
  3. Deposit money your brokerage account: Pick your method of payment and add your details.
  4. Research Zillow stock: The Zillow ticker symbol is ZG. Is Zillow stock a good investment? Should you buy shares of ZG? How do ZG's underlying business fundamentals look? Do top analysts think Zillow is a good buy? Why has ZG's stock price moved recently? (Hint: Our stock market analysis tools can help you understand if ZG is a good stock to buy).
  5. Make your ZG purchase: Decide if you will purchase ZG shares at the current market price or use a limit order to buy ZG stock at a given price.
  6. Keep an eye on your ZG position: Create a watchlist to track your investment in Zillow shares.

Step 1: Decide where to buy Zillow stock

You need a brokerage account in order to access the NASDAQ market and buy ZG stock.

A brokerage account allows you to buy and sell a number of investments, such as stocks, bonds, mutual funds, and ETFs.

Our favorite brokerage: eToro

We believe that eToro is the best place to buy stocks. Here's why:

  • You can invest in stocks with 0% commissions: Invest without paying trading commissions.
  • Buy fractional shares: Even if you don't have the money to buy a full share, you can still buy the stock.
  • Access to global financial markets: From Tech to Utilities, New York to Shanghai — you can fill your portfolio with stocks from the world's leading exchanges.
  • Social investing: eToro offers a community with more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of top investors.
  • Security: eToro is a regulated and licensed brokerage platform.
  • Buy other assets: Such as ETFs and cryptos.

Get $10 towards your purchase of stock by signing up for an account with eToro now.

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Step 2: Sign up for a brokerage account

Now that you've selected your brokerage, the next step is to fill out some personal details so you can invest in ZG today.

How to Start a New Account on eToro

  1. Click here to get started.
  2. Enter your personal details to create your new brokerage account.
  1. Submit your data by hitting the "Create Account" button.
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Step 3: Deposit money your brokerage account

Watch the video below for more details transferring funds into your investment account.

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Step 4: Research Zillow stock

It's crucial to analyze stocks prior to investing, so you truly understand the risk as well as the opportunity.

Overview of key ZG info

ZG Price
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ZG Due Diligence Checks

WallStreetZen was built to help part-time investors perform better fundamental analysis in less time.

You can see all of the due diligence checks on ZG's stock page.

What is the fair value of ZG stock?

Analysts use a variety of different financial metrics, analyses, models, and charts to gauge ZG's intrinsic value.

Using relative valuations methods:

  • ZG could be undervalued based on its P/B ratio of 1.96x, relative to Internet Content & Information industry P/B ratio of 3.91x

You can access more valuation analysis on ZG's stock here.

ZG Financial Health Overview


  • There are more short-term assets than short-term liabilities on the ZG balance sheet.
  • There are more short-term assets than long-term liabilities on the ZG balance sheet.
  • ZG profit margin has gone up from -5.7% to -3% in the past year.
  • ZG's operating cash flow of $4.20B allows it to safely service it's debt of $1.88B.


  • ZG has a relatively high debt to equity ratio of 0.46.
  • ZG earnings of -$158.17M is not enough to cover its interest payments.
  • Total ZG debt is higher than 5 years ago, relative to shareholder equity.

Do Wall Street analysts think it's a good time to buy ZG stock

Out of 15 Equities analysts who research ZG, the consensus analyst rating on ZG is a Hold

Should I buy or sell ZG stock?

Based on 15 analysts offering ratings for Zillow Group Inc.
Strong Buy
2 analysts 13.33%
1 analysts 6.67%
10 analysts 66.67%
1 analysts 6.67%
Strong Sell
1 analysts 6.67%

Most Recent ZG Analyst Upgrades/Downgrades

Trevor Young, a top 30% analyst from Barclays maintains ZG with a strong sell rating and lowers their ZG price target from $28.00 to $24.00, on Nov 3, 2022.

Maria Ripps, a bottom 8% analyst from Canaccord Genuity downgrades ZG to a hold rating and lowers their ZG price target from $48.00 to $34.00, on Nov 3, 2022.

Jay McCanless, a top 13% analyst from Wedbush maintains ZG with a hold rating and lowers their ZG price target from $39.00 to $31.00, on Sep 26, 2022.

Jason Weaver, a bottom 7% analyst from Compass Point initiates coverage on ZG with a strong buy rating and announces their ZG price target of $50.00, on Sep 19, 2022.

Scott Devitt, a top 11% analyst from Stifel Nicolaus maintains ZG with a hold rating and lowers their ZG price target from $40.00 to $37.00, on Aug 8, 2022.

You can dig deeper into what analysts are projecting on the Zillow stock forecast page.

ZG Technical Indicators

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Is ZG Making Money?

Last year, ZG revenue was $9.63B. In the past five year, ZG's revenue has grown by 56.62% per year. This was faster than the Internet Content & Information industry average of 25.5%.

Find out more about ZG's earnings and revenue performance here.

Latest Insiders Trades at ZG

In the last year, executives and large shareholders at ZG have bought more shares than they have sold.

Susan Daimler, President of Zillow of ZG, was the latest ZG insider to sell. They sold $157,451.88 worth of ZG shares on Nov 30, 2022.

Dig into more about who owns ZG stock here.

Does ZG provide a stable income stream?

No, Zillow doesn't provide an income stream by paying out dividends.

ZG Social Trading Data

One of the major reasons eToro is our favorite brokerage is because of its social trading community.

Click below to find out what other community members have to say.

Step 5: Make your ZG purchase

There are two main options:

  • Market order: A market order is an order to buy or sell a stock at the best price on the market.
    Market orders are mostly the easiest way to buy.
  • Limit order: A limit order lets you buy or sell a security at a specific price (or better).
    If you want to be sure you're buying or selling at a particular price limit, use a limit order.

Press the Open Trade button and your broker will place the order.

If you want additional assistance buying stocks on eToro, click the how to video below:

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Step 6: Keep an eye on your ZG position

Now that you own some ZG stock, you'll want to keep up with your investment.

Add ZG to a watchlist to get notified of the latest news about your ZG stock.

ZG Feed

How to Buy Stock in Zillow

To summarize, here are the 6 steps you need to take to buy Zillow stock right now:

  1. Decide where to buy Zillow stock
  2. Sign up for a brokerage account
  3. Deposit money your brokerage account
  4. Research Zillow stock
  5. Make your ZG purchase
  6. Keep an eye on your ZG position

If you require a online brokerage, eToro is our recommended venue.

Get Started with eToro Today

If you would like to watch your investment in Zillow, hit the button below to create your watchlist.

$37.92+0.52 (+1.39%)
Updated Dec 1, 2022
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$37.92+0.52 (+1.39%)
Updated Dec 1, 2022
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How much does it cost to buy one Zillow share?

As of Dec 1, 2022, it costs $37.92 to buy one share of Zillow stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.264 shares of ZG.

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Is now a good time to buy Zillow stock?

According to 15 Wall Street analysts who monitor Zillow, their consensus recommendation is to hold Zillow stock.

What is the best way to buy Zillow stock?

The best way to buy Zillow stock is within a brokerage account on eToro.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.