How to Buy Zillow Stock
Zillow Group Inc
Zillow Group, Inc. is a prominent digital real estate enterprise that manages a variety of property-related brands accessible via mobile applications and websites throughout the United States.
Zillow stock last closed at $34.77, down 1.75% from the previous day, and has decreased 49.91% in one year. It has underperformed other stocks in the Internet Content & Information industry by 0.31 percentage points. Zillow stock is currently +0.75% from its 52-week low of $34.51, and -61.46% from its 52-week high of $90.22.
As of Jun 8, 2026, there are 228.8M shares of ZG outstanding. The market cap of ZG is $7.96B. In the last 24 hours, 763,000 ZG shares were traded.
How to Buy Zillow Stock
Wondering how to invest in Zillow stock? Here's how.
- Decide where to buy Zillow stock: You need to decide on a stock brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you figure out where to buy Zillow stock.
- Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit money your brokerage account: Pick your method of payment and add your details.
- Research Zillow stock: The Zillow ticker symbol is ZG. Is Zillow stock a good investment? Should you buy shares of ZG? How do ZG's underlying business fundamentals look? Do top analysts think Zillow is a good buy? Why has ZG's stock price moved recently? (Hint: Our stock market analysis tools can help you understand if ZG is a good stock to buy).
- Make your ZG purchase: Decide if you will purchase ZG shares at the current market price or use a limit order to buy ZG stock at a given price.
- Keep an eye on your ZG position: Create a watchlist to track your investment in Zillow shares.
Step 1: Decide where to buy Zillow stock
You need a brokerage account in order to access the NASDAQ market and buy ZG stock.
Our favorite brokerage: eToro
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Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've selected your brokerage, the next step is to fill out some personal details so you can invest in ZG today.
How to Start a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to create your new brokerage account.
- Submit your data by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit money your brokerage account
Now that you have finished signing up on our top ranked stock market app, you can securely and quickly fund your account:
Watch the tutorial below to see the process of depositing funds into your new investment account.
Step 4: Research Zillow stock
Once you have selected the best place to buy Zillow stock, it's absolutely critical to analyze their stock before you buy, so you actually understand the risk and opportunity.
Zillow stock data
Zillow Due Diligence Checks
WallStreetZen was designed to help part-time investors do more in-depth fundamental analysis in less time.
You can see all of the due diligence checks on ZG's stock page.
What is the fair value of ZG stock?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge ZG's fair value.
Using relative valuations measures:
- ZG may be overvalued based on its P/E ratio of 139.08x, relative to Internet Content & Information industry P/E ratio of 33.41x
- ZG could be undervalued based on its P/B ratio of 1.8x, relative to Internet Content & Information industry P/B ratio of 7.42x
- ZG may be undervalued based on its PEG ratio of 0.94x
You can access additional valuation analysis on ZG's stock here.
ZG Financial Summary
Pros:
- ZG has a low debt to equity ratio of 0.19.
- ZG's operating cash flow of $464.00M allows it to safely service it's debt of $429.00M.
- ZG profit margin has gone up from -3.5% to 2.3% in the past year.
- There are more short-term assets than long-term liabilities on the ZG balance sheet.
- There are more short-term assets than short-term liabilities on the ZG balance sheet.
- Total ZG debt is lower than 5 years ago, relative to shareholder equity.
Cons:
- ZG earnings of $82.00M is not enough to cover its interest payments.
Is it a good time to buy Zillow stock, according to analysts?
Out of 16 Wall Street analysts who track ZG, the consensus analyst rating on ZG is a Buy
It's important to note that analyst ratings are not stock recommendations, nor are they financial advice.
Most Recent ZG Analyst Forecasts
Thomas Champion, a top 10% analyst from Piper Sandler maintains ZG with a strong buy rating and lowers their ZG price target from $70.00 to $55.00, on May 7, 2026.
Sergio Segura, a bottom 22% analyst from KeyBanc maintains ZG with a strong buy rating and lowers their ZG price target from $75.00 to $65.00, on May 7, 2026.
Lloyd Walmsley, a top 2% analyst from Mizuho maintains ZG with a hold rating and lowers their ZG price target from $65.00 to $53.00, on May 7, 2026.
Chris Kuntarich, a bottom 2% analyst from UBS maintains ZG with a strong buy rating and lowers their ZG price target from $80.00 to $75.00, on Apr 28, 2026.
Deepak Mathivanan, a top 7% analyst from Cantor Fitzgerald maintains ZG with a hold rating and lowers their ZG price target from $56.00 to $46.00, on Mar 25, 2026.
You can dive deeper into what analysts are forecasting on the Zillow stock forecast page.
ZG Momentum
ZG Performance Numbers
Last year, ZG earnings were $61.00M. During the last five year, ZG's earnings have gone up by 1.68% per year. This was slower than the Internet Content & Information industry average of 29.38%.
Last year, ZG revenue was $2.69B. In the last five year, ZG's revenue has increased by 9.43% per year. This was slower than the Internet Content & Information industry average of 16.79%.
You can analyze ZG's earnings and revenue performance here.
Who is buying/selling ZG?
In the past 12 months, insiders at ZG have sold more shares than they have bought.
Jeremy Wacksman, Chief Executive Officer of ZG, was the latest ZG insider to sell. They sold $331,490.88 worth of ZG shares on May 22, 2026.
Research more about who owns ZG shares here.
Does ZG provide a stable income stream?
No, Zillow doesn't provide an income stream by paying out dividends.
What do other traders have to say about ZG?
One of the major reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to learn what other community members have to say.
Step 5: Make your ZG purchase
There are two primary order types:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are usually fine. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at an exact price limit, place a limit order.
Hit the Open Trade button and eToro will place the order.
If you want additional assistance investing in stocks on eToro, click the how to video below:
Step 6: Keep an eye on your ZG position
Now that you own some ZG stock, you'll want to stay up-to-date on your investment.
Make a watchlist to track your ZG stock.
ZG Feed
How to Buy Stock in Zillow
To reiterate, here are the 6 steps for buying Zillow stock:
- Decide where to buy Zillow stock
- Sign up for a brokerage account
- Deposit money your brokerage account
- Research Zillow stock
- Make your ZG purchase
- Keep an eye on your ZG position
If you require a place to buy stocks, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to watch your new investment in Zillow, click the button below.
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