How to Buy Zillow Stock
Zillow Group Inc
Zillow Group, Inc. , a digital real estate company, operates real estate brands on mobile applications and Websites in the United States.
Zillow stock last closed at $44.80, down 3.7% from the previous day, and has decreased 39.34% in one year. It has overperformed other stocks in the Internet Content & Information industry by 0.14 percentage points. Zillow stock is currently +6.92% from its 52-week low of $41.90, and -50.34% from its 52-week high of $90.22.
As of Feb 27, 2026, there are 239.93M shares of ZG outstanding. The market cap of ZG is $10.75B. In the last 24 hours, 1.81M ZG shares were traded.
How to Buy Zillow Stock
Wondering how to invest in Zillow stock? Here's how.
- Decide where to buy Zillow stock: You need to decide on a stock brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you figure out where to buy Zillow stock.
- Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit money your brokerage account: Pick your method of payment and add your details.
- Research Zillow stock: The Zillow ticker symbol is ZG. Is Zillow stock a good investment? Should you buy shares of ZG? How do ZG's underlying business fundamentals look? Do top analysts think Zillow is a good buy? Why has ZG's stock price moved recently? (Hint: Our stock market analysis tools can help you understand if ZG is a good stock to buy).
- Make your ZG purchase: Decide if you will purchase ZG shares at the current market price or use a limit order to buy ZG stock at a given price.
- Keep an eye on your ZG position: Create a watchlist to track your investment in Zillow shares.
Step 1: Decide where to buy Zillow stock
You need a brokerage account in order to access the NASDAQ market and buy ZG stock.
Our favorite brokerage: eToro
We believe that eToro is the best place to buy stocks. Here's why:
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Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've selected your brokerage, the next step is to fill out some personal details so you can invest in ZG today.
How to Start a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to create your new brokerage account.
- Submit your data by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit money your brokerage account
Now that you have finished signing up on our top ranked stock market app, you can securely and quickly fund your account:
Watch the tutorial below to see the process of depositing funds into your new investment account.
Step 4: Research Zillow stock
Once you have selected the best place to buy Zillow stock, it's absolutely critical to analyze their stock before you buy, so you actually understand the risk and opportunity.
Zillow stock data
Zillow Due Diligence Checks
WallStreetZen was designed to help part-time investors do more in-depth fundamental analysis in less time.
You can see all of the due diligence checks on ZG's stock page.
What is the fair value of ZG stock?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge ZG's fair value.
Using relative valuations measures:
- ZG may be overvalued based on its P/E ratio of 497.78x, relative to Internet Content & Information industry P/E ratio of 31.45x
- ZG could be undervalued based on its P/B ratio of 2.2x, relative to Internet Content & Information industry P/B ratio of 7.58x
- ZG may be overvalued based on its PEG ratio of 1.93x
You can access additional valuation analysis on ZG's stock here.
ZG Financial Summary
Pros:
- ZG has a low debt to equity ratio of 0.16.
- ZG's operating cash flow of $368.00M allows it to safely service it's debt of $457.00M.
- ZG profit margin has gone up from -5% to 0.9% in the past year.
- There are more short-term assets than long-term liabilities on the ZG balance sheet.
- There are more short-term assets than short-term liabilities on the ZG balance sheet.
- Total ZG debt is lower than 5 years ago, relative to shareholder equity.
Cons:
- ZG earnings of $43.00M is not enough to cover its interest payments.
Is it a good time to buy Zillow stock, according to analysts?
Out of 15 Wall Street analysts who track ZG, the consensus analyst rating on ZG is a Buy
It's important to note that analyst ratings are not stock recommendations, nor are they financial advice.
Most Recent ZG Analyst Forecasts
Deepak Mathivanan, a top 6% analyst from Cantor Fitzgerald maintains ZG with a hold rating and lowers their ZG price target from $68.00 to $56.00, on Feb 11, 2026.
Justin Patterson, a top 13% analyst from KeyBanc maintains ZG with a strong buy rating and lowers their ZG price target from $90.00 to $75.00, on Feb 6, 2026.
Daniel Kurnos, a top 4% analyst from Benchmark maintains ZG with a strong buy rating and raises their ZG price target from $95.00 to $110.00, on Jan 21, 2026.
Nikhil Devnani, a top 37% analyst from Bernstein maintains ZG with a buy rating and lowers their ZG price target from $105.00 to $95.00, on Jan 12, 2026.
Andrew Boone, a top 6% analyst from Citizens maintains ZG with a buy rating and lowers their ZG price target from $90.00 to $85.00, on Jan 12, 2026.
You can dive deeper into what analysts are forecasting on the Zillow stock forecast page.
ZG Momentum
ZG Performance Numbers
Last year, ZG revenue was $2.58B. During the last five year, ZG's revenue has gone up by 9.73% per year. This was slower than the Internet Content & Information industry average of 18.02%.
Learn more about ZG's earnings and revenue performance here.
Who is buying/selling ZG?
Over the last year, executives and large shareholders at ZG have sold more shares than they have bought.
Erik C. Blachford, Director of ZG, was the latest ZG insider to buy. They bought $180,628.82 worth of ZG stock on Feb 24, 2026.
Get more info about who owns ZG shares here.
Can I get consistent income from ZG stock?
No, Zillow doesn't provide an income stream by paying out dividends.
ZG Social Trading Data
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to learn what other traders have to say.
Step 5: Make your ZG purchase
There are two main order types:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are mostly the easiest way to buy. - Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at an exact dollar amount limit, place a limit order.
Press the Open Trade button and eToro will place the order.
If you need additional info about investing in stocks on eToro, watch the helpful video below:
Step 6: Keep an eye on your ZG position
Now that you own some shares in ZG, you'll want to keep up with your new investment.
Put ZG on a watchlist to see the latest developments about your ZG stock.
ZG Feed
How to Buy Stock in Zillow
To summarize, here are the 6 steps you need to take to buy Zillow stock right now:
- Decide where to buy Zillow stock
- Sign up for a brokerage account
- Deposit money your brokerage account
- Research Zillow stock
- Make your ZG purchase
- Keep an eye on your ZG position
If you need a brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you would like to get the latest scoop on your new investment in Zillow, add ZG to your watchlist by clicking the button below.
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