How to Buy Zebra Technologies Stock
Zebra Technologies Corp
Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide.
Zebra Technologies stock last closed at $204.05, down 4.5% from the previous day, and has decreased 26.91% in one year. It has underperformed other stocks in the Communication Equipment industry by 1.16 percentage points. Zebra Technologies stock is currently +0.17% from its 52-week low of $203.70, and -42.14% from its 52-week high of $352.66.
As of Mar 12, 2026, there are 49.19M shares of ZBRA outstanding. The market capitalization of ZBRA is $10.04B. In the last 24 hours, 842,000 ZBRA shares were traded.
How to Buy Zebra Technologies Stock
Not sure how to invest in Zebra Technologies stock? Here's how.
- Figure out where to buy Zebra Technologies stock: You need to pick a stock brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you decide where to buy Zebra Technologies stock.
- Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Put funds into your brokerage account: Choose your method of payment and add your info.
- Evaluate Zebra Technologies stock: The Zebra Technologies ticker symbol is ZBRA. Is Zebra Technologies stock a good investment? Should you buy shares of ZBRA? How do ZBRA's underlying business fundamentals look? Do top analysts think Zebra Technologies is a good buy? Why has ZBRA's stock price moved recently? (Hint: Our stock market analysis tools can help you evaluate if ZBRA is a good stock to buy).
- Execute your ZBRA trade: Decide if you will purchase ZBRA shares at the current market price or use a limit order to buy ZBRA stock at a given price.
- Get key alerts regarding your investment in ZBRA: Create a watchlist to key updates about your new investment in Zebra Technologies shares.
Step 1: Figure out where to buy Zebra Technologies stock
You will need an online brokerage account in order to access the NASDAQ market and buy ZBRA shares.
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've chosen the best brokerage, the next step is to fill out some personal info so you are able to invest in ZBRA stock today.
How to Open a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to open a new trading account.
- Submit your information by clicking the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you've finished signing up on app for investing, you can securely and quickly fund your account:
Check out this video walkthrough to see the process of depositing money into your brokerage account.
Step 4: Evaluate Zebra Technologies stock
Once you have decided on the best place to buy Zebra Technologies stock, it's important to analyze their stock prior to investing, so you truly understand the risk and opportunity.
Zebra Technologies shares quick numbers
ZBRA Due Diligence Checks
WallStreetZen was designed to help everyday investors perform more accurate fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on ZBRA's stock page.
Is ZBRA stock undervalued?
You can use many financial metrics, analyses, models, and charts to gauge ZBRA's intrinsic value.
Using relative valuations methods:
- ZBRA could be undervalued based on its P/E ratio of 24.76x, relative to Communication Equipment industry P/E ratio of 34.73x
- ZBRA could be undervalued based on its P/B ratio of 2.8x, relative to Communication Equipment industry P/B ratio of 5.5x
- ZBRA may be undervalued based on its PEG ratio of 0.61x
You can access more valuation research on ZBRA's stock here.
ZBRA Financial Summary
Pros:
- ZBRA's operating cash flow of $917.00M allows it to safely service it's debt of $2.66B.
- Total ZBRA debt is lower than 5 years ago, relative to shareholder equity.
- ZBRA earnings of $668.00M is not sufficient to cover its interest payments.
Cons:
- ZBRA has a relatively high debt to equity ratio of 1.37.
- There are more short-term liabilities than short-term assets on the ZBRA balance sheet.
- ZBRA profit margin has gone down from 10.6% to 7.8% in the past year.
- There are more long-term liabilities than short-term assets on the ZBRA balance sheet.
Do analysts think it's a good time to buy Zebra Technologies stock
Out of 5 Equities analysts who give recommendations on ZBRA, the consensus analyst rating on ZBRA is a Buy
Please keep in mind that analyst forecasts are not recommendations, nor are they financial advice.
You can dig deeper into what analysts are saying on the Zebra Technologies stock forecast page.
ZBRA Trading Indicators
How is ZBRA performing as a company?
Last year, ZBRA earnings were $419.00M. In the last 5 year, ZBRA's earnings have increased by -2.66% per year. This was slower than the Communication Equipment industry average of 254.03%.
Last year, ZBRA revenue was $5.40B. Over the last five year, ZBRA's revenue has grown by 3.94% per year. This was slower than the Communication Equipment industry average of 11.88%.
Learn more about ZBRA's earnings and revenue performance here.
Who is buying/selling ZBRA?
In the past 12 months, executives and large shareholders at ZBRA have sold more shares than they have bought.
Robert John Armstrong Jr., Chief Marketing Officer of ZBRA, was the latest ZBRA insider to buy. They bought $3,487.04 worth of ZBRA shares on Mar 5, 2026.
Learn more about who owns ZBRA stock here.
Can I get consistent income from ZBRA stock?
No, Zebra Technologies doesn't provide an income stream by paying out dividends.
ZBRA Social Trading Data
One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.
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Step 5: Execute your ZBRA trade
You have two main order types:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are generally fine. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at a given price limit, use a limit order.
Hit the Open button and your broker will execute the order.
If you want additional help with buying stocks on eToro, watch the how to video below:
Step 6: Get key alerts regarding your investment in ZBRA
Now that you own some ZBRA stock, you'll want to stay up-to-date on your new company.
Add ZBRA to a watchlist to get the latest updates about your ZBRA stock.
ZBRA Feed
How to Buy Stock in Zebra Technologies
To summarize, here are the 6 steps to buy stock in Zebra Technologies:
- Figure out where to buy Zebra Technologies stock
- Sign up for your brokerage account
- Put funds into your brokerage account
- Evaluate Zebra Technologies stock
- Execute your ZBRA trade
- Get key alerts regarding your investment in ZBRA
If you need a brokerage account, eToro is our favorite option.
Get Started with eToro TodayIf you would like to track your investment in Zebra Technologies, create your watchlist below.
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