How to Buy Zebra Technologies Stock

Zebra Technologies Corp

Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide.

Zebra Technologies stock last closed at $318.36, down 1.56% from the previous day, and has increased 25.85% in one year. It has overperformed other stocks in the Communication Equipment industry by 0.2 percentage points. Zebra Technologies stock is currently +19.35% from its 52-week low of $266.75, and -25.57% from its 52-week high of $427.76.

As of Feb 14, 2025, there are 51.38M shares of ZBRA outstanding. The market capitalization of ZBRA is $16.36B. In the last 24 hours, 858,522 ZBRA shares were traded.

How to Buy Zebra Technologies Stock

Not sure how to invest in Zebra Technologies stock? Here's how.

  1. Figure out where to buy Zebra Technologies stock: You need to pick a stock brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you decide where to buy Zebra Technologies stock.
  2. Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
  3. Put funds into your brokerage account: Choose your method of payment and add your info.
  4. Evaluate Zebra Technologies stock: The Zebra Technologies ticker symbol is ZBRA. Is Zebra Technologies stock a good investment? Should you buy shares of ZBRA? How do ZBRA's underlying business fundamentals look? Do top analysts think Zebra Technologies is a good buy? Why has ZBRA's stock price moved recently? (Hint: Our stock market analysis tools can help you evaluate if ZBRA is a good stock to buy).
  5. Execute your ZBRA trade: Decide if you will purchase ZBRA shares at the current market price or use a limit order to buy ZBRA stock at a given price.
  6. Get key alerts regarding your investment in ZBRA: Create a watchlist to key updates about your new investment in Zebra Technologies shares.

Step 1: Figure out where to buy Zebra Technologies stock

You will need an online brokerage account in order to access the NASDAQ market and buy ZBRA shares.

A brokerage account is an investment account that enables you to buy and sell a number of financial instruments, including stocks, bonds, mutual funds, and ETFs.

Our favorite brokerage: eToro

In our opinion, eToro is the best stock brokerage. eToro gives you:

  • Invest in stocks with zero commissions: Invest without commissions.
  • Buy fractional shares: Even if you don't have the money to buy a full share, you can still purchase the stock.
  • Access to world financial markets: From Technology to Healthcare, New York to Hong Kong — you can fill your portfolio with stocks from the globe's leading stock exchanges.
  • Social investing: eToro offers a community of more than 20 million users around the world. Talk to, learn from, and copy the unique crypto portfolios of top investors.
  • Security: eToro is a regulated and licensed brokerage platform.
  • Buy other financial assets: Such as ETFs and cryptocurrencies.

Get $10 towards your purchase of shares by opening an account with eToro today.

Open eToro Account
eToro securities trading is offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. https://www.wallstreetzen.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD.

Step 2: Sign up for your brokerage account

Now that you've chosen the best brokerage, the next step is to fill out some personal info so you are able to invest in ZBRA stock today.

How to Open a New Brokerage Account on eToro

  1. Click here to get started.
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
  2. Enter your personal details to open a new trading account.
  1. Submit your information by clicking the "Create Account" button.
  2. Get started with eToro today
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 3: Put funds into your brokerage account

Now that you've finished signing up on app for investing, you can securely and quickly fund your account:

Check out this video walkthrough to see the process of depositing money into your brokerage account.

Get started with eToro today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 4: Evaluate Zebra Technologies stock

Once you have decided on the best place to buy Zebra Technologies stock, it's important to analyze their stock prior to investing, so you truly understand the risk and opportunity.

Zebra Technologies shares quick numbers

ZBRA Price
$318.36
1w %
-12.4%
1y %
25.85%
5y %
33.33%
P/E
31.06x
P/B
4.56x
P/S
3.28x
PEG
0.88x
Revenue
$4.98B
Earnings
$528.00M
Fore. Rev. Growth
5.62%
Fore. Earn. Growth
39.17%
Market Cap
$16.36B
Next Earnings
N/A
Next Dividend
N/A

ZBRA Due Diligence Checks

WallStreetZen was designed to help everyday investors perform more accurate fundamental analysis in minutes instead of hours.

You can see all of the due diligence checks on ZBRA's stock page.

Is ZBRA stock undervalued?

You can use many financial metrics, analyses, models, and charts to gauge ZBRA's intrinsic value.

Using relative valuations methods:

  • ZBRA could be overvalued based on its P/E ratio of 31.06x, relative to Communication Equipment industry P/E ratio of 18.66x
  • ZBRA could be overvalued based on its P/B ratio of 4.56x, relative to Communication Equipment industry P/B ratio of 3.71x
  • ZBRA may be undervalued based on its PEG ratio of 0.88x

You can access more valuation research on ZBRA's stock here.

ZBRA Financial Summary

Pros:

  • ZBRA's operating cash flow of $1.01B allows it to safely service it's debt of $2.33B.
  • Total ZBRA debt is lower than 5 years ago, relative to shareholder equity.
  • ZBRA profit margin has gone up from 6.5% to 10.6% in the past year.
  • There are more short-term assets than short-term liabilities on the ZBRA balance sheet.
  • ZBRA earnings of $733.00M is not sufficient to cover its interest payments.

Cons:

  • ZBRA has a relatively high debt to equity ratio of 1.22.
  • There are more long-term liabilities than short-term assets on the ZBRA balance sheet.

Do analysts think it's a good time to buy Zebra Technologies stock

Out of 7 Equities analysts who give recommendations on ZBRA, the consensus analyst rating on ZBRA is a Buy

Please keep in mind that analyst forecasts are not recommendations, nor are they financial advice.

Latest ZBRA Analyst Upgrades/Downgrades

Joseph Giordano, a top 20% analyst from TD Cowen maintains ZBRA with a strong buy rating and raises their ZBRA price target from $380.00 to $425.00, on Oct 30, 2024.

Damian Karas, a top 28% analyst from UBS maintains ZBRA with a strong buy rating and raises their ZBRA price target from $390.00 to $445.00, on Oct 30, 2024.

Richard Eastman, a top 11% analyst from Baird maintains ZBRA with a buy rating and raises their ZBRA price target from $380.00 to $415.00, on Oct 30, 2024.

You can dive deeper into what analysts are projecting on the Zebra Technologies stock forecast page.

ZBRA Technical Indicators

SMA10
360.54
SMA20
383.83
SMA50
391.44
SMA100
386.02
SMA200
354.97
MACD
-16.59
MACD Signal
-8.66
MACD Histogram
-7.93
RSI
18.89
Stochastic %K
5.63
Stochastic %D
4.69
StochRSI %K
0
StochRSI %D
0

ZBRA Growth Metrics

Last year, ZBRA earnings were $528.00M. In the last 5 year, ZBRA's earnings have increased by 0.34% per year. This was slower than the Communication Equipment industry average of 0.79%.

Last year, ZBRA revenue was $4.98B. During the past 5 year, ZBRA's revenue has gone up by 2.12% per year. This was slower than the Communication Equipment industry average of 5.95%.

Dive into ZBRA's earnings and revenue performance here.

What are ZBRA insiders up to?

In the last year, insiders at ZBRA have bought more shares than they have sold.

Bill Burns, Chief Executive Officer of ZBRA, was the latest ZBRA insider to sell. They sold $164,137.32 worth of ZBRA shares on Dec 7, 2024.

Learn more about who owns ZBRA shares here.

Can I rely on ZBRA as an income stream?

No, Zebra Technologies doesn't provide an income stream by paying out dividends.

What do other traders have to say about ZBRA?

One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.

Click below to see what other investors have to say.

Step 5: Execute your ZBRA trade

You have two primary order types:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are usually the easiest way to buy.
  • Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
    If you want to be certain you're buying or selling at a specific price limit, place a limit order.

Click the Open Trade button and eToro will place the order.

If you want more help with buying stocks on eToro, watch the how to video below:

Open eToro Account

Step 6: Get key alerts regarding your investment in ZBRA

Now that you own some ZBRA shares, you'll want to keep up with your shares.

Start a watchlist to get notified of important updates regarding your ZBRA stock.

ZBRA Feed

How to Buy Stock in Zebra Technologies

To reiterate, here are the 6 steps you need to take to buy Zebra Technologies stock right now:

  1. Figure out where to buy Zebra Technologies stock
  2. Sign up for your brokerage account
  3. Put funds into your brokerage account
  4. Evaluate Zebra Technologies stock
  5. Execute your ZBRA trade
  6. Get key alerts regarding your investment in ZBRA

If you are looking for a brokerage account, eToro is our recommended option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to keep tabs on your investment in Zebra Technologies, add ZBRA to your watchlist below.

NASDAQ: ZBRA
$318.36-5.06 (-1.56%)
Updated Feb 14, 2025
Open eToro Account
Your capital is at risk.
NASDAQ: ZBRA
$318.36-5.06 (-1.56%)
Updated Feb 14, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Zebra Technologies share?

As of Feb 14, 2025, it costs $318.36 to buy one share of Zebra Technologies stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $100, you can buy 0.314 shares of ZBRA.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Zebra Technologies stock?

According to 7 Wall Street analysts who monitor Zebra Technologies, their consensus recommendation is to buy Zebra Technologies stock.

What is the best way to buy Zebra Technologies stock?

One way to place an order for Zebra Technologies stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.