How to Buy Yatsen Holding Stock

Yatsen Holding Ltd

Yatsen Holding is a household & personal product company located in China, which is part of the Consumer Defensive sector, and is traded under the ticker YSG on the NYSE exchange.

Yatsen Holding stock last closed at $3.89, up 7.16% from the previous day, and has decreased 34.07% in one year. It has overperformed other stocks in the Household & Personal Products industry by 0.06 percentage points. Yatsen Holding stock is currently +17.88% from its 52-week low of $3.30, and -66.38% from its 52-week high of $11.57.

As of Mar 19, 2026, there are 1.88B shares of YSG outstanding. The market value of YSG is $365.12M. In the past 24 hours, 206,000 YSG shares were traded.

How to Buy Yatsen Holding Stock

Not sure how to invest in Yatsen Holding stock? Here's how.

  1. Figure out where to buy Yatsen Holding stock: You need to choose a stock brokerage, but don't worry - we've tried dozens of online brokerages and apps to help you figure out where to buy Yatsen Holding stock.
  2. Open your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
  3. Fund your brokerage account: Select your payment method and add your info.
  4. Research Yatsen Holding stock: The Yatsen Holding ticker symbol is YSG. Is Yatsen Holding stock a good investment? Should you buy shares of YSG? How do YSG's underlying business fundamentals look? Do top analysts think Yatsen Holding is a good buy? Why has YSG's stock price moved recently? (Hint: Our stock research website can help you understand if YSG is a good stock to buy).
  5. Place your YSG buy order: Decide if you will purchase YSG shares at the current market price or use a limit order to purchase YSG stock at a particular price.
  6. Get notifications regarding your YSG position: Create a watchlist to keep tabs on your investment in Yatsen Holding stock.

Step 1: Figure out where to buy Yatsen Holding stock

You will need an online brokerage account in order to access the NYSE market and buy YSG shares.

A brokerage account enables you to buy and sell a number of investments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Open your brokerage account

Now that you've selected your brokerage, it's time to fill out some personal details so you can buy YSG stock today.

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Step 3: Fund your brokerage account

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Step 4: Research Yatsen Holding stock

After you have chosen the best place to buy Yatsen Holding stock, it's very important to analyze their stock prior to investing, so you can comprehend the risk and upside.

Overview of key YSG info

YSG Price
$3.89
1w %
-3.23%
1y %
-34.07%
5y %
-94.52%
P/E
-33.53x
P/B
0.84x
P/S
0.58x
PEG
N/A
Revenue
$622.02M
Earnings
-$11.70M
Fore. Rev. Growth
750.46%
Fore. Earn. Growth
N/A
Market Cap
$365.12M
Next Earnings
N/A
Next Dividend
N/A

YSG Fundamentals

WallStreetZen was designed to help part-time investors perform more in-depth fundamental analysis in minutes instead of hours.

You can see all of the due diligence checks on YSG's stock page.

What is the fair value of YSG stock?

You can use a variety of different financial metrics, analyses, models, and charts to gauge YSG's fair value.

Using relative valuations methods:

  • YSG may be undervalued based on its P/B ratio of 0.84x, relative to Household & Personal Products industry P/B ratio of 6.53x

You can do more valuation analysis on YSG's stock here.

How do YSG Financials look?

Passed Health Checks:

  • There are more short-term assets than long-term liabilities on the YSG balance sheet.
  • There are more short-term assets than short-term liabilities on the YSG balance sheet.
  • YSG has a low debt to equity ratio of 0.28.
  • YSG profit margin has gone up from -20.9% to -1.9% in the past year.

Failed Health Checks:

  • Total YSG debt is higher than 5 years ago, relative to shareholder equity.

You can dive deeper into what analysts are saying on the Yatsen Holding stock forecast page.

Metrics for Advanced YSG Traders

SMA10
3.9
SMA20
4.03
SMA50
4.14
SMA100
4.89
SMA200
7
MACD
-0.1
MACD Signal
-0.09
MACD Histogram
-0.01
RSI
46.68
Stochastic %K
19.04
Stochastic %D
15.87
StochRSI %K
34.34
StochRSI %D
31.7

YSG Revenue

Last year, YSG revenue was $622.02M. Over the last 5 year, YSG's revenue has grown by -5.27% per year. This was slower than the Household & Personal Products industry average of 2.67%.

You can analyze YSG's earnings and revenue performance here.

What are YSG executives and large shareholders up to?

Over the last year, executives and large shareholders at YSG have not bought or sold any shares.

Learn more about who owns YSG shares here.

Can I rely on YSG as an income stream?

No, Yatsen Holding doesn't provide an income stream by paying out dividends.

YSG Social Trading Data

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Step 5: Place your YSG buy order

You have two primary types of orders:

  • Market order: A market order is an order to buy or sell a stock at the best available price.
    Market orders are generally the easiest way to buy.
  • Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
    If you want to make sure you're buying or selling at a given price limit, use a limit order.

Click the Open Trade button and eToro will execute your order.

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Step 6: Get notifications regarding your YSG position

Now that you own some shares in YSG, you'll want to keep up with your new investment.

Make a watchlist to track the most important metrics related to your YSG stock.

YSG Feed

How to Buy Stock in Yatsen Holding

To reiterate, here are the 6 steps to buy Yatsen Holding stock:

  1. Figure out where to buy Yatsen Holding stock
  2. Open your brokerage account
  3. Fund your brokerage account
  4. Research Yatsen Holding stock
  5. Place your YSG buy order
  6. Get notifications regarding your YSG position

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If you want to keep track of your investment in Yatsen Holding, click the button below.

NYSE: YSG
$3.89+0.26 (+7.16%)
Updated Mar 19, 2026
Open eToro Account
Your capital is at risk.
NYSE: YSG
$3.89+0.26 (+7.16%)
Updated Mar 19, 2026
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Yatsen Holding share?

As of Mar 19, 2026, it costs $3.89 to buy one share of Yatsen Holding stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $1, you can buy 0.257 shares of YSG.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

What is the best way to buy Yatsen Holding stock?

One way to place an order for Yatsen Holding stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.