How to Buy Wixcom Stock

Wixcom Ltd

Wix. com Ltd. , together with its subsidiaries, develops and markets a cloud-based platform that enables anyone to create a website or web application in North America, Europe, Latin America, Asia, and internationally.

Wixcom stock last closed at $53.70, down 2.5% from the previous day, and has decreased 64.96% in one year. It has underperformed other stocks in the Software - Infrastructure industry by 0.46 percentage points. Wixcom stock is currently +4.47% from its 52-week low of $51.40, and -71.87% from its 52-week high of $190.92.

There are currently 56.36M shares of WIX outstanding. The market value of WIX is $3.03B. In the past 24 hours, 1.09M WIX shares were traded.

How to Buy Wixcom Stock

Not sure how to invest in Wixcom stock? Here's how.

  1. Decide where to buy Wixcom stock: You need to decide on an online brokerage, but don't worry - we've tried dozens of stock brokerages and apps to help you choose where to buy Wixcom stock.
  2. Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
  3. Deposit funds into your investment account: Select your payment method and add your details.
  4. Research Wixcom stock: The Wixcom ticker symbol is WIX. Is Wixcom stock a good investment? Should you buy shares of WIX? How do WIX's underlying business fundamentals look? Do top analysts think Wixcom is a good buy? Why has WIX's stock price moved recently? (Hint: Our stock market research tools can help you decide if WIX is a good stock to buy).
  5. Execute your WIX purchase: Decide if you will purchase WIX shares at the current market price or use a limit order to buy WIX shares at a given price.
  6. Keep tabs on your WIX investment: Create a watchlist to keep tabs on your new investment in Wixcom stock.

Step 1: Decide where to buy Wixcom stock

You will need an online brokerage account in order to access the NASDAQ market and buy WIX stock.

A brokerage account allows you to buy and sell a number of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

Based on our experience, eToro is the best place to buy stocks. Here's why:

  • You can invest in stocks with 0% commissions: Invest without paying trading commissions.
  • Buy fractional shares: Even if you don't have the money to buy a full share, you can still buy the stock.
  • Access to world markets: From Tech to Financial Services, New York to Shanghai (for US users, only US stocks are available) — you can fill your portfolio with stocks from the world's leading exchanges.
  • Social investing: eToro has a community of more than 20 million users around the world. Talk to, learn from, and copy the unique crypto portfolios of top investors.
  • Security: eToro is a regulated and licensed fintech leader.
  • Buy other financial assets: Such as ETFs and cryptocurrencies.

Get $10 towards your share purchase by signing up for an account with eToro today. This offer is only for US users.

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Step 2: Open a brokerage account

Now that you've selected the best brokerage, you'll need to fill out some personal information so you can buy WIX stock today.

How to Open a New Brokerage Account on eToro

  1. Click here to get started.
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  2. Provide your personal data to start a new trading account.
  1. Send your info by hitting the "Create Account" button.
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Step 3: Deposit funds into your investment account

Now that you have opened your account on the best stock app to use, you can securely and quickly fund your account:

Check out the video below to see the process of depositing money into your investment account.

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Step 4: Research Wixcom stock

After you have selected the best place to buy Wixcom stock, it's very important to evaluate their stock before you invest, so you can understand the risk and upside.

Overview of key WIX info

WIX Price
$53.70
1w %
1.99%
1y %
-64.96%
5y %
-79.05%
P/E
-74.58x
P/B
-29.55x
P/S
1.47x
PEG
N/A
Revenue
$2.06B
Earnings
-$40.59M
Fore. Rev. Growth
12.74%
Fore. Earn. Growth
N/A
Market Cap
$3.03B
Next Earnings
Aug 5, 2026
Next Dividend
N/A

Wixcom Overview

WallStreetZen was built to help average investors do more accurate fundamental analysis.

You can see all of the due diligence checks on WIX's stock page.

Is WIX stock overvalued?

Investors use a variety of different financial metrics, analyses, models, and charts to gauge WIX's fair value.

You can access more valuation research on WIX's stock here.

A look at WIX Cashflows and Balance Sheet

Signs that WIX is financially healthy:

  • There are more short-term assets than short-term liabilities on the WIX balance sheet.
  • WIX's operating cash flow of $515.90M allows it to safely service it's debt of $1.59B.
  • There are more short-term assets than long-term liabilities on the WIX balance sheet.

Signs that WIX is not financially healthy:

  • Total WIX debt is still negative.
  • WIX earnings of -$103.45M is not sufficient to cover its interest payments.
  • WIX debt to equity ratio of -30.11 is negative.
  • WIX profit margin has gone down from 8.2% to -2% in the past year.

Is it a good time to buy WIX stock, according to Wall Street analysts?

Out of 17 sell side analysts who track WIX, the consensus analyst rating on Wixcom is a Buy

Please note that analyst forecasts are not recommendations, nor are they investment advice.

Latest WIX Analyst Ratings

Mark Zgutowicz, a bottom 8% analyst from Benchmark maintains WIX with a strong buy rating and lowers their WIX price target from $130.00 to $115.00, on May 14, 2026.

Trevor Young, a bottom 5% analyst from Barclays maintains WIX with a strong buy rating and lowers their WIX price target from $155.00 to $100.00, on May 14, 2026.

Deepak Mathivanan, a top 7% analyst from Cantor Fitzgerald maintains WIX with a strong buy rating and lowers their WIX price target from $110.00 to $70.00, on May 14, 2026.

Jamesmichael Sherman-Lewis, a bottom 47% analyst from Citigroup downgrades WIX to a hold rating and lowers their WIX price target from $105.00 to $66.00, on May 14, 2026.

Bernie McTernan, a top 7% analyst from Needham maintains WIX with a buy rating and lowers their WIX price target from $115.00 to $80.00, on May 14, 2026.

You can dive deeper into what analysts are saying on the Wixcom stock forecast page.

WIX Technicals

SMA10
55.43
SMA20
59.83
SMA50
70.3
SMA100
75.75
SMA200
103.29
MACD
-4.73
MACD Signal
-5.16
MACD Histogram
0.43
RSI
39.13
Stochastic %K
33.55
Stochastic %D
36.17
StochRSI %K
60.21
StochRSI %D
69.9

WIX Performance Metrics

Last year, WIX revenue was $2.06B. During the past 5 year, WIX's revenue has increased by 14.02% per year. This was slower than the Software - Infrastructure industry average of 18.99%.

Dive into WIX's earnings and revenue performance here.

Are WIX insiders buying or selling the stock?

In the past year, insiders at WIX have not bought or sold any shares.

Research more about who owns WIX shares here.

Does WIX provide a stable income stream?

No, Wixcom doesn't provide an income stream by paying out dividends.

Get opinions from other investors

One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.

Click below to see what other investors have to say.

Step 5: Execute your WIX purchase

There are two main order types:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are mostly sufficient.
  • Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
    If you want to be certain you're buying or selling at a particular dollar amount limit, place a limit order.

Click the Open button and eToro will execute your order.

If you want more help buying stocks on eToro, click the helpful video below:

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Step 6: Keep tabs on your WIX investment

Now that you own some WIX stock, you'll want to stay up-to-date on your investment.

Make a watchlist to keep tabs on your WIX stock.

WIX Feed

How to Buy Stock in Wixcom

To summarize, here are the 6 steps you need to take to buy Wixcom stock right now:

  1. Decide where to buy Wixcom stock
  2. Open a brokerage account
  3. Deposit funds into your investment account
  4. Research Wixcom stock
  5. Execute your WIX purchase
  6. Keep tabs on your WIX investment

If you need a online brokerage, eToro is our recommended venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to watch your investment in Wixcom, create your watchlist below.

NASDAQ: WIX
$53.70-1.38 (-2.5%)
Updated Jun 4, 2026
Open eToro Account
Your capital is at risk.
NASDAQ: WIX
$53.70-1.38 (-2.5%)
Updated Jun 4, 2026
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Wixcom share?

As of Jun 4, 2026, it costs $53.70 to buy one share of Wixcom stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.186 shares of WIX.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Wixcom stock?

According to 17 Wall Street analysts who monitor Wixcom, their consensus recommendation is to buy Wixcom stock.

What is the best way to buy Wixcom stock?

One way to place an order for Wixcom stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.