How to Buy Wixcom Stock
Wixcom Ltd
Wix. com Ltd. operates a cloud-based platform globally, enabling individuals and businesses across North America, Europe, Latin America, Asia, and other international regions to build websites and web applications.
Wixcom stock last closed at $78.49, down 1.76% from the previous day, and has decreased 57.18% in one year. It has overperformed other stocks in the Software - Infrastructure industry by 0.42 percentage points. Wixcom stock is currently +95.44% from its 52-week low of $40.16, and -57.8% from its 52-week high of $185.99.
There are currently 42.97M shares of WIX outstanding. The market value of WIX is $3.37B. In the past 24 hours, 1.51M WIX shares were traded.
How to Buy Wixcom Stock
Not sure how to invest in Wixcom stock? Here's how.
- Decide where to buy Wixcom stock: You need to decide on an online brokerage, but don't worry - we've tried dozens of stock brokerages and apps to help you choose where to buy Wixcom stock.
- Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Deposit funds into your investment account: Select your payment method and add your details.
- Research Wixcom stock: The Wixcom ticker symbol is WIX. Is Wixcom stock a good investment? Should you buy shares of WIX? How do WIX's underlying business fundamentals look? Do top analysts think Wixcom is a good buy? Why has WIX's stock price moved recently? (Hint: Our stock market research tools can help you decide if WIX is a good stock to buy).
- Execute your WIX purchase: Decide if you will purchase WIX shares at the current market price or use a limit order to buy WIX shares at a given price.
- Keep tabs on your WIX investment: Create a watchlist to keep tabs on your new investment in Wixcom stock.
Step 1: Decide where to buy Wixcom stock
You will need an online brokerage account in order to access the NASDAQ market and buy WIX stock.
Our preferred brokerage: eToro
Based on our experience, eToro is the best place to buy stocks. Here's why:
- You can invest in stocks with 0% commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you don't have the money to buy a full share, you can still buy the stock.
- Access to world markets: From Tech to Financial Services, New York to Shanghai (for US users, only US stocks are available) — you can fill your portfolio with stocks from the world's leading exchanges.
- Social investing: eToro has a community of more than 20 million users around the world. Talk to, learn from, and copy the unique crypto portfolios of top investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your share purchase by signing up for an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Open a brokerage account
Now that you've selected the best brokerage, you'll need to fill out some personal information so you can buy WIX stock today.
How to Open a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to start a new trading account.
- Send your info by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you have opened your account on the best stock app to use, you can securely and quickly fund your account:
Check out the video below to see the process of depositing money into your investment account.
Step 4: Research Wixcom stock
After you have selected the best place to buy Wixcom stock, it's very important to evaluate their stock before you invest, so you can understand the risk and upside.
Overview of key WIX info
Wixcom Overview
WallStreetZen was built to help average investors do more accurate fundamental analysis.
You can see all of the due diligence checks on WIX's stock page.
Is WIX stock overvalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge WIX's fair value.
You can access more valuation research on WIX's stock here.
A look at WIX Cashflows and Balance Sheet
Signs that WIX is financially healthy:
- WIX's operating cash flow of $421.12M allows it to safely service it's debt of $2.04B.
Signs that WIX is not financially healthy:
- WIX profit margin has gone down from 8.9% to -8.2% in the past year.
- Total WIX debt is still negative.
- There are more long-term liabilities than short-term assets on the WIX balance sheet.
- WIX earnings of -$207.67M is not sufficient to cover its interest payments.
- WIX debt to equity ratio of -2.06 is negative.
- There are more short-term liabilities than short-term assets on the WIX balance sheet.
Is it a good time to buy WIX stock, according to Wall Street analysts?
Out of 19 sell side analysts who track WIX, the consensus analyst rating on Wixcom is a Buy
Please note that analyst forecasts are not recommendations, nor are they investment advice.
Latest WIX Analyst Ratings
Alec Brondolo, a bottom 14% analyst from Wells Fargo maintains WIX with a hold rating and raises their WIX price target from $46.00 to $64.00, on Aug 5, 2026.
Deepak Mathivanan, a top 6% analyst from Cantor Fitzgerald maintains WIX with a strong buy rating and raises their WIX price target from $65.00 to $80.00, on Aug 5, 2026.
Stefanos Crist, a top 33% analyst from Needham reiterates WIX with a buy rating and maintains their WIX price target from $80.00 to $80.00, on Aug 5, 2026.
Josh Beck, a top 3% analyst from Raymond James downgrades WIX to a buy rating and lowers their WIX price target from $75.00 to $70.00, on Jul 30, 2026.
Elizabeth Porter, a bottom 5% analyst from Morgan Stanley downgrades WIX to a hold rating and lowers their WIX price target from $112.00 to $60.00, on Jul 21, 2026.
You can dive deeper into what analysts are saying on the Wixcom stock forecast page.
WIX Technicals
WIX Performance Metrics
Last year, WIX revenue was $2.13B. During the past 5 year, WIX's revenue has increased by 13.18% per year. This was slower than the Software - Infrastructure industry average of 19.51%.
Dive into WIX's earnings and revenue performance here.
Are WIX insiders buying or selling the stock?
In the past year, insiders at WIX have sold more shares than they have bought.
Avishai Abrahami, CEO of WIX, was the latest WIX insider to sell. They sold $62,130.00 worth of WIX shares on Sep 1, 2026.
Get more info about who owns WIX stock here.
Can I get consistent income from WIX stock?
No, Wixcom doesn't provide an income stream by paying out dividends.
WIX Social Trading Data
One of the biggest reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Execute your WIX purchase
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are usually the best for newer investors. - Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a given dollar amount limit, use a limit order.
Press the Open button and your broker will execute the order.
If you require more assistance buying stocks on eToro, watch the helpful video below:
Step 6: Keep tabs on your WIX investment
Now that you own some shares in WIX, you'll want to keep up with your new stock purchase.
Create a watchlist to get notified of important updates regarding your WIX stock.
WIX Feed
How to Buy Stock in Wixcom
To reiterate, here are the 6 steps you need to take to buy Wixcom stock right now:
- Decide where to buy Wixcom stock
- Open a brokerage account
- Deposit funds into your investment account
- Research Wixcom stock
- Execute your WIX purchase
- Keep tabs on your WIX investment
If you are looking for a place to buy stocks, eToro is our recommended venue.
Get Started with eToro TodayIf you want to get notifications regarding your new investment in Wixcom, get started below.
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