How to Buy Wixcom Stock
Wixcom Ltd
Wix. com Ltd. , together with its subsidiaries, develops and markets a cloud-based platform that enables anyone to create a website or web application in North America, Europe, Latin America, Asia, and internationally.
Wixcom stock last closed at $93.89, up 1.02% from the previous day, and has decreased 49.79% in one year. It has underperformed other stocks in the Software - Infrastructure industry by 0.38 percentage points. Wixcom stock is currently +55.91% from its 52-week low of $60.22, and -50.9% from its 52-week high of $191.24.
There are currently 54.99M shares of WIX outstanding. The market value of WIX is $5.16B. In the past 24 hours, 2.78M WIX shares were traded.
How to Buy Wixcom Stock
Not sure how to invest in Wixcom stock? Here's how.
- Decide where to buy Wixcom stock: You need to decide on an online brokerage, but don't worry - we've tried dozens of stock brokerages and apps to help you choose where to buy Wixcom stock.
- Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Deposit funds into your investment account: Select your payment method and add your details.
- Research Wixcom stock: The Wixcom ticker symbol is WIX. Is Wixcom stock a good investment? Should you buy shares of WIX? How do WIX's underlying business fundamentals look? Do top analysts think Wixcom is a good buy? Why has WIX's stock price moved recently? (Hint: Our stock market research tools can help you decide if WIX is a good stock to buy).
- Execute your WIX purchase: Decide if you will purchase WIX shares at the current market price or use a limit order to buy WIX shares at a given price.
- Keep tabs on your WIX investment: Create a watchlist to keep tabs on your new investment in Wixcom stock.
Step 1: Decide where to buy Wixcom stock
You will need an online brokerage account in order to access the NASDAQ market and buy WIX stock.
Our preferred brokerage: eToro
Based on our experience, eToro is the best place to buy stocks. Here's why:
- You can invest in stocks with 0% commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you don't have the money to buy a full share, you can still buy the stock.
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- Social investing: eToro has a community of more than 20 million users around the world. Talk to, learn from, and copy the unique crypto portfolios of top investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your share purchase by signing up for an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Open a brokerage account
Now that you've selected the best brokerage, you'll need to fill out some personal information so you can buy WIX stock today.
How to Open a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to start a new trading account.
- Send your info by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you have opened your account on the best stock app to use, you can securely and quickly fund your account:
Check out the video below to see the process of depositing money into your investment account.
Step 4: Research Wixcom stock
After you have selected the best place to buy Wixcom stock, it's very important to evaluate their stock before you invest, so you can understand the risk and upside.
Overview of key WIX info
Wixcom Overview
WallStreetZen was built to help average investors do more accurate fundamental analysis.
You can see all of the due diligence checks on WIX's stock page.
Is WIX stock overvalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge WIX's fair value.
Using relative valuations ratios:
- WIX may be overvalued based on its P/E ratio of 103.18x, relative to Software - Infrastructure industry P/E ratio of 12.3x
- WIX may be undervalued based on its PEG ratio of 0.85x
You can do more valuation analysis on WIX's stock here.
A look at WIX Cashflows and Balance Sheet
Signs that WIX is financially healthy:
- There are more short-term assets than short-term liabilities on the WIX balance sheet.
- WIX's operating cash flow of $582.86M allows it to safely service it's debt of $1.59B.
Signs that WIX is not financially healthy:
- There are more long-term liabilities than short-term assets on the WIX balance sheet.
- WIX debt to equity ratio of -8.13 is negative.
- WIX earnings of $4.61M is not sufficient to cover its interest payments.
- WIX profit margin has gone down from 7.9% to 2.5% in the past year.
- Total WIX debt is still negative.
Is WIX stock a Buy, Hold, or Sell, according to analysts?
Out of 17 Wall Street analysts who research WIX, the consensus analyst rating on WIX is a Strong Buy
It's important to note that analyst forecasts are not stock recommendations, nor are they financial advice.
Most Recent WIX Analyst Forecasts
Brad Erickson, a top 5% analyst from RBC Capital maintains WIX with a buy rating and lowers their WIX price target from $155.00 to $112.00, on Mar 5, 2026.
Bernie McTernan, a top 9% analyst from Needham maintains WIX with a buy rating and lowers their WIX price target from $140.00 to $115.00, on Mar 5, 2026.
Brent Thill, a top 5% analyst from Jefferies maintains WIX with a strong buy rating and lowers their WIX price target from $200.00 to $130.00, on Feb 23, 2026.
Ken Wong, a top 23% analyst from Oppenheimer maintains WIX with a buy rating and lowers their WIX price target from $160.00 to $130.00, on Feb 2, 2026.
Andrew Boone, a top 5% analyst from Citizens maintains WIX with a buy rating and lowers their WIX price target from $185.00 to $125.00, on Jan 22, 2026.
You can dive deeper into what analysts are saying on the Wixcom stock forecast page.
WIX Technical Indicators
WIX Earnings
Last year, WIX earnings were $50.65M. During the past 2 year, WIX's earnings have grown by 25.26% per year. This was slower than the Software - Infrastructure industry average of 48.13%.
Last year, WIX revenue was $1.99B. In the past 5 year, WIX's revenue has increased by 15.15% per year. This was slower than the Software - Infrastructure industry average of 23.16%.
Dig into WIX's earnings and revenue performance here.
Latest Insiders Trades at WIX
In the last 12 months, executives and large shareholders at WIX have not bought or sold any shares.
Research more about who owns WIX shares here.
Can I rely on WIX as an income stream?
No, Wixcom doesn't provide an income stream by paying out dividends.
WIX Social Trading Data
One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Execute your WIX purchase
There are two main types of orders:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are mostly fine. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at an exact dollar amount limit, use a limit order.
Click the Open Trade button and your broker will place the order.
If you need additional assistance buying stocks on eToro, click the helpful video below:
Step 6: Keep tabs on your WIX investment
Now that you own some shares in WIX, you'll want to stay up-to-date on your company.
Add WIX to a watchlist to get alerted to the latest events about your WIX stock.
WIX Feed
How to Buy Stock in Wixcom
To reiterate, here are the 6 steps to buy Wixcom stock:
- Decide where to buy Wixcom stock
- Open a brokerage account
- Deposit funds into your investment account
- Research Wixcom stock
- Execute your WIX purchase
- Keep tabs on your WIX investment
If you are looking for a online brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to keep an eye on your investment in Wixcom, add WIX to your watchlist by clicking the button below.
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