How to Buy Wixcom Stock
Wixcom Ltd
Wix. com Ltd. , together with its subsidiaries, develops and markets a cloud-based platform that enables anyone to create a website or web application in North America, Europe, Latin America, Asia, and internationally.
Wixcom stock last closed at $180.99, up 1.68% from the previous day, and has increased 13.01% in one year. It has overperformed other stocks in the Software - Infrastructure industry by 0.03 percentage points. Wixcom stock is currently +57.53% from its 52-week low of $114.89, and -26.76% from its 52-week high of $247.11.
There are currently 55.69M shares of WIX outstanding. The market value of WIX is $10.08B. In the past 24 hours, 1.83M WIX shares were traded.
How to Buy Wixcom Stock
Not sure how to invest in Wixcom stock? Here's how.
- Decide where to buy Wixcom stock: You need to decide on an online brokerage, but don't worry - we've tried dozens of stock brokerages and apps to help you choose where to buy Wixcom stock.
- Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Deposit funds into your investment account: Select your payment method and add your details.
- Research Wixcom stock: The Wixcom ticker symbol is WIX. Is Wixcom stock a good investment? Should you buy shares of WIX? How do WIX's underlying business fundamentals look? Do top analysts think Wixcom is a good buy? Why has WIX's stock price moved recently? (Hint: Our stock market research tools can help you decide if WIX is a good stock to buy).
- Execute your WIX purchase: Decide if you will purchase WIX shares at the current market price or use a limit order to buy WIX shares at a given price.
- Keep tabs on your WIX investment: Create a watchlist to keep tabs on your new investment in Wixcom stock.
Step 1: Decide where to buy Wixcom stock
You will need an online brokerage account in order to access the NASDAQ market and buy WIX stock.
Our preferred brokerage: eToro
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- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your share purchase by signing up for an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Open a brokerage account
Now that you've selected the best brokerage, you'll need to fill out some personal information so you can buy WIX stock today.
How to Open a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to start a new trading account.
- Send your info by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you have opened your account on the best stock app to use, you can securely and quickly fund your account:
Check out the video below to see the process of depositing money into your investment account.
Step 4: Research Wixcom stock
After you have selected the best place to buy Wixcom stock, it's very important to evaluate their stock before you invest, so you can understand the risk and upside.
Overview of key WIX info
Wixcom Overview
WallStreetZen was built to help average investors do more accurate fundamental analysis.
You can see all of the due diligence checks on WIX's stock page.
Is WIX stock overvalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge WIX's fair value.
Using relative valuations ratios:
- WIX may be overvalued based on its P/E ratio of 60.53x, relative to Software - Infrastructure industry P/E ratio of 53x
- WIX may be overvalued based on its PEG ratio of 3.18x
You can do more valuation analysis on WIX's stock here.
A look at WIX Cashflows and Balance Sheet
Signs that WIX is financially healthy:
- There are more short-term assets than long-term liabilities on the WIX balance sheet.
- WIX earnings of $143.48M is not sufficient to cover its interest payments.
- WIX's operating cash flow of $559.38M allows it to safely service it's debt of $1.00B.
- WIX profit margin has gone up from 4.4% to 8.9% in the past year.
Signs that WIX is not financially healthy:
- Total WIX debt is still negative.
- WIX debt to equity ratio of -18.12 is negative.
- There are more short-term liabilities than short-term assets on the WIX balance sheet.
Is WIX stock a Buy, Hold, or Sell, according to analysts?
Out of 19 Wall Street analysts who research WIX, the consensus analyst rating on WIX is a Strong Buy
It's important to note that analyst forecasts are not stock recommendations, nor are they financial advice.
Most Recent WIX Analyst Forecasts
Josh Beck, a top 2% analyst from Raymond James maintains WIX with a strong buy rating and lowers their WIX price target from $250.00 to $200.00, on Aug 7, 2025.
Raymond James's Josh Beck lowered their price target on Wixcom (NASDAQ: WIX) by 20% from $250 to $200 on 2025/08/07. The analyst maintained their Strong Buy rating on the stock.
Wix.com reported its Q2 2025 earnings.
Cutting their price target, Beck detailed that they reiterated their consensus-leading 2025 bookings estimate, aligned their 2026 bookings estimate with consensus, but reduced their EBITDA estimates
Looking ahead, the analyst reminded readers that Raymond James had "a positive tactical bias" into the print because it expected management to increase its bookings guide, which "played out to a degree."
Earnings Report
For Q2 2025, Wix.com reported:
- EPS of $2.28, which beat the Zacks Consensus Estimate of $1.75 and Q2 2024's $1.67.
- Revenue of $489.93M, which beat the Zacks Consensus Estimate by 0.51% and Q2 2024's $435.75M.
For FY 2025, management guided:
Revenue of
- $1.975B to 2B, up from the prior $1.97B to 2B (increased at the bottom end).
CEO Avishai Abrahami commented: “Demand for AI-powered online creation continues to accelerate, and Wix is leading the way as more people use our platform to build sophisticated, high-quality projects with greater speed and ease.
"This ongoing momentum drove our new cohort bookings to their highest levels since peak-COVID, setting the stage for continued growth in the second half of the year and beyond.
“Looking ahead, we’re thinking bigger – not just transforming website building, but unlocking new markets enabled by AI, such as vibe coding.
"Our acquisition of Base44 represents another major expansion into this future, giving us immediate access to the application development market and new audiences ready to build and scale applications.
"We’re already seeing extraordinary early momentum, with Base44 expected to grow ARR from just a few million in June to $40 to $50 million by the end of 2025, as Base44 accelerates towards a milestone of $100 million of ARR.
"We’re laying the foundation for the next era of creation – visual-first editing for simplicity and speed coupled with AI-powered coding capabilities for flexibility and depth, empowering users to create and build in ways not previously possible.”
Alexei Gogolev, a top 16% analyst from JP Morgan maintains WIX with a hold rating and lowers their WIX price target from $189.00 to $166.00, on Aug 6, 2025.
Bernie McTernan, a top 2% analyst from Needham maintains WIX with a buy rating and lowers their WIX price target from $250.00 to $200.00, on Aug 6, 2025.
Deepak Mathivanan, a top 2% analyst from Cantor Fitzgerald reiterates WIX with a strong buy rating and maintains their WIX price target from $200.00 to $200.00, on Jun 18, 2025.
Alec Brondolo, a top 17% analyst from Wells Fargo upgrades WIX to a strong buy rating and raises their WIX price target from $173.00 to $216.00, on Jun 16, 2025.
You can dive deeper into what analysts are saying on the Wixcom stock forecast page.
WIX Technical Indicators
WIX Earnings
Last year, WIX earnings were $166.27M. During the past 1 years, WIX's earnings have grown by 128.24% per year. This was faster than the Software - Infrastructure industry average of 20.23%.
Last year, WIX revenue was $1.87B. In the past 5 year, WIX's revenue has increased by 17.06% per year. This was faster than the Software - Infrastructure industry average of 17.04%.
Dig into WIX's earnings and revenue performance here.
Latest Insiders Trades at WIX
In the last 12 months, executives and large shareholders at WIX have not bought or sold any shares.
Research more about who owns WIX shares here.
Can I rely on WIX as an income stream?
No, Wixcom doesn't provide an income stream by paying out dividends.
WIX Social Trading Data
One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Execute your WIX purchase
There are two main types of orders:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are mostly fine. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at an exact dollar amount limit, use a limit order.
Click the Open Trade button and your broker will place the order.
If you need additional assistance buying stocks on eToro, click the helpful video below:
Step 6: Keep tabs on your WIX investment
Now that you own some shares in WIX, you'll want to stay up-to-date on your company.
Add WIX to a watchlist to get alerted to the latest events about your WIX stock.
WIX Feed
How to Buy Stock in Wixcom
To reiterate, here are the 6 steps to buy Wixcom stock:
- Decide where to buy Wixcom stock
- Open a brokerage account
- Deposit funds into your investment account
- Research Wixcom stock
- Execute your WIX purchase
- Keep tabs on your WIX investment
If you are looking for a online brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to keep an eye on your investment in Wixcom, add WIX to your watchlist by clicking the button below.
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