How to Buy Williams Sonoma Stock
Williams Sonoma Inc
Williams Sonoma is a retail company located in California, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker WSM on the NYSE exchange.
Williams Sonoma stock last closed at $154.47, up 0.7% from the previous day, and has increased 7.73% in one year. It has underperformed other stocks in the Specialty Retail industry by 0.07 percentage points. Williams Sonoma stock is currently +23.25% from its 52-week low of $125.33, and -29.78% from its 52-week high of $219.98.
At the moment, there are 123.51M WSM shares outstanding. The market cap of WSM is $19.08B. In the past 24 hours, 1.51M WSM shares were traded.
How to Buy Williams Sonoma Stock
Not sure how to invest in Williams Sonoma stock? Here's how.
- Choose where to buy Williams Sonoma stock: You need to choose a stock brokerage, but don't worry - we've analyzed dozens of online brokerages and apps to help you figure out where to buy Williams Sonoma stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Put funds into your brokerage account: Select your method of payment and add your details.
- Analyze Williams Sonoma stock: The Williams Sonoma ticker symbol is WSM. Is Williams Sonoma stock a good investment? Should you buy shares of WSM? How do WSM's underlying business fundamentals look? Do top analysts think Williams Sonoma is a good buy? Why has WSM's stock price moved recently? (Hint: Our stock market analysis website can help you decide if WSM is a good stock to buy).
- Execute your WSM trade: Decide if you will purchase WSM shares at the current market price or use a limit order to purchase WSM stock at a given price.
- Get notifications regarding your investment in WSM: Create a watchlist to watch your position in Williams Sonoma stock.
Step 1: Choose where to buy Williams Sonoma stock
You need an online brokerage account to access the NYSE market and buy WSM stock.
Our recommended brokerage: eToro
Based on our experience, eToro is the best place to buy stocks. eToro gives you:
- You can invest in stocks with zero commissions: Invest without commissions.
- Buy fractional shares: Even if you don't have the money to buy a full share, you can still invest in the stock.
- Access to world financial markets: From Technology to Healthcare, New York to Tokyo (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's leading stock exchanges.
- Social investing: eToro offers a community with more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other assets: Such as ETFs and cryptocurrencies.
Get $10 towards your purchase of shares by creating an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create your brokerage account
Now that you've chosen the right brokerage, the next step is to fill out some personal information so you are able to buy WSM stock today.
How to Open a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal info to open a new brokerage account.
- Send your details by hitting the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you've created your account on the best stock trading app, you need to deposit funds:
Watch the video below if you need help transferring money into your new investment account.
Step 4: Analyze Williams Sonoma stock
Once you have identified the best place to buy Williams Sonoma stock, it's important to research their stock prior to buying, so you can wrap your head around the risk and upside.
Williams Sonoma shares quick numbers
WSM Fundamentals
WallStreetZen was built to help average investors perform better fundamental analysis in less time.
You can view all of the due diligence checks on WSM's stock page.
Is WSM stock overvalued?
You can use many financial metrics, analyses, models, and charts to gauge WSM's intrinsic value.
Using relative valuations measures:
- WSM could be undervalued based on its P/E ratio of 17.34x, relative to Specialty Retail industry P/E ratio of 26.14x
- WSM may be undervalued based on its P/B ratio of 8.91x, relative to Specialty Retail industry P/B ratio of 9.69x
- WSM may be overvalued based on its PEG ratio of 10.68x
You can do more valuation analysis on WSM's stock here.
A quick look at WSM Financials
Signs that WSM is financially healthy:
- There are more short-term assets than long-term liabilities on the WSM balance sheet.
- Total WSM debt is lower than 5 years ago, relative to shareholder equity.
- WSM's operating cash flow of $1.36B allows it to safely service it's debt of $1.35B.
- WSM earnings of $1.43B is not enough to cover its interest payments.
- WSM profit margin has gone up from 12.3% to 14.6% in the past year.
- There are more short-term assets than short-term liabilities on the WSM balance sheet.
Signs that WSM is not financially healthy:
- WSM has a relatively high debt to equity ratio of 1.48.
Is WSM stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 15 Equities analysts who give recommendations on WSM, the consensus analyst rating on WSM is a Hold
It's important to note that analyst forecasts are not stock recommendations, nor are they financial advice.
Latest WSM Analyst Forecasts
Seth Basham, a top 20% analyst from Wedbush maintains WSM with a hold rating and lowers their WSM price target from $190.00 to $170.00, on Mar 20, 2025.
Christopher Horvers, a top 14% analyst from JP Morgan maintains WSM with a hold rating and raises their WSM price target from $153.00 to $168.00, on Mar 20, 2025.
Michael Lasser, a top 6% analyst from UBS upgrades WSM to a hold rating and raises their WSM price target from $140.00 to $165.00, on Mar 20, 2025.
Simeon Gutman, a bottom 2% analyst from Morgan Stanley maintains WSM with a hold rating and lowers their WSM price target from $195.00 to $185.00, on Mar 20, 2025.
Seth Sigman, a bottom 1% analyst from Barclays maintains WSM with a strong sell rating and raises their WSM price target from $123.00 to $131.00, on Mar 13, 2025.
You can dig deeper into what analysts are forecasting on the Williams Sonoma stock forecast page.
Metrics for Advanced WSM Traders
WSM Performance Numbers
Last year, WSM earnings were $1.13B. In the past five year, WSM's earnings have gone up by 31.34% per year. This was slower than the Specialty Retail industry average of 76.93%.
Last year, WSM revenue was $7.71B. Over the last 5 year, WSM's revenue has grown by 5.51% per year. This was slower than the Specialty Retail industry average of 8.51%.
Dig into WSM's earnings and revenue performance here.
Who is buying/selling WSM?
In the last year, insiders at WSM have sold more shares than they have bought.
Jeffrey Howie, EVP CHIEF FINANCIAL OFFICER of WSM, was the latest WSM insider to sell. They sold $30,188.15 worth of WSM shares on Apr 22, 2025.
Learn more about who owns WSM stock here.
Does WSM stock generate passive income?
No, Williams Sonoma doesn't provide an income stream by paying out dividends.
What others are saying about WSM
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to learn what other community members have to say.
Step 5: Execute your WSM trade
There are two main order types:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are usually the best for newer investors. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to be sure you're buying or selling at a given price, use a limit order.
Click the Open button and eToro will place the order.
If you want additional assistance investing in stocks on eToro, watch the how to video below:
Step 6: Get notifications regarding your investment in WSM
Now that you own some WSM shares, you'll want to keep up with your shares.
Add WSM to a watchlist to get notified of important updates regarding your WSM stock.
WSM Feed
How to Buy Stock in Williams Sonoma
To summarize, here are the 6 steps to buy stock in Williams Sonoma:
- Choose where to buy Williams Sonoma stock
- Create your brokerage account
- Put funds into your brokerage account
- Analyze Williams Sonoma stock
- Execute your WSM trade
- Get notifications regarding your investment in WSM
If you need a online brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you want to keep track of your investment in Williams Sonoma, create a watchlist on WallStreetZen today.
More "How To" Guides You Might Like
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.