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How to Buy Williams Sonoma Stock

Williams Sonoma Inc

Williams Sonoma is a retail company located in California, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker WSM on the NYSE exchange.

Williams Sonoma stock last closed at $226.61, up 0.49% from the previous day, and has increased 79.46% in one year. It has overperformed other stocks in the Specialty Retail industry by 0.71 percentage points. Williams Sonoma stock is currently +107.06% from its 52-week low of $109.44, and -1.97% from its 52-week high of $231.16.

At the moment, there are 64.14M WSM shares outstanding. The market cap of WSM is $14.54B. In the past 24 hours, 751,864 WSM shares were traded.

How to Buy Williams Sonoma Stock

Not sure how to invest in Williams Sonoma stock? Here's how.
  1. Choose where to buy Williams Sonoma stock: You need to choose a stock brokerage, but don't worry - we've analyzed dozens of online brokerages and apps to help you figure out where to buy Williams Sonoma stock.
  2. Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
  3. Put funds into your brokerage account: Select your method of payment and add your details.
  4. Analyze Williams Sonoma stock: The Williams Sonoma ticker symbol is WSM. Is Williams Sonoma stock a good investment? Should you buy shares of WSM? How do WSM's underlying business fundamentals look? Do top analysts think Williams Sonoma is a good buy? Why has WSM's stock price moved recently? (Hint: Our stock market analysis website can help you decide if WSM is a good stock to buy).
  5. Execute your WSM trade: Decide if you will purchase WSM shares at the current market price or use a limit order to purchase WSM stock at a given price.
  6. Get notifications regarding your investment in WSM: Create a watchlist to watch your position in Williams Sonoma stock.

Step 1: Choose where to buy Williams Sonoma stock

You need an online brokerage account to access the NYSE market and buy WSM stock.

A brokerage account is an investment account that enables you to buy and sell a variety of investments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Create your brokerage account

Now that you've chosen the right brokerage, the next step is to fill out some personal information so you are able to buy WSM stock today.

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Step 3: Put funds into your brokerage account

Now that you've created your account on the best stock trading app, you need to deposit funds:

Watch the video below if you need help transferring money into your new investment account.

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Step 4: Analyze Williams Sonoma stock

Once you have identified the best place to buy Williams Sonoma stock, it's important to research their stock prior to buying, so you can wrap your head around the risk and upside.

Williams Sonoma shares quick numbers

WSM Price
$226.61
1w %
0.23%
1y %
79.46%
5y %
296.24%
P/E
15.6x
P/B
8.02x
P/S
1.83x
PEG
0.9x
Revenue
$7.92B
Earnings
$950.32M
Fore. Rev. Growth
-0.22%
Fore. Earn. Growth
19.21%
Market Cap
$14.54B
Next Earnings
Mar 14, 2024
Next Dividend
N/A

WSM Fundamentals

WallStreetZen was built to help average investors perform better fundamental analysis in less time.

You can view all of the due diligence checks on WSM's stock page.

Is WSM stock overvalued?

You can use many financial metrics, analyses, models, and charts to gauge WSM's intrinsic value.

Using relative valuations measures:

  • WSM could be overvalued based on its P/E ratio of 15.6x, relative to Specialty Retail industry P/E ratio of 14.19x
  • WSM may be undervalued based on its P/B ratio of 8.02x, relative to Specialty Retail industry P/B ratio of 11.75x
  • WSM may be undervalued based on its PEG ratio of 0.9x

You can do more valuation analysis on WSM's stock here.

A quick look at WSM Financials

Signs that WSM is financially healthy:

  • There are more short-term assets than long-term liabilities on the WSM balance sheet.
  • There are more short-term assets than short-term liabilities on the WSM balance sheet.
  • WSM's operating cash flow of $1.47B allows it to safely service it's debt of $1.39B.
  • WSM earnings of $1.26B is not enough to cover its interest payments.

Signs that WSM is not financially healthy:

  • WSM has a relatively high debt to equity ratio of 1.69.
  • Total WSM debt is higher than 5 years ago, relative to shareholder equity.
  • WSM profit margin has gone down from 13.5% to 12% in the past year.

Is WSM stock a Buy, Hold, or Sell, according to Wall Street analysts?

Out of 9 Equities analysts who give recommendations on WSM, the consensus analyst rating on WSM is a Sell

It's important to note that analyst forecasts are not stock recommendations, nor are they financial advice.

Latest WSM Analyst Forecasts

Kate McShane, a bottom 4% analyst from Goldman Sachs maintains WSM with a strong sell rating and raises their WSM price target from $127.00 to $144.00, on Nov 17, 2023.

Simeon Gutman, a bottom 1% analyst from Morgan Stanley maintains WSM with a strong sell rating and raises their WSM price target from $125.00 to $155.00, on Nov 17, 2023.

Joe Feldman, a top 1% analyst from Telsey Advisory Group maintains WSM with a buy rating and raises their WSM price target from $170.00 to $198.00, on Nov 17, 2023.

Jonathan Matuszewski, a bottom 8% analyst from Jefferies upgrades WSM to a hold rating and raises their WSM price target from $116.00 to $144.00, on Oct 31, 2023.

You can dig deeper into what analysts are forecasting on the Williams Sonoma stock forecast page.

Metrics for Advanced WSM Traders

SMA10
223.61
SMA20
213.16
SMA50
206.71
SMA100
186.2
SMA200
158.58
MACD
6.39
MACD Signal
5.55
MACD Histogram
0.84
RSI
65.64
Stochastic %K
81.49
Stochastic %D
80.39
StochRSI %K
63.29
StochRSI %D
67.74

WSM Performance Numbers

Last year, WSM earnings were $950.32M. In the past five year, WSM's earnings have gone up by 34.43% per year. This was faster than the Specialty Retail industry average of 18.79%.

Last year, WSM revenue was $7.92B. Over the last 5 year, WSM's revenue has grown by 7.52% per year. This was slower than the Specialty Retail industry average of 11.88%.

Dig into WSM's earnings and revenue performance here.

Who is buying/selling WSM?

In the last year, insiders at WSM have sold more shares than they have bought.

Laura Alber, PRESIDENT CEO of WSM, was the latest WSM insider to sell. They sold $716,041.56 worth of WSM shares on Jan 16, 2024.

Learn more about who owns WSM stock here.

Does WSM stock generate passive income?

Williams Sonoma pays a dividend of 1.59%, compared to the Specialty Retail industry's average dividend yield of 3.43%. If you owned $1,000 of WSM stock, you would have been paid $15.89 last year.

Williams Sonoma dividend payments have consistently grown over the past decade and have remained stable.

Get more analysis about Williams Sonoma dividend yield and history here.

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Step 5: Execute your WSM trade

You have two primary options:

  • Market order: A market order is an order to buy or sell a stock at the best possible price.
    Market orders are mostly sufficient.
  • Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
    If you want to be certain you're buying or selling at a particular dollar amount limit, place a limit order.

Press the Open button and your broker will place the order.

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Step 6: Get notifications regarding your investment in WSM

Now that you own some WSM stock, you'll want to keep up with your stock purchase.

Add WSM to a watchlist to see the latest developments about your WSM stock.

WSM Feed

How to Buy Stock in Williams Sonoma

To summarize, here are the 6 steps for buying Williams Sonoma stock:

  1. Choose where to buy Williams Sonoma stock
  2. Create your brokerage account
  3. Put funds into your brokerage account
  4. Analyze Williams Sonoma stock
  5. Execute your WSM trade
  6. Get notifications regarding your investment in WSM

If you are looking for a place to buy stocks, eToro is our recommended option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to keep an eye on your new investment in Williams Sonoma, add WSM to your watchlist below.

NYSE: WSM
$226.61+1.11 (+0.49%)
Updated Feb 23, 2024
Open eToro Account
NYSE: WSM
$226.61+1.11 (+0.49%)
Updated Feb 23, 2024
Open eToro Account

FAQ

How much does it cost to buy one Williams Sonoma share?

As of Feb 23, 2024, it costs $226.61 to buy one share of Williams Sonoma stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $100, you can buy 0.441 shares of WSM.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Williams Sonoma stock?

According to 9 Wall Street analysts who monitor Williams Sonoma, their consensus recommendation is to sell Williams Sonoma stock.

What is the best way to buy Williams Sonoma stock?

One way to place an order for Williams Sonoma stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.