How to Buy Williams Sonoma Stock
Williams Sonoma Inc
Williams Sonoma is a retail company located in California, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker WSM on the NYSE exchange.
Williams Sonoma stock last closed at $279.20, down 0.12% from the previous day, and has increased 128.31% in one year. It has overperformed other stocks in the Specialty Retail industry by 1.18 percentage points. Williams Sonoma stock is currently +155.12% from its 52-week low of $109.44, and -12.69% from its 52-week high of $319.78.
At the moment, there are 64.11M WSM shares outstanding. The market cap of WSM is $17.90B. In the past 24 hours, 744,882 WSM shares were traded.
How to Buy Williams Sonoma Stock
Not sure how to invest in Williams Sonoma stock? Here's how.
- Choose where to buy Williams Sonoma stock: You need to choose a stock brokerage, but don't worry - we've analyzed dozens of online brokerages and apps to help you figure out where to buy Williams Sonoma stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Put funds into your brokerage account: Select your method of payment and add your details.
- Analyze Williams Sonoma stock: The Williams Sonoma ticker symbol is WSM. Is Williams Sonoma stock a good investment? Should you buy shares of WSM? How do WSM's underlying business fundamentals look? Do top analysts think Williams Sonoma is a good buy? Why has WSM's stock price moved recently? (Hint: Our stock market analysis website can help you decide if WSM is a good stock to buy).
- Execute your WSM trade: Decide if you will purchase WSM shares at the current market price or use a limit order to purchase WSM stock at a given price.
- Get notifications regarding your investment in WSM: Create a watchlist to watch your position in Williams Sonoma stock.
Step 1: Choose where to buy Williams Sonoma stock
You need an online brokerage account to access the NYSE market and buy WSM stock.
Our recommended brokerage: eToro
Based on our experience, eToro is the best place to buy stocks. eToro gives you:
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Get $10 towards your purchase of shares by creating an account with eToro now.
Open eToro AccountStep 2: Create your brokerage account
Now that you've chosen the right brokerage, the next step is to fill out some personal information so you are able to buy WSM stock today.
How to Open a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal info to open a new brokerage account.
- Send your details by hitting the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you've created your account on the best stock trading app, you need to deposit funds:
Watch the video below if you need help transferring money into your new investment account.
Step 4: Analyze Williams Sonoma stock
Once you have identified the best place to buy Williams Sonoma stock, it's important to research their stock prior to buying, so you can wrap your head around the risk and upside.
Williams Sonoma shares quick numbers
WSM Fundamentals
WallStreetZen was built to help average investors perform better fundamental analysis in less time.
You can view all of the due diligence checks on WSM's stock page.
Is WSM stock overvalued?
You can use many financial metrics, analyses, models, and charts to gauge WSM's intrinsic value.
Using relative valuations measures:
- WSM could be undervalued based on its P/E ratio of 18.98x, relative to Specialty Retail industry P/E ratio of 28.09x
- WSM may be undervalued based on its P/B ratio of 8.41x, relative to Specialty Retail industry P/B ratio of 10.82x
- WSM may be overvalued based on its PEG ratio of 1.14x
You can do more valuation analysis on WSM's stock here.
A quick look at WSM Financials
Signs that WSM is financially healthy:
- There are more short-term assets than long-term liabilities on the WSM balance sheet.
- There are more short-term assets than short-term liabilities on the WSM balance sheet.
- WSM's operating cash flow of $1.68B allows it to safely service it's debt of $1.39B.
- WSM earnings of $1.24B is not enough to cover its interest payments.
Signs that WSM is not financially healthy:
- WSM has a relatively high debt to equity ratio of 1.48.
- Total WSM debt is higher than 5 years ago, relative to shareholder equity.
- WSM profit margin has gone down from 13% to 12.3% in the past year.
Is WSM stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 16 Equities analysts who give recommendations on WSM, the consensus analyst rating on WSM is a Hold
It's important to note that analyst forecasts are not stock recommendations, nor are they financial advice.
Latest WSM Analyst Forecasts
Anthony Chukumba, a top 15% analyst from Loop Capital maintains WSM with a hold rating and raises their WSM price target from $220.00 to $290.00, on Mar 15, 2024.
Adrienne Yih, a top 4% analyst from Barclays maintains WSM with a strong sell rating and raises their WSM price target from $146.00 to $232.00, on Mar 15, 2024.
Max Rakhlenko, a top 32% analyst from TD Cowen maintains WSM with a buy rating and raises their WSM price target from $260.00 to $320.00, on Mar 14, 2024.
Steven Shemesh, a bottom 5% analyst from RBC Capital maintains WSM with a buy rating and raises their WSM price target from $261.00 to $295.00, on Mar 14, 2024.
Simeon Gutman, a bottom 2% analyst from Morgan Stanley upgrades WSM to a hold rating and raises their WSM price target from $155.00 to $270.00, on Mar 14, 2024.
You can dig deeper into what analysts are forecasting on the Williams Sonoma stock forecast page.
Metrics for Advanced WSM Traders
WSM Performance Numbers
Last year, WSM earnings were $949.76M. In the past five year, WSM's earnings have gone up by 29.11% per year. This was faster than the Specialty Retail industry average of 18.98%.
Last year, WSM revenue was $7.75B. Over the last 5 year, WSM's revenue has grown by 6.45% per year. This was slower than the Specialty Retail industry average of 11.24%.
Dig into WSM's earnings and revenue performance here.
Who is buying/selling WSM?
In the last year, insiders at WSM have sold more shares than they have bought.
Laura Alber, PRESIDENT CEO of WSM, was the latest WSM insider to sell. They sold $4,453,749.08 worth of WSM shares on Apr 16, 2024.
Learn more about who owns WSM stock here.
Does WSM stock generate passive income?
Williams Sonoma pays a dividend of 1.37%, compared to the Specialty Retail industry's average dividend yield of 3.24%. If you owned $1,000 of WSM stock, you would have been paid $13.72 last year.
Williams Sonoma dividend payments have consistently grown over the past decade and have remained stable.
Get more analysis about Williams Sonoma dividend yield and history here.
Get analysis from other traders
One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other community members have to say.
Step 5: Execute your WSM trade
You have two primary options:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are mostly sufficient. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at a particular dollar amount limit, place a limit order.
Press the Open button and your broker will place the order.
If you require more info about investing in stocks on eToro, watch the helpful video below:
Step 6: Get notifications regarding your investment in WSM
Now that you own some WSM stock, you'll want to keep up with your stock purchase.
Add WSM to a watchlist to see the latest developments about your WSM stock.
WSM Feed
How to Buy Stock in Williams Sonoma
To summarize, here are the 6 steps for buying Williams Sonoma stock:
- Choose where to buy Williams Sonoma stock
- Create your brokerage account
- Put funds into your brokerage account
- Analyze Williams Sonoma stock
- Execute your WSM trade
- Get notifications regarding your investment in WSM
If you are looking for a place to buy stocks, eToro is our recommended option.
Get Started with eToro TodayIf you want to keep an eye on your new investment in Williams Sonoma, add WSM to your watchlist below.
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