How to Buy Whirlpool Stock
Whirlpool Corp
Whirlpool is a furnishings fixture & appliance company located in Michigan, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker WHR on the NYSE exchange.
Whirlpool stock last closed at $32.65, up 8.36% from the previous day, and has decreased 53.69% in one year. It has underperformed other stocks in the Furnishings Fixtures & Appliances industry by 0.82 percentage points. Whirlpool stock is currently +28.04% from its 52-week low of $25.50, and -65.57% from its 52-week high of $94.82.
At the moment, there are 65.74M WHR shares outstanding. The market cap of WHR is $2.15B. In the last 24 hours, 4.2M WHR shares were traded.
How to Buy Whirlpool Stock
Not sure how to invest in Whirlpool stock? Here's how.
- Figure out where to buy Whirlpool stock: You need to choose a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you determine where to buy Whirlpool stock.
- Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
- Put funds into your brokerage account: Select your method of payment and add your details.
- Evaluate Whirlpool stock: The Whirlpool ticker symbol is WHR. Is Whirlpool stock a good investment? Should you buy shares of WHR? How do WHR's underlying business fundamentals look? Do top analysts think Whirlpool is a good buy? Why has WHR's stock price moved recently? (Hint: Our stock market research tools can help you figure out if WHR is a good stock to buy).
- Place your WHR buy order: Decide if you will purchase WHR shares at the current market price or use a limit order to buy WHR stock at a given price.
- Watch your investment in WHR: Create a watchlist to keep track of your position in Whirlpool shares.
Step 1: Figure out where to buy Whirlpool stock
You need a brokerage account to access the NYSE market and buy WHR shares.
Our preferred brokerage: eToro
Based on our experience, eToro is the best brokerage. eToro gives you:
- Invest in stocks with zero commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you don't have the money to buy a full share, you can still purchase the stock.
- Access to world financial markets: From Tech to Real Estate, New York to Shanghai (for US users, only US stocks are available) — you can fill your portfolio with stocks from the world's top exchanges.
- Social investing: eToro boasts a community of more than 20 million users around the world. Talk to, learn from, and copy the unique crypto portfolios of top investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other assets: Such as ETFs and cryptos.
Get $10 towards your purchase of shares by opening an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Open a brokerage account
Now that you've selected the right brokerage, it's time to fill out some personal information so you are able to invest in WHR stock today.
How to Create a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal info to open your new brokerage account.
- Submit your info by clicking the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you have finished signing up on the best stock buying app, your next step is to transfer the money for your investment:
Check out the tutorial below for more details depositing funds into your brokerage account.
Step 4: Evaluate Whirlpool stock
Once you have selected the best place to buy Whirlpool stock, it's crucial to research their stock before you buy, so you truly comprehend the risk as well as the upside.
Whirlpool stock at a glance
Fundamentals of Whirlpool
WallStreetZen was created to help everyday investors perform better fundamental analysis.
You can view all of the due diligence checks on WHR's stock page.
Is WHR stock undervalued?
Analysts use many financial metrics, analyses, models, and charts to gauge WHR's fair value.
Using relative valuations ratios:
- WHR may be undervalued based on its P/B ratio of 0.58x, relative to Furnishings Fixtures & Appliances industry P/B ratio of 2.69x
You can do additional valuation research on WHR's stock here.
WHR Financial Health Overview
Passed Financial Due Diligence Checks:
- WHR profit margin has gone up from -1.2% to -1% in the past year.
- There are more short-term assets than short-term liabilities on the WHR balance sheet.
- WHR has cash burn of 249000000. It has enough cash and short-term investments to cover this for at least one year.
- WHR has $1.10B in cash and short term investments. This is enough to cover its annual cash burn of $249.00M.
Failed Financial Due Diligence Checks:
- There are more long-term liabilities than short-term assets on the WHR balance sheet.
- Total WHR debt is higher than 5 years ago, relative to shareholder equity.
- WHR has a relatively high debt to equity ratio of 3.56.
Do Wall Street analysts think it's a good time to buy WHR stock
Out of 10 sell side analysts who give ratings on WHR, the consensus analyst rating on WHR is a Hold
Please note that analyst ratings are not stock recommendations, nor are they investment advice.
Latest WHR Analyst Ratings
David Macgregor, a top 30% analyst from Longbow Research downgrades WHR to a hold rating, on Oct 19, 2026.
Rafe Jadrosich, a top 15% analyst from Bank of America maintains WHR with a sell rating and lowers their WHR price target from $38.00 to $31.00, on Sep 11, 2026.
Brett Linzey, a top 10% analyst from Mizuho maintains WHR with a hold rating and lowers their WHR price target from $45.00 to $40.00, on Jul 21, 2026.
Edward Magi, a bottom 22% analyst from BNP Paribas initiates coverage on WHR with a hold rating and announces their WHR price target of $43.00, on Jul 13, 2026.
Michael Rehaut, a top 10% analyst from JP Morgan maintains WHR with a hold rating and lowers their WHR price target from $59.00 to $52.00, on May 11, 2026.
You can dig deeper into what analysts are projecting on the Whirlpool stock forecast page.
WHR Technical Indicators
WHR Performance Metrics
Last year, WHR revenue was $14.57B. During the past 5 year, WHR's revenue has grown by -7.89% per year. This was slower than the Furnishings Fixtures & Appliances industry average of 43.89%.
You can research WHR's earnings and revenue performance here.
Are WHR executives and large shareholders buying or selling the stock?
Over the last 12 months, insiders at WHR have sold more shares than they have bought.
Jong Kyle Peter De, CLO;EVP of WHR, was the latest WHR insider to sell. They sold $10,888.02 worth of WHR stock on Aug 1, 2026.
Get more info about who owns WHR stock here.
Can I rely on WHR as an income stream?
No, Whirlpool doesn't provide an income stream by paying out dividends.
What others are saying about WHR
One of the reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Place your WHR buy order
You have two primary order types:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are generally the best for newer investors. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at a specific price limit, place a limit order.
Click the Open button and eToro will place the order.
If you require additional assistance buying stocks on eToro, watch the helpful video below:
Step 6: Watch your investment in WHR
Now that you own some WHR shares, you'll want to stay up-to-date on your stock purchase.
Create a watchlist to get notified of important updates regarding your WHR stock.
WHR Feed
How to Buy Stock in Whirlpool
To reiterate, here are the 6 steps for buying Whirlpool stock:
- Figure out where to buy Whirlpool stock
- Open a brokerage account
- Put funds into your brokerage account
- Evaluate Whirlpool stock
- Place your WHR buy order
- Watch your investment in WHR
If you are looking for a brokerage account, eToro is our favorite option.
Get Started with eToro TodayIf you would like to get the latest scoop on your investment in Whirlpool, add WHR to your watchlist below.
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