How to Buy Voya Financial Stock

Voya Financial Inc

Voya Financial is a financial conglomerate company located in New York, United States, which is part of the Financial Services sector, and is traded under the ticker VOYA on the NYSE exchange.

Voya Financial stock last closed at $69.74, down 1.01% from the previous day, and has increased 1.78% in one year. It has overperformed other stocks in the Financial Conglomerates industry by 0.05 percentage points. Voya Financial stock is currently +24.09% from its 52-week low of $56.20, and -5.03% from its 52-week high of $73.43.

At the moment, there are 97.17M shares of VOYA outstanding. The market capitalization of VOYA is $6.78B. In the past 24 hours, 1.22M VOYA shares were traded.

How to Buy Voya Financial Stock

Wondering how to invest in Voya Financial stock? Here's how.
  1. Figure out where to buy Voya Financial stock: You need to decide on a stock brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you determine where to buy Voya Financial stock.
  2. Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
  3. Deposit funds into your investment account: Select your payment method and add your information.
  4. Evaluate Voya Financial stock: The Voya Financial ticker symbol is VOYA. Is Voya Financial stock a good investment? Should you buy shares of VOYA? How do VOYA's underlying business fundamentals look? Do top analysts think Voya Financial is a good buy? Why has VOYA's stock price moved recently? (Hint: Our stock research tools can help you understand if VOYA is a good stock to buy).
  5. Execute your VOYA trade: Decide if you will purchase VOYA shares at the current market price or use a limit order to buy VOYA stock at a specific price.
  6. Watch your investment in VOYA: Create a watchlist to track your position in Voya Financial shares.

Step 1: Figure out where to buy Voya Financial stock

You will need a brokerage account to access the NYSE market and buy VOYA shares.

A brokerage account is an investment account that allows you to buy and sell a number of investments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for a brokerage account

Now that you've selected the right brokerage, you need to fill out some personal info so you are able to buy VOYA stock today.

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  1. Click here to get started.
  2. Provide your personal data to open your new brokerage account.
  1. Submit your info by pressing the "Create Account" button.
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Step 3: Deposit funds into your investment account

Now that you've filled out your info on stock apps to use, your next step is to transfer the money for your investment:

Watch the walkthrough below to see the process of depositing money into your brokerage account.

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Step 4: Evaluate Voya Financial stock

After you have identified the best place to buy Voya Financial stock, it's crucial to research their stock before you buy, so you actually wrap your head around the risk and upside.

Voya Financial stock quick numbers

VOYA Price
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Next Earnings
Feb 7, 2023
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VOYA Due Diligence Checks

WallStreetZen was designed to help everyday investors do better fundamental analysis quickly.

You can view all of the due diligence checks on VOYA's stock page.

Is VOYA stock undervalued?

You can use many financial metrics, analyses, models, and charts to gauge VOYA's true value.

Using relative valuations metrics:

  • VOYA may be overvalued based on its P/E ratio of 10.58x, relative to Financial Conglomerates industry P/E ratio of 8.72x
  • VOYA could be overvalued based on its P/B ratio of 1.66x, relative to Financial Conglomerates industry P/B ratio of 1.14x
  • VOYA could be undervalued based on its PEG ratio of 0.85x

You can do more valuation analysis on VOYA's stock here.

VOYA Financial Overview


  • VOYA's operating cash flow of $1.27B allows it to safely service it's debt of $3.26B.


  • Total VOYA debt is higher than 5 years ago, relative to shareholder equity.
  • VOYA earnings of $774.00M is not enough to cover its interest payments.
  • VOYA profit margin has gone down from 40.7% to 11.4% in the past year.
  • VOYA has a relatively high debt to equity ratio of 33.77.

Is VOYA stock a Buy, Hold, or Sell, according to analysts?

Out of 10 Equities analysts who monitor VOYA, the consensus analyst rating on VOYA is a Strong Buy

Please note that analyst ratings are not recommendations, nor are they financial advice.

Latest VOYA Analyst Recommendations

Elyse Greenspan, a top 2% analyst from Wells Fargo maintains VOYA with a strong buy rating and raises their VOYA price target from $86.00 to $88.00, on Jan 18, 2023.

Nigel Dally, a top 23% analyst from Morgan Stanley maintains VOYA with a strong buy rating and raises their VOYA price target from $78.00 to $88.00, on Jan 10, 2023.

Jimmy Bhullar, a bottom 25% analyst from JP Morgan upgrades VOYA to a strong buy rating and raises their VOYA price target from $75.00 to $77.00, on Jan 6, 2023.

Kenneth Lee, a top 37% analyst from RBC Capital maintains VOYA with a buy rating and raises their VOYA price target from $74.00 to $79.00, on Nov 16, 2022.

John Barnidge, a top 4% analyst from Piper Sandler maintains VOYA with a strong buy rating and raises their VOYA price target from $70.00 to $74.00, on Oct 7, 2022.

Barnidge raised his price target on Voya Financial Inc. by 5.7%.

While market volatility prevailed in the current quarter, rates continued to hike "meaningfully," creating tailwinds for the insurance space in FY 2023, the analyst said.

However, in the near term, Voya will continue to face challenges from market-related impacts on fee-based earnings and lower variable investment income, Barnidge noted.

Voya shares have lost 4.5% of their value YTD against the S&P 500's 23.8% decline.

You can dive deeper into what analysts are projecting on the Voya Financial stock forecast page.

Metrics for Advanced VOYA Traders

MACD Signal
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VOYA Growth Metrics

Last year, VOYA earnings were $687.00M. Over the past 3 year, VOYA's earnings have grown by 108.14% per year. This was faster than the Financial Conglomerates industry average of 68.16%.

Last year, VOYA revenue was $6.05B. In the past 5 year, VOYA's revenue has increased by -2.85% per year. This was slower than the Financial Conglomerates industry average of 5.07%.

Dive into VOYA's earnings and revenue performance here.

Latest Insiders Trades at VOYA

Over the last 12 months, insiders at VOYA have sold more shares than they have bought.

Charles P. Nelson, Vice Chairman of VOYA, was the latest VOYA insider to sell. They sold $239,309.45 worth of VOYA stock on Dec 5, 2022.

Research more about who owns VOYA stock here.

Can I get consistent income from VOYA stock?

Voya Financial pays a dividend of 1.2%, compared to the Financial Conglomerates industry's average dividend yield of 4.66%. If you owned $1,000 of VOYA stock, you would have received $12.04 in the past year.

Voya Financial dividend payments have consistently grown over the past decade but have not remained stable.

Dig into more data about Voya Financial dividend yield and history here.

VOYA Social Trading Data

One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.

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Step 5: Execute your VOYA trade

There are two primary order types:

  • Market order: A market order is an order to buy or sell a stock at the best possible price.
    Market orders are generally sufficient.
  • Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
    If you want to be certain you're buying or selling at an exact dollar amount limit, use a limit order.

Hit the Open button and your broker will execute the order.

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Step 6: Watch your investment in VOYA

Now that you own some shares in VOYA, you'll want to keep up with your stock purchase.

Add VOYA to a watchlist to get the latest updates about your VOYA stock.


How to Buy Stock in Voya Financial

To reiterate, here are the 6 steps for buying Voya Financial stock:

  1. Figure out where to buy Voya Financial stock
  2. Sign up for a brokerage account
  3. Deposit funds into your investment account
  4. Evaluate Voya Financial stock
  5. Execute your VOYA trade
  6. Watch your investment in VOYA

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If you want to monitor your new investment in Voya Financial, create a watchlist on WallStreetZen today.

$69.74-0.71 (-1.01%)
Updated Jan 27, 2023
Open eToro Account
$69.74-0.71 (-1.01%)
Updated Jan 27, 2023
Open eToro Account


How much does it cost to buy one Voya Financial share?

As of Jan 27, 2023, it costs $69.74 to buy one share of Voya Financial stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.143 shares of VOYA.

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Is now a good time to buy Voya Financial stock?

According to 10 Wall Street analysts who monitor Voya Financial, their consensus recommendation is to buy Voya Financial stock.

What is the best way to buy Voya Financial stock?

One way to place an order for Voya Financial stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.