How to Buy Visa Stock
Visa Inc
Visa is a credit service company located in California, United States, which is part of the Financial Services sector, and is traded under the ticker V on the NYSE exchange.
Visa stock last closed at $351.18, up 0.68% from the previous day, and has increased 30.93% in one year. It has overperformed other stocks in the Credit Services industry by 0.05 percentage points. Visa stock is currently +31.2% from its 52-week low of $267.67, and -6.48% from its 52-week high of $375.51.
There are currently 1.83B shares of V outstanding. The market capitalization of V is $653.30B. In the past 24 hours, 5.88M V shares were traded.
How to Buy Visa Stock
Wondering how to invest in Visa stock? Here's how.
- Figure out where to buy Visa stock: You need to pick an online brokerage, but don't worry - we've tested dozens of stock brokerages and apps to help you determine where to buy Visa stock.
- Create a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Deposit funds into your brokerage account: Choose your payment method and add your details.
- Research Visa stock: The Visa ticker symbol is V. Is Visa stock a good investment? Should you buy shares of V? How do V's underlying business fundamentals look? Do top analysts think Visa is a good buy? Why has V's stock price moved recently? (Hint: Our stock market research website can help you evaluate if V is a good stock to buy).
- Make your V purchase: Decide if you will purchase V shares at the current market price or use a limit order to purchase V shares at a particular price.
- Get key alerts regarding your investment in V: Create a watchlist to watch your position in Visa shares.
Step 1: Figure out where to buy Visa stock
You will need an online brokerage account to access the NYSE market and buy V shares.
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Open eToro AccountStep 2: Create a brokerage account
Now that you've selected your brokerage, you'll need to fill out some personal details so you can invest in V today.
How to Open a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to start a new trading account.
- Submit your info by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your brokerage account
Now that you have filled out your info on the best stock app to use, your next step is to transfer the money for your investment:
Check out this video walkthrough for more details transferring funds into your new investment account.
Step 4: Research Visa stock
After you have identified the best place to buy Visa stock, it's critical to evaluate their stock prior to investing, so you actually wrap your head around the risk as well as the upside.
Overview of key V info
V Fundamentals
WallStreetZen was created to help part-time investors perform more accurate fundamental analysis.
You can see all of the due diligence checks on V's stock page.
What is the fair value of V stock?
Analysts use many financial metrics, analyses, models, and charts to gauge V's fair value.
Using relative valuations ratios:
- V may be overvalued based on its P/E ratio of 34.29x, relative to Credit Services industry P/E ratio of 33.46x
- V may be overvalued based on its P/B ratio of 16.9x, relative to Credit Services industry P/B ratio of 5.32x
- V may be overvalued based on its PEG ratio of 2.8x
You can do more valuation research on V's stock here.
How do V Financials look?
Positive Health Checks:
- V's operating cash flow of $23.49B allows it to safely service it's debt of $25.14B.
- There are more short-term assets than long-term liabilities on the V balance sheet.
- V earnings of $24.90B is not enough to cover its interest payments.
- There are more short-term assets than short-term liabilities on the V balance sheet.
Negative Health Checks:
- V has a relatively high debt to equity ratio of 1.59.
- V profit margin has gone down from 54.7% to 52.2% in the past year.
- Total V debt is higher than 5 years ago, relative to shareholder equity.
Do Wall Street analysts think it's a good time to buy V stock
Out of 12 Wall Street analysts who monitor V, the consensus analyst rating on Visa is a Strong Buy
It's important to note that analyst ratings are not stock recommendations, nor are they financial advice.
Most Recent V Analyst Upgrades/Downgrades
Bryan Keane, a top 11% analyst from Deutsche Bank reinstates V with a strong buy rating and announces their V price target of $410.00, on Jul 17, 2025.
Rayna Kumar, a top 27% analyst from Oppenheimer maintains V with a buy rating and raises their V price target from $390.00 to $391.00, on Jul 2, 2025.
Dan Dolev, a top 17% analyst from Mizuho upgrades V to a buy rating and raises their V price target from $359.00 to $425.00, on Jun 5, 2025.
Trevor Williams, a top 14% analyst from Jefferies maintains V with a strong buy rating and raises their V price target from $400.00 to $410.00, on May 27, 2025.
Jefferies's Trevor Williams raised their price target on Visa (NYSE: V) by 2.5% from $400 to $410 on 2025/05/27. The analyst maintained their Strong Buy rating on the stock.
Williams reported that a deep dive into their Financial (Payments and FinTech) catalyzed their price target hike on Visa.
Citing improving QTD trends and reduced concerns about U.S. inbound travel, the analyst sees "little debate or controversy" surrounding Visa and Mastercard.
However, Williams cautioned that those positives are already reflected in the stocks' current valuations, which "makes the path to near-term upside less clear."
Rufus Hone, a top 13% analyst from BMO Capital maintains V with a buy rating and raises their V price target from $370.00 to $380.00, on Apr 30, 2025.
You can dive deeper into what analysts are projecting on the Visa stock forecast page.
V Trading Indicators
How are V Revenues/Earnings doing?
Last year, V earnings were $20.29B. In the last five year, V's earnings have gone up by 14.25% per year. This was faster than the Credit Services industry average of 10.57%.
Last year, V revenue was $38.89B. Over the past five year, V's revenue has gone up by 11.19% per year. This was slower than the Credit Services industry average of 11.68%.
Dive into V's earnings and revenue performance here.
Are V executives and large shareholders buying or selling the stock?
Over the last year, insiders at V have sold more shares than they have bought.
Julie B. Rottenberg, GENERAL COUNSEL of V, was the latest V insider to buy. They bought $222,605.14 worth of V stock on Aug 18, 2025.
Get more info about who owns V shares here.
Does V stock generate passive income?
Visa pays a dividend of 0.67%, compared to the Credit Services industry's average dividend yield of 4.05%. If you owned $1,000 of V stock, you would have received $6.72 in the past 12 months.
Visa dividend payments have consistently grown over the past decade and have remained stable.
Find more analysis about Visa dividend yield and history here.
What others are saying about V
One of the biggest reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other traders have to say.
Step 5: Make your V purchase
You have two primary order types:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are usually fine. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at a specific price limit, place a limit order.
Press the Open Trade button and your broker will execute the order.
If you require more info about buying stocks on eToro, click the helpful video below:
Step 6: Get key alerts regarding your investment in V
Now that you own some V shares, you'll want to keep up with your new shares.
Start a watchlist to get alerted to the latest events about your V stock.
V Feed
How to Buy Stock in Visa
To reiterate, here are the 6 steps you need to take to buy Visa stock right now:
- Figure out where to buy Visa stock
- Create a brokerage account
- Deposit funds into your brokerage account
- Research Visa stock
- Make your V purchase
- Get key alerts regarding your investment in V
If you need a place to buy stocks, eToro is our recommended option.
Get Started with eToro TodayIf you would like to keep an eye on your investment in Visa, create a watchlist today.
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