How to Buy Vipshop Holdings Stock

Vipshop Holdings Ltd

Vipshop Holdings is a internet retail company located in China, which is part of the Consumer Cyclical sector, and is traded under the ticker VIPS on the NYSE exchange.

Vipshop Holdings stock last closed at $14.82, down 0.94% from the previous day, and has decreased 4.39% in one year. It has underperformed other stocks in the Internet Retail industry by 0.35 percentage points. Vipshop Holdings stock is currently +28.87% from its 52-week low of $11.50, and -17.39% from its 52-week high of $17.94.

There are currently 103M VIPS shares outstanding. The market cap of VIPS is $7.63B. In the last 24 hours, 4.74M VIPS shares were traded.

How to Buy Vipshop Holdings Stock

Not sure how to invest in Vipshop Holdings stock? Here's how.

  1. Choose where to buy Vipshop Holdings stock: You need to pick a stock brokerage, but don't worry - we've researched dozens of online brokerages and apps to help you determine where to buy Vipshop Holdings stock.
  2. Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
  3. Deposit money your brokerage account: Pick your payment method and add your details.
  4. Analyze Vipshop Holdings stock: The Vipshop Holdings ticker symbol is VIPS. Is Vipshop Holdings stock a good investment? Should you buy shares of VIPS? How do VIPS's underlying business fundamentals look? Do top analysts think Vipshop Holdings is a good buy? Why has VIPS's stock price moved recently? (Hint: Our stock analysis website can help you understand if VIPS is a good stock to buy).
  5. Place your VIPS buy order: Decide if you will purchase VIPS shares at the current market price or use a limit order to buy VIPS stock at a specific price.
  6. Get updates on your investment in VIPS: Create a watchlist to get live updates on your position in Vipshop Holdings stock.

Step 1: Choose where to buy Vipshop Holdings stock

You will need a brokerage account in order to access the NYSE market and buy VIPS shares.

A brokerage account is an investment account that allows you to buy and sell a variety of investments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for a brokerage account

Now that you've picked your brokerage, it's time to fill out some personal details so you are able to invest in VIPS today.

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  1. Send your data by hitting the "Create Account" button.
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Step 3: Deposit money your brokerage account

Now that you've filled out your info on the best free stock trading app, your next step is to transfer the money for your investment:

Check out this video walkthrough if you need help transferring funds into your new brokerage account.

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Step 4: Analyze Vipshop Holdings stock

After you have figured out the best place to buy Vipshop Holdings stock, it's crucial to research their stock before you buy, so you actually wrap your head around the risk as well as the upside.

Overview of key VIPS info

VIPS Price
$14.82
1w %
1.3%
1y %
-4.39%
5y %
-20.83%
P/E
7.62x
P/B
1.38x
P/S
0.52x
PEG
1.91x
Revenue
$14.76B
Earnings
$1.02B
Fore. Rev. Growth
0.7%
Fore. Earn. Growth
4.43%
Market Cap
$7.63B
Next Earnings
N/A
Next Dividend
N/A

Fundamentals of Vipshop Holdings

WallStreetZen was designed to help everyday investors do more accurate fundamental analysis quickly.

You can see all of the due diligence checks on VIPS's stock page.

Is VIPS stock undervalued?

Investors use a variety of different financial metrics, analyses, models, and charts to gauge VIPS's fair value.

Using relative valuations methods:

  • VIPS may be undervalued based on its P/E ratio of 7.62x, relative to Internet Retail industry P/E ratio of 35.72x
  • VIPS may be undervalued based on its P/B ratio of 1.38x, relative to Internet Retail industry P/B ratio of 5.51x
  • VIPS could be overvalued based on its PEG ratio of 1.91x

You can do additional valuation research on VIPS's stock here.

Is VIPS a healthy company?

Pros:

  • There are more short-term assets than long-term liabilities on the VIPS balance sheet.
  • Total VIPS debt is lower than 5 years ago, relative to shareholder equity.
  • There are more short-term assets than short-term liabilities on the VIPS balance sheet.

Cons:

  • VIPS has a relatively high debt to equity ratio of 0.82.
  • VIPS profit margin has gone down from 7.6% to 6.9% in the past year.

Is it a good time to buy Vipshop Holdings stock, according to Wall Street analysts?

Out of 2 Equities analysts who track VIPS, the consensus analyst rating on Vipshop Holdings is a Buy

It's important to note that analyst forecasts are not recommendations, nor are they financial advice.

You can dig deeper into what analysts are forecasting on the Vipshop Holdings stock forecast page.

VIPS Technicals

SMA10
14.67
SMA20
14.56
SMA50
13.96
SMA100
14.77
SMA200
14.36
MACD
0.18
MACD Signal
0.12
MACD Histogram
0.06
RSI
55.89
Stochastic %K
83.78
Stochastic %D
88.26
StochRSI %K
85.52
StochRSI %D
92.75

VIPS Performance Metrics

Last year, VIPS earnings were $1.02B. Over the past 5 year, VIPS's earnings have increased by 18.89% per year. This was slower than the Internet Retail industry average of 109.79%.

Last year, VIPS revenue was $14.76B. Over the last five year, VIPS's revenue has gone up by 2.67% per year. This was slower than the Internet Retail industry average of 21.21%.

Dive into VIPS's earnings and revenue performance here.

What are VIPS executives and large shareholders up to?

Over the past 12 months, executives and large shareholders at VIPS have not bought or sold any shares.

Learn more about who owns VIPS shares here.

Can I rely on VIPS as an income stream?

No, Vipshop Holdings doesn't provide an income stream by paying out dividends.

What do other investors have to say about VIPS?

One of the reasons eToro is our top-rated brokerage is because of its social trading community.

Click below to learn what other investors have to say.

Step 5: Place your VIPS buy order

There are two primary options:

  • Market order: A market order is an order to buy or sell a security at the best available price.
    Market orders are usually fine.
  • Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
    If you want to be certain you're buying or selling at an exact dollar amount, place a limit order.

Hit the Open button and eToro will place the order.

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Step 6: Get updates on your investment in VIPS

Now that you own some shares in VIPS, you'll want to keep up with your new investment.

Put VIPS on a watchlist to keep track of your VIPS stock.

VIPS Feed

How to Buy Stock in Vipshop Holdings

To reiterate, here are the 6 steps to buy stock in Vipshop Holdings:

  1. Choose where to buy Vipshop Holdings stock
  2. Sign up for a brokerage account
  3. Deposit money your brokerage account
  4. Analyze Vipshop Holdings stock
  5. Place your VIPS buy order
  6. Get updates on your investment in VIPS

If you are looking for a place to buy stocks, eToro is our recommended venue.

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If you would like to keep track of your new investment in Vipshop Holdings, create your watchlist below.

NYSE: VIPS
$14.82-0.14 (-0.94%)
Updated Jun 13, 2025
Open eToro Account
Your capital is at risk.
NYSE: VIPS
$14.82-0.14 (-0.94%)
Updated Jun 13, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Vipshop Holdings share?

As of Jun 13, 2025, it costs $14.82 to buy one share of Vipshop Holdings stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $7, you can buy 0.472 shares of VIPS.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Vipshop Holdings stock?

According to 2 Wall Street analysts who monitor Vipshop Holdings, their consensus recommendation is to buy Vipshop Holdings stock.

What is the best way to buy Vipshop Holdings stock?

One way to place an order for Vipshop Holdings stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.