How to Buy Viking Holdings Stock
Viking Holdings Ltd
Viking Holdings is a travel company located in California, United States, which is part of the Industrials sector, and is traded under the ticker VIK on the NYSE exchange.
Viking Holdings stock last closed at $71.29, down 2.06% from the previous day, and has increased 82.84% in one year. It has overperformed other stocks in the Travel Services industry by 0.82 percentage points. Viking Holdings stock is currently +124.25% from its 52-week low of $31.79, and -12.5% from its 52-week high of $81.48.
At the moment, there are 445.68M shares of VIK outstanding. The market value of VIK is $31.77B. In the past 24 hours, 1.54M VIK shares were traded.
How to Buy Viking Holdings Stock
Wondering how to invest in Viking Holdings stock? Here's how.
- Choose where to buy Viking Holdings stock: You need to choose an online brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you decide where to buy Viking Holdings stock.
- Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Put funds into your investment account: Select your method of payment and add your details.
- Analyze Viking Holdings stock: The Viking Holdings ticker symbol is VIK. Is Viking Holdings stock a good investment? Should you buy shares of VIK? How do VIK's underlying business fundamentals look? Do top analysts think Viking Holdings is a good buy? Why has VIK's stock price moved recently? (Hint: Our stock market analysis tools can help you decide if VIK is a good stock to buy).
- Execute your VIK trade: Decide if you will purchase VIK shares at the current market price or use a limit order to buy VIK shares at a particular price.
- Monitor your VIK investment: Create a watchlist to important updates regarding your position in Viking Holdings shares.
Step 1: Choose where to buy Viking Holdings stock
You will need an online brokerage account to access the NYSE market and buy VIK stock.
Our preferred brokerage: eToro
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Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've chosen your brokerage, it's time to fill out some personal info so you can buy VIK stock today.
How to Open a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to create a new trading account.
- Submit your information by hitting the "Create Account" button. Get started with eToro today
Step 3: Put funds into your investment account
Now that you have finished signing up on the best stock app to use, your next step is to transfer the money for your investment:
Watch this video walkthrough to see the process of transferring money into your brokerage account.
Step 4: Analyze Viking Holdings stock
After you have identified the best place to buy Viking Holdings stock, it's important to research their stock prior to buying, so you can wrap your head around the risk and upside.
Viking Holdings shares data
Fundamentals of Viking Holdings
WallStreetZen was built to help part-time investors perform more in-depth fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on VIK's stock page.
Is VIK stock undervalued or overvalued?
You can use many financial metrics, analyses, models, and charts to gauge VIK's fair value.
Using relative valuations metrics:
- VIK could be overvalued based on its P/E ratio of 27.53x, relative to Travel Services industry P/E ratio of 23.28x
- VIK may be overvalued based on its P/B ratio of 29.05x, relative to Travel Services industry P/B ratio of 8.37x
- VIK could be overvalued based on its PEG ratio of 1.2x
You can do more valuation research on VIK's stock here.
VIK Financial Summary
Pros:
- VIK's operating cash flow of $2.56B allows it to safely service it's debt of $5.74B.
- VIK profit margin has gone up from 2.9% to 17.7% in the past year.
Cons:
- VIK earnings of $1.53B is not sufficient to cover its interest payments.
- VIK has a relatively high debt to equity ratio of 10.16.
- There are more long-term liabilities than short-term assets on the VIK balance sheet.
- There are more short-term liabilities than short-term assets on the VIK balance sheet.
Do analysts think it's a good time to buy Viking Holdings stock
Out of 12 Equities analysts who monitor VIK, the consensus analyst rating on Viking Holdings is a Strong Buy
It's important to note that analyst ratings are not recommendations, nor are they financial advice.
Latest VIK Analyst Upgrades/Downgrades
Steven Wieczynski, a top 10% analyst from Stifel Nicolaus maintains VIK with a strong buy rating and raises their VIK price target from $85.00 to $90.00, on Mar 4, 2026.
Stephen Grambling, a top 12% analyst from Morgan Stanley maintains VIK with a strong buy rating and raises their VIK price target from $75.00 to $79.00, on Mar 4, 2026.
Morgan Stanley's Stephen Grambling raised their price target on Viking Holdings (NYSE: VIK) by 5.3% from $75 to $79 on 2026/03/04. The analyst maintained their Strong Buy rating on the stock.
Viking Holdings reported its Q4 and FY 2025 earnings.
Raising their price target, Grambling attributed the quarter's "solid" results to improved revenue trends and manageable cost growth.
The analyst detailed that they hiked their FY 2026 and FY 2027 EBITDA estimates by 1% and 4%, respectively.
Andrew Didora, a bottom 2% analyst from Bank of America maintains VIK with a strong buy rating and raises their VIK price target from $70.00 to $80.00, on Jan 12, 2026.
David Katz, a top 27% analyst from Jefferies upgrades VIK to a strong buy rating and raises their VIK price target from $60.00 to $80.00, on Dec 15, 2025.
Lizzie Dove, a bottom 12% analyst from Goldman Sachs upgrades VIK to a strong buy rating and raises their VIK price target from $66.00 to $78.00, on Dec 9, 2025.
You can dig deeper into what analysts are projecting on the Viking Holdings stock forecast page.
VIK Technical Indicators
VIK Revenue
Last year, VIK earnings were $1.15B. Over the past 3 year, VIK's earnings have grown by 110.06% per year. This was slower than the Travel Services industry average of 115.92%.
Last year, VIK revenue was $6.50B. In the last four year, VIK's revenue has increased by 79.58% per year. This was faster than the Travel Services industry average of 37.74%.
Dig into VIK's earnings and revenue performance here.
Are VIK insiders buying or selling the stock?
Over the last 12 months, executives and large shareholders at VIK have not bought or sold any shares.
Dig into more about who owns VIK stock here.
Can I rely on VIK as an income stream?
No, Viking Holdings doesn't provide an income stream by paying out dividends.
VIK Social Trading Data
One of the major reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other community members have to say.
Step 5: Execute your VIK trade
There are two main options:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are mostly the best for newer investors. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at a particular dollar amount limit, use a limit order.
Hit the Open button and eToro will place your order.
If you want more assistance investing in stocks on eToro, click the how to video below:
Step 6: Monitor your VIK investment
Now that you own some VIK shares, you'll want to keep up with your new investment.
Create a watchlist to see the latest developments about your VIK stock.
VIK Feed
How to Buy Stock in Viking Holdings
To summarize, here are the 6 steps you need to take to buy Viking Holdings stock right now:
- Choose where to buy Viking Holdings stock
- Sign up for a brokerage account
- Put funds into your investment account
- Analyze Viking Holdings stock
- Execute your VIK trade
- Monitor your VIK investment
If you require a online brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you would like to get notifications regarding your investment in Viking Holdings, click below.
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