How to Buy Viking Holdings Stock
Viking Holdings Ltd
Viking Holdings is a travel company located in California, United States, which is part of the Industrials sector, and is traded under the ticker VIK on the NYSE exchange.
Viking Holdings stock last closed at $104.35, down 0.1% from the previous day, and has increased 77.71% in one year. It has overperformed other stocks in the Travel Services industry by 0.68 percentage points. Viking Holdings stock is currently +87.85% from its 52-week low of $55.55, and -1.43% from its 52-week high of $105.86.
At the moment, there are 446.16M shares of VIK outstanding. The market value of VIK is $46.56B. In the past 24 hours, 1.54M VIK shares were traded.
How to Buy Viking Holdings Stock
Wondering how to invest in Viking Holdings stock? Here's how.
- Choose where to buy Viking Holdings stock: You need to choose an online brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you decide where to buy Viking Holdings stock.
- Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Put funds into your investment account: Select your method of payment and add your details.
- Analyze Viking Holdings stock: The Viking Holdings ticker symbol is VIK. Is Viking Holdings stock a good investment? Should you buy shares of VIK? How do VIK's underlying business fundamentals look? Do top analysts think Viking Holdings is a good buy? Why has VIK's stock price moved recently? (Hint: Our stock market analysis tools can help you decide if VIK is a good stock to buy).
- Execute your VIK trade: Decide if you will purchase VIK shares at the current market price or use a limit order to buy VIK shares at a particular price.
- Monitor your VIK investment: Create a watchlist to important updates regarding your position in Viking Holdings shares.
Step 1: Choose where to buy Viking Holdings stock
You will need an online brokerage account to access the NYSE market and buy VIK stock.
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Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've chosen your brokerage, it's time to fill out some personal info so you can buy VIK stock today.
How to Open a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to create a new trading account.
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Step 3: Put funds into your investment account
Now that you have finished signing up on the best stock app to use, your next step is to transfer the money for your investment:
Watch this video walkthrough to see the process of transferring money into your brokerage account.
Step 4: Analyze Viking Holdings stock
After you have identified the best place to buy Viking Holdings stock, it's important to research their stock prior to buying, so you can wrap your head around the risk and upside.
Viking Holdings shares data
Fundamentals of Viking Holdings
WallStreetZen was built to help part-time investors perform more in-depth fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on VIK's stock page.
Is VIK stock undervalued or overvalued?
You can use many financial metrics, analyses, models, and charts to gauge VIK's fair value.
Using relative valuations metrics:
- VIK could be overvalued based on its P/E ratio of 38.65x, relative to Travel Services industry P/E ratio of 25.91x
- VIK may be overvalued based on its P/B ratio of 43.64x, relative to Travel Services industry P/B ratio of 10.17x
- VIK could be overvalued based on its PEG ratio of 1.49x
You can do more valuation research on VIK's stock here.
VIK Financial Summary
Pros:
- VIK's operating cash flow of $2.71B allows it to safely service it's debt of $5.83B.
- VIK profit margin has gone up from 9.8% to 18% in the past year.
Cons:
- VIK earnings of $1.57B is not sufficient to cover its interest payments.
- VIK has a relatively high debt to equity ratio of 11.37.
- There are more long-term liabilities than short-term assets on the VIK balance sheet.
- There are more short-term liabilities than short-term assets on the VIK balance sheet.
Do analysts think it's a good time to buy Viking Holdings stock
Out of 17 Equities analysts who monitor VIK, the consensus analyst rating on Viking Holdings is a Strong Buy
It's important to note that analyst ratings are not recommendations, nor are they financial advice.
Latest VIK Analyst Upgrades/Downgrades
Brandt Montour, a top 13% analyst from Barclays maintains VIK with a hold rating and raises their VIK price target from $88.00 to $93.00, on Jul 8, 2026.
Tristan Thomas-Martin, a bottom 7% analyst from BMO Capital initiates coverage on VIK with a buy rating and announces their VIK price target of $115.00, on Jul 8, 2026.
Richard Clarke, a top 33% analyst from Bernstein initiates coverage on VIK with a buy rating and announces their VIK price target of $120.00, on Jun 3, 2026.
Brandon Rolle, a bottom 7% analyst from Loop Capital initiates coverage on VIK with a strong buy rating and announces their VIK price target of $108.00, on Jun 1, 2026.
Patrick Scholes, a top 5% analyst from Truist Securities upgrades VIK to a strong buy rating and raises their VIK price target from $75.00 to $102.00, on May 22, 2026.
Truist Securities's Patrick Scholes upgraded their rating on Viking Holdings (NYSE: VIK) from Hold to Strong Buy on 2026/05/22. The analyst also raised their price target by 36% from $75 to $102.
Viking Holdings reported its Q1 2026 earnings on 2026/05/14.
Scholes acknowledged that they "missed on Viking Holdings (so far) with their Hold rating," but cautioned that "the valuation still makes them nervous should there be a hiccup in demand."
Nonetheless, the analyst noted that they can't ignore what they see as "perhaps the strongest forward-looking demand trends" for luxury, river, and expedition cruises.
Earnings Report
For Q1 2026, Viking Holdings reported:
- EPS of $(0.11), which beat the Zacks Consensus Estimate of $(0.12) and Q1 2025's $(0.24).
- Revenue of $971.76M, which missed the Zacks Consensus Estimate by 1.36% but beat Q1 2025's $897.06M.
Management did not provide financial guidance in its earnings report.
Chairman & CEO Torstein Hagen commented: “2026 is off to a strong start, and we are very pleased with our first‑quarter results.
"Total revenue for the quarter grew 17.5%, driving a 43.9% year-over-year increase in Adjusted EBITDA, underscoring the demand for our product and our operational discipline.
“Moreover, we are already 92% booked for 2026, which positions us very well for the remainder of the year.
"During the quarter, we also continued to make progress in increasing our fleet and destination-focused offerings, further enhancing the experiences and value we offer our guests.
"As we look ahead, we remain focused on delivering on the strong demand while continuing to invest in our future and generate sustainable, profitable growth.”
You can dig deeper into what analysts are projecting on the Viking Holdings stock forecast page.
VIK Technical Indicators
VIK Revenue
Last year, VIK earnings were $1.20B. Over the past 1 years, VIK's earnings have grown by 114.29% per year. This was faster than the Travel Services industry average of 54.3%.
Last year, VIK revenue was $6.66B. In the last two year, VIK's revenue has increased by 17.78% per year. This was slower than the Travel Services industry average of 73.54%.
Dig into VIK's earnings and revenue performance here.
Are VIK insiders buying or selling the stock?
Over the last 12 months, executives and large shareholders at VIK have sold more shares than they have bought.
Richard Marnell, EVP Marketing of VIK, was the latest VIK insider to sell. They sold $13,715.55 worth of VIK shares on Jun 16, 2026.
Research more about who owns VIK shares here.
Does VIK provide a stable income stream?
No, Viking Holdings doesn't provide an income stream by paying out dividends.
Get analysis from other traders
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other traders have to say.
Step 5: Execute your VIK trade
You have two main options:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are mostly sufficient. - Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at a given price, place a limit order.
Press the Open button and eToro will execute the order.
If you need more info about buying stocks on eToro, click the helpful video below:
Step 6: Monitor your VIK investment
Now that you own some VIK shares, you'll want to stay up-to-date on your new investment.
Start a watchlist to get notified of important updates regarding your VIK stock.
VIK Feed
How to Buy Stock in Viking Holdings
To reiterate, here are the 6 steps to buy stock in Viking Holdings:
- Choose where to buy Viking Holdings stock
- Sign up for a brokerage account
- Put funds into your investment account
- Analyze Viking Holdings stock
- Execute your VIK trade
- Monitor your VIK investment
If you are looking for a online brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to get updates on your new investment in Viking Holdings, create a watchlist on WallStreetZen today.
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