How to Buy Victoria's Secret & Co Stock
Victoria's Secret & Co
Victoria's Secret & Co is a apparel company located in Ohio, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker VSCO on the NYSE exchange.
Victoria's Secret & Co stock last closed at $45.05, up 0.42% from the previous day, and has increased 124.58% in one year. It has overperformed other stocks in the Apparel Retail industry by 1.14 percentage points. Victoria's Secret & Co stock is currently +227.4% from its 52-week low of $13.76, and -32.65% from its 52-week high of $66.89.
As of Mar 16, 2026, there are 80.27M shares of VSCO outstanding. The market cap of VSCO is $3.62B. In the past 24 hours, 1.67M VSCO shares were traded.
How to Buy Victoria's Secret & Co Stock
Wondering how to invest in Victoria's Secret & Co stock? Here's how.
- Decide where to buy Victoria's Secret & Co stock: You need to pick an online brokerage, but don't worry - we've researched dozens of online brokerages and apps to help you choose where to buy Victoria's Secret & Co stock.
- Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit money your brokerage account: Select your payment method and add your info.
- Analyze Victoria's Secret & Co stock: The Victoria's Secret & Co ticker symbol is VSCO. Is Victoria's Secret & Co stock a good investment? Should you buy shares of VSCO? How do VSCO's underlying business fundamentals look? Do top analysts think Victoria's Secret & Co is a good buy? Why has VSCO's stock price moved recently? (Hint: Our stock market analysis tools can help you evaluate if VSCO is a good stock to buy).
- Place your VSCO purchase: Decide if you will purchase VSCO shares at the current market price or use a limit order to purchase VSCO stock at a particular price.
- Get notifications regarding your VSCO investment: Create a watchlist to keep track of your new investment in Victoria's Secret & Co shares.
Step 1: Decide where to buy Victoria's Secret & Co stock
You need a brokerage account to access the NYSE market and buy VSCO stock.
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Open eToro AccountStep 2: Create a brokerage account
Now that you've selected the right brokerage, it's time to fill out some personal info so you are able to buy VSCO today.
How to Create a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal details to open a new brokerage account.
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Step 3: Deposit money your brokerage account
Now that you have created your account on a mobile trading app, you can securely and quickly fund your account:
Watch this video walkthrough to see the process of transferring money into your new brokerage account.
Step 4: Analyze Victoria's Secret & Co stock
Once you have figured out the best place to buy Victoria's Secret & Co stock, it's absolutely critical to analyze their stock before you invest, so you truly comprehend the risk as well as the upside.
Victoria's Secret & Co quick stats
VSCO Fundamentals
WallStreetZen was designed to help everyday investors do better fundamental analysis.
You can view all of the due diligence checks on VSCO's stock page.
What is the fair value of VSCO stock?
Investors use many financial metrics, analyses, models, and charts to gauge VSCO's fair value.
Using relative valuations ratios:
- VSCO may be undervalued based on its P/E ratio of 20.57x, relative to Apparel Retail industry P/E ratio of 29.7x
- VSCO could be undervalued based on its P/B ratio of 5.54x, relative to Apparel Retail industry P/B ratio of 8.47x
- VSCO could be overvalued based on its PEG ratio of 1.35x
You can do more valuation analysis on VSCO's stock here.
A quick look at VSCO Financials
Pros:
- There are more short-term assets than short-term liabilities on the VSCO balance sheet.
- VSCO profit margin has gone up from 2.5% to 2.7% in the past year.
Cons:
- There are more long-term liabilities than short-term assets on the VSCO balance sheet.
- VSCO's operating cash flow of $500.00M allows it to safely service it's debt of $3.19B.
- VSCO has a relatively high debt to equity ratio of 6.81.
- Total VSCO debt is higher than 5 years ago, relative to shareholder equity.
- VSCO earnings of $296.00M is not enough to cover its interest payments.
Is it a good time to buy Victoria's Secret & Co stock, according to Wall Street analysts?
Out of 9 Wall Street analysts who give recommendations on VSCO, the consensus analyst rating on VSCO is a Strong Buy
Please keep in mind that analyst forecasts are not recommendations, nor are they financial advice.
Most Recent VSCO Analyst Upgrades/Downgrades
Corey Tarlowe, a top 17% analyst from Jefferies maintains VSCO with a strong buy rating and raises their VSCO price target from $57.00 to $65.00, on Dec 19, 2025.
Jefferies's Corey Tarlowe raised their price target on Victoria's Secret & Co (NYSE: VSCO) by 14% from $57 to $65 on 2025/12/19. The analyst maintained their Strong Buy rating on the stock.
Tarlowe reported that they met with Victoria's Secret & Co.'s CFO and COO Scott Sekella and that takeaways catalyzed their price target hike.
Factors favoring the company's momentum, according to the analyst, include:
- Higher Average Unit Retail pricing and engagement, driven by full-price selling and the newness of products.
- "Robust" international growth.
- A "substantial" profit opportunity.
Overall, Tarlowe maintained their "bullish" view on Victoria's Secret & Co.'s opportunity.
Earnings Report
For Q3 2025, Victoria's Secret reported:
- EPS of $(0.27), which beat the consensus estimate of $(0.59) and Q3 2024's $(0.50).
- Revenue of $1.472B, which beat the consensus estimate by 4.7% and Q3 2024's $1.347B.
Management guided:
For Q4 2025:
- EPS of $2.20 to $2.45.
- Revenue of $2.17B to $2.2B.
For FY 2025:
- EPS $2.40 to $2.65, up from the prior $1.80 to $2.20.
- Revenue of $6.45B to $6.48B, up from the prior $6.33B to $6.41B.
CEO Hillary Super commented: “We delivered a standout third quarter, with outperformance on net sales and earnings per share, exceeding the high-end of our guidance.
"Net sales increased 9% over last year, driven by strength across Victoria’s Secret, PINK and Beauty, and supported by momentum across channels and geographies.
"These outstanding results reflect disciplined execution of our Path to Potential strategy.
"Building on the third quarter’s outperformance as well as the solid start to our fourth quarter, we are raising our full year outlook and are well positioned for a successful holiday season and finish to our fiscal 2025.
“With two iconic brands, Victoria’s Secret and PINK, a curated product assortment, high-emotion marketing, and a relentless customer focus, we are reinforcing our leadership in global intimates and beauty.
"As we continue to advance our Path to Potential strategy, we are accelerating global growth, elevating brand distinctiveness, and unlocking greater value across our ecosystem to drive long-term profitable growth.”
Ike Boruchow, a top 6% analyst from Wells Fargo upgrades VSCO to a hold rating and raises their VSCO price target from $36.00 to $45.00, on Dec 16, 2025.
Mauricio Serna, a bottom 4% analyst from UBS maintains VSCO with a strong buy rating and raises their VSCO price target from $46.00 to $60.00, on Dec 8, 2025.
Matthew Boss, a top 8% analyst from JP Morgan upgrades VSCO to a strong buy rating and raises their VSCO price target from $34.00 to $60.00, on Dec 5, 2025.
You can dive deeper into what analysts are projecting on the Victoria's Secret & Co stock forecast page.
VSCO Technicals
How are VSCO Revenues/Earnings doing?
Last year, VSCO earnings were $170.00M. In the last 4 year, VSCO's earnings have increased by -27.04% per year. This was slower than the Apparel Retail industry average of 40.95%.
Last year, VSCO revenue was $6.39B. In the past four year, VSCO's revenue has grown by -1.21% per year. This was slower than the Apparel Retail industry average of 12.1%.
Learn more about VSCO's earnings and revenue performance here.
Latest Insiders Trades at VSCO
In the last year, executives and large shareholders at VSCO have bought more shares than they have sold.
Scott Sekella, Chief Fin. Operating Officer of VSCO, was the latest VSCO insider to sell. They sold $123,598.17 worth of VSCO shares on Feb 3, 2026.
Dig into more about who owns VSCO shares here.
Can I rely on VSCO as an income stream?
No, Victoria's Secret & Co doesn't provide an income stream by paying out dividends.
VSCO Social Trading Data
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to see what other investors have to say.
Step 5: Place your VSCO purchase
There are two primary types of orders:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are generally fine. - Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at a specific dollar amount, place a limit order.
Hit the Open Trade button and eToro will execute your order.
If you want additional help with investing in stocks on eToro, click the helpful video below:
Step 6: Get notifications regarding your VSCO investment
Now that you own some VSCO shares, you'll want to stay up-to-date on your new investment.
Put VSCO on a watchlist to get notified of important updates regarding your VSCO stock.
VSCO Feed
How to Buy Stock in Victoria's Secret & Co
To reiterate, here are the 6 steps you need to take to buy Victoria's Secret & Co stock right now:
- Decide where to buy Victoria's Secret & Co stock
- Create a brokerage account
- Deposit money your brokerage account
- Analyze Victoria's Secret & Co stock
- Place your VSCO purchase
- Get notifications regarding your VSCO investment
If you need a brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you want to get updates on your new investment in Victoria's Secret & Co, create a watchlist today.
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