How to Buy Viant Technology Stock
Viant Technology Inc
Viant Technology Inc. operates as an advertising technology company. It provides ViantAI, an artificial intelligence product suite; Holistic, Omnichannel DSP, an integrated platform that manages omnichannel campaigns and access metrics; Household ID, which combines digital and personal identifiers into a normalized household profile; IRIS_ID, a content identifier that allows partners to share video-level data to power planning, targeting, and measurement solutions in ad-supported streaming media; and Viant Data Platform, which offers the ability to integrate first-party data with data from top third-party data providers in order to obtain key insights, reporting, and attribution opportunities.
Viant Technology stock last closed at $12.60, up 13.62% from the previous day, and has decreased 2.78% in one year. It has overperformed other stocks in the Software - Application industry by 0.26 percentage points. Viant Technology stock is currently +55.36% from its 52-week low of $8.11, and -22.46% from its 52-week high of $16.25.
As of Mar 12, 2026, there are 62.43M DSP shares outstanding. The market cap of DSP is $786.66M. In the past 24 hours, 623,000 DSP shares were traded.
How to Buy Viant Technology Stock
Wondering how to invest in Viant Technology stock? Here's how.
- Choose where to buy Viant Technology stock: You need to pick an online brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you decide where to buy Viant Technology stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
- Deposit money your brokerage account: Pick your method of payment and add your details.
- Research Viant Technology stock: The Viant Technology ticker symbol is DSP. Is Viant Technology stock a good investment? Should you buy shares of DSP? How do DSP's underlying business fundamentals look? Do top analysts think Viant Technology is a good buy? Why has DSP's stock price moved recently? (Hint: Our stock research tools can help you decide if DSP is a good stock to buy).
- Make your DSP purchase: Decide if you will purchase DSP shares at the current market price or use a limit order to purchase DSP shares at a given price.
- Get updates on your DSP position: Create a watchlist to keep tabs on your new investment in Viant Technology stock.
Step 1: Choose where to buy Viant Technology stock
You will need an online brokerage account to access the NASDAQ market and buy DSP stock.
Our preferred brokerage: eToro
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Get $10 towards your purchase of shares by signing up for an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've picked the right brokerage, you'll need to fill out some personal info so you can buy DSP today.
How to Create a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to create your new trading account.
- Submit your information by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit money your brokerage account
Now that you've filled out your info on the best stock broker app, you can securely and quickly fund your account:
Watch the video below to see the process of depositing funds into your investment account.
Step 4: Research Viant Technology stock
After you have selected the best place to buy Viant Technology stock, it's crucial to research their stock before you buy, so you actually comprehend the risk and opportunity.
Viant Technology quick stats
Viant Technology Due Diligence Checks
WallStreetZen was built to help average investors do more in-depth fundamental analysis.
You can view all of the due diligence checks on DSP's stock page.
Is DSP stock undervalued?
You can use many financial metrics, analyses, models, and charts to gauge DSP's intrinsic value.
Using relative valuations ratios:
- DSP could be undervalued based on its P/E ratio of 24.71x, relative to Software - Application industry P/E ratio of 42.02x
- DSP may be overvalued based on its P/B ratio of 9.58x, relative to Software - Application industry P/B ratio of 0x
- DSP could be overvalued based on its PEG ratio of 1.72x
You can access more valuation research on DSP's stock here.
DSP Financial Summary
Passed Health Checks:
- DSP's operating cash flow of $52.61M allows it to safely service it's debt of $21.75M.
- There are more short-term assets than long-term liabilities on the DSP balance sheet.
- DSP profit margin has gone up from 0.8% to 2.4% in the past year.
- There are more short-term assets than short-term liabilities on the DSP balance sheet.
- Total DSP debt is lower than 5 years ago, relative to shareholder equity.
Failed Health Checks:
- DSP has a relatively high debt to equity ratio of 2.26.
- DSP earnings of -$5.61M is not enough to cover its interest payments.
Is it a good time to buy Viant Technology stock, according to analysts?
Out of 5 Wall Street analysts who give forecasts on DSP, the consensus analyst rating on DSP is a Strong Buy
Please note that analyst ratings are not recommendations, nor are they investment advice.
You can dive deeper into what analysts are projecting on the Viant Technology stock forecast page.
DSP Technicals
DSP Performance Metrics
Last year, DSP earnings were $8.35M. In the past five year, DSP's earnings have increased by -52.29% per year. This was slower than the Software - Application industry average of 80.47%.
Last year, DSP revenue was $344.20M. During the last five year, DSP's revenue has grown by 15.81% per year. This was slower than the Software - Application industry average of 23.64%.
You can analyze DSP's earnings and revenue performance here.
Are DSP executives and large shareholders buying or selling the stock?
In the past year, executives and large shareholders at DSP have sold more shares than they have bought.
Larry Madden, Chief Financial Officer of DSP, was the latest DSP insider to sell. They sold $370,534.50 worth of DSP shares on Mar 10, 2026.
Get more info about who owns DSP stock here.
Does DSP provide a stable income stream?
No, Viant Technology doesn't provide an income stream by paying out dividends.
What others are saying about DSP
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other community members have to say.
Step 5: Make your DSP purchase
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are generally the easiest way to buy. - Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a particular price, use a limit order.
Click the Open Trade button and eToro will place the order.
If you require more help investing in stocks on eToro, click the how to video below:
Step 6: Get updates on your DSP position
Now that you own some DSP stock, you'll want to stay up-to-date on your shares.
Add DSP to a watchlist to keep track of your DSP stock.
DSP Feed
How to Buy Stock in Viant Technology
To reiterate, here are the 6 steps for buying Viant Technology stock:
- Choose where to buy Viant Technology stock
- Sign up for your brokerage account
- Deposit money your brokerage account
- Research Viant Technology stock
- Make your DSP purchase
- Get updates on your DSP position
If you are looking for a brokerage account, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to get updates on your investment in Viant Technology, add DSP to your watchlist below.
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